Managerial Communication (C501)

A s s i g n m en t o n

A Compre he ns i ve s P e rs ona l G roomi ng & Dre s s

G ui de l i ne for Dhak a Toi le tri e s

Submitted to:

Mohammad Saif Noman Khan

Assistant Professor

Submitted by:

1. Amit Kumar Bhowmich (ZR 1603006)

2. Mohammad Mohibullah (ZR 1603013)

3. Mohiuddin Ahmed Sarker (ZR 1603015)

4. Ahmed Fahim Tarafder (ZR 1603021)

Institute of Business Administration

University of Dhaka

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 A Comprehensives Personal
Grooming & Dress Guideline

Dhaka, Bangladesh

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 Ta b l e o f c o nt e n t s

1.0 Introduction

1.1. Objective

1.2. Scope

2.0 Dress Code guidelines

2.1 Why a Formal Dress Code Policy is Needed: Rational

2.2 Benefits of Dressing up as opposed to Dressing Down

2.3 Personal Hygiene in the Workplace

2.4 General guidelines for Corporate Attire

2.5 Personal Grooming & Mindset

2.6 Appropriate Business Attire

2.7 Appropriate Business Casual Attire

2.8 Inappropriate Attire

2.9 Shoes

2.10 Must attires for External interactions

2.11 Role of Supervisors in Promoting a Dress Code

3 Conclusion

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E x e c u t i ve S u m m ary:

This guideline presents personal grooming and dress policy of Dhaka Toiletries. Today’s
business environment demands well-groomed executives. Dhaka Toiletries also believes that
well-groomed employees can create a well-organized work environment.

The guideline also describes preferable outfit for both male and female. Employees may wear
business casual outfit if necessary. This guideline also suggests preferable business casual
attire. Lastly few of the Do’s and Don’ts about corporate attire has been illustrated in this
guideline.

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1.0 I n t r o d u ct i o n

“Your first impression is always a lasting impression”

55 % of another person’s perception of you is based on how you look.Business outfit has
changed significantly over the years, especially in the last 20 years. The major reason
why dressing in proper business outfit is important for every business professional is that
it presents a visual image and sends a message that the employees are professional.

Another reason why dressing in proper business outfit is important in the business world
is that you never know when you will be required to meet with someone from outside
your company. Your image to this outsider will be the image remembered of your
company. In business dealings this image and message needs to be professional. In
reality, that image could indirectly mean the difference between securing a new deal,
contract or sale and losing the opportunity to make that deal.

1.1. O b j e c t i ve

This guideline is intended to formalize a “Business Dress Code” for all employees
working in Dhaka Toiletries to enhance the professional outlook of its employees and
thus, enhancing its business image.

1.2. Scope

The code applies to all Dhaka Toiletries employees with the exception of employees
under any existing uniform program in Dhaka Toiletries or for employees working in
official programs that required a certain dress code other than regular office code.

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2.0 D r e s s C o d e g ui d e l i n e s

2.1 W h y a F o r m al Dr e ss C o d e P o l i c y i s n e e d e d : R a t i o n a l

What we wear to office significantly affects the perception of our stakeholders, our
publics and most importantly our customers form about us as an organization and as a
member of the society. It is management’s intent that work attire should complement an
environment that reflects an efficient, orderly and professionally operated organization.
This code is intended to define appropriate “standard business attire” during normal
business operations and “casual business attire” as deemed by the management.

The key point to adhering to the Business Dress Code is the use of common sense and
good judgment, and applying a dress practice that the company deems conductive to
our business environment.

Fig: Employees with formal dress code

2.2 B e n e f i t s o f D r e s si n g u p a s o p p o s e d t o D r e s s i n g D ow n

There are some relevant benefits of dressing up as opposed to dressing down-

 Dressing up will make us comfortable which will ultimately lead us to get confident.
 Dressing up will make the appearance better and the mood can be changed in a positive
direction.
 Dressing up will make one look happier and more approachable as opposed to dressing
down. Getting happier and approachable will help to deal with colleagues and
customers.
 Dressing up will earn compliments which are priceless. These compliments will make
day better.
 Dressing up indicates that we are polished and good mannered.
 Dressing up is always chosen over dressing down because you need to always keep
prepared as you never know who you may encounter or come across today.
 As the first impression is the last impression so it is safer to dress up. We never know if
we have a second chance to make a first impression.

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 Fig: Employees in a formal meeting

2.3 P e r s o n a l H yg i e n e i n t h e W o r k pl a c e
 Employees are expected to meet hygiene requirements during regular business hours
for the duration of their employment.
 Maintain personal cleanliness by bathing daily.
 Oral hygiene (brushing of teeth) required.
 Use deodorant / anti-per spirant to minimize body odors.
 No heavily scented perfumes, colognes and lotions. These can cause allergic reactions,
migraines and respiratory difficulty for some employees.
 Clean and trimmed fingernails (¼ inch long or less).
 Wash hands after eating, or using the restrooms.

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 Fig: Personal hygiene builds up confidence

2.4 G e n e r al g ui d e l i n e s f o r C o r p o r at e At t i r e

The Standard Business outlook applies to employees during all business days. The minimum
corporate dress code requires that employee wear clothing commensurate to a professional
work environment and in keeping with the Dhaka Toiletries management expectations. Clothing
should be appropriate for the activity being undertaken and minimize the risk of injury to the
other members.
The following criteria are to be applied by Employees:

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  Employees are to model appropriate professional dress which is at least in accordance
with business/office standards
 Employees dress is to be neat and tidy, and appropriately maintained.
 Shirts need to be tucked in
 Body piercing which can be seen by the client (with the exception of earrings) is not
permitted.
 Hairstyle should project a professional appearance: clean, neatly trimmed, and well-
groomed.
 Shoes must be clean and polished.

Fig: Corporate attire for men & women

2.5 P e r s o n a l G r o o mi ng & M i n d s et

 Having clean, well groomed hair is important to everyone, and is no less so for the
individual you support. Individuals may like different brands of shampoo or conditioner
and may have a preferred style. Individuals may also change their minds about how they
style their hair. All of these choices should be respected and supported.

 As for facial hair, for individuals who do not maintain beard or moustache, the usual
policy is to appear clean shaved; however, individuals maintaining beard or moustache
for religious or aesthetic reasons should ensure proper grooming of facial hair.

 For Female employee Hair should be neat, clean, and combed. Long hair should be tied
neatly and not left unkempt. Scarves or head covers for religious purposes are allowed.
a) Avoid ostentatious hair colors b) Hats and caps are not allowed.

 Men Accessories such as cufflinks, rings and watches - are meant to compliment the
appearance of the wearer rather than be the striking feature of the wearer. Accessories
should be cleaned on a regular basis.

 Jewelry - which includes (but is not exhaustive of) earrings, rings, bangles, chains and
watches - should be conservative and professional, should not create noise and should
not interfere in the performance of one's responsibilities. Jewelry should be cleaned on a
regular basis.

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  It is recommended not to wear dark glasses (unless prescribed by a physician).

Fig: Employee with personal grooming

2.6 Ap p r o p r i a t e B u s i ne s s At t i r e

For Male Employee

Attire:

Male employees can opt to wear the following as long as the attire allows for comfortable
posture in the office and presents a polished, professional outlook fit for an office:
a) Business Suits b) Formal shirt, collared, half or full-sleeved c) Formal pants d) Tie and
cufflinks

Footwear:
Footwear should be comfortable, conservative and not make much noise while walking.
Footwear should be polished and clean. The following footwear is recommended: a)
Closed-toe shoes b) Socks - preferably not white or worn out.

Color:
The attire should be conservative and neutral in color, presenting a serene and
professional appearance.

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 Fig: Appropriate business attire for men

Female Employee
Attire:
Female employees can opt to wear either of the following as long as the attire allows for
comfortable posture in the office and presents a polished, professional outlook fit for an
office. Also keeping in mind that female clothing should cover sufficiently and should not
be revealing, short or tight, inappropriate attires as such can give the wrong impression
about the individual and the organization.
a) Sari (Not encouraged in factory context or in contradiction to safety policy) b) Salwar
kameez, c) Formal pants or suit pants d) Formal shirts or plain fotuas e) Matching scarfs
or abayas in addition to the basic attire f) Sweaters and jackets g) Stockings
Footwear:
Footwear should be comfortable, conservative and not make much noise while walking.
Color:
The attire should be conservative and neutral in color, presenting a serene appearance.

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2.7 Ap p r o p r i a t e B u s i ne s s C a s u a l At t i r e

 Clothing should be such that it is comfortable yet communicates a professional attitude.

 Subtle, quality accessories (belts, jewelry and scarves) coordinated with an outfit can
show that you pay attention to important details.
 Wear some neutral colors, but add one pop of color for a more casual look.
 Combine some of your existing business wardrobe with casual attire. For example, try
wearing a button-down shirt with khakis and loafers.
 Clothing should be clean, pressed or wrinkle free, and without holes or frayed areas.
Shirts need to be tucked in.
 Body piercing which can be seen by the client (with the exception of earrings) is not
permitted.
 Hairstyle should project a professional appearance: clean, neatly trimmed, and well-
groomed.
 Pay attention to the fit of your clothing. Slacks should break just above the shoe,
sleeves should reach the base of your hand and just show a bit of the cuff if you are
wearing a jacket, and shirt collars should button comfortably.
 If you wear a tie, its tip should reach below the bottom of your belt buckle.
 Shoes should be polished and leather is generally preferred.

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 Fig: Appropriate business casual attire for men

Fig: Appropriate business casual attire for women

2.8 I n a p p r o p ri a t e At t i r e

For Male Employee:

 The following attires are prohibited:

a) Track pants
b) Track suits
c) Jeans
d) short pants, Three quarter pants
e) Sleeveless shirts
f) T-shirts
g) Fotuas, Panjabi (except on specific occasions)

 The following footwear should be avoided:

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 a) Sandals, sneakers, boots

 The following are prohibited during office hours:

a) Untidy attire
b) Display of body arts or tattoos
c) Ostentatious hair colors
d) Hats and caps
e) Earrings

Fig: Inappropriate business casual attire for men

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 For Female Employee:

 The following attires are prohibited:

a) T-shirts, denim wear
b) Track pants
c)Track suits
d) Jeans, short pants
e) Sleeveless attire
f) Anything that is flashy and loud

 The following footwear should be avoided:

a) Slippers
b) Boots

 The following should be considered cautiously:

a) Glittery jewelry
b) Noisy, dangling earrings and big rings
c) Bangles and anklets
d) Avoid bags that are too slouchy
e) Avoid loud colors

 The following are prohibited during office hours:

a) Untidy attire
b) Display of body arts or tattoos.
c) Ostentatious hair colors
d) Hats and caps

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 Fig: Inappropriate business casual attire for women
2.9 Shoes

 For Male Employee:

 Well-repaired heels
 Always clean and polished. Make it a habit to wipe your shoes clean each time you go to
the rest room to freshen up.
 Laces tied neatly at all times.
 Socks should be clean.

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 Fig: Appropriate business shoe for men

For Female Employees

 Low heeled are appropriate with most clothes.

 Shoes are not to reveal your heels or toes.

Fig: Appropriate business shoe for women

Inappropriate shoes for business attire

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 Fig: Inappropriate business shoe for men

Fig: Inappropriate business shoe for women

2.10 M u s t a t t i r e s f or E xt e r n a l i nt e r a ct i o n s

We believe all employees will exercise good judgment in their dress sense to upkeep its
corporate image while conducting company business outside.
The Place:
Employee should dress in an appropriate and presentable manner while involving in External
Communication with clients.

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For any kind of seminar, symposium it is mandatory for male employee to wear Full Sleeve
shirt, Formal Pant and Tie. Suit will be preferable. Saree is mandatory for female employee in
these occasions.
Same is also applicable for Business presentation or any corporate events. Female Employees
can wear salwar kameez in these events. We may change our dress code in special cases. For
example, we may require employees to wear semi-formal attire for an event.

Fig: Field force training

Fig: Incentive training program

The Look
Clothing should be crisp, neat, pressed and never wrinkled, to project a professional, business-
like image. Torn, dirty or frayed clothing is unacceptable.

Fig: Employees in a conference meeting

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The Attire
This is an overview of appropriate formal business attire for External Communication.
For Men:
Male employees are expected to wear a suit, full sleeve shirt, formal pant,Leather shoes and a
tie (occasionally).
This dress code is mostly followed by the white collars. In cooler environment, it is advisable to
wear a blue or white colored shirt with a simple plain tie and a dark colored suit. Ties with simple
striped patterns or small checks which are not too vibrant are encouraged in hotter season.

Fig: Employees in a conference meeting

For Female:
Females are expected to wear salwar-kameez, saree, trouser, tops and blazer which reflect a
decent look. The preferred length of your kameez, kurti or shirt should be somewhere close to
your knees. If you have to wear a sari, make sure the draping is such that you are well covered.

Fig: External interaction session

Footwear

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Shoes, boots, flats, open-toed and closed-toed shoes in a leather or dress material are
appropriate and should be clean and polished.

Accessories
Depending on the color or tone of your outfit, a black or brown belt should be worn. Colored or
white belts are not recommended. Socks should always be worn, preferably in a tone matching
your pants and shoes. When in doubt, wear black dress socks.
Male employees are encouraged to keep accessories like watches and cologne subtle. Women
employees are encouraged to keep jewelry, makeup, and perfume subtle and elegant.

Religious and Health Accommodations

In case of religious practice, belief or legitimate health need conflict with the dress code,
reasonable accommodations will be made.

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2.11 R o l e o f S u p e r vi s o rs i n P r o m ot i n g a Dr e s s C o d e

When implementing the dress code, The supervisor has to take into consideration its level of
importance to the organization and to the employee.
• All levels of supervisors are responsible for teaching, role modeling, and enforcing the
Standards set by the organization for Personal Grooming & business attire through
consistent application of progressive corrective action.
• As the Employees take their cues from the top it is recommended that supervisors are
strictly encouraged to follow the policy by themselves.
• Standards of dress and appearance are communicated to position applicants during the
interview process and to newly hired employees as a part of the orientation program
and as a part of the specific department orientation program.
• The supervisor should meet with the employee to review dress code policy, they need to
find out why the worker isn't complying and It should be explained clearly why its
important to the employee's job, and set a goal to meet the code.

Fig: Vibrant team set up

Conclusion

There may be exceptions to these guidelines that prevent employees from wearing the
relevant uniform. In such cases it is recommended that you contact your Manager to
discuss specific needs. Exceptions may include:

 Maternity wear
 Illness or accident
 Religious standards or requirements.

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In such cases it is recommended that you contact your Manager to discuss needs.
Exceptions to this policy will be at the discretion of Management. Certain days declared
as dress-down days will be at the approval of Management and will be communicated in
advance. Under no circumstances will offensive clothing be acceptable.
Violations of the policy can range from inappropriate clothing items to offensive
perfumes and body odor. If a staff member comes to work in inappropriate dress, the
staff member will be required to go home, change into conforming attire or properly
groom, and return to work.

The End

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