Post Show Report

WIN EURASIA Metalworking 2017

International Trade Fair for Sheet Metal Processing,
Metalcutting & Metalforming Technologies, Joining,
Welding and Cutting Technologies and Surface
Treatment Technologies
Post
09-12 Show
February 2017 Report
Industrial
WIN EURASIA TradeAutomation
Fair for Automation,
2017
Electrotech,
International Materials
Trade Fair Handling,
for Industrial Automation,
Energy, Electric and
Hydraulic Electronic Technologies, Fluid
& Pneumatic
Power Technologies and Supply Chain Management,
Materials Handling, Intralogistics and Logistics
17- 20 March 2016
Solutions
16-19 March 2017
Tuyap Istanbul
Tüyap-İstanbul
TURKEY
TURKEY
www.win-automation.com
www.win-eurasia.com
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Index
02 WIN EURASIA Metalworking
03 Trade Fairs and Special Display Areas
03 Highlights
04 Forums & Seminars
05 Voices of the Exhibitors
06 Visitor Overview
07 International Visitors & Delegations
08 Voices of the Multipliers
09 WIN EURASIA Automation
10 Trade Fairs and Special Display Areas
11 Highlights
12 Forums & Seminars
13 Voices of the Exhibitors
14 Visitor Overview
15 International Visitors & Delegations
16 Voices of the Multipliers
17 Marketing and PR Activities
19 Supporters
21 Gallery
35 WIN EURASIA 2018
37 Contact
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WIN EURASIA Metalworking

The Future of Manufacturing Industry

 After 4 successful days, WIN EURASIA Metalworking consolidated its position as Eurasia’s
most important industrial trade fairs which bring all sheet metalworking, surface treatment and
welding technology together.

385 10.745 28.756 66

Exhibitors Sqm Visitors Countries

Top 10 International Exhibitors Top 10 International Visitors

Switzerland Taiwan UK
Jordan Greece
3,4% 3,4% 3,4% 5%
5%
Ukraine
Russia 6%
3,4%
Morocco
6%
Iran
India 23%
3,4% Germany Macedoni
55% a
China
France 7% Bulgaria
7%
3,4% 19%
Czech Italy Algeria
14% 8% Germany
Rep. Kosovo
10%
3,4% 11%
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Trade Fairs and Special Display Areas

Highlights
 A total of 385 exhibitors from 19 countries showcased their smart solutions
 Innovative technological developments of the manufacturing industry impressively highlighted
 Emphasis on the digitization of manufacturing as well as on human-machine collaboration
 Technological developments including automation, digitalization, Internet of Things, and
augmented reality were pointed out
 Latest robotic technologies in the manufacturing processes at Robotics Area. 18 companies
met with the professional visitor at this special display and forum area organized with the
support of ENOSAD (Industrial Automation Industrialists Association).
 Occupational health and safety risks in the manufacturing industry were addressed via the
events to be held in Safe@Work events in collaboration with ISAG (Association of
Occupational Health and Safety Professionals) at the special forum area in the 7th hall.
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Forums Focusing on the Future of Industries

 Visitors got the opportunity to see the latest robotic technologies in the manufacturing
processes at Robotics Area. 18 companies met with the professional visitor at this special
display and forum area organized with the support of ENOSAD (Industrial Automation
Industrialists Association).
 Occupational health and safety discussed in Safe@Work. Precautions to be taken for the
manufacturing industry as it bears high risk in terms of occupational health and safety (OHS)
and the latest developments in Turkey and in the world with regard to OHS were evaluated
under the Safe@Work events organized for the third time this year. Occupational health and
safety risks in the manufacturing industry were addressed via the events to be held in
collaboration with ISAG (Association of Occupational Health and Safety Professionals) at the
special forum area in the 7th hall.
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Voices of the Exhibitors

 As Kaynak, Uğur Bayram

Marketing Manager
‘’We had the opportunity to make one-to-one interviews with our existing customers from
domestic market and abroad as well as with new ones. In addition, the fair was fruitful.’’

 Elmalı Makina, Ali Osman Elmalı

Assistant General Director
‘’We are very pleased with the WIN fairs and believe that every year they contribute to the
increase in the number of our customers. This year’s fair is also quite productive. It is also
satisfying in terms of both international and domestic visitors. In particular, we have met and
made meetings with visitors from Kosovo, Libya, Tunisia, Jordan, Oman, Saudi Arabia.’’

 Siegmund / Atik Endüstriyel, Aytekin Koç

General Manager
‘’The fair is going well, domestic and international visitors are very promising. As this is a
professional fair, visitors are generally professional ones.’’

• Yametaş, Eyüp Uçaktürk

Marketing Manager
‘’We are happy with the progress of the fair in general becuase significant amount of visitors
are coming from Eurasia, which is the main target of the fair.’’

• Güralp Vinç, Mehmet Yıkılmaz

Marketing Manager
‘’We have met visitors who are interested in the sector both from international and domestic
market. Obviously this is positive outcome for us.’’

• Baust, Martin Plate

Business Unit Manager
‘’ This fair has been a door opened for us to the Turkish market and we hope that we can come
next year again.’’
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Visitor Overview

 98% of the professional visitors from  WIN EURASIA Metalworking 2017

34 different sectors expressed their Important Visiting Companies
satisfaction with the fairs and 70% of
them were decision maker.
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International Visitors

Although Turkey is interesting in its role as a customer market for WIN EURASIA Metalworking,
the exhibition is targeting a much bigger market – the entire Eurasian economic region. Due to a
wide range of international marketing activities and also to excellent travel connections, WIN
EURASIA Metalworking 2017 reached and attracted visitors from the Middle East, Europe and
as well other regions.

CIS
EUR 7%
30%

USA
1% ME AS
36% 4%

AF
22%

Delegations

International Delegations: 223 buyers from Bosnia&Herzegovina, Bulgaria, Egypt, Greece,

India, Iraq, Israel, Jordan, Kosovo, Lebanon, Moldovia, Morocco, Oman, Pakistan, Palestine,
Saudi Arabia, South Africa, Sudan, Tunisia, United Arab Emirates by the Turkish Ministry of
Economy and Hannover Fairs Turkey during four days.

International Invited Editors: 2 invited editors from Machinery Market/UK and

RTV/Slovenia.

National Delegations: In cooperation with the Chambers of Commerce and other

multipliers, 40 different delegation groups under the Anatolian Delegation Group Program.
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Voices of the Multipliers

 VDMA - German Engineering Federation, Friedrich Wagner
Economic Advisor
‘’Since the first WIN in 2002 we have German Pavilion every year at WIN and for this year we
are very proud that it’s only German Pavilion no other official country pavilion. I think this shows
the confidence Germany, German companies have to the Turkish partners, Turkish economy.
This year we have 14 German companies here showing their products and services made in
Germany. And especially new comers which I hear for the first time are very very happy with their
business till today. I think they will continue doing business, finding Turkish partners. And
especially for the next year when the two WINs are together again, I think the German Pavilion
will be more and more bigger and more German companies will come to Turkey.’’

 ENOSAD, Sedat Sami Ömeroğlu

Vice President
“WIN, of course, is a long-established and even one of Turkey's first fairs at this scale. We can
say that it has improved a lot. The combination of machine-oriented first phase and robotics
phase is very important in terms of transition to the Industrial 4.0 and helps raise awareness of
business and manufacturing world. Since both are an integral part of each other, ENOSAD and
WIN Fair have been working together to offer the opportunity to combine machine and robot
concepts.’’

 İSAG, Levent Kavlak

Chairman of the Board
“WIN EURASIA Metalworking is an industry we have been very interested in for the last
three years in terms of occupational health and safety. Because metal industry has the
highest occupational accident and occupational disease rates. We see this phenomenon
in our statistical data and social security institution statistics. We come here for the third
time with Hannover Fairs Turkey to raise awareness of the participants about risk
perceptions and occupational health and safety perceptions. Seminars are given in the
private section of occupational health and safety, i.e. Safe@Work. Hannover Fairs
wanted these seminars to be organized, we also supported them and we are getting very
good feedbacks in the third year. Many professionals from occupational health and
safety sector of our country and people who are interested in this field attend this four
day-seminar.‘’
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WIN EURASIA Automation

The Center of the Industry 4.0

 A fantastic atmosphere: WIN Eurasia Automation 2017, which took place from March 16-19,
2017, sent the market a positive signal to mark its 24th anniversary bringing together
Otomasyon Eurasia, Electrotech Eurasia, Hydraulic & Pneumatic Eurasia and CeMAT
Eurasia.

1.346 25.691 72.143 77

Exhibitors Sqm Visitors Countries

Top 10 International Exhibitors Top 10 International Visitors

Sweden Taiwan UK USA Jordan

China
2% 2% 2% 2% 5%
6%
Netherland Albania
2% 5%
Denmark India
2% Kosovo Iran
4%
Italy 7% 20%
6% German
Pavilion Bulgaria
Syria
45%
7% 17%
Chinese
Pavilion Iraq
Saudi
33% Germany 13%
Arabia
7% 13%
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Trade Fairs and Special Display Areas

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Highlights

 Otomasyon Eurasia, Hydraulic & Pneumatic Eurasia, Electrotech Eurasia and CeMAT
Eurasia fairs in a total of 9 halls
 Hosted innovations in the industrial world showcasing the latest developments in automation
technology for manufacturing processes, electric and electronic technology, hydraulic and
pneumatic systems, and intralogistic solutions under one roof with the support of the Industrial
Automation Manufacturers’ Association (ENOSAD), Turkish Fluid Power Association
(AKDER), Materials Handling, Storage & Industrial Equipments Association of TURKIYE
(İSDER), and Electrical Installation Engineers Association (ETMD)
 Industry 4.0 got on the stage: Supported by Siemens Turkiye as "Industry 4.0 Solution
Partner "
 Well-organized panels and forums.
 Two new special sections Compressed Air and Vacuum Technology and WIN STARTUP
 At the Compressed Air and Vacuum Technology Area , visitors got the opportunity to discover
the important technologies which have the critical importance for the sustainable production
and energy efficiency.
 STARTUP area brought together the young and innovative companies in cooperation with İTÜ
Arı Technopark. Established for the first time this year, 16 companies demonstrated their ideas
and entrepreneurial activities in this area and they got the opportunity to develop potential
cooperation. It offered a platform to support young talents and it encouraged them for
entrepreneurship.
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Forums Focusing on the Future of Industries

 The Automation Forum was organized with the contribution of ENOSAD and anything
related to the Industry 4.0 and manufacturing industry were discussed during the forums.
 The Hydraulic & Pneumatic Forum organized with the support of AKDER concentrated on
the development of the manufacturing industry under the effect of this new industrial era.
 The Electrotech Seminar with support of ETMD focused on energy quality solutions.
 The Industry 4.0 Panel was organized at the first day of the exhibition for the first time this
year. Speakers from the leading international companies of the sector gave important
projections about the future's production system and business models during these forums
and panel.
 The other special area STARTUP brought together the young and innovative companies in
cooperation with İTÜ Arı Technopark. Established for the first time this year, 16 companies
demonstrated their ideas and entrepreneurial activities in this area and they got the
opportunity to develop potential cooperation.
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Voices of the Exhibitors

 B&R Endüstriyel Otomasyon, Adnan Gülaç

General Manager
“As B&R, we have been participating in WIN EURASIA since 2011. These fairs are of great
importance for us. We meet with machine manufacturers and engineers during four days and
introduce the innovations of the industry to them.”

 Sanlab, Salih Kükrek

Founder / CFO
We are attending WIN Fair for the second time this year, and we had a much better show this
year compared to the last year. As you know, the theme of the fair is Industry 4.0 and we have
taken an action under Education 4.0 topic, addressing the Industry 4.0 theme within the scope of
the employment mobilization which is the greatest need of Turkey. We welcomed many guests
from Arab countries as well as from Africa, Europe and Asia, and we had good opportunities to
spread our Education 4.0 technology to those countries as well.

• Mutlusan, Hıdır Kaçmaz

Chairman of the Board
“We have participated in WIN Fairs to date since the beginning of the WIN Fair organization in
Turkey and we will, of course, participate next year as well. WIN Fair is the correct address for us
- since it is the most important fair among the fairs specific to our industry in Turkey we especially
prefer WIN Fair.”

• Kastaş, Ahmet Pınarlı

Domestic Sales Manager
“KASTAŞ is interested in WIN Fairs especially to see the customers coming from the Turkish
market and from abroad. They participate to convey the innovations they have made for their
customers. In this sense, the contribution of this fair to us is considerable, and we saw these
contributions considerably in the past years.”

• HYDAC International, Altan Bagatur

General Manager
“We have been participating in the WIN Fair since the day the company was established, and we
have been the permanent guest of this fair for 16 years. So far we are very satisfied with the
feedback we have received. Therefore, we are planning to participate again next year.”
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Visitor Overview
 98% of the professional visitors from  WIN EURASIA Automation 2017
42 different sectors expressed their Important Visiting Companies
satisfaction with the fairs and 70% of
them were decision maker
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International Visitors

Although Turkey is interesting in its role as a customer market for WIN EURASIA Automation,
the exhibition is targeting a much bigger market – the entire Eurasian economic region. Due to a
wide range of international marketing activities and also to excellent travel connections, WIN
EURASIA Automation 2017 reached and attracted visitors from the Middle East, Europe and as
well other regions.

CIS
EUR 7%
38%

USA ME AS
1% 34% 7%

AF
13%

Delegations

International Delegations: 202 buyers from Algeria, Bosnia&Herzegovina, Bulgaria, Czech

Republic, Egypt, France, Greece, Iran, Iraq, Israel, Jordan, Kosovo, Lebanon, Morocco,
Nigeria, Oman, Russia, Serbia, Slovenia, Sudan, Tunisia and Uganda by the Turkish Ministry
of Economy and Hannover Fairs Turkey during four days.

International Invited Editors: 2 invited editors from Machine Building and Electrical
Engineering Magazine/Bulgaria and Nava Media/Czech Republic

National Delegations: In cooperation with the Chambers of Commerce and other

multipliers, 88 different delegation groups under the Anatolian Delegation Group Program.
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Voices of the Multipliers

 Enosad, Hüseyin Halıcı
President

“We had a robot event at WIN EURASIA Metalworking one month ago. Sure this event was also very
successful; it was also an event that we organized with the participation of 18 companies. Now, one
month later, we are at WIN EURASIA Automation. We are here at the Automation Forum. We made
very nice presentations and organized panels here.”

 İsder, Ender Akbaytogan

Chairman of the Board

“ Materials Handling Eurasia, which we have been supporting as İSDER since 2013, entered under
roof of CeMAT Fairs as CeMAT Eurasia which made a difference this year. With this synergy and
renewed vision of this important change, we believe that CeMAT Eurasia will grow in size and secure
the position of regional fairs related to our industry. We hope that the success of CeMAT Eurasia,
which has become a building stone for the sector, will continue increasing in the coming periods and
that it will be efficient for our members and our industry.”

 Akder, Suat Demirer

Chairman of the Board

‘’ As AKDER, the relationship we have established with WIN Fair makes us very contented. It
enables our industry to come together and allows us to further strength the relationships with our
customers. Indeed, we are very pleased with this relation.”

 Siemens Türkiye, Ali Rıza Ersoy

Vice General Manager

“This year we collaborated with Deutsche Messe on Industry 4.0 at WIN EURASIA, and we can see
now how much it was a correct action to take. In the future, we will be doing everything under the
name of Industry 4.0 in the digital environment. There were presentations yesterday, and almost
everyone was there. It drew great attention and we were very satisfied with it, I hope we will see you
again.”

 İTÜARI Teknokent , Tufan Aygüneş

“ As İTÜARI Technopark, cooperation with WIN EURASIA is especially important for us because we
have initiatives in very different fields from Industry 4.0 to IoT and we attach a high importance that
such initiatives take part in a fair like WIN EURASIA and are in close contact with both visitors and
exhibitors.”
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Marketing and PR Activities

Advertisements-WIN EURASIA Metalworking

 Newspapers: Ads on most popular national newspapers: Hürriyet, Sabah, Dünya

 Radio: Ads on 3 most important national radio channels: TRT FM, CNNTURK, NTV Radio and
sponsorship at CNNTURK for a month.
 Local radio channels: Ads on radio channels at targeted industrial cities such as Bursa and
Konya.
 International&National B2B Magazines: More than 200 Ads on 73 B2B magazines.
 Sponsorship at Endustri 4.0 Platform
 Outdoor: Billboards at
 High traffic density regions in Istanbul before the exhibition
 Around TUYAP during MAKTEK Exhibition in October
 Istanbul Ataturk Airport in Jan
 IDO Seabus terminals during Bursa Metal İşleme Exhibition in December
 Organized industrial zones in Istanbul, Ankara, Bursa (Nov-Feb)
 On- wall-advertising in Esentepe for a month
 At Hannover Airport and Main Train Station during Euroblech exhibition
 Invitations: Arabic, English, Farsi and French invitations
 Social Media: Interactive use of social media via Facebook, Instagram, Twitter, Linkedin and
GooglePlus.
 3 different digital media campaigns: during Maktek in Oct, Bursa Metal İşleme Exhibiton in Dec
and two weeks before WIN MW.
 Pressworks:
 7 press releases
 74 national&international media partners
 Press clippings: 100+ print media / 155+ internet / 2 TV
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Marketing and PR Activities

Advertisements-WIN EURASIA Automation

 Newspapers: Ads on most popular 3 national newspapers: Hürriyet, Sabah, Dünya

 Radio: Ads on 8 national radio channels such as NTV Radyo, PowerTurk, Best
 Local radio channels: Ads on 8 radio channels at targeted industrial cities Bursa and Konya
 International&National B2B Magazines: More than 200 Ads on 73 B2B magazines.
 Sponsorship at Endustri 4.0 Platform
 Outdoor: Billboards at
 High traffic density regions in Istanbul before the exhibition
 Around TUYAP during MAKTEK Exhibition in October
 Istanbul Ataturk Airport in Feb
 Several organized industrial zones in Istanbul, Ankara, Bursa (Jan-Mar)
 On- wall-advertising in Esentepe for a month (15 Feb-15 Mar)
 At Dudullu-Serifali region (1-15 March)
 Invitations: Arabic, English, Farsi and French invitations
 Social Media: Interactive use of social media via Facebook, Instagram, Twitter, Linkedin and
GooglePlus.
 3 different digital media campaign: during Maktek in Oct, Bursa Metal İşleme Exhibiton in Dec
and two weeks before WIN Automation.
 Pressworks:
 7 press releases
 81 National Media Partners
 Press Conference in Istanbul with the participation of 40+ journalists
 Press clippings: 100+ print media / 200+ internet / 8 TV
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Supporters
Media Partners
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Supporters
Organizations
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Gallery
Press Clippings-WIN EURASIA Metalworking
CNN TURK MERHABA GAZETESİ/KONYA

DOĞAN HABER AGENCY

METALSAN MAGAZINE
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Gallery
Press Clippings-WIN EURASIA Automation
MM MAKINA MAGAZINE HURRIYET.COM.TR

SABAH GAZETESİ
STAR TV
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Gallery
Outdoor Billboards
WIN EURASIA Metalworking&Automation
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Gallery
Opening Ceremony
WIN EURASIA Metalworking
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Gallery
Opening Ceremony
WIN EURASIA Metalworking
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Gallery
B2B Meetings
WIN EURASIA Metalworking
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Gallery
Show Highlights
WIN EURASIA Metalworking
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Gallery
Show Highlights
WIN EURASIA Metalworking
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Gallery
Show Highlights
WIN EURASIA Metalworking
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Gallery
Opening Ceremony
WIN EURASIA Automation
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Gallery
VIP Tour
WIN EURASIA Automation
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Gallery
Show Highlights
WIN EURASIA Automation
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Gallery
Show Highlights
WIN EURASIA Automation
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Gallery
Show Highlights
WIN EURASIA Automation
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WIN EURASIA 2018

TOGETHER AGAIN!
It is announced that WIN EURASIA Automation and WIN EURASIA Metalworking are going
to combine their forces by 2018. Next year, by gathering 6 trade fairs together, WIN EURASIA
2018 will bring together all interrelated products and services in the manufacturing processes
under a single roof. It will bring together its visitors with much more products, brands and
exhibitors.

 Kayahan iç ve Dış Tic. Ltd. Şti., Sevda Kayhan Yılmaz

Chairman of the Board
“We attach great importance to WIN Fair, it is the only fair of the hydraulic industry in our eyes. It
is a fair where all of us come together, the family comes together. Even better, the entire 360
degree production family will be here next year.”

 Nachi, Gökhan Kırmacı

General Manager
‘’ We believe that the merger of Metalworking and Automation exhibitions in 2018 will further
strengthen the WIN Automation Fair, and I emphasize again that as Nachi Turkey our support will
continue.”

 Güralp Vinç, Mehmet Yıkılmaz

Marketing Manager
‘’It will be much more positive for us to participate as the first and second phases of the fair is
combined next year. We have been participating in WIN fairs for about 12 years and we have
continued to participate in both phases since their separation. But we think two phases together
will produce a better synergy.’’

• VDMA - German Engineering Federation, Friedrich Wagner

Economic Advisor
‘’For the next year when the two WINs are together again, I think the German Pavilion will be
more and more bigger and more German companies will come to Turkey.’’

• Elmalı Makina , Ali Osman Elmalı

Assistant General Director
‘’ l have learned that two phases of the fair is going to be bring together next year, which is a
pleasing situation. In my opinion, this way we will find the opportunity to introduce ourselves to
wider customer groups, I hope it will be good.’’
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WIN EURASIA 2018

TOGETHER AGAIN!

15-18 March 2018

Tüyap Fair and Congress Center
Save The Date!
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Your contact
Murat Bayazıt
Sales and Development Director
Tel. +90 212 334 69 76
Murat.Bayazıt@hf-turkey.com

Derya Arslan
Project Director
Tel. +90 212 334 69 84+90 212 334 69 32
Derya.Arslan@hf-turkey.com

Hamit Özaras
Project Manager
Tel. +90 212 334 69 14
Hamit.Özaras@hf-turkey.com

Baran Özdek
Project Manager
Tel. +90 212 334 69 05
Baran.Ozdek@hf-turkey.com

Cüneyt Midilli
Project Director
Tel. +90 212 334 69 32+90 212 334 69 32
Cuneyt.Midilli@hf-turkey.com

Sena Mengül
Project Director
Tel. +90 212 334 69 31
Sena.Mengul@hf-turkey.com

Ceyda Alp
Project Director
Tel. +90 212 334 69 75
Ceyda.Alp@hf-turkey.com

Saniye Atak
Project Manager
Tel. +90 212 334 69 56
Saniye.Atak@hf-turkey.com