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The V

Author: Mary Jaksch

The 20 Most Powerful 

Headline Templates 

1. Secrets: [Number] Secrets to [Achieve Desired Outcome]

Example: 10 Powerful Secrets Of Bestselling Authors

2. How to: How to [Achieve a Desired Outcome]

Example: How to Write Better: 7 Instant Fixes

3. Ultimate List: [Number] of Ways to [Achieve an Outcome]

Example: 201 Ways to Arouse Your Creativity

4. Lessons: [Number] Lessons Learnt From [Experience]

Example: 7 Life Lessons I Learned From My Kids

5. Expert Tips: [Number] Tips By [Experts]

Example: 15 Outstanding Tips For Blog Writers From Popular Bloggers

6. Resources: [Number] or Resources [Achieve an Outcome]


7. Proven Ways: [Number] Proven Ways to [Achieve Desired Outcome]

Example: 3 Scientifically Proven Ways to Strengthen Your Brain

8. Social Proof: Why [Number] Reached [Desirable/Undesirable Outcome]

Example: Why Do 95% of Bloggers Give Up?

9. Revealed: Revealed! [Number] [Surprising facts] You Need [Achieve Desired Outcome]

Example: Revealed: 19 Things to Know Before You Start a Blog
10. Stop the Press: [Stop the Press] [Surprising Fact]

Example: Warning: Don’t Do This in a Blog Post

11. Controversial Question: Is [Controversial Question] [Undesirable Outcome]

Example: Is Blogging Finally Dead?

12. Question: [Number] Questions [Achieve Desirable Outcome]

Example: 6 Powerful Questions That Will Change Your Life Forever

13. Testimonial: How [Product/Service] Helped [Desired Outcome}

Example: How Scrivener Helped Me Organize All My Writing

14. Celebrity: How to [Achieve Desirable Outcome] Like [Celebrity]

Example: How to Dance Like Beyonce

15. Provocation: Are You [Provocative Question]?

Example: Are You Still In Love With Your Ex?

16. Hacks: [Number] Hacks [Achieve Desired Outcome]

Example: 17 Weight Loss Hacks That Have Nothing To Do With Diet

17. Why: Why [Specific Activity] [Desired Outcome]

Example: Why Journaling Is Good For Your Health

18. Solutions: Why [Problem] And [What To Do About It]

Example: The No.1 Reason New Bloggers Fail (And What To Do About It)

19. Best: [Number] Best [Objects or Activities]

Example: 10 Best Creative Writing Exercises

20. Quiz: [Quiz] Are You [Question]?

Example: Quiz: Are You a Grammar Ninja?

The 5 Point Headline Checkup
Once you’ve created a headline, run it through the checklist below to make
sure your headline can propel your blogpost into the limelight.

If it doesn’t pass the checklist test, go back to the drawing board and tweak
your headline.

The following five questions are crucial.

1. Does the headline promise a benefit?

2. Does it only show one idea?

3. Is the headline as specific as possible?

4. Does the headline grab attention?

5. Does the headline relate to the post content?

Copyright © Mary Jaksch 2016-2017