Oracle DW Customer Book 12-1-06

INFORMATION CONNECTS
Oracle Data Warehousing Customers

Version 1.1
Oracle Customer Snapshot
Absa Group Limited Improves Decision Making

Absa Group Limited, one of South Africa’s largest financial
services organizations offers a complete range of products and
services. Absa has assets of R372 billion (US$62 billion), 686
staffed outlets, 5,468 ATMs and South Africa’s largest internet
Absa Group Limited banking customer base. In 2005, Barclays took a majority stake,
South Africa
www.absa.co.za to help Absa become the financial services leader in South Africa
and ultimately the pre-eminent bank on the African continent.
Industry:
Financial Services Challenges
Annual Revenue: Improve Absa’s business responsiveness by consolidating its
US$10 billion fragmented business intelligence environment, which required
Employees: compiling 1,200 reports and 31 business intelligence projects
33,000 Align business intelligence to corporate strategy by
standardized methodology, architecture, tools and measurement
Deliver reports required by all business units
Oracle Products & Cut costs of delivering and printing manually generated reports
Services: Replace paper-based reports with electronic intelligence for
Oracle Database individual business units to reduce report delivery-to-desk time
Oracle Application Server
Oracle Balanced Scorecard
Oracle Discoverer Solution
Oracle OLAP
Oracle Warehouse Builder Used Oracle Database as the single source of data to make the
Enterprise Data Warehouse more efficient
Consolidated the business intelligence environment on Oracle
Application Server to reduce duplication of reports
Implementor: Implemented a business intelligence methodology with OLAP
Oracle Consulting and Oracle Balanced Scorecard tools to support common
strategic planning across the group
Aligned business performance measurement to focus on causes
“Information doesn't have any
of problems and thus ensure better business decision making
value unless it tells you when to Used Oracle Warehouse Builder to create common processes
change something or stop for extracting data and loading into the Data Warehouse
something. We needed to make Able to source data from 52 core banking systems, on a daily,
sure that the resources we weekly or monthly basis, as well as external data sources
invested in information would
Implemented Oracle Discoverer for end-user analysis
actually help managers make
better business decisions.”
Anticipated cost savings from reduced manual reporting and
– Cornie Victor, General Manager, removal of disparate BI projects represents a possible return on
Information Management Division investment of more than 300% over five years
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published January 2006
ACNielsen Europe Leverages Business Intelligence in

its Core Business Discipline
ACNielsen, a subsidiary of European media group VNU, is a
ACNielsen Europe leading provider of marketing studies. The company measures
Wavre, Belgique
www.acnielsen.com
and analyzes market dynamics, consumer attitudes, and
purchasing behavior in more than 100 countries. Among its
clients are the main consumer-goods manufacturers, distributors,
Industry: and businesses specializing in the media, leisure, and the Internet
Professional Services sectors.
Annual Revenue:
$2.2 billion Challenges
Employees: Improve customer loyalty through more effective data analysis
22,000 and reporting capabilities while maintaining a high
customization level
Oracle Products & Offer manufacturers and distributors targeted, customized,
Services: online data access via dedicated business applications catering
Oracle Database to all key business areas
Oracle Partitioning Reduce IT costs by consolidating legacy production platforms
Oracle Application Server within a single European platform embodying the latest
technological advances
Implementor:
Oracle Consulting Services Solution
Implemented Oracle Database and Oracle Application Server to
“The power of Oracle Database develop a new, integrated production platform covering from
and business intelligence loading scanning data to producing customized datamarts
technology has enabled us to
tailored to clients’ needs
make more than 4,000
Enabled customers to access answers to their business
customized datamarts work for
our clients. This innovation is a questions online via dedicated applications
competitive strength and has Deployed several Oracle databases, with a total capacity of 75
helped secure those clients’ terabytes, to support the 15,000 datamarts required by
loyalty.” − Jean-Paul Moron, ACNielsen’s European clients
Director, Applications Design and
Delivery, ACNielsen Europe
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published November 2006
Arab African International Bank

Incorporated in 1964 as the first Arab multinational bank in
Egypt, Arab African International Bank (AAIB) was established
as a joint venture between the Central Bank of Egypt and the
Arab African International Bank
Kuwait Investment Authority. Ever since, AAIB has been
Cairo, Egypt
www.aaib.com reputedly known as one of the most distinguished commercial
and investment banks in the region.
Industry:
Financial Services While sustaining its core competence as a corporate bank, AAIB
is making breakthrough strides in retail banking through
Annual Revenue:
expanding its innovative product range and geographic presence.
US$56 million
Employees: The bank’s leadership has dedicated its interest to introduce and
602
enforce new standards and professional benchmarks to safeguard
quality performance to maintain its leading and pioneering
position in the market.
Oracle Products &

Services: Challenges
Oracle Database
Measuring profitability and performance of organizational
Oracle Financial Services
units, products and individual accounts.
Applications
Oracle Discoverer Expanding product range to break through into retail market
Oracle Application Server Enhancing reporting and decision-making capabilities across
branch network
Implementor: Satisfying regulatory requirements, managing risk and
Oracle Consulting forecasting more effectively
Solution
Implemented Oracle Financial Services Applications, including
Financial Data Manager, Transfer Pricing, Performance
Analyzer and Risk Manager functions into one cohesive
environment
Created Oracle-based data warehouse to better understand
customer banking trends
Enabled commercial and investment banking groups to
leverage client information present in AAIB's data warehouse
with Oracle Discoverer and other enhanced analysis tools
Enhanced organization's ability to respond to client needs and
develop specific applications in-house by implementing Oracle
CRM modules and Oracle Internet Developer Suite
Agribusiness Portal a Ray of Hope for Farmers

Assam Small Farmers’
Agribusiness Consortium The Assam Small Farmers’ Agribusiness Consortium was
Assam, India established to help farmers in the North Eastern States of India
www.assamagribusiness.nic.in
earn higher incomes by modernizing their approach to
agribusiness. The Consortium promotes the latest commercial and
Industry: technology-based agribusiness practices and fosters partnerships
Public Sector with government, financial, research, and investment institutions.
Oracle Products &

Oracle Database Collect essential information relating to farming, such as
weather, market data, production techniques, significant events,
government policies, and new research ideas
Implementor:
Oracle Partner National
Educate farmers about modern agribusiness techniques
Informatics Centre Establish direct links between farmers, government
www.home.nic.in departments, research institutions, and the corporate sector
Forge direct links between buyers and sellers of produce
Deliver and market modern agricultural services required by
client farmers
Create new opportunities for employment and improved
welfare in the agricultural sector of north-eastern India
Solution
Created a central Oracle database housing all agribusiness
information useful for farmers, managers, traders, banks,
government agencies, and corporate users
Launched ASHA portal, accessible through Community
Information Centers and the Web, to provide farmers with the
latest market information and agribusiness knowledge
Set up Community Information Centers with resources to
develop localized and self-sustaining knowledge centers
Protected sensitive information using MD5 encryption for
passwords, ensuring only authorized users are able to access
and filter certain types of data
Ensured accuracy and relevancy of information through regular
validation of data input
Reduced Web site management burden by automatically
redirecting erroneous requests to known pages on the portal
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published April 2006
Oracle Customer Case Study
Australian Bureau of Statistics Gains Powerful

Analytic Facilities with Integrated Data Warehouse
“The Oracle data warehouse allowed us to store large amounts

of data in a single location and introduce more efficient analytic
capabilities. Using tools like Oracle Discoverer, we can access
and view data with flexibility and fast response times that we
didn’t have previously.” — Don Bartley, Chief Technology
Officer, Australian Bureau of Statistics
Australian Bureau of Statistics
Canberra, Australia
www.abs.gov.au Established in 1905, the Australian Bureau of Statistics (ABS) is
Australia’s central statistical authority, providing high quality,
Industry:
Public Sector objective, and timely statistics about the nation’s economy and its
social and cultural characteristics. Its collective databases contain
Employees:
2,000 to 4,999
approximately 4 terabytes of data, collected over 15 years.
The ABS was an early adopter of information technology and has
Oracle Products & Services: assembled a large range of applications, platforms, and toolsets
Oracle Database over the past 25 years. Up until the late 1980s, the organization
Oracle Warehouse Builder stored information in many systems and across multiple
platforms. This made it difficult to manage data and reuse
Oracle Enterprise Manager with
information across economic survey areas.
Management Packs
Oracle Advanced Security In 2002, ABS launched a Business Statistics Innovation Program
Oracle Partitioning
aimed at improving data quality, provider management, and
Oracle Internet Directory
efficiency and productivity. As part of the program, the
Oracle Discoverer
Oracle E-Business Suite organization developed an Input Data Warehouse using Oracle
Oracle Financials technology to collect and store economic statistics for real-time
Oracle Payroll operations and analysis.
As a result, ABS was able to reengineer its input supply chain for
maximum efficiency, enhance data capture and storage
techniques, improve data protection measures, and introduce new
reporting capabilities.
“The Oracle data warehouse allowed us to store large amounts of
data in a single location and introduce more efficient analytic
capabilities,” said Don Bartley, chief technology officer for the
Australian Bureau of Statistics. “Using tools like Oracle
Discoverer, we can access and view data with flexibility and fast
response times.”
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published July 2006
Designed for Powerful Performance

Key Benefits:
ABS built its first data warehouse 12 years ago. Known today as
Increased efficiency by re-
the Output Data Warehouse, it was a significant achievement
engineering the input supply
chain, enhancing data capture because it enabled the organization to store and manage data from
and storage techniques one location and generate a range of products in different formats
Enabled swift querying, from a single data source. Information in the Output Data
performance tabulations, and Warehouse feeds the ABS Web site and its publications
data aggregation by adopting a
workbench.
star schema database structure
Facilitated fast response times Buoyed by the success of this project, ABS prototyped a second
and provided the flexibility to data warehouse in 2001. The Input Data Warehouse (IDW)
access and view data using
Oracle Discoverer
currently stores business statistics only and was designed to
Ensured analytic computations
improve data quality and integration, streamline provider
can be run faster by pre- management, and enhance the organization’s capacity to meet
assembling certain elements of new statistical challenges.
the results
Protected data from “We had previously been storing data in separate systems and
unauthorized viewing through different platforms, which made it difficult to meet certain
the use of Oracle Fine Grained objectives. What we needed was a well-catalogued data store that
Access Control to define roles
could be shared across organizational boundaries,” said Bartley.
and assign privileges to users
“Another aim was to enhance statistical and analytical use of data
Eased database administration
and improved service levels and better understand the impact of different survey processes on
with Oracle Enterprise Manager the quality of the aggregated data.”
Enabled implementation of a
conceptual framework for
ABS based the IDW structure on a star schema design. A large
metadata based on international fact table (the ‘star’) resides at the center of the model,
standards (ISO 11179) surrounded by various points, or reference tables. The fact table in
the IDW has around 3 billion rows. The basic principle behind the
schema is to provide quick, easy, and flexible access to data. “It’s
a very good structure for fast querying, performance tabulations,
and data aggregation,” said Brian Studman, director of Database
Administration, Technical Services Division, at the Australian
Bureau of Statistics.
Rather than one star, the IDW comprises a cluster of stars. “The
stars are cross-related to each other, meaning they might share the
same set of properties, such as the information provider or the
location in which the data was collected,” said Studman. Data can
be brought together on common attributes with minimal
intervention from IT staff, while maintaining each data set’s
unique attributes.
To speed data processing time, the IDW includes Materialized
Views that natively provides basic online analytical processing
(OLAP)-like performance in the relational database management
system (RDBMS). “This assists in complex number crunching

because it allows some of the elements involved in the task to be
completed in advance,” explained Bartley. “It means the analytic
computation can be run faster since some of the results have been
pre-assembled.”
Efficient Data Loading and Updating

Administrative data from the Australian Taxation Office and
Australian Customs Service is periodically loaded into the IDW.
The data warehouse runs four processing modes, including large
batch extract, transform, load (ETL) functions, real-time OLAP
queries using Oracle Discoverer, near real-time data extracts and
updates, and real-time online data editing.
While the star schema structure is not ideal for rapid updates,
ABS has developed an approach that ensures queries are always
run based on the latest data. “When our staff run analytics, they
are doing them directly against the data warehouse so it’s
important that data is current and any updates are reflected in the
data store immediately,” said Bartley.
Enhanced Security Measures

ABS deals with sensitive tax and business information so it is
vital to protect data in the IDW. “The confidentiality of data
sources is very important,” said Studman. “We use an Oracle
feature within the Oracle Database called Fine Grained Access
Control to define roles and assign privileges to users at the row
level. If someone doesn’t need access to a certain type of data for
their work, they will not be able to view it.”
ABS is also trialing a simplified sign-on process to the Oracle
databases. “The aim is to allow people to sign on in one
environment and have that authentication carry through to the
Oracle environment without having to resubmit their password,”
said Studman. A prototype was successfully set up and rollout to
the organization will start in the 2006/2007 financial year.
Ease of Management
ABS uses Oracle Enterprise Manager to oversee its Oracle
environment. “The decision to use Oracle Enterprise Manager was
prompted by our move towards commodity hardware platforms
running Novell SUSE Linux,” said Studman.
“We have a more diversified Oracle environment in terms of
hardware platforms and business systems than we have had in the
past, and Oracle Enterprise Manager has been able to provide us

with efficiencies in database administration. It also gave us the
ability to improve service levels through greater visibility into the
entire Oracle environment.”
Future Plans
ABS is currently gearing up for Census 2006, a national survey
conducted every five years that collects social, economic, and
housing information to produce a snapshot of Australian society.
Data from the census will be collected, stored, and processed in an
Oracle data warehouse with a detailed transaction history store
utilizing a similar structure to the IDW.
Bartley said ABS is interested in exploring Oracle’s XML
capabilities. “In order to access data from a resource such as a
corporate directory or the IDW, we need to know the shape of the
packet and some criteria. These are described in an XML schema.
“One of the things we are interested in is how we can use Oracle
to generate an XML data stream and XML schemas.
“Another area of interest is business process management. Oracle
has some business process management tools and we’d like to
explore how we can use them in conjunction with our own
administration tools.”
Why Oracle?
Maintaining data in separate systems was not delivering business
value to ABS, leading the organization to move to a relational
database environment in 1990.
“There was a real need to move to an industry-standard database
structure to improve performance and expand the range of
functions available,” said Bartley. “We knew OLAP and other
data mining tools could be integrated with relational databases, so
we could bolt the two products together.
“We were already using Oracle products and it was logical to
explore the company’s relational database offering. Oracle has
always delivered the high performance, stability, security, and
scalability our business requires.”
“Oracle is a vital data management tool for ABS,” added

Studman. “It is an enterprise-class database management system
with exceptional functionality. In addition to enabling more
efficient information management, the more complex database
design allows us to carry out sophisticated querying, reporting,

and analytic tasks.”
Implementation Process
The project to develop and implement the IDW was undertaken
solely by ABS. At various points before and during the
deployment, the organization called on advice and assistance from
the database community, external groups, and sister agencies
overseas. It also engaged independent consultants to review the
implementation at the end of each phase to ensure the project was
on track to meet business goals.
Phase one (prototyping) was undertaken between November 2001
and December 2002. It involved building a ‘production pilot’
warehouse for storing, processing, and analyzing selected data
sets from the Australian Taxation Office. In-house facilities
combined with Oracle Warehouse Builder and Oracle Discoverer
were the primary tools used to load, analyze, and query data
during this phase.
The first phase of the project helped ABS gain a better
understanding of the range of issues faced by ABS statisticians
and assisted the organization to develop a strong business case
justifying the progression to phase two.
Phase two commenced in December 2002. It involved extending
the phase one pilot warehouse and replacing existing stores for the
selected data sets. Business survey and other administrative data
were also incorporated into the larger warehouse. This phase
provided ABS with more opportunities to evaluate the use of
transactional data, undertake more extensive analysis, and explore
the links with other ABS systems.
At the end of September 2003, a business case was prepared
outlining the costs and benefits of moving the IDW into full
production (phase three). A migration and implementation plan
formed part of the business case.
Phase three began in October 2003 with the implementation of the

IDW. ABS then took the opportunity presented by a central data
store to review the survey processes within the IDW to see
whether improvements (such as significance editing) could be
made. The first version of the IDW was released into production
in December 2003. The second version was released a year later.
The Australian Bureau of Statistics (ABS) is the government agency responsible

for collecting and publishing statistical information about Australia. As well as
providing financial and economic statistics, the ABS presents information on
contemporary social issues and areas of public policy concern.
Avantel S.A. Achieves Single Source of Data, Integrates

Content, and Streamlines IT Management
Avantel S.A. delivers value-added communications solutions for
the Colombian corporate sector. The company’s offerings include
Avantel S.A.
Bogotá, Colombia voice services via digital trunking, telephone access, text
www.avantel.com.co messages, corporate mobile solutions, wireless broadband
solutions, corporate communication networks, and satellite
Industry:
localization.
Telecommunications
Employees:
450
Challenges
Streamline data infrastructure management, facilitate
application deployment, and increase application availability
Oracle Products & Expand the type of content delivered through the internet
Services: intranet, and extranet to make it easier for departments to
Oracle Database rapidly update information
Oracle Portal Integrate internal processes with a management system to make
Oracle Financials
them faster
Oracle Discoverer
Oracle JDeveloper
Create a development environment that concentrates all
applications at a single point
Integrate applications via an internet portal which makes the
“We chose Oracle due to its process of communication easier
secure and highly available
database--the most robust in the
Solution
market, guaranteeing the
Implemented Oracle Database to enable the integration of all
integrity of our applications.”
– Mauricio Vargas Sanchez, tools and system information into a single database, improving
Information Technology Manager, the quality and availability of data
Avantel S.A. Implemented Oracle Financials to gain a clear picture of the
organization’s financial position, enabling more agile decisions
in areas such as accounting, sales and inventory
Enabled each department to publish its own content with
Oracle Portal and gained the ability to deliver the same content
via an extranet, intranet, and the internet to streamline
management
Accelerated, with Oracle JDeveloper, the development of Web-
based corporate applications with more potential than the
previous client/server environment
Streamlined IT management with Oracle Database and its
components: Oracle Discoverer, Oracle Portal, Oracle Forms
and Oracle Reports, allowing full integration across
applications
Baidu Gains Enterprise-Wide View of Operations

Founded in 2000, Baidu.com Inc. is the world’s largest Chinese
language search engine. In June 2004, Baidu was ranked the
Baidu.com Inc
Beijing, China fourth largest website globally, based on internet traffic data
www.baidu.com released by Web research company Alexa. When Baidu listed on
the NASDAQ in August 2005, its stock price increased by 350%
Industry: on the first day of trading.
Media & Entertainment
Annual Revenue: Challenges

$39.6 million
Comply with local and international accounting standards and
Employees: financial regulations
2,000 Standardize contract and order management processes
Streamline human resources management
Collect and store business information in a single database
Oracle Products & Enable quick searches for data stored in documents,
Services: spreadsheets, and other formats
Oracle Database
Oracle Financials
Oracle Cash Management Solution
Oracle Assets
Implemented a range of Oracle E-Business Suite applications
Oracle Order Management
as the basis of an integrated business management platform
Oracle Sales Contracts
Oracle Payroll Provided enterprise-wide view of operations by integrating
Oracle Discoverer business and financial information into a single database
Strengthened financial management by developing workflow-
Oracle Partner: based system to oversee accounting and risk factors
IBM Business Consulting Services Supported NASDAQ listing by meeting the full disclosure
www.ibm.com/bcs
requirements of US GAAP and Sarbanes-Oxley Act
Sharpened business intelligence by giving managers the ability
“Oracle products can be easily to search, analyze, and generate reports using Oracle
integrated with other business
Discoverer
systems, which reduce
implementation costs in the
Facilitated swift, informed decision-making through efficient
short term and maintenance data processing and prompt report delivery
costs in the long term.” – Hu Streamlined workflows to speed contract and order approvals
Wan Jun, ERP Project Manager, Gained greater control of wages and staff reimbursements with
Baidu Oracle Payroll
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published September 2006
Banco Agrícola Increases Profitability by 20% with

Integrated Data Infrastructure
Banco Agrícola was founded as a private financial institution in
1955. The organization provides banking services, credit
Banco Agrícola
El Salvador, El Salvador offerings, securities products, investment counsel, and insurance
www.bancoagricola.com services via 64 offices and more than 500 service contacts
throughout El Salvador.
Industry:
Financial Services
Challenges
Annual Revenue: Improve ability to make informed business decisions

$3.4 billion
Expand ability to offer personalized service and products
Increase productivity and reduce costs
Employees:
2,600 Solution
Implemented Oracle technology and applications to create an
IT infrastructure that expands Banco Agrícola’s ability to make
Oracle Products & more agile and informed decisions, and deliver tailored
Services:
products and services that meet its client’s unique needs
Oracle Financial Services Data
Gained the ability to monitor the profitability of each client and
Model
product set monthly, allowing Banco Agrícola to respond
Oracle Marketing
Oracle Database rapidly to changing business conditions
Oracle Discoverer Increased company profitability by 20% in two years, with
Oracle Application Server Oracle Financial Services Data Model
Improved marketing productivity by segmenting client
portfolios with Oracle Marketing
“Oracle technology and Integrated data on products, costs, and financial transactions
applications allowed us to
with Oracle Discoverer, enabling rapid report creation
distribute quality data
Deployed Oracle Financial Services Data Model to help create
throughout the company. We
now have greater insight into a risk management application that simulates future financial
client behavior, enabling us to results, driving more informed forecasting
deliver greater value to our Centralized information from several sources into a single base
customers.” – Pablo Rivas, to improve access to and quality of data
Financial Director, Banco Agrícola
Reduced financial inquire time from weeks to one day
Banco Río Simplifies IT System by Consolidating on

Oracle Database
Founded in 1908, Banco Río is one of the most capitalized private
Banco Río
banks in the Argentinean financial system. The bank has a
Buenos Aires, Argentina network of 208 branches and presence in 21 provinces, with more
www.bancorio.com.ar
than one million individual clients, and about 30,000 corporate
clients. For the fifth consecutive year, Banco Río home banking
Industry:
operations, which has more than 300,000 users, was named "Best
Financial Services
Internet Bank in Argentina" for its innovative internet and retail
Employees: banking services.
4,100
Challenges
Oracle Products &
Consolidate trend information about customers, products and
Services:
accounting in one single database
Oracle Database
Manage customer-relationship information outside of
Oracle Application Server 10g
Oracle Financial Data Model
mainframes, to access customer information in real time
Oracle Forms Speed portfolio management, which was slowed because of
Oracle Reports decentralized information
Oracle Discoverer Create a base to develop appropriate tools for the business and
enable the integration with different systems vendors
Organize and explore customer information for marketing
applications
“We chose Oracle based on the
good experiences we had with
Solution
other projects.” – Pablo Vispo,
Principal Manager of IT Systems, Simplified reporting processes and database queries according
Operations and Organization, to marketing campaign needs
Banco RÍo
Implemented Oracle Database to integrate legacy systems and
allow the future development of tools
Reduced the time needed to create marketing campaign from
two months to one week
With Oracle Database, accelerated user access to business
applications
Reduced the lead-time of IT projects, ensuring success and
lowering costs
Increased, with Oracle Discoverer, the number of marketing
campaigns from 50 to 250 per year
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published February 2006
Beaumont Hospital
One of the largest hospitals in the Dublin area, Beaumont Hospital was created
in 1987 through the merger of two city center hospitals. With 620 beds, the
hospital offers in-patient, out-patient, and casualty services, and provides a 24-
hour emergency call service for the 250,000 residents in its service area.
Beaumont also provides acute care across 54 medical specialties, and is the
national Irish referral center for neurosciences and renal transplantation.
Challenges
Beaumont Hospital
Dublin, Ireland Migrate from costly, inflexible mainframe to Web-enabled platform for
www.beaumont.ie
hospital data and applications
Enable simultaneous access to data by clinicians and administrators
Industry: Enhance data retrieval and reporting capabilities
Healthcare Improve IT stability, availability, and performance while reducing hardware
costs
Employees: Provide the scalability to handle rapidly growing demand and an increasing
3,225 number of patient visits
Solution
Oracle Products &
Services: Transferred staff scheduling, patient records, and trauma services data to
Oracle Database
Oracle Database running on Red Hat Linux, to build a secure, robust,
scalable repository for critical information
Saved 50% by using Linux instead of a proprietary operating system
Reduced hardware costs by deploying Oracle technology on Linux
Reduced risk with direct support from Oracle for customers running
commercial versions of Linux
Capitalized on Oracle’s scalability to migrate increasing volumes of data
from mainframe-based applications
Enabled the hospital’s 500 users to concurrently access patient records,
assess their needs and dependencies, and record care episodes quickly and
efficiently
Increased staff efficiency and improved service to patients, even during busy
periods
Accelerated production of management reports with Oracle’s relational
database
Used Oracle’s open interfaces and XML capability to connect disparate IT
platforms and ensure seamless integration with the hospital’s clinical
applications
Used the scalability and reliability of the Oracle database and Linux to build
a long-term solution to handle growing demand without increasing IT
overhead
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published March 2006
BizzEnergy Ltd
BizzEnergy Ltd is the largest independent electricity supplier in
the UK. BizzEnergy was founded in 2000 as an online
electricity supplier with venture capital backing from Atlas
Ventures and Geneva Energy Ventures. It supplies low-cost
electricity to small and medium businesses in the industrial and
BizzEnergy Ltd
commercial market. During the past few years the company’s
Worcester, UK success has been recognized in nine national awards.
www.bizzenergy.com
BizzEnergy also won the Midlands and East of England Region
E-Business Strategy of the Year award for 2003, and was
Industry:
named Business of the Year by the Herefordshire and
Utilities
Worcestershire Chamber of Commerce.
Annual Revenue:
Challenges
£100 million
Deliver high-availability, high-performance complex data-
Employees: modelling capability
105
Provide secure, reliable data recovery and backup system
Provide scalability for increasing data volumes
Oracle Products & Services: Simplify system management and administration processes
Provide simultaneous access for concurrent user groups
Oracle Database Enterprise Edition
Oracle OLAP
Oracle Application Server Solution
Oracle Discoverer
Implemented an online pricing solution using Oracle OLAP,
Oracle JDeveloper
to provide internal and external customers with real-time
quotes in seconds – an industry precedent
Facilitated complex modeling of costs, sales and other
Implementor: factors such as profits, tailored to customer and internal
SolStonePlus business criteria, to provide electricity pricing structures
www.solstoneplus.com Instantly store competitive customer information in a
relational engine, for use by other data processes such as
billing, and allows data to be accessed around the clock by at
least 20 concurrent users
Provided scalable, simple and cost-saving security, systems-
management, backup and recovery facilities, and reduces
down time and administration needs
Provided interfaces to and from other databases with full
integration, facilitating future upgrades and additions
Openness of system reduced reliance on external consultants
and allows easy reporting from Oracle Discoverer and write-
back to RDBMS tables
Copyright © 2004 Oracle. All rights reserved. Printed in the U.S.A. Published June 2005
Brazilian Institute for Environment and Natural

Renewable Resources Enhances Environmental
Management
The Brazilian Institute for Environment and Natural Renewable
Resources (IBAMA) is a governmental body founded in 1989.
The institute contributes to environmental management by
developing, coordinating, and executing Brazil’s National
Environmental Policy, which targets preservation, conservation,
Brazilian Institute for Environment and rational use of natural renewable resources.
and Natural Renewable Resources
Brasilia, Brazil
www.ibama.gov.br Challenges
Store data and provide centralized access to information from
Industry:
IBAMA's decentralized units, state environmental agencies, the
Government
Environment Ministry, and other government agencies that may
Employees: have individual and isolated databases
6,500
Eliminate the bottleneck that prevented the storage of massive
amounts of cartographic data and satellite images related to
Brazil’s National Environmental Policy
Oracle Products & Allow agencies to make joint decisions, based on the same data
Services:
Oracle Database Solution
Oracle Spatial
Centralized storage in Oracle Database 10g allows agencies
involved in the Brazil’s National Environmental Policy to
easily share information
Shared access to Oracle Database 10g guarantees agencies
involved in the National Environmental Policy avoid taking
contradictory measures
"Oracle Database 10g allowed
Shared use of Oracle Database 10g centralizes system
IBAMA to centralize information,
share data, and increase
management and to minimizes repetitive and redundant efforts
performance." – Mariano for agencies involved in the National Environmental Policy
Pascual, Siscom Project Technical Adopting Oracle Spatial 10g ensures the integrity of records
Coordinator, Brazilian Institute for regarding private property and natural resources, by storing and
Environment and Natural easily retrieving cartographic data regarding the territorial
Renewable Resources
features and dimensions of Brazil
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published Feburary 2006
Chicago Stock Exchange Reduces IT Management

Burden and Improves Service with New Data
Infrastructure
Chicago Stock Exchange

The Chicago Stock Exchange (CHX) provides an auction market
Chicago, IL for the purchase and sale of equity securities. CHX opened for
www.chx.com
trading in 1882 and today trades more then 3,500 New York
Stock Exchange (NYSE), American Stock and Options Exchange
Industry:
(AMEX), National Association of Securities Dealers Automated
Financial Services
Quotations (NASDAQ), and CHX-exclusive issues. CHX was the
Annual Revenue: first floor-based stock exchange to fully automate order
$37.3 million transaction, so that orders sent to the trading floor could be
Employees: routed, executed, and confirmed in less than one second.
Fewer than 500
Challenges
Oracle Products &
Services: Increase capacity and manageability of legacy IT investments,
while minimizing the risk of downtime
Oracle Database
Oracle Real Application Clusters Provide a flexible, scalable infrastructure to meet future
Oracle Application Server demands
Oracle Enterprise Manager Grid Reduce CHX’s IT management and maintenance burden
Control
Solutions
Implemented Oracle Database 10g, Oracle Real Application
Clusters 10g, and Oracle Application Server to create a highly
reliable, scalable, and secure IT infrastructure
Gained the ability to add capacity rapidly and cost effectively
with Oracle Application Clusters 10g
Increased productivity, operational benefits, and customer
satisfaction with automated, self-tuning features in Oracle
Database 10g and Oracle Enterprise Manager 10g Grid Control
Simplified the query process and eliminated manual
performance management “fire drills”
Allowed CHX to continuously improve its IT environment in a
“With Oracle, we can add
seamless, transparent manner--improving overall customer
capacity without throwing out or
service
replacing old computers.”
— John Kerin, Executive Vice Decreased IT management costs and burden, allowing CHX to
President, Chief Operating Officer, refocus resources on high-priority initiatives
and Chief Technology Officer, Projected a 171% return on investment in five years with
Chicago Stock Exchange Oracle’s grid computing infrastructure
China Development Bank

China Development Bank was established in 1994 by the State
Council of China to support national economic development. In
China Development Bank the past decade, as China’s economy has boomed, the bank has
Beijing, China
www.cdb.com.cn provided CNY 1.6 trillion (US$190 billion) in loans to more than
4,000 projects, including infrastructure construction and industry
Industry: development. Headquartered in Beijing, the bank has four offices
Financial Services and 32 branches across China.
Employees:
3,000 Challenges
Establish an open, integrated, and scalable business
management platform to support efficient operations and robust
Oracle Products & decision-making
Services: Create a performance management system to help senior
Oracle Database officials monitor and understand the impact of their decisions
Oracle Performance Analyzer Improve productivity and lower costs by standardizing
Oracle Funds Transfer Pricing
workflows according to best-practice guidelines
Oracle Enterprise Budgeting and
Planning
Oracle Financial Services Data Solution
Model
Ensured data consistency and availability and ease of collection
and storage by creating a single, integrated information
Implementor: management platform with Oracle Database
Digital China Enhanced business intelligence by enabling accurate, up-to-
www.digitalchina.com
date information to be shared across different business units
Improved productivity by providing managers with a core
performance management system based on Oracle’s world-
class applications for the financial services sector
Increased operational efficiency by standardizing workflows
and consolidating accounts according to international standards
Lowered operating costs by gaining tighter control over
financial operations, including transfer pricing, cost sharing,
profit analysis, planning, and budgeting
Chonbuk National University Hospital Transforms

Management and Boosts ROI
“Oracle Balanced Scorecard has been a vital part of the

campaign to change the hearts and minds of Chonbuk National
University Hospital members and transform the management of
our institution for the better.” –Dong-Chan Kim, Professor of
Medical Center, Chonbuk National University Hospital
Chonbuk National University Chonbuk National University Hospital (CUH) is the leading
Hospital general hospital in South Korea’s Chonbuk province. It has 900
Chonbuk, South Korea
www.cuh.co.kr beds and accommodation for 800 in-patients and 2,500
outpatients. It was first established as the Jahye provincial
Industry:
Healthcare hospital in 1908 and, in 1975, became a teaching hospital after
affiliating with Chonbuk National University.
Annual Revenue:
US$ 120 Million Healthcare providers around the world are embracing information
Employees: technology in the battle to combat rising costs, manage the
1,300 increasing complexity of advanced new treatments, and maintain
the drive to meet patient requirements. Hospitals like CUH are
Oracle Products & Services: turning to e-healthcare technology to improve management,
Oracle Database profitability, competitiveness, and patient satisfaction.
Oracle Discoverer
Oracle Financials
CUH is renowned for its innovation in patient care and wanted an
Oracle Balanced Scorecard equal reputation for its information technology. The hospital’s
Oracle Activity Based goal was to become the leading general hospital in South Korea
Management by integrating its administration and patient care systems.
But CUH’s IT infrastructure was not up to the job. Shortfalls
included an inability to distill timely information and analysis that
could be assimilated rapidly by time-pressed hospital managers
and senior medical staff.
The hospital also wanted to:·

Increase profits through more effective management of
hospital treatment and minimizing the length of hospital visits
Use resources more efficiently while protecting its reputation

for excellent care
Reduce costs through process improvements
Increase patient satisfaction
Copyright © 2005 Oracle. All rights reserved. Printed in the U.S.A. Published August 2005
Key Benefits: Rapid, Trouble-Free Deployment

Enhanced strategy execution
In March 2001, CUH and Oracle Korea held a workshop to design
with improved decision-making
data a master plan for the hospital’s e-healthcare system. After
Increased ROI of medical solidifying its requirements, CUH decided to deploy Oracle
facilities Financials, Oracle Data Warehouse, and Oracle Activity Based
Shortened decision-making Management, in addition to Oracle Balanced Scorecard.
time frames by standardizing
performance metrics With backing from senior administrators and the hospital
Established an effective and chairman, CUH commenced deployment in April 2002. Between
transparent performance April and December 2002, Oracle consultants and Oracle Partner
measurement system
Apols Inc. consultants worked side-by-side with a multi-
Increased patient satisfaction
disciplinary taskforce of doctors, nurses, and administrators. The
team developed key performance indicators to reflect the
hospital’s vision, mission statement, values, and business strategy.
Understanding Key Performance Indicators

Oracle Balanced Scorecard enabled CUH senior executives to
understand organizational goals and articulate them to their
reporting staff. The scorecard helps managers match individual
performance with organizational and cross-departmental goals.
The solution is based on a proven business-benchmarking

methodology, which translates vision and strategy into a balanced
set of internal and external key performance indicators.
CUH’s system consists of five scorecards. The hospital’s master

list of key performance indicators includes more than 40 factors to
enable in-depth analysis of operational and strategic performance.
Indicators are segregated according to the hospital’s functional
organizational structure. The indicators also permit analysis by
doctor or department.
Activity-Based Costing Improves Profit Measurement

Implementing activity-based costing with Oracle Activity Based
Management enabled CUH to better manage its medical facilities
and customer portfolios. The solution provides data to evaluate
return on investment, giving managers a more accurate picture of
profitability and transforming the hospital’s marketing strategy.
Why Oracle?
CUH wanted a solution vendor with demonstrated expertise and
experience in implementing enterprise resource planning systems.
With more than 30 implementations of Oracle Balanced
Scorecard at organizations in Korea, Oracle offered outstanding
consultants and templates.
“We chose Oracle Balanced Scorecard because of its proven
reliability and the flexibility provided by its open architecture,”
said Dong-Chan Kim, Professor of Medical Center at
CUH.“Oracle’s extensive experience also helped decrease the risk
for CUH in being the first Korean general hospital to implement
Oracle Balanced Scorecard.”
CUH found that Oracle Balanced Scorecard produced superior
decision-making information than competing products and offered
a shorter deployment period.
Another advantage was that Oracle Balanced Scorecard was
compatible with existing infrastructure and data warehouse
systems. The software utilizes a specialized data mart to collate
information needed for balanced scorecard analysis. This enables
data to be uploaded from multiple formats, including flat files,
spreadsheets, proprietary databases, and legacy hardware.
Coates Hire to Become AU$1 Billion Company, On

Track to Achieve Payback in Two Years
“We are able to make decisions faster, quickly understand what

our business performance is like compared to competitors, and
channel our resources to where they are most needed. On top of
Coates Hire that, we have halved our month-end processing time. All of this
Sydney, Australia has been achieved thanks to Oracle E-Business Suite and Oracle
www.coates.com.au
Database 10g.” – Tony Yortis, Chief Information and Innovation
Industry:
Officer, Coates Hire
Engineering and Construction
Annual Revenue:
Coates Hire is Australia’s largest equipment hire company with
101 million to 500 million
over 120 years of experience in the industry. It supplies general
Employees: equipment to a wide variety of markets including engineering
501 to 1,999
civil construction, building construction and maintenance, mining
Oracle Partner: and resources, manufacturing, and government.
To ensure it continues to thrive, Coates has embarked on an
ambitious growth strategy for the next four years. It is aiming to
double its business by 2010 in order to become an AU$1 billion a
Oakton Services year sales company. The vehicle supporting the growth strategy is
Melbourne, Australia
www.oakton.com.au called Coates Hire Enterprise Resource Planning (CHERP) and is
designed to build a firm foundation for acquisitive and organic
growth.
Oracle Products & Services:
However, despite the company’s strong growth targets, Coates
Oracle Database 10g
found its ambitions increasingly curtailed by inadequate business
Oracle Real Application Clusters applications and information technology infrastructure. The
Oracle Financials company relied on a tangle of outmoded legacy systems that
Oracle Payroll lacked commonality across different business units. Coates’
Oracle Self-Service Human previous software setup was difficult for users to operate, costly to
Resources
manage, and limited in its ability to provide useable management
Oracle Time and Labor
Oracle iProcurement
information in a timely fashion.
The first plank in the drive to overcome these limitations was the
deployment of Oracle E-Business Suite, utilizing Oracle Database
10g with Oracle Real Application Clusters, on Red Hat Enterprise
Linux, for optimal reliability, scalability, and performance. This
Oracle business solution put Coates on track for achieving
payback within two years and becoming net-present-value
positive within three years—a significant outcome for any
organization.
Key Benefits:
Streamlined Solution Replaces Legacy System
Replaced disparate legacy While any large software implementation comes with challenges,
systems with single scalable deploying Oracle E-Business Suite was always likely to pay
solution significant dividends for Coates. The Oracle applications were
Increased financial ideal for a company with over 180 branches in Australia and
accountability after establishing
seven different business units, each of which previously used
single financial gateway for
payables, purchasing, disparate legacy systems. Oracle also added to the security of
inventory, and general ledger information held across the Coates operations by having one
that allows Coates to measure platform controlled from a single central database.
metrics day to day
Enhanced efficiency of both Implementing CHERP and Oracle E-Business Suite helped Coates
people and processes dramatically streamline its business processes and make staff
Ensured consistent reporting noticeably more productive and effective. The CHERP program
across seven business units
will ultimately see harmonization of the company’s core hire
and over 160 sites
business and asset management processes, upgrade of technology
Realized quick payback within
two years and NPV positive infrastructure, and a drive towards best practice.
within three years
“For the last 20 years Coates had built on its legacy system and
hadn’t gone through major changes,” said Tony Yortis, Coates
chief information and innovation officer. “So we put a lot of focus
on the change-management side of the implementation. We
measured the pulse of the organization through surveys,
interviews, stakeholder management, ongoing training, and job
design—all factors that helped the transition from the old way to
the new way.”
Yortis said the end result was smoother, stronger business
processes coupled with far greater productivity. He highlighted
Oracle Financials as playing a key role, allowing the company to
halve its month-end processing time. This led to better tracking of
business costs and revenue, which in turn led to increased
efficiencies across the business.
“We are able to make decisions faster, quickly understand what
our business performance is like compared to competitors, and
channel our resources to where they are needed most,” said
Yortis. “We now have much better information and much greater
transparency across the company.”
People and Processes Working Faster

Thanks to the Oracle solution, Coates now finds human resources
issues like pay rises, payment of bonuses, and holiday and leave
entitlements are less onerous than they once were. “The fact that a
manager who has several hundred people working for him can use
online self-service saves so much time because the manager
doesn’t have to go to the payroll department to get information

about staff pay or contracts,” said Yortis. “That alone speeds up
the whole people management aspect of the business.”
Yortis also pointed out that an online application represented a
decisive shift from the previous legacy systems. He praised the
Oracle applications as intuitive and “amazingly easy to use.”
“After overcoming some teething issues, our staff have really
taken to Oracle’s functionality,” said Yortis. “Once they mastered
the software, they never wanted to go back to the old way of
working. That alone is testament to Oracle’s immense
functionality and depth of offering.”
Oracle Opens Single Financial Gateway

Coates’ business revolves around numerous daily equipment
rentals and the buying of new equipment and disposing of old
equipment. Its demanding business environment involves
numerous transactions taking place every day in multiple
locations and business units across Australia. The company has
now established greater control over this complex financial
picture, thanks to its Oracle data warehouse.
“We have better and more transparent information and a single
financial gateway for our payables, purchasing, inventory, and
general ledger,” said Yortis. He explained that the company can
now measure financials on a day-to-day basis and see where every
manager, branch, and business unit stood in terms of budget status
and financial commitments, both internally and externally.
“This allows us to drive our procurement strategies much more
professionally and with greater control. We can leverage our
supplier relationships further because we have complete
transparency. We can see who we are dealing with, what we are
buying, and when we’re buying it—all at the press of a button.”
Why Oracle?
Many large software implementation projects give rise to
questions about how the new technology will affect the integrity,
availability, and security of information as the system and its
functionality is steadily expanded. Yortis said Oracle provided a
high level of comfort on these issues.
“Ease of use is at the core of Oracle functionality,” said Yortis,
“but so is security of information. I have examined these facets
carefully and I’m confident that Oracle provides Coates with a

strong security environment in a robust system.
“In addition, Oracle’s Real Application Clusters database

clustering technology equips us with a robust and reliable
platform for our data,” he said. “Oracle's database clustering
technology allows us to add and remove Dell hardware within the
cluster without experiencing disruption to the service. This has
valuable implications for disaster recovery. The ability to upgrade
your infrastructure to support growth doesn’t become a
bureaucratic issue every time you need expansion. It’s a non-
issue—it’s just plug-and-play.”
Yortis said Red Hat Enterprise Linux was an important factor as a

long-term, low-cost solution to support mission-critical
applications. “I believe Linux is now going to be the leading
technology platform for heterogeneous applications to plug into.
“At the moment there is no reason why we would move away
from Oracle,” he added. “The technology is progressive and
leading edge, we value its open architecture and there are plenty
of independent software vendors with a range of third-party
applications that leverage the underlying Oracle technology. All
of this gives me the confidence to say Oracle will serve us well
into the future.”
Why Oakton Services?
Another significant factor in Coates’ choice of Oracle E-Business
Suite was the availability of a qualified and experienced
implementation organization—Oracle Certified Advantage
Partner, Oakton Services—to provide planning and resource
capabilities at the start of the project.
“Oakton was able to bring some great strengths to the
implementation, thanks to their experience in deploying Oracle E-
Business Suite,” said Yortis. “They gave a balanced and unbiased
perspective of how I could leverage my investment in Oracle,
chief of which was the easy ability to upscale as business needs
dictate.”
Deployment began in April 2004 and the Oracle E-Business Suite
solution was live by November 2004. In phase one, Coates
implemented Oracle E-Business Suite including Oracle
Financials, Oracle iProcurement, Oracle Self-Service HR, Oracle
Payroll, and Oracle Time and Labor. Since then, Coates has
implemented an Oracle data warehouse and Oracle Application

Server 10g.
Phil Joel, Oakton’s manager for Oracle packaged solutions, said

his company’s in-depth knowledge of both Oracle products and
open source networks enabled it to swiftly implement the Coates
solution.
“It has definitely been one of the most successful Oracle E-
Business Suite implementations on a Linux installation that I’ve
ever seen,” said Joel. He added that there were no problems
encountered during implementation, which he put down to good
planning, beginning with working closely with Oracle Consulting
Services and then collaboratively with Coates.
Yortis said change management was arguably the big issue in the
implementation. “A lot of the implementation was about our own
internal communications. We had to ensure our separate
businesses were committed and we had timelines to
implementation, which sometimes didn’t gel with business unit
priorities, so there were some issues to sort through.”
Yortis added that every ERP implementation came with lessons
learned. “We moved very, very fast and whilst that didn’t impact
the business while it was happening, we now realize that we do
need to have a second round of training with some of the users.
We need to take a bit more time with the training of the process,
rather than just getting them to understand there’s a new
technology in use.”
In many ways, the planning and deployment of Oracle at Coates
can also be viewed as an example of best practice in the way
companies should look to approach major ERP implementations.
The project was driven from the very top, with Coates Chief
Executive Officer Malcolm Jackman acting as project sponsor and
chairing a steering committee, which reported directly to the
company’s board. The project also received attention at the
highest level within Oracle, with Brian Mitchell, managing
director of Oracle Australia and New Zealand, attending regular
meetings with Mr Jackman to check on progress.
Advice from Coates Hire

Winning the board’s confidence is vital. Spend time
discussing the options to make sure board members are
comfortable with the technology and implementation partners
you select.
Take time to help senior management understand the business

benefits they will receive. This makes implementation easier
and ensures commitment across the organization.
Ensure staff receive in-depth training prior to deployment and
repeat the training once the system has been switched on and
operating for several weeks.
Coates Hire is Australia’s largest equipment hire company, supplying the

engineering civil construction, building construction and maintenance, mining and
resources, manufacturing, and government sectors. It is listed on the Australian
Stock Exchange.
COLT Telecom Understands Its Customers Better

Thanks to Consolidated Data
COLT Telecom AG develops and operates fiber optic cable

networks and hosting centers, providing IP, internet, data, and
voice services for business customers and carriers. COLT tracks
COLT Telecom AG
its services with call data records (CDRs); because each traffic
London, England event results in a CDR, COLT generates several million such
www.colt-telecom.com
records each month. The company bases invoicing on CDRs, and
Industry: also evaluates them for traffic measurement, invoice controlling,
Communications
fraud detection, and other purposes.
Annual Revenue:
More than $1.001 billion COLT needed to gain a better understanding of its customers’
usage patterns and needs so that it could target profitable products
Employees:
5,000 to 9,999
and support cross-selling initiatives. The company faced
increasing internal demand for decision-support information. To
Oracle Partner: reduce the growing effort of analyzing file-based CDR data and to
speed up analysis of invoicing data from different billing systems,
COLT decided to introduce a centralized data warehouse.
The warehouse, called COLTstar, is the information hub that
collects all the data from the various operational organizations.
PANGEA Development AG
Zurich, Switzerland
The consolidated data warehouse gives groups at COLT an
www.pangeadev.com accurate history of transactions to use in their analysis. It also
gives users self-service access to critical data.
The data warehouse will contain more than three terabytes of raw
Oracle Database
data after the roll-out to COLT Telecom Germany is complete.
Oracle Discoverer
COLT chose Oracle technology to support this very large data
Oracle Database
Oracle Warehouse Builder warehouse cost-effectively, reliably, and securely, and to have the
Oracle Portal tools to make the data useful.
The COLTstar project was initiated by consultants of PANGEA
Development AG and ProjectOne GmbH, both located in Zurich,
Switzerland. They designed and developed the entire architecture
and functionalities of COLTstar, supported by a close cooperation
with Oracle.
Centralized Information Portal for Business Users

COLT used Oracle Warehouse Builder to develop and generate
the warehouse structure and loader process. Oracle Warehouse
Builder is an extensible framework for designing and deploying
enterprise data warehouses, data marts, e-business intelligence
Copyright © 2005 Oracle. All rights reserved. Printed in the U.S.A. Published December 2005
Key Benefits: applications, interfaces, and data movement solutions.

Achieved ability to correlate
transactions from multiple Business personnel have self-service access to COLTstar directly
sources for improved analysis through the Web. They use Oracle Discoverer, a tool for data
and a more harmonized view of
analysts and report builders. Oracle Discoverer lets users create ad
the customer
hoc queries, reports, and graphs in a 100% Java client or through
Gave users self-service access
to up-to-date data pure HTML.
Enabled cross-selling and other The data refreshes daily, so business users always have the most
marketing initiatives
up-to-date information. They also have great flexibility because of
the detail-level data in COLTstar. Using Oracle Discoverer,
analysts drill up and down on their result set, pivot data, and
change the layout to find answers to questions. Report builders
create their own calculations, conditions, and totals to generate
custom reports.
COLT’s improved analysis capabilities give the company a
clearer understanding of its customers. The company can use
analysis results to see which customers and products are most
profitable and to support cross-selling and other marketing
initiatives.
Why Oracle?
COLT wanted its new solution to support ad hoc analysis,
standard reporting, and unknown analysis combinations it may
require in the future, all through a Web-based interface. It also
needed to be sure nightly data loads would be finished before
office hours. Oracle met COLT’s requirement for performance,
scalability, and cost, and allowed the company to meet its
business objectives.
Founded in London in 1992, COLT provides data, voice, and managed services to
business and government customers in Europe.
CONTITRADE Integrates Data to Manage its Network

Continental Corporation is one of the world’s leading automotive
industry suppliers, specializing in tire and brake technology, vehicle
dynamics control, and electronics and sensor systems. The company
Continental Corporation is known worldwide for its Continental Tires brand. With more than
Hanover, Germany 100 manufacturing, research and test facilities across the world,
www.conti-online.com
Continental is the biggest tire manufacturer in Germany, number two
Industry:
in Europe and number four in the world. CONTITRADE is the
Automotive
business unit that manages Continental’s retail and franchise
Annual Revenue: activities. With a presence in 18 European countries, CONTITRADE
$16.3 billion realized sales of about $750 million in 2004.
Employees:
72,800 Challenges
Replace multiple business data solutions with a single integrated
CONTITRADE data source
Oracle Products & Services: Optimize management control of multi-country CONTITRADE
Oracle Database businesses by providing easy access to quality information for
Oracle Application Server local and central analysis and reporting
Oracle Warehouse Builder
Help CONTITRADE businesses to be more responsive to the
Oracle Discoverer
market and more competitive in product and services pricing and
Oracle Reports
Oracle Portal positioning
Replace slow manual reporting methods, and standardize
automated reporting and query tools, so that CONTITRADE
businesses can share learning and exchange information quickly
“The automobile tire market is
very competitive. It’s difficult to
set the right price for our Solution
products and additional services
Provides a single Data Warehouse repository for all
unless you have a clear view of
what tires are selling, who you are CONTITRADE business information, created using Oracle
selling them to and why people Warehouse Builder
are buying. Now we can quickly Enables easy display and access to local and central information
get that marketing information for from any CONTITRADE business using Oracle Portal
all our CONTITRADE
Provides faster and more effective management decision-making
organizations using standard
Collects key data about tire sales and customer buying behavior to
reports. That helps local
management teams run their improve local and central marketing
business better, and central Provides Oracle Reports and Oracle Discoverer as common
management can keep control of automated reporting and query creation tools for all
a big network of dealers and CONTITRADE businesses to query the data and extract quality
franchises.”
information
– Bernhard Vogel, Business
Provides a future opportunity for further competitive edge
Development, Continental
Corporation enabling customers to access product and pricing information
CSI Piemonte Keeps Information Securely Isolated with

Virtual Private Database and Oracle Portal
CSI Piemonte CSI Piemonte is the ICT provider for the main local public
Piemonte, Italy administration bodies in the Piedmont region of Italy, including
www.csi.it
the province and city of Turin. With nine offices and 52
Industry: consortium members, it is one of the largest Italian ICT operators
High Technology in the public sector, promoting communications between citizens,
organizations, and enterprises, and helping local public
Annual Revenue:
administration bodies to offer efficient services that contribute to
$197.6 Million
the regional economy. CSI creates and maintains Web sites for
Employees: local government departments and agencies, at both city and
1,063 regional levels, and promotes innovation through the use of
modern information technology.
Oracle Products &
Oracle Database 10g
Build a high-availability platform with the scalability to handle
Oracle Application Server Portal
rapidly growing projects
Replace multiple databases with a single data repository and
deliver technology to keep the data and associated transactions
for each agency, city, or region separate and secure from all
other data
Deliver different portals for each public administration body,
maintaining a single portal repository
Provide intranet and internet communications
Solution
Consolidated separate databases for each Web offering into one
database for all using Oracle Database 10g, Oracle Virtual
Private Database–a free security feature of Oracle Database–
and Oracle Application Server Portal
Holds and centrally manages all data, including access and
security through a centralized database
Establishes and ensures integrity and security of each
individual dataset using Oracle Virtual Private Database and
Oracle Virtual Private Portal
Delivers various portals on a single infrastructure to service
individual projects involving administration-to-customer
contacts and internal communications
Lowered start-up costs despite complexity of system, thanks to
‘virtual’ multi-database, multi-portal technology, and minimal
initial hardware requirements
Danske Spil Maximizes Business Intelligence Tools for

Greater Clarity
Danske Spil has been Denmark’s national games company since
Danske Spil 1949. Today the company offers games in two categories: science
Brøndby, Denmark games and games of chance. In 2002, Danske Spil launched its
www.danskespil.dk
games on the internet; nine months later enthusiasts could play all
Industry: its popular online games at danskespil.dk. Danske Spil’s revenue
supports a wide range of cultural and public utility initiatives,
Media & Entertainment
including sports and culture, through national pool and lottery
funds.
Annual Revenue:
US$1.6 billion
Challenges
Employees:
Fewer than 500 Speed response times and make it easier for users to generate
analysis and reports on their own
Improve validation and reliability of data by removing
ambiguity from business terms and definitions
Oracle Products &
Create more opportunities and methods for analyzing business
Services:
data; broaden access to Danska Spil’s data warehouse
Oracle Database
Oracle Partner: Implemented Oracle Database, Oracle Warehouse Builder, and

Sigma Oracle Discoverer, creating a platform for business intelligence
www.sigmadanmark.dk to help the company boost revenue and know its customers
Clarified business terms and definitions throughout the
company, improving overall operations
Enabled the company to gather data and disseminate it
horizontally, increasing employees knowledge for better
prioritization and greater use uptake
Used the business intelligence tools of Oracle to improve
response times and performance, boosting productivity and
ultimately increasing customer satisfaction
Improved analysis of business data, allowing the company to
make faster, more knowledgeable business decisions
Despi Ensures The Security and Availability of its Data

Despi provides outsourced specialty butchery services for mass
retailers. Its services include installing the butchery infrastructure,
making staff available, and supplying sub-contracted meat. Despi
Despi
has 180 points of sale in France under the Boucherie Despi,
Saint-Etienne, France
www.groupe-despi.fr Mangeons Frais, Espace Fraîcheur, L’Aloyau or Côté Halles trade
names. Each point of sale to the size of the client retailer and its
Industry:
customer catchment area. The group also provides catering
Retail/Distribution
services.
Revenue:
Challenges
US$ 101 to 500 million
Build a common data warehouse that is available to all of
Employees:
Despi’s 180 sites and offers access to every application the
1,500
company uses
Give the production sites around-the-clock access to company
Oracle Products & data
Services: Support the growing volume of data resulting from tighter
Oracle Database legislation and reporting requirements
Oracle Real Application Clusters
Solution
Implementor:
Implemented Oracle Database and Oracle Application Clusters,
replacing several disparate databases and creating a new, more
flexible data warehouse
Deployed Oracle Real Application Clusters to provide data
replication between Despi’s physical sites
APX Synstar
www.apx-synstar.fr Gained the ability to connect applications from 180 points of
sale to the data warehouse via ADSL (Asymmetric Digital
Subscriber Line) lines
“The fire that swept through Guarantees data security and high system availability, as
2,000 sq. meters of our 18,000 verified when the business kept going even though a fire swept
sq. meter principal site in through the head office in October 2005, engulfing the IT
October 2005 and engulfed the center
IT center could have had
Gave users permanent access to data, assuring high data
catastrophic consequences. But
thanks to our Oracle-IBM cluster
availability
technology, we carried on Collaborating with the Lyon-based integrator, APX Synstar, an
production as though nothing Oracle Certified Partner, to create the infrastructure and migrate
happened!” – Goran Nedeljkovic, the applications
Chief Information Officer
Esprinet Overhauls Data Warehouse for Performance

and Reliability Gains
Esprinet is Europe’s fifth largest technology distributor with a
22% market share in Italy and 14% share in Spain. The company
operates in three sectors: business-to-business IT distribution,
microelectronic component distribution, and online consumer
Esprinet electronics sales through its Monclick website. Esprinet’s
Nova Milanese, Italy
www.esprinet.com business depends heavily on online sales—and more than 80% of
the company’s orders are taken through its Web site. The
Industry: transactions are handled by a proprietary software system that
Retail also coordinates the logistics of a 25,000 square meter warehouse.
Annual Revenue:
$1.8 million
Challenges
Employees:
Replace Esprinet’s previous data warehouse system, which was
1,000
based on obsolete software that did not perform to the
company’s expectations
Update the outdated, unreliable hardware supporting the data
Oracle Products &
Services: warehouse hardware, which caused vital daily reports to be late
Oracle Database
and created a knock-on effect that hampered the efficient
Oracle Real Application Clusters operation of the warehouse
Oracle Workflow
Oracle Enterprise Manager
Solution
Built a new data warehouse with Oracle Database 10g and
Oracle Warehouse Builder, reducing daily data warehouse
“The design of the new data processing time from 10 hours to 3 hours
warehouse allows us to develop Ensured that vital management reports are always ready by 9
a centralized system based on
a.m.
open architecture, which is
turning out to be a great
Dramatically improved system reliability using Oracle Real
success.” – Simone Busatti, Application Clusters—even if an individual server fails, the
Esprinet Data Business system automatically reallocates the workload and continues
Administrator, Esprinet operating
Increased the efficiency of warehouse operations using Oracle
Workflow to automate manual processes
Enabled faster, easier access to data by consolidating
information systems on to a single instance of Oracle Database
10g
Etos Adopts Business Intelligence Approach for

Its 450 Outlets
“With Oracle, we now have all our data available at one central
point. As a result, we have far more information available than
ever before—and at a considerably lower cost.”
– Harm Harmenzon, Business Intelligence Consultant, Etos
Etos
Beverwijk, Netherlands With 450 outlets nationwide, Etos is one of the largest retail
www.etos.nl
drugstore chains in the Netherlands. Part of the Ahold Group,
Etos operates 45% its stores directly and franchises the rest.
Industry:
After forging a strategic alliance with U.K.-based Boots
Retail
drugstores in 1997, giving Etos exclusivity on the sales of a
Annual Revenue: couple of Boots brands and absorbing all Netherlands-based
US$500 million to US$1 billion Boots stores into Etos, the company experienced rapid growth.
Between 1996 and 1999, sales and the number of outlets doubled,
Employees: earning Etos the reputation as the country's most innovative
2,000 to 4,999 drugstore chain.
But the rapid growth spurt created new challenges for Etos. As a
basis for decisions affecting sales and service, Etos needed a
Oracle Database
centralized collection point from which to gather information on
Oracle Discoverer point-of-sale purchases, product range, pricing, and special offers.
Oracle Reports Etos envisioned this central collection point as a driving force
Oracle Portal behind the group's future strategy, which hinges on making well-
Oracle Forms founded commercial decisions about purchasing and stocking the
Oracle Developer Suite
company's network of stores.
To achieve this, Etos realized it needed to build a comprehensive
Key Benefits: business intelligence environment that could mine data from a
Makes information available at variety of points and synthesize it in a way that would make it
every organizational level accessible to a variety of users. In addition, the solution had to
Delivers significant cost and have sufficient capacity to handle increasing amounts of data,
productivity savings enough flexibility to manage data in a variety of combinations,
Delivers rapid response to and the potential to scale in tandem with Etos' growth. Etos turned
changing information needs
to an Oracle platform of Oracle Application Server running a
Provides support for open Linux
platform
selection of business intelligence applications.
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published October 2006
“Now that we are using A New Model

Oracle we can access the
Etos employs some 2,500 people, excluding staff at its franchised
figures quickly. The result
outlets. At every level of the company, accurate business
is that we have fewer
information is essential to building a competitive advantage and
failures. Our daily reports
improving business processes. Given the scope of its operations,
are always correct and
Etos needed fluid coordination between its the head office, at the
ready at the right time.”
distribution center in Beverwijk and its in-store network.
Bert Bargboer
Previously, Etos had a business intelligence system that combined
Retail Director
Etos data from various systems. Because the group had to contend with
so many different sources of information, integrating all the data,
which was more and more present in silos, became problematic.
To complicate matters further, the relationship between some
information was unclear and limited the overall transparency.
Setting up a data warehouse with Oracle Warehouse Builder,
Oracle Database, Oracle Portal, Oracle Reports and Oracle
Discoverer, made it possible to access business data in any
required combination. Unlike the previous fragmented system, the
Oracle data warehouse has turned the business intelligence
environment into a valuable management tool. Furthermore, Etos
sees wide-ranging potential from the rollout of a comprehensive
business portal throughout the company and the information to
play a leading role its development.
With the single source of information provided by the new
system, Etos eliminated problems brought on by fragmentation.
“Because all the data is available at a central point we now have
far more information available to us about our retail business than
ever before,” said Harm Harmenzon, business intelligence
consultant at Etos. “Category managers are better able to compile
the product ranges for each store.”
Also gone is the circuitous, intimidating user interface. “Users
have one, centralized place to go for information,” Harmenzon
said. “With the portal format, the information is accessible in a
user-friendly way to larger groups of users because it is presented
automatically in graphs and tables.” In addition, working with a
data warehouse makes it possible to retain the information for
longer periods. In the past, Etos only had enough storage space for
two weeks' worth of data. Now the company has historical data
that goes back more than 48 months. This has led to precision
trend analysis and better targeted recommendations for product
ordering.
Thanks to the wide range of Oracle's business intelligence

functionality, Etos has reconfigured its business information
infrastructure so that it is scalable, cost-efficient, and
accommodates growth.
Incorporating Sales and HR

Because the information from procurement, logistics, and sales
systems is integrated, the new system—called Entrée—opened a
door to the entire Etos organization. For the first time, central
management has a clear, up-to-the-minute picture of how every
part of the retail business is performing. This has aided
accountability and helped shape strategy. “Because all the
information is available in the data warehouse, questions from the
board can be answered right away,” Harmenzon said.
“Now that we are using Oracle we can access the figures quickly.
The result is that we have fewer failures. Our daily reports are
always correct and ready at the right time,” added Bert Bargboer,
retail director of Etos.
Nearly every department has benefited from the change. In Etos'

sales department, Entrée is the source of a wealth of new
information. For example, Entrée can see which products are
selling well in a particular region and how its shelf position
affects sales. The logistics department has a clear insight into
stock history and weekly turnover rates, which enables the
purchasing department to refine and sharpen its buying policies.
Also, by including employee information in the data warehouse,
the personnel department can monitor statistics such absenteeism
by a specific category and take prompt action when needed.
Opening the System

The new system expands the user base from 50 to more than 500.
Now all the outlets are linked to the system by broadband internet
connections. By making a portal-based communication system
with instantaneous information available at all its retail locations,
Etos expects to cut costs substantially in several areas. The
company expects to derive productivity savings as store personnel
spend less time on administration and lower overall IT costs from
no longer having to install software at each individual outlet.
Further savings are expected as the hundreds of weekly reports
sent by fax and mail become obsolete.
Why Oracle?
Etos' data warehouse had to be able to interface seamlessly with
the company's IT infrastructure. Good integration capabilities
were an important reason for choosing Oracle. In addition,
Oracle's comprehensive package of business intelligence tools
offered Etos huge potential to roll out the environment in phases
until a complete business information infrastructure was in place.
Additionally, the company could implement the business
intelligence environment on a Linux operating system— platform
fully supported by Oracle—achieving high performance at
considerably lower cost.
Etos is one of the largest retail drugstore chains in the Netherlands and is one of
the Dutch retail subsidiaries of Ahold Group. Its sister companies include
supermarket chain Albert Heijn, liquor store chain Gall & Gall, home delivery
service Albert.nl and food service business DeliXL.
euroConex Builds Scalable, Cost-Efficient Transaction

Processing Solution for Merchants and Banks
euroConex provides an integrated payments processing service
euroConex Technologies for credit and debit cards to banks, payment processors, and
Wicklow, Ireland merchants in more than 30 European countries using a multi-
www.euroconex.com
currency platform.
Industry:
High Technology
Challenges
Annual Revenue:
$100 million Build scalable, flexible, secure, automated processing
Employees: capability for merchants, banks, and processing companies
400 Support e-commerce, and implement new technology to
combat fraudulent transactions, such as chips and personal
identification numbers (PINs)
Oracle Products & Provide merchants with end-to-end, multi-currency payment
Services: processing solution, first-class support, and self-service access
Oracle Database to transaction and payments information
Oracle Application Server Extract timely, accurate data to support marketing and sales
Oracle Portal
Oracle Designer
Oracle Warehouse Builder Solution
Oracle Discoverer
Used Oracle Database and Oracle Application Server to build
mPower, a fully automated merchant information system
containing merchant demographic and transaction information
Used Oracle-based mPower to maintain merchant information
and track all phases of credit and debit card transactions
between euroConex and merchants and banks
"Oracle technology enabled us
Resolved merchant queries faster by giving customer service
to build a secure, scalable, team online access to real-time information held in mPower’s
model for all our interactions Oracle Database
with merchants. We can Let merchants track status of transactions and payments
accommodate multiple themselves using merchant portal built on Oracle Portal
currencies and comply with new
Installed Oracle Designer and Oracle Warehouse Builder to
banking initiatives to combat
card fraud.” – Seamus McDonnell
create data mart of information for mail shots to merchants on
EU Regional Manager, Systems fraud-reducing measures, such as chip and PINs
and Technology, euroConex Taking advantage of Oracle Discoverer to run queries at the
desktop, investigate disputed transactions, reconcile reports,
and interrogate information for strategy planning
Ford Cuts Energy Costs Using Real-Time Consumption

Data
Ford Motor Company manufactures and distributes automobiles
in 200 markets across six continents. With nearly 300,000
Ford Motor Company
Genk, Belgium employees and 108 plants worldwide, the company’s automotive
www.ford.com brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln,
Mazda, Mercury, and Volvo. Its automotive-related services
Industry:
include Ford Motor Credit Company. At the Ford factory in
Automotive
Genk, energy is the second largest fixed cost and is heavily
Annual Revenue: regulated. If energy usage is not controlled well, fines can be
More than 1 billion imposed. Ford Genk has looked at technology to help its
conservation efforts.
Employees:
300,000
Challenges
Enable automated and manual collection of detailed
transactional data from the factory’s many energy meters
Oracle Products &
Services: Enable near real-time analysis of energy consumption
Enable accurate forecasting of energy use and detailed analysis
Oracle Database
of past consumption
Oracle Application Express
Oracle OLAP
Solution
Oracle Business Intelligence
Spreadsheet Add-In Consolidated and centralized data sources using Oracle
Database 10g and Oracle Warehouse Builder, enabling rapid
Oracle Partner:
data aggregation and near real-time analysis of energy usage
Cegeka
www.cegeka.be Cut energy costs by enabling better management of resources
Gained transparency into energy consumption at the production
“Having usage information unit and cost center level with Oracle OLAP and Oracle
readily available with our data at Business Intelligence Spreadsheet Add-In
all times requires an efficient
Controlled costs by accurately forecasting peaks in energy
technical solution: Oracle
demand using Oracle OLAP
provided that with its Oracle
business intelligence stack and Ensured rapid distribution of data throughout the business by
Oracle OLAP. We are extremely providing Web-based access
pleased with the solution and Fast and accurate implementation of the solution by Cegeka,
how quickly Cegeka who provided expert resources in Oracle OLAP and Oracle
implemented it.”
Warehouse Builder and used a fixed-price, iterative ‘Dynamic
– Leo Timmermans, Manager,
Software Development’ approach (DSDM)
General Services, Ford Genk
Fujian Unicom Simplifies Database Management

with Help from Neusoft Group Limited
“Neusoft is considered one of the leading solution providers for

the telecommunications industry in China. The company has
provided advice and Oracle solutions that have helped us improve
network operation and maintenance, reduce costs, and enhance
customer service. Their expertise and professionalism is
Fujian Unicom
Fuzhou, China
exemplary.” – Yuan Hong, BI Principal, Fujian Unicom
www.fjunicom.com.cn
Industry: Fujian Unicom is a wholly owned subsidiary of China Unicom,

Communications one of the four major telecommunications carriers in China.
Annual Revenue: Fujian Unicom provides local and long-distance telephone and
501 million to 1 billion cellular communication services, data communications, and
Employees: internet services. Its network covers the province of Fujian in
2,000 to 4,999 south east China and caters to 480 million customers.
Oracle Certified Partner: One of the biggest challenges facing Fujian Unicom was how to
better organize, manage, and use its huge volumes of business
data. The company’s database administrators were spending large
amounts of time repartitioning databases and creating tables. This
Neusoft Group Limited
Shenyang, China was a costly exercise that also hindered staff from focusing their
www.neusoft.com attention on higher value tasks.
In 2003, Fujian Unicom engaged Oracle Certified Advantage
Partner Neusoft Group Limited to simplify the management of its
Oracle Database
database environment based on Oracle Database and utilizing
Oracle Partitioning
Oracle Warehouse Builder Oracle Partitioning.
“We have seen significant improvements in database management
since implementing the Oracle infrastructure,” said Yuan Hong,
BI principal, Fujian Unicom. “Database administration is now a
simpler process because many previously manual functions are
automated. Neusoft was instrumental in helping us discover the
functionality of the Oracle platform.”
Improved Performance, Enhanced Reliability

Fujian Unicom had a large number of databases containing
information about its business and customers. As data volumes
grew, the carrier began experiencing database performance issues
that affected the ability of staff to access information. Productivity
and efficiency dropped as a result.
Copyright © 2006 Oracle. All rights reserved. Printed in the U.S.A. Published May 2006
Implementing Oracle Database significantly improved data

Key Benefits:
management. Composed of dynamic, self-adaptive, and adjustable
Ensured high performance,
modules, Oracle Database balances all parallel operations
availability, and security of
database environment through according to resource availability and prioritizes requests against
the installation of Oracle actual system loads. The software also optimizes the performance
Database, which balances of server clusters to further enhance processing efficiency.
workloads according to
resource availability “By adopting Oracle Database, we have improved the reliability,
Simplified database performance, availability, and security of our databases,” said
management by implementing
Yuan. “At the same time, we also saved on hardware costs.”
Oracle Partitioning, which cut
table creation and database
Simplified Database Administration
development time
Strengthened competitiveness In addition to Oracle Database, Neusoft deployed Oracle
by building a business Partitioning and Oracle Warehouse Builder to make it easier for
intelligence system based on Fujian Unicom to manage its database environment. For example,
Oracle technology for in-depth
instead of repartitioning its databases every month, Fujian
data analysis
Unicom uses Oracle Partitioning to complete this task daily,
Freed database administrators
to concentrate on higher value ensuring optimum database performance.
tasks
Oracle Data Warehouse Builder also introduced new efficiencies.
Fujian Unicom’s previous database development tools required
the company to create multiple tables each month to
accommodate growing data volumes. The power and flexibility of
Oracle Data Warehouse Builder enabled Fujian Unicom to create
only one table a month, lowering management complexity. In
addition, the software further reduced staff workloads by cutting
database development time.
“Managing our databases is a simpler and much easier task than it

was previously,” said Yang. “Now that our IT staff are freed from
basic administrative tasks, they can focus on extending the Oracle
system and ensuring we can make better use of the data we have.
“We have built a business intelligence system based on the Oracle
technology,” he added. “In-depth data mining will help us
improve customer service, prevent the loss of subscribers, and
strengthen our competitiveness.”
Why Oracle?
According to Yang, Oracle came highly recommended by
Neusoft. “Oracle technology features strongly in Neusoft
solutions and the Neusoft team has always spoken highly of the
products,” he said. “We know that Oracle is a world leader in
database technology so we knew there would be no performance
issues. Our experience has supported this.”
Neusoft has supplied Oracle products to its customers since 1999.

“There are several reasons for using Oracle,” said Song Haifei, BI
principal, Neusoft Group Limited.
“Firstly, Oracle Database is based on open standards so it supports
multiple platforms and languages. This cannot be matched by
embedded database systems. Secondly, Oracle can directly
support multiple data sources, from the bottom-layer
programming language to the top-layer application development
environment.
“Oracle also offers unique data copying technology,” added Song.
“The backup server provides transaction-based backup, which
means data can be copied to mobile users or to and from isomeric
data sources. It’s a lot more flexible than data-based backups.
“As the most outstanding database server product on the market
today, Oracle excels in data management. The software is
designed to optimize the performance and price ratio of users’
systems, and that is a very compelling proposition for our
customers.”
Why Neusoft Group Limited?
Oracle Certified Advantage Partner Neusoft has provided
technology services to Fujian Unicom’s parent company China
Unicom for three years. The company’s integrated accounting
system, client service system, and GSM, CDMA, and SMS tolling
systems are used in more than 20 provinces where China Unicom
has operations.
“Neusoft is considered one of the leading solution providers for
the telecommunications industry in China,” said Yang. “The
company has provided advice and solutions that have helped us
improve network operation and maintenance, reduce costs, and
enhance customer service. Their expertise and professionalism is
exemplary.”
Before beginning the implementation project, Neusoft completed
a review of Fujian Unicom’s existing IT infrastructure to
determine what components were needed. The company then
developed an implementation plan in conjunction with Fujian
Unicom.
Neusoft engineers and technicians installed the Oracle

infrastructure over a period of one week. This involved creating
table spaces, database partitioning, indexing, and storage
planning.
Fujian Unicom provides local and long-distance telephone and cellular

communication services, data communications, and internet services to 480
million customers in the province of Fujian in south east China.
The Gallup Organization The Gallup Organization Ensures Reliable, Rapid

Washington, D.C.
www.gallup.com
Access to Critical Operational and Business Data
The Gallup Organization has studied human nature and behavior
Annual Revenue: for more than 70 years. Gallup employs many of the world's
$200 million leading scientists in management, economics, psychology, and
Employees: sociology. Its performance management systems help
2,050 organizations boost growth by increasing customer engagement
and maximizing employee productivity through measurement
tools, coursework, and strategic advisory services. Gallup's more
Oracle Products & than 2,000 professionals deliver services at client organizations,
Services: through the Web, at Gallup University's campuses, and in 40
Oracle Database offices around the world.
Oracle OLAP
Challenges
Create a data infrastructure that is scalable, reliable, and secure
"We needed a solution that Ensure that Gallup’s data infrastructure is accessible to a wide
would allow us to achieve 1000 range of applications, including business intelligence
concurrent users across the applications
globe initially; our custom
Design a generic data model that can be easily reused for
application using SQL to access
AW data provides us with a
various subject areas
scalable solution which Streamline database management
achieves these goals. This
OLAP application will become
extremely important in our
Solution
solution offering to many Implemented Oracle Database and Oracle OLAP to create a
customers." – Ken Ewald, Senior
data infrastructure that fulfills Gallup’s robust business and
DBA, Gallup Organization
research requirements and facilitates database management
Gained the ability to support business intelligence applications
without replicating large amounts of data in specialized
analytical databases
Created a data infrastructure that supports more than 1,000
concurrent users without compromising performance or
reliability
Ensured rapid response time, even for large documents that
contain more than 20 thumb-nail graphs and 20 cross tabs per
page
Giant Eagle Uses Centralized Database and Integrated

Applications to Enhance Performance and Increase
Data Availability
Giant Eagle, Inc., is one of the nation’s largest food retailers and
Giant Eagle, Inc. distributors with approximately $5.5 billion in annual sales.
Pittsburgh, PA
www.gianteagle.com Founded in 1931, Giant Eagle, Inc. has grown to be the No. 1
supermarket retailer in the Pittsburgh region. The company
Industry: consists of 140 corporate and 73 independently owned and
Retail & Distribution operated supermarkets (with a 75,000 square-foot prototype) and
more than 90 fuel and convenience stores throughout Maryland,
Annual Revenue:
western Pennsylvania, Ohio, and north central West Virginia.
Approximately $5.5 billion
Giant Eagle is also a wholesaler to licensed stores and sells
groceries to other retail chains. According to Forbes, Giant Eagle,
Employees:
Approximately 36,000
Inc. is the 34th largest privately held corporation in the country.
Challenges
Oracle Products & Enhance database performance and allow users to retrieve
Services: business information where and when they need it
Oracle Database 10g Increase data availability when managing large data volumes
Oracle Enterprise Manager Maximize legacy infrastructure investments by implementing
Oracle Warehouse Builder 10g
flexible and interoperable database system and software
PeopleSoft Enterprise Financial
Management
applications
PeopleSoft Enterprise General
Ledger
Solution
Implemented Oracle Database 10g as the backbone of Giant
Eagle’s technology infrastructure, allowing the organization to
access secure, reliable, and accurate data that drives critical
business decisions daily
Standardized on Oracle Database 10g as the back-end to
virtually every application, reducing maintenance requirements
and allowing Giant Eagle to administer four large data
warehouses with just one administrator
Increased data availability and delivered the response times
corporate users demanded for data access
Improved data accuracy and enhanced market analysis
capabilities, allowing Giant Eagle to make customer-facing
decisions more quickly and improve its customer loyalty
program for its Giant Eagle Advantage Card® holders in more
than 3.2 million households
Karnataka Simplifies Budget Management Processes

The state of Karnataka is situated in the southwest of India. Home
Government of Karnataka
Karnataka, India to 45 million people, its capital, Bangalore, is emerging as an IT
www.karnataka.gov.in
powerhouse, with around 87 high-technology firms based in the
city. The Finance Department of the Karnataka State Government
Industry: is responsible for preparing and presenting the annual financial
Public Sector
statement to the two houses of the state’s bicameral legislature.
Oracle Products & Challenges

Services:
Oracle Database Replace ageing legacy system with centralized, integrated
Oracle JDeveloper Suite budget information management platform
Simplify production and printing of 15 budget documents
Implementor: Remove redundant manual tasks and speed up generation of
Oracle Partner National financial reports
Informatics Centre
Consolidate and clean legacy data and ensure accuracy of new
www.home.nic.in
information as it is entered into the system
Solution
Consolidated budget information on a single Oracle Database
server running on Red Hat Linux
Provided staff with standardized bilingual forms, reports, and
documents developed using Oracle JDeveloper Suite
Improved data integrity by creating a single point of data entry
and storing critical financial information in a centralized
repository, which is then available for use across the group
Increased productivity by eliminating unnecessary manual
procedures and creating a single, secure, and user-friendly
system interface
Cut document processing and printing time from 15 days to
five through electronic file delivery, elimination of
cumbersome manual data loading processes, and ensuring
financial statements are produced on time
Lowered costs as a result of reduced staff overtime
Increased staff morale by making budget management easier
through clearly defined process guidelines
Hainan Unicom Ensures Business Stability with Oracle

The Hainan branch of China United Telecommunications
Corporation (China Unicom) provides a wide range of
telecommunications products in the province, including long-
China United Telecommunications
Corporation (Hainan branch) distance calls, internet access, digital data networks, and mobile
Haikou, China services via GSM and CDMA technologies. In Hainan, China
www.hi165.com
Unicom maintains 19 branch offices, 340 operational sites, 31
franchises, and 170 customer-service centers, covering almost all
Industry:
towns, villages, farms, and factories in the province.
Telecommunications
Annual Revenue:
US$67 million Challenges
Employees: Establish a single database to collect and store information on
500 to 1,999
all regional activities for data mining and business analysis
Enable efficient processing of growing data volumes and
ensure the stability and reliability of business systems
Oracle Products & Support automatic backup of vital corporate data
Services:
Provide the flexibility to adjust database configuration to
Oracle Database
accommodate changing business functions and requirements
Ensure easy scalability to meet the demands of emerging
Implementor:
business units
Oracle Consulting
Solution
Implemented Oracle Database as a high-performance
“We selected Oracle Database foundation for various systems, including billing systems,
for its outstanding stability, network management, operations and analysis, and customer
broad application base, and relationship management
good price/performance ratio.
Enabled large volumes of information to be easily processed in
The software is easy to maintain
and related services are well
real time with highly available Oracle Database platform
provided. Oracle will help us Ensured the security of critical business information with
maintain our edge in the automated data backups
competitive Chinese Provided ability to reconfigure database according to changing
telecommunications sector.” business requirements with flexible Oracle infrastructure
– Liu Xianbo, Manager,
Supported company expansion by allowing Hainan Unicom to
Information Systems
increase database capacity to manage new lines of business
Indian Government Improves Pension Management

In 2004, the Indian Government introduced a defined pension
Interim Central Record Keeping
Agency scheme called the New Pension Fund Scheme. The pension fund
New Delhi, India
covers all new government employees. An Interim Central
http://i-cra.nic.in
Record Keeping Agency was established to implement the
scheme through a large centralized database.
Industry:
Public Sector
Challenges
Manage a large amount of data relating to the pensions of
government employees
Oracle Products &
Accurately record monthly pension contributions (personal
Services:
contribution and matching government contribution) and track
Oracle Database
location of employees as they change offices and roles
Generate annual employee account statements, including
Oracle JDeveloper calculation of interest earned
Reconcile monthly data that is input remotely by Principal
Account Offices (PAOs) located throughout India, with most
Implementor: offices using a range of non-standardized software
Oracle Partner National
Secure all pension records and ensure regular data backup
Informatics Centre
http://home.nic.in
Solution
Enabled all account queries to be answered at a single point by
creating a centralized Oracle database
Improved pension account tracking by enabling PAOs to
independently assign unique Pension Permanent Account
Numbers to each employee
Enhanced data management by developing an automated Web-
based application to track input files (such as those loaded by
PAOs using their own software) to ensure all data is properly
incorporated into the master database
Strengthened data security by establishing two levels of data
backup, one at the application server and one at the database
Promoted easy Web publishing and report printing by
authorized users in any location by installing Oracle Enterprise
Reports, ensuring the transparency of the e-governance system
Irish Life & Permanent Cuts Costs, Gains Real-Time

View of Performance, and Improves Planning
A leading provider of personal financial services, Irish Life &
Permanent plc offers life assurance, pension, and investment
products. The company also offers a full range of residential
mortgages and personal banking services.
Challenges
Irish Life & Permanent plc

Make real-time management information available to the head
Dublin, Ireland office and field staff on a self-service, on-demand basis
www.irishlifepermanent.ie
Eliminate time spent downloading information from central
databases to create up to 100 separate weekly sales reports each
Industry:
week and distribute them to regional managers and sales teams
Financial Services
Consolidate sales reports for all regions and products into a
Employees:
single document and make it available to sales managers and
4,500
executives through the corporate intranet
Solution
Oracle Products &
Services: Used Oracle Internet Developer Suite and Oracle OLAP to
build the Web-enabled applications, analytical, and reporting
Oracle Database
tools needed to create management information and reporting
Oracle Internet Developer Suite system
Oracle Portal Compiled a single corporate weekly sales report with drill-
Oracle OLAP down links that allow managers to view detailed performance
Oracle Financial & Sales Analyzer figures for each region, product and sales executive
Oracle Discoverer
Made the weekly sales report simultaneously accessible to all
authorized users by 8:30 a.m. Monday via Oracle Portal,
eliminating the need to issue multiple smaller reports
throughout the day
Saved full-time equivalent of three financial team members by
“Using Oracle’s advanced automating weekly report generation and distribution
business intelligence tools we
Using Oracle Discoverer to enable managers to compare
have built a simple-to-use
performance against target and view commissions paid at the
management information
system that gives people at all desktop without needing input from IT support teams
levels access to up-to-date sales Improved decision-making by giving directors an up-to-the-
figures while cutting our minute view of policies sold and issued via Oracle Portal
financial and IT overhead.” Used Oracle Financial & Sales Analyzer to help identify trends,
– Jason Kernan, Senior Finance
analyze customer behavior, and enhance business planning,
Manager, Irish Life & Permanent
forecasting, and budgeting
plc
JCB
JCB, an international credit card brand and the largest card issuer
and acquirer in Japan, launched its card business in Japan in 1961
JCB and began expanding overseas in 1981. Its merchant network
Tokyo, Japan
www.jcbinternational.com includes 11.7 million merchants and spans 190 countries and
territories. JCB cards are issued in 18 countries and territories,
Industry: with 51.6 million card members. As part of its international
Financial Services growth strategy, JCB has formed alliances with more than 320
leading banks and financial institutions globally to increase
Annual Revenue: merchant coverage and card member base. JCB's corporate
More than $1 billion
philosophy of "Service from the heart," a commitment to
responsive and high-quality service, continues to guide the
Employees:
company as it creates the future together with customers,
2,000 to 4,999
merchants, and partners.
Challenges
Oracle Products &
Consolidate 10 databases, ensuring confidentiality of more than
Services:
2 terabytes of confidential customer and affiliate information
Oracle Database
Integrate call centers, membership processing, debt tracking,
Oracle Label Security
and EDI
Implementor:
Oracle Consulting Solution
JCB consolidated 10 databases onto a single instance of Oracle
Database with Oracle Label Security. Role-based access control
to the system is achieved through single sign-on.
Consolidation allowed JCB to reduce its cost of management
staff by 20% without compromising security and
confidentiality of data.
The system provides finely tuned access controls to data for
each internal user within JCB and 3,000 external users from
JCB affiliates, with Oracle Label Security providing access
control down to the row level.
Copyright © 2005 Oracle. All rights reserved. Printed in the U.S.A. Pulblished January 2005
JE Dunn Construction Boosts Collaboration Among

Employees, Customers, and Partners
JE Dunn Construction is ranked among the top 10 general
building contractors by ENR magazine. With a focus on quality
JE Dunn Construction work and on-time completion, as well as dedication to hiring
Kansas City, MO
www.jedunn.com skilled employees, the company receives more than 80% of its
business from repeat customers and referrals. Today, members
Industry: representing four generations of the Dunn family are active in the
Construction family-owned business.

$2.3 Billion
Grow business and improve interaction with clients and
Employees: partners by developing a vehicle to enable online document
3,500 collaboration and real-time access to project information
Improve internal project management performance and
collaboration between departments and divisions
Oracle Products &
Services: Streamline compliance and administrative processes
Oracle Collaboration Suite
Control costs and improve business infrastructure as a platform
Oracle Portal for future service-oriented offerings
Oracle Reports Solution
Leveraged Oracle Collaboration Suite, Oracle Portal, Oracle
Oracle JDeveloper
Internet Directory, Oracle Business Intelligence, and Oracle
Oracle Database
Database to create ONE DUNN, a secure standards-based,
Oracle Partner: Web-based portal for employees, customers, and partners
Integrated ONE DUNN with business applications—including
legacy project management and financial systems—to preserve
previous technology investments and provide access to
business information in one place, with one log-in
Enterprise Business Solutions, LLC Synchronized Oracle Internet Directory with Novell’s
www.theebsgroup.com
eDirectory to allow for dynamic group participation within
Oracle Collaboration Suite and Oracle Portal
“Oracle’s solution has met our
Improved project performance by enabling office, field, and
expectations. It helps us control remote employees to access key information at any time
costs and increase efficiencies Reduced administrative workload and strengthened customer
by delivering real-time data service through improved data accuracy and availability
where and when it is needed.” Worked with Enterprise Business Solutions, LLC (The EBS
− Kent Immenschuh, Vice
Group) to leverage open architecture and Web services to
President, Information Services, JE
Dunn Construction
incorporate many legacy and Web applications quickly and cost
effectively
Jinan Local Taxation Bureau Jinan Local Taxation Bureau Improves Data Sharing
Jinan, China
www.jnds.gov.cn Founded in August 1994, the Jinan Local Taxation Bureau is
responsible for collecting and managing levies for the city of
Industry:
Public Sector
Jinan. These include business tax, corporate income tax, and
personal income tax. The fees are used to finance education,
Employees: cultural, and tourism projects as well as fund community
Fewer than 500 programs such as employment for disabled people. The Bureau
administers around 109,000 tax payers.
Oracle Products &
Services:
Oracle Database 10g Challenges
Oracle Partitioning
Oracle OLAP Collect and store taxation information in a single, integrated
Oracle Warehouse Builder data repository
Oracle Discoverer Implement reporting tools to enable detailed data analysis from
Oracle Business Intelligence multiple perspectives
Beans
Provide facilities to monitor payments and follow up
outstanding tax notices
Implementor:
Langchao Consulting Company
www.langchao.com Solution
Engaged implementation partner Langchao Consulting
Company to design and implement a data warehouse based on
“We selected Oracle because of Oracle Database 10g, Oracle middleware, and Oracle
the technology’s stability and development tools
high performance. The software Established a single, unified data warehouse to collect, store,
integrates easily with third party
manage, and share taxation information across the organization
systems, ensuring the data
warehouse we developed can
Enabled easy integration with existing sub-systems through
handle the requirements of our open Oracle architecture, enabling the Bureau to analyze
complex, rapidly changing historical data and track taxpayer details over several years
operations.” – Pan Bin, Director, Ensured the accuracy and consistency of information by
Information Center standardizing data entry processes and templates
Improved visibility and provided greater insight into operations
by creating multiple data reporting and analysis features
Enhanced service by enabling staff and taxpayers correct to log
in to the data warehouse system at any point in time to conduct
queries
JK Tyre Boosts Business Intelligence with Oracle

JK Tyre is India’s largest tire manufacturer, responsible for 26%
of the country’s tire exports. The company produces a wide range
JK Tyre of tires for trucks, buses, and passenger cars. Within India, JK
New Delhi, India Tyre operates over 120 retail outlets and several regional offices.
www.jktyre.com
Industry: Challenges
Automotive
Establish a centralized IT infrastructure capable of serving 120
Annual Revenue:
retail stores and numerous branch offices, many in remote areas
$480 million
where broadband connections are unavailable
Employees:
Cut costs by eliminating the need for manual collation of sales
7,000
and warranty data from retail outlets and reducing laborious
reconciliation processes
Enable automatic reporting of sales data to managers to
Oracle Products &
improve inventory management
Services:
Improve product quality and responsiveness through more
Oracle Database
thorough collection and analysis of warranty data
Oracle Warehouse Builder Enhance customer service by increasing system response times
Oracle E-Business Suite
Solution
Solution
Developed and implemented a system that consolidates sales
and warranty data collected at retail and regional offices into a
centralized Oracle Database
Improved understanding of operations through the use of
Oracle Business Intelligence Solution to examine sales data
“Using Oracle enhanced our Provided comprehensive toolset to encourage deeper analysis,
productivity and significantly resulting in more credible and useful information throughout
increased data accuracy. We the company
have seen a shift in the culture
Cut sales data analysis time from one month to three days
of our organization: more and
Ensured warranty claims could be settled up to 75% faster
more people are relying on the
information generated by the through immediate response to customer queries
Oracle system because they can Reduced data compilation time by 75%, enabling database
see the dramatic improvements administrators to focus on higher value work
in quality.” – S. S. Sharma, Gave end-users the ability to create custom reports without IT
Senior General Manager,
intervention
Information Technology, JK Tyre
Enhanced inventory management through better visibility of
sales results
Kristelig Fagbevægelse
Kristelig Fagbevægelse is made up of two associations: the
Kristelig Fagbevægelse 160, 000-member trade union Kristelig Fagforening and the
Randers, Denmark
www.krifa.dk 86,000-member union insurance system Kristelig A-kasse.
Interdisciplinary and cross-party, Kristelig A-kasse provides
Industry: assistance with job searches and pays out daily unemployment
Other benefits, early retirement allowances, and other benefits.
Kristelig Fagforening safeguards its members’ interests in the
Annual Revenue:
labor market through negotiating agreements, conducting
US$66 million
union business, and advising members. The organization is
based in Randers and has offices throughout Denmark.
Employees:
501 to 1,999
Challenges
Eliminate inefficiencies and confusion caused by IT
Oracle Products & Services: architecture characterized by a mix of unrelated applications
Oracle Database Reduce dependence on software suppliers to continually
Oracle Application Server 10g customize applications to meet the organization’s needs
Oracle Applications Integration
Reduce sluggish manual processes that tied up resources
Oracle Warehouse Builderr
Gain the ability to integrate the organization’s Web site with
Oracle Discoverer
Oracle Financials the underlying systems
Oracle Financials Analyzer Upgrade and customize the system without interrupting high
system availability for clients
Implementor: Solution
Oracle Consulting Services
Implemented Oracle Applications Integration, linking
systems together in a “hub-and-spoke” service architecture
and ensuring a standardized way of integrating with other
systems
Automated manual processes for handling payment and
administration of unemployment benefits with Oracle
Financials resulting in considerable savings
Integrated the platform on Oracle Application Server and
Oracle Database, allowing the agency to connect new
systems securely and efficiently and without having to alter
the other systems
Eliminated need for high-level expertise from software
suppliers, saving time and money
KTF's Highly Available Data Warehouse Improves

Marketing Campaigns
“To optimize the performance of our data warehouse, we used

Oracle Real Application Clusters to boost system availability and
stability. More efficient workload distribution has cut system
KTF
Seoul, Korea
downtime to less than five minutes.” – Tae-Jae Lee, Head of IT
www.ktf.com Infrastructure Team, Information System Division, KTF
Industry:
Communications
Established in 1997, KTF is a leading player in Korea’s mobile
Annual Revenue: communications industry. The company set a record by securing
US$5.6 billion
more than 9 million subscribers within its first three years of
Employees: operation. It now boasts 12 million subscribers in Korea.
2,583
KTF has implemented a powerful wireless network and advanced
Oracle Products & Services: mobile application technologies, allowing it to offer a range of
Oracle Database innovative services. This includes portable mobile phone
Oracle Real Application Clusters numbers, handsets with special functions and designs, services
tailored to customers’ different needs and lifestyles, and
competitive pricing models.
Key Benefits:
Improved data warehouse In the mobile telecommunications industry, proper data analysis is
performance with Oracle critical to customer relationship management (CRM) and business
clustering technology, which
operations. KTF maintains a custom data warehousing solution
distributes workload across
multiple servers called Infobank for in-depth data analysis. The system is popular
Reduced system downtime to with KTF staff because it allows them to perform detailed data
less than five minutes mining with ease.
Enhanced business efficiency
The system is used to analyze customer profiles, revenue, and call
through better system reliability
pattern tracking, among other functions. The information
extracted from the data warehouse assists in decision-making in
critical business areas such as strategy planning and service
development. The information also helps KTF develop one-to-one
marketing campaigns that differentiate the company from its
competitors.
System Downtime Reduced to Five Minutes

Because data analysis is a critical function within KTF, the
company began searching for a solution that would make the best
use of available technology to maximize the performance,
reliability, and availability of its data warehousing system.
KTF believed that clustering its data warehouse environment

would be key to improving system performance and flexibility.
After deploying Oracle Real Application Clusters, the availability

of KTF Infobank was significantly enhanced. The average system
downtime was reduced from 30 minutes to less than five minutes.
Downtime for enterprise application integration (EAI) was
reduced to less than five minutes, while extraction,
transformation, and transport (ETT) dropped to less than one
minute. In some cases, online analytic processing (OLAP) was
reduced to within 30 seconds.
In addition, the load balancing features of Oracle Real
Application Clusters allow resources to be managed more
efficiently and system usage to be optimized. In OLAP,
distributing the workload over multiple servers improved
performance by 9%, while an average 12% improvement in
performance was achieved in ETT batching.
Future Plans
KTF is now considering deploying a business intelligence portal.
The portal would allow the existing database and OLAP tools to
be customized according to the user’s needs. The enhanced
system would also provide managers and staff with real-time
access to data, including customer feedback. Quicker response to
customers will result in higher satisfaction rates.
Why Oracle?
Oracle Real Application Clusters was chosen for its ability to
prevent errors by spreading the database workload across multiple
servers. If one server in the cluster were to fail, the workload is
automatically shifted to another server. Other points of selection
included the technology’s security, performance, and scalability.
Established in 1997, KTF has grown to be a leading mobile telecommunications

service provider with 12 million subscribers in Korea. KTF was ranked first
among mobile telecommunication service providers in Business Week’s top 100
global IT companies in 2002.
Lottomatica S.p.A. Centralizes and Consolidates IT

Systems for Improved Business Intelligence
Lottomatica S.p.A. Lottomatica S.p.A. runs Italy’s leading national lottery, Lotto. It
Rome, Italy
www.lottomatica.it
operates a network of 44,000 automated lottery ticket terminals
throughout the country, and in 2004 was the world leader in terms
Industry:
of numbers of tickets purchased, representing a value of $15
Retail & Distribution
billion. Its network of terminals is one of Europe’s largest, and
Annual Revenue:
delivers high standards of reliability, speed, and security to users
$600 million
buying Lotto tickets and using other services.
Employees:
800
Challenges
Oracle Products & Create a scalable technology platform that will allow for future
Services: growth
Oracle Database Enterprise Reduce IT management costs
Edition Improve visibility of critical information across the enterprise
Oracle Portal
Oracle Reports Improved operational efficiency and created a flexible,
Oracle Workflow scalable, and reliable computing architecture to ease future
expansion with Oracle Database 10g and Oracle Application
Implementor: Server 10g
Enabled managers to access accurate, comprehensive, and up-
to-date information about the business by creating a single,
central data warehouse built with Oracle Warehouse Builder
and running on a single, highly scalable instance of Oracle
“Oracle technology permitted Database 10g
implementation of a new data
Allowed managers to perform sophisticated queries, produce
warehouse and a reporting
meaningful reports, and create informed plans and strategies
portal integrating advanced
business intelligence functions with Oracle Discoverer and Oracle Reports
in only two months.” Implemented Oracle Portal to provide managers with a single,
– Carlo Passaseo, Business Web-based gateway to the applications and reporting tools they
Intelligence and Commercial need to manage their business areas
Warehouse Area Manager,
Accelerated data processing times, enabling the details of 30
Lottomatica S.p.A.
million transactions to be loaded into the data warehouse and
made available to management in just two hours
Improved data accuracy with a single data schema and data
repository
Full Steam Ahead as Master-Freighters Boosts

Performance with Help from RQ Net
“RQ Net’s Oracle-based business application enabled us to work

more closely with our customers, colleagues, and third-party
suppliers. It helped us maintain smooth operations and gave us
visibility and control through all phases of the freight
Master-Freighters Malaysia forwarding process. The improvement in operational efficiency
Selangor, Malaysia
and staff morale was very pleasing.” – Daim Husain, Business
Industry: Development Manager, Master-Freighters Malaysia
Travel and Transportation
Employees: The Malacca Straits, off the west coast of Malaysia, is one of the
Fewer than 500 busiest sea lanes in South East Asia. Roughly a quarter of the
world’s maritime trade—some 50,000 tankers, container ships,
Oracle Partner:
fishing boats, ferries, and cruise liners—pass through this tiny but
vital body of water every year. China, Japan, and South Korea
also use this shipping lane to transport their oil shipments from
the Middle East.
RQ Net MSC Sdn Bhd
Petaling Jaya, Malaysia Many of these exporters and importers depend on Master-
www.rqnet.com.my Freighters Malaysia for assistance in freight forwarding. The
company is based in Port Klang, one of the busiest ports in
Oracle Products & Services: Malaysia, and provides land transport, stevedoring, warehousing,
Oracle Database 10g Standard and cargo handling services. It recommends packing methods and
Edition One organizes merchandise packing at the port. It also advises
exporters on freight costs, port changes, customs fees, insurance,
and documentation costs.
The complexity of Master-Freighters’ business and increased

customer demand were straining the company’s in-house
enterprise resource planning (ERP) system. Poor computing
performance meant staff had to download data onto Microsoft
Excel spreadsheets and manually reconcile reports. Procedures
were not formally documented and many divisions were still
relying on paper-based processes to collect and track data.
“Documents were often lost, data was riddled with inaccuracies,
and staff were spending too much time on basic accounting
work,” said Mohamed Daim Husain, Business Development
Manager at Master-Freighters Malaysia. “We were in a very
precarious situation that was jeopardizing our ability to closely
track shipments, which affected customer service. It was clear we
needed an integrated enterprise-grade solution.”
In July 2004, Master-Freighters deployed an ERP system called

Key Benefits:
Fleet wiz from Malaysian IT solutions provider RQ Net.
Boosted productivity by
Developed on Oracle Database 10g Standard Edition One, RQ
eliminating manual, paper-
based processes Net’s Web-based system eliminated manual data entry and helped
Improved information quality by the company establish automated data collection and tracking
removing repetitive data entry processes. According to Daim, the effect on the business was
procedures astounding.
Enhanced invoice generation
process and enabled closer bill “Within days of going live with the solution, we saw a significant
tracking improvement in efficiency and productivity,” he said. “Data is
Lifted performance through more consistent and staff can direct their attention to higher-level
more informed decision-making
market analysis work. Our senior managers can access up-to-date
data every day, which helps us react quicker to any new business
opportunities.”
Streamlined Business Processes Save Time, Money

Freight forwarding is a complicated business that encompasses a
variety of tasks. These include researching and planning the most
appropriate route for a shipment; arranging appropriate packing
and delivery or warehousing for goods at the final destination;
obtaining, checking, and preparing documentation to meet
customs requirements and ensuring compliance with national
regulations and tariff regimes; and liaising between third parties to
move goods (by road, rail, air, or sea) in accordance with the
customer’s requirements.
The ERP system previously used by Master-Freighters struggled
to support these activities. The absence of a reliable, integrated
business tracking system had a detrimental effect on the
company’s fleet management activities.
“We had to sift through several sets of reports to check the status
of a customer’s shipment,” said Daim. “This caused long delays
and was especially problematic if the customer wanted a quick
answer. We also had difficulties with invoicing because we could
not closely track who we had billed or when a particular invoice
was overdue.”
The business system developed by RQ Net, called Fleet wiz, was

tailored to Master-Freighters’ specific requirements. A Web-based
system that leverages the performance of Oracle Database 10g
Standard Edition One, it gave the company a stable platform for
managing its daily operations, fleet, workshop, and staff.
Information on all of Master-Freighters’ business activities can
now be accessed over the internet. Automated processes replaced
manual functions, resulting in significant time savings and

productivity improvements. For example, Fleet wiz prepares
invoices for all of Master Freighters’ land-based freight
forwarding activities. Staff can keep track of individual jobs by
typing in a unique reference code, enabling them to answer
customer queries instantly and in detail. They can also generate
reports for non-invoiced delivery notes to quickly find out which
customers are due for billing.
“RQ Net’s Oracle-based business application enabled us to work

more closely with our customers, colleagues, and third-party
suppliers,” said Daim. “It helped us maintain smooth operations
and gave us visibility and control through all phases of the freight
forwarding process, including the production of management
reports and statistical and unit cost analysis. The improvement in
operational efficiency and staff morale was very pleasing.”
Better Business Intelligence Drives Growth

The centralized Fleet wiz platform gave Master-Freighters an
integrated view of its operations for the first time and at near-
instantaneous speeds. “Our staff can review business data within
seconds after it has been entered into the system,” said Daim.
“Previously we would have to wait hours for data to be made
available via paper-based reports.”
In the past, large amounts of data had to be downloaded for staff
to analyze and compile into reports. Depending on the complexity
of the report, this process could take hours. When the reports
eventually reached senior management, they were often out of
date and presented conflicting information, further hindering
informed decision-making.
By eliminating multiple entry points and establishing a
consolidated database-driven information repository, Master-
Freighters reduced the risk of data errors and enabled senior
managers to access up-to-date business information at any time
via the Web. By replacing hard-copy documents with electronic
files, the risk of losing critical data was also minimized.
Document storage costs dropped as a result.
A unified view of operations gave Master-Freighters fresh insight
into its fleet management activities. “By closely monitoring our
business processes over a month, we were able to isolate areas
where we could improve performance,” said Daim. “We replaced
“Better business intelligence also helped us identify emerging

opportunities,” he added. “For example, we noticed that an
increasing number of clients required a specific service. That
enabled us to secure and direct more resources to developing that
service. It put us several steps ahead of our competitors.”
Implementing the Oracle-based business system also inspired

Master-Freighters to review long-held business practices.
“Something that worked one year ago might not be suitable
today,” said Daim. “The new ERP system gives us the flexibility
to adjust our technology to new business needs. The faster we can
adapt to the business environment, the better the quality of our
logistics and supply chain management solutions.”
Why Oracle?
Master-Freighters evaluated a number of options but selected a
specialized ERP system developed by system integrator RQ Net.
“Good word-of month assured us that the RQ Net solution would
fulfill our requirements of powerful functionality, stability,
security, and scalability,” said Daim. “The Oracle Database 10g
foundation was especially attractive because it enabled us to taste
the benefits offered by a world-class relational database system at
a very affordable price.”
Tommy Pereira, managing director of RQ Net, said his company
chose Oracle Database 10g Standard Edition One as the
foundation for its business application because of the software’s
flexibility and dependability. “Many of our customers required
solutions that need some degree of customization,” Pereira
explained. “With Oracle, we can easily adapt the software to suit
individual client needs such as reports that address specific
business and regulatory requirements.
“Customers who are new to Web-based technology also
appreciate the software’s stability because they need the assurance
that the solution will hold up in all circumstances,” he added. “We
examined using Microsoft software but Oracle turned out to be
more resilient. It also offered superior data-analysis functions and
was simpler to manage.”
Pereira said Oracle’s Web-application development tools were
very handy for independent software developers. “It’s very easy
to embed Oracle Database directly into an application using these
tools. We have been able to develop a wide range of vertical
applications for various industries with Oracle. It’s a versatile

piece of software.”
Why RQ Net?
According to Daim, Master-Freighters’ detailed requirements
prevented it from using an off-the-shelf solution. “Because we
had such specific needs, it was necessary for us to choose a
system that could be easily customized,” he said. “This required
working with a solutions provider who was willing to listen to our
needs and who could build a platform that was closely tied to our
requirements.”
RQ Net’s detailed pre-planning and thorough implementation
methodology impressed Daim. “RQ Net completed a business
process reengineering exercise prior to developing the system,” he
said. “Their patience and professionalism was admirable. No
request was too difficult for them.”
Cost was another factor and Daim said the RQ Net solution
presented the best value for money. “Other options were twice the
price of the Oracle-based ERP system—and they did not come
with the functionality we needed. Only RQ Net was able to offer
an affordable, full-featured solution,” he said.
Before beginning a project, RQ Net typically sends a team to
appraise its customers’ needs and recommend a solution. In the
case of Master-Freighters, this involved observing the company’s
activities and processes as part of the business process
reengineering exercise. RQ Net then discussed best-practice
business guidelines with Master-Freighters to ensure the freight
forwarder’s processes made the most productive use of the
technology.
A prototype system was designed based on the company’s
requirements, with further customizations added following a user
trial. RQ Net used Oracle’s quick installation methodology to
ensure the project was completed on time and on budget. The
Oracle-based business system took four months to design, install,
and test before going live in February 2004. It is available to 12
users across Master-Freighters’ various divisions.
“Now that we have automated our fleet management activities,
the next step is to extend Fleet wiz to our other fleet activities,”
said Daim.
Advice from Master-Freighters Malaysia

Choose a solution that can be easily customized and
expanded to meet business needs. This enables you to adjust
technological functions to take advantage of emerging
opportunities.
Be prepared to change existing practices to keep up with
changes in the business environment. Adopting best-practice
guidelines can help you make the most of your technology
investment.
Established in 1984, Master-Freighters is a leading provider of shipping and

logistics services. The group’s core services include freight forwarding and
custom brokerage, land transport, packaging, warehousing, and cargo handling.
The company employs over 200 staff and has its head office in Selangor, Malaysia.
Metropolitan Ambulance Service of Victoria

Improves Patient Care with Mobile Solution
“You need robust backend systems to handle analysis of 430,000

incidents a year. Oracle handles the task impressively.” –
Cameron Crampton, General Manager for Information
Management Services, Metropolitan Ambulance Service of
Victoria
Metropolitan Ambulance Service If you ever need emergency medical treatment in the Australian
Melbourne, Australia
www.ambulance-
city of Melbourne, the Metropolitan Ambulance Service (MAS)
vic.com.au/mas_index.html of Victoria will make sure you receive the best possible care.
Industry:
MAS provides up to 250,000 emergency transport services and
Healthcare
approximately 180,000 less urgent services each year. It also
Annual Revenue: operates air ambulance services for the entire state of Victoria,
US$178 million
ensuring people in regional areas can access the world-class
Employees: medical facilities in Melbourne, the state’s capital.
1,500
The urgent nature of the work means it is not enough to be
Oracle Products & Services: efficient. MAS requires tools that give paramedics and their
Oracle Financials
managers all the knowledge they need to provide optimum patient
Oracle iProcurement care. That means capturing all information about a patient’s
Oracle Inventory condition and the treatment they receive from emergency workers.
Oracle Database Lite
Oracle Data Warehouse
The organization implemented VACIS, an electronic patient care
Oracle Discoverer record application built on Oracle Database Lite technology, to
Oracle Discoverer Plus allow paramedics to record every act they perform on a patient’s
behalf on tablet PCs. Regular analysis of patient treatment in the
field will help MAS refine and enhance its services, increasing the
quality of emergency care.
Improving Patient Care

“MAS is moving from a system that measures performance solely
in terms of how fast we arrive at an emergency to a system where
we are also judged on the improvement we make to the patient’s
situation,” explained Cameron Crampton, general manager for
Information Management Services at the Metropolitan
Ambulance Service.
“That means we need to understand if our people have the right
training and are using the correct interventions,” he said. “We
need to know all sorts of things: what we knew when we finished

Key Benefits: talking to them on the phone, what we knew when we arrived,
Enhanced emergency patient what we did on the scene and in transit, what happened in
care through regular hospital, and how things ended up for the patient.
performance analysis and
sophisticated measurement of “To capture that information and then develop quality indicators
outcomes for this kind of measurement is a big job.”
Enabled switch from monthly
reports to real-time analysis MAS is able to collect and assess information of the required
Improved day-to-day operations detail by deploying Oracle Database Lite as part of VACIS to
management by giving staff the tablet PCs used by paramedics in its ambulance fleet. The system
ability to drill down to individual
allows paramedics to record information about patients and every
cases for closer review
act they perform on a patient’s behalf.
Ensured information such as
clinical practice guidelines and Oracle Database Lite’s synchronization utilities make the
street closures can be uploaded
information available for later analysis through an Oracle-
into tablet PCs used by
paramedics powered data warehouse. This will allow MAS operational staff
to analyze their performance and further fine-tune care for the
benefit of patients.
“Using Oracle, we can look at fairly detailed clinical and
performance information and then drill down to assess the
performance of individual divisions and teams,” Crampton said.
“That is powerful and gives the operations teams the information
they need to manage our field staff. It is already starting to have
an impact on the way operations management carries out its day-
to-day business.”
Quicker Performance Analysis

Before it adopted VACIS, MAS recorded each emergency it
attended on paper. In addition to being a time-consuming process,
this approach limited the amount and quality of analysis the
organization could conduct.
The move to VACIS with its Oracle Database Lite technology
makes it possible to capture information instantly and analyze it
daily, if necessary. Paramedics now record information on tablet
PCs equipped with WiFi facilities. It is then uploaded wirelessly
into MAS’s clinical information system.
Oracle Data Warehouse combines clinical information with

information from the computer aided dispatch and mobile data
network systems. Each incident can be analyzed with reports
produced using Oracle Discoverer that the operations team at
MAS can access every day.
“In the past, we took data from the dispatching system at the end
of the month and looked at performance reports a few days later,”
Crampton explained. “Combining Oracle with our new mobile
data network means we can now see fairly detailed performance
information in near real time.
“You need robust backend systems to handle analysis of 430,000
incidents a year. Oracle handles the task impressively.”
Incorporating On-the-Road Business Rules

Oracle Database Lite’s ability to capture the imprint of the whole
database also makes VACIS a more effective tool for paramedics
to use in the field.
“We can build in business rules at the database level and then
propagate these to the tablet PCs in the field,” Crampton said.
“One particular screen might need fields to enter vital signs and
another to collect a patient history. Dynamic business rules mean
we can always be certain that information relevant to a particular
case or new clinical guideline is collected.”
The software’s synchronization tools also ease workflow and
compliance tasks. “Instead of data capture in the field being a
potential source of conflict at the database level, once a case is
closed by a paramedic on a tablet PC we know the business rules
will ensure their input becomes part of the overall patient care
record,” Crampton said. “We also get a full audit log for future
reference.”
MAS can also make sure that the right content reaches
paramedics. “We can publish software updates and documents
such as clinical practice guidelines to the tablet PCs,” Crampton
said. “We can even upload maps that show street closures for
major events. In the future, we will even integrate the new version
of the local street directory.”
Why Oracle?
MAS chose Oracle Lite for its new system because it was the only
application that provided the functions it needed and the only one
that offered a route to developing other required features.
“We tried some off-the-shelf systems but there was not much out
there,” Crampton said. “There were certainly no enterprise-level
systems that offered the level of clinical detail we needed.
“MAS has used Oracle Financials for a number of years. When
we started looking at building a portal and a data warehouse, it
made sense to reuse our skills rather than try a solution that would
require a lot of integration work in the future.”
Crampton was also concerned that working with a smaller vendor

could mean access to innovation was not easy. “Working with a
specialist means you can have the best product for a while,” he
said. “But what about the future? Will there be extra integration
work to upgrade?”
Oracle, by contrast, made MAS a part of the beta program for
Oracle Database Lite. “It enabled us to get features into the
system that were important to us, especially around data
synchronization,” said Crampton. “It helped us get our field
devices working the way we need them.
“We cannot imagine another vendor offering the same level of
access in the product design process the way Oracle did to make
sure a customer gets what they want.”
MAS implemented its Oracle systems itself over two years. The
organization also used contract workers to bolster its IT team.
Advice from Metropolitan Ambulance Service

Don’t be afraid to work with technology that is fit for
purpose, rather than best-of-breed, as the cost of integrating
and adapting niche products can tax the resources of any IT
department.
Try to work collaboratively with vendors—the benefits of
helping to design a core product can be extraordinary.
Don’t be dogmatic with ‘make or buy’ policies. An integrated
product built substantially from commercial off-the-shelf
components using established skills can often be simpler and
more flexible in the long term than a complete out-of-the-box
solution.
Victoria’s Metropolitan Ambulance Service provides pre-hospital emergency and

non-emergency care and patient transport to 3.4 million residents. MAS is one of
the most progressive ambulance services in the world, boasting operational staff
with specialist medical skills and clinical training.
Miramar Gains Greater Transparency into

Operations with Database Platform from RSL
“The Oracle-based platform from RSL gave us greater clarity

into the performance of individual retailers and the mall as a
whole, which informs future development plans. Any changes to
our business model can be easily incorporated into the system
because of its flexible, open standards-based infrastructure.” –
Hank Chou, Manager, Administration Department, Miramar
Miramar City Development Inc
City Development Inc
Taipei, Taiwan
www.miramar.com.tw
Industry: Miramar City Development Inc. is one of the leading property

Retail & Distribution developers and managers in Taiwan. The company has interests in
Annual Revenue: the hotel, restaurant, and retail industries.
101 million to 500 million
One of its recent developments is Miramar Entertainment Park,
Employees: the largest construction project to date in Taiwan, which opened
501 to 1,999
in November 2004. The park is a 12-story, large-scale retail
Oracle Partner: complex in the center of Taipei, consisting of specialty stores, a
food court, a movie theater, an open area for special events, an art
gallery, and spacious gardens.
Retail System Co., Ltd (RSL) In October 2003, Miramar engaged Oracle Certified Partner RSL
Taipei, Taiwan to implement a business management system to oversee
www.rsl.com.tw
operations at Miramar Entertainment Park. Developed by RSL,
the system collects, stores, and processes information about the
Oracle Products & Services: mall’s performance, ensuring Miramar can maintain the
Oracle Database
profitability of the property.
Oracle Enterprise Manager The foundation of the system is a powerful Oracle Database. The
Oracle SQL Developer
flexibility and scalability of the platform ensures Miramar can
store and manage increasing amounts of information with ease.
The high availability of the Oracle Database also ensures
continuous performance so users always have access to the system
for reporting or data analysis.
“The Oracle-based platform from RSL gave us greater clarity into

the performance of individual retailers and the mall as a whole,
which informs future development plans,” said Hank Chou,
manager, Administration Department, Miramar City Development
Inc. “Any changes to our business model can be easily
incorporated into the system because of its flexible, open
standards-based infrastructure.”
Key Benefits:
Around-the-Clock Access to Business Data
Improved data quality by Retail outlet operators rely heavily on information management
collecting and storing systems to oversee their widespread network of malls and shops.
information in a single, These operators are increasingly finding that they cannot adapt
centralized repository
their ageing legacy systems to meet changing market conditions.
accessible to authorized staff
across the company Supporting outdated customized systems is also expensive and
Strengthened business does not guarantee that applications will deliver the functionality
management and decision- required.
making by giving managers the
ability to review and analyze This was the situation faced by Miramar in November 2004 when
accurate, up-to-date it opened Miramar Entertainment Park. With a wide range of
performance data
shops, restaurants, movie theaters, and special entertainment
Helped tenants improve
facilities, the company realized it needed to upgrade to a modern
business operations through the
provision of daily statistics on technology platform to process and analyze the large volume of
sales, visitors, and types of transactions generated each day.
products sold
The solution from RSL provided Miramar with the rich
Ensured easy scalability and
adaptability to changing functionality, stable operation, and easy scalability it was looking
conditions with flexible, open for. Developed using Oracle Database, the integrated platform
standards-based platform collects and stores data from point-of-sale (POS) systems installed
Lowered maintenance costs at tenants’ premises in a single, centralized repository.
with easy-to-manage system
Information is updated in real time, collated, and made available
for use by authorized staff across the company.
Miramar employees can now review sales figures and other data
(such as the number of visitors) generated by stores in the
Entertainment Park at any time by logging on to the Web-based
system. They can also drill down to analyze the performance of
individual tenants.
“The information provided by the system helps us make more
strategic decisions,” said Chou. “For example, if we can see that a
certain area of the mall is not performing as well as it could be,
we may re-arrange the types of tenants on the floor to improve the
variety of shopping options. It also helps us determine where the
high-value locations are in the mall and we can charge more rent
for these prime positions.”
The system also benefits the operators of individual stores within

the retail complex. They, like Miramar, have access to daily sales
figures, number of visitors, and types of products sold.
“The companies that rent space at the mall don’t have to spend
hours making complex calculations at the end of each month or
trading period to assess their performance,” Chou said. “We give
them access to data pertaining to their business held in the central
management system. Greater insight into the performance of their

business gives them the ability to respond quickly to changes in
consumer demand.
“This is a compelling proposition we can offer tenants in our
properties,” she added. “It helps attract more companies to rent
space from us so it is a significant competitive advantage. We
benefit from the system and so do the organizations in our malls.”
Flexible System Adapts to Evolving Business Needs

In a fast-moving, constantly changing industry such as retail, the
ability to adapt quickly is essential to survival and staying ahead
of the competition. As an open standards-based solution, the
Oracle-driven system is simple to modify and easily integrated
with third-party systems.
“The flexibility of the system was one of its main attractions,”
said Chou. “It gives us the freedom to change our business model
and know that our management system can be adjusted
accordingly. It is an investment that will grow with our business.”
Why Oracle?
According to Chou, Miramar was searching for a system that
featured high performance, reliability, availability, and scalability.
“We wanted a solution that incorporated a powerful database to
process the enormous amounts of data generated by our retail
complex. It had to be compatible with other systems and allow
easy database migration. Finally, the platform had to be very
stable to minimize downtime and avoid any loss or damage to
data.
“We were pleased to discover that the RSL solution was run on
Oracle Database,” said Chou. “Oracle is known globally for the
quality of its products so we had 100% confidence in the system
presented to us by RSL.”
For RSL, Oracle technology is ideal for building new products.

“Oracle offers a user-friendly interface, a high level of modular
integration, and excellent compatibility with other vendor
systems,” said Robby Lee, senior manager, RSL. “Oracle
Database is also very easy to manage so maintenance costs are
reduced. For independent software vendors like us, Oracle offers a
powerful and cost-effective foundation for product development.”
Why RSL?
Miramar was searching for a solution provider who had an
understanding of the retail industry and the skills to implement the
system.
“RSL is known for the technical excellence of its solutions,” said
Chou. “As a vendor specializing in management and point-of-sale
systems for the retail industry, it had the knowledge and
experience to ensure a smooth deployment. The project team
impressed us with its professionalism and prompt service.”
RSL was responsible for implementing the information
management solution at the Miramar Entertainment Park prior to
its opening. The project began in 2003 and was divided into two
phases: the Human Resource Management System, Leasing
Management System, Privilege Management System, and Invoice
Management System were implemented first (going live in July
2004) followed by the Tenancy Management, Sales Query and
Analysis System, POS Network Management System, and
Voucher Management System, which went live in November
2004. The project was completed on time and on budget.
Miramar City Development Inc. is a Taiwanese property developer and manager

with interests in the hotel, restaurant, and retail industries. It owns and operates
Miramar Entertainment Park, a retail complex in Taipei.
MLT Vacations Inc.

MLT Vacations Inc. is a wholly owned subsidiary of Northwest
Airlines Corporation and is one of the largest providers of
MLT Vacations Inc. vacation packages in the United States. It offers two product
Edina, MN lines: Worry-Free Vacations, which provides charter vacation
www.mltvacations.com
packages; and NWA WorldVacations, which offers vacation
packages via scheduled air service to destinations in the United
Industry:
States, Canada, Mexico, the Caribbean, Europe, and Asia. MLT
Vacations’ products are sold through more than 28,000 travel
agencies and directly to consumers in the United States and
Annual Revenue: Canada. Approximately 1 million people each year take an MLT
$469 million
Vacations-produced trip.
Employees:
450
Challenges
Improve the availability of business-critical IT systems and
Web sites
Oracle Products & Reduce overall IT costs
Services: Create a data infrastructure that can scale to meet the
Oracle Database
company’s growing needs
Oracle Data Warehouse
Solution
Implemented Oracle Database and Oracle Real Application
Clusters to ensure the reliability and availability of MLT
Vacations’ reservation system and Web sites
Gained flexibility to expand data center and processing
capacity cost effectively and rapidly, as needed
Deployed Oracle technology on Linux to reduce technology
costs, targeting a savings of more than $1 million in software,
hardware, training, and maintenance costs over the next five
years
Improved MLT Vacations’ disaster recovery capabilities with
servers distributed across disparate locations to create a fault-
tolerant architecture
Deployed the new system rapidly and without organizational
disruption during the organization’s busiest season
NASDAQ
NASDAQ is the largest U.S. electronic stock market. With
NASDAQ approximately 3,200 companies, NASDAQ lists more companies
New York, NY
www.NASDAQ.com
and, on average, trades more shares each day than any other U.S.
market. NASDAQ is home to companies that are leaders across
Industry: all industries including technology, retail, communications,
Financial Services financial services, transportation, media, and biotechnology.
Annual Revenue: NASDAQ’s Oracle10g near real-time data warehouse holds over
$1.5 billion
40 terabytes (TB) of data. It stores all approved corporate data
including all of NASDAQ’s market data. The data warehouse
Employees:
supports multiple business functions, concurrently runs complex
501 to 1,999
ad hoc queries and loads hundreds of millions of rows each day,
around-the-clock. The data store, which serves as the source of
historical market data for the company, runs on a Sunfire 4800
Oracle Products & Solaris server attached to Hitachi and NetApp storage.
Services:
Oracle Database 10g Challenges
Oracle Partitioning Provide near real-time ad hoc query and standard reporting to
executives, business and economic research analysts, market
Oracle Consulting
regulation analysts, marketing managers, and other end users
Reduce storage costs for tens of terabytes of data
Replace Sequent hardware that had reached end-of-life and
Implementor: migrate 40-plus TB database and mission-critical applications
Oracle Consulting onto Solaris operating system without re-architecting
Solutions
Implemented NASDAQ's market data server, providing
complex ad hoc query capabilities, standard reporting and near
real-time data access for executives, business analysts,
marketing managers and other end users
Consolidated 11 storage systems. Reduced storage costs by
moving to a multi-tiered storage solution and, using Oracle10g
Database's compression feature, compressed 40 TB of data into
15 TB of disk, saving millions of dollars in storage costs and
eliminating the need to buy additional hardware
Implemented partitioning that enables information lifecycle
management, supporting two-tier storage that moves aged-out
data to less expensive storage quickly and easily while keeping
recent data fresh and up-to-date with better performance
Created flexible, scalable, high-performance platform for future
database consolidations
Partesa
Partesa was founded in 1989 by Heineken Italy with the purpose
of creating a nationwide network of food and beverage
distributors. Today, Partesa operates a growing sales, distribution
and consulting network serving Italy's "HoReCa" sector (hotel,
Partesa restaurant, catering). With 70,000 customers, the company holds
Milan, Italy
www.partesa.it a 16.3% market share. Known for giving its local business units
complete autonomy, Partesa focuses on providing the technical
Industry: and administrative support its distributors need to successfully
Retail/Distribution develop local markets.
Annual Revenue:
EUR520 million
Challenges
Employees:
Create an efficient distribution network for the Heineken brand
60
Develop local markets by supplying logistic, human resources
and administrative services
Oracle Products & Create business intelligence tools to monitor and understand
Services: customer purchasing habits
Oracle Database Consolidate and strengthen relationships with suppliers
Implemented business intelligence system that supplies up-to-
Implementor:
date information about sales and product penetration
Partner Inforel
www.inforel.it Created market monitoring system to capture information at
each point of sale and develop specific sales and marketing
strategies and programs
Consolidated information in a single Oracle Database, ensuring
data integrity and consistency
Developed and maintained an integrated enterprise
environment based on a single set of rules for consistently
evaluating sales performance by geography and product
categories
Internal Organ of Control from Petróleos Mexicanos

Centralizes Documents and Information, Aiding
Management
Petróleos Mexicanos (Pemex) is a government-owned company
dedicated to the exploration, operation, production, refinement,
Petróleos Mexicanos and commercialization of petroleum and its derivatives, as well as
Mexico City, Mexico natural gas and petrochemical products. Pemex has approximately
www.pemex.com.mx
120,000 employees working in its five divisions: Pemex
Exploration and Production, Pemex Refinement, Pemex Gas and
Industry:
Basic Petrochemical, Pemex Petrochemical, and Pemex
Chemical, Oil, and Gas
Corporate. The aim of Internal Organ of Control (OIC) is to
Annual Revenue: assure that Pemex meet its business objectives, such as
US$86.2 billion
transparency, management quality and efficiency according to
Employees: legal guidelines and the Good Government program.
120,000
Challenges
Oracle Products & Centralize the storage of documents and information, allowing
Services: data retrieval from anywhere in the company
Oracle Application Server Implement tools to manage IT resources and applications
Oracle Portal Offer a centralized, shared management of the whole system
Oracle Forms development life cycle
Oracle Reports
Oracle Discoverer
Oracle Internet Developer Solution
Oracle JDeveloper Implemented Oracle Application Server 10g and Oracle OLAP,
Oracle OLAP giving operational and management personnel instantaneous
access to information—regardless of location—for better
decision making
Using Oracle Forms, Oracle Reports, and Oracle Developer
“We chose Oracle because we
Suite to develop, design, and construct information systems—
realized from the beginning that
Oracle’s products would help us such as reports with matrixes and official notices—that include
achieve a great many of our graphics and official records of events
objectives.” – Alejandro Palacios Reduced the time of Annual Work Program from OIC's and
Parada, Head of Systems quarterly audit reports from one week to one minute
Department, Petróleos Mexicanos
Utilized Oracle Designer to develop standards and patterns for
a centralized and shared administration
Supported, with Oracle JDeveloper, the structuring and
programming of projects developed with Oracle tools,
facilitating access and avoiding having to install additional
components
Perupetro S.A.
Perupetro is a private, state run company that promotes the
Perupetro S.A. advancement of hydrocarbon exploration and production
Lima, Peru
www.perupetro.com.pe
activities in Peru. As part of its charter, the company
negotiates, signs, and supervises hydrocarbon exploration and
Industry: exploitation contracts in accordance with the guidelines and
Oil & Gas policies established by the Peruvian Ministry of Energy and
Mines.
Annual Revenue:
$400 million to $750 million Challenges
Consolidate legacy systems to increase productivity and
Employees:
Fewer than 500
realize cost savings associated with technology maintenance
Expand the company’s ability to accurately forecast and
manage projects and initiatives
Oracle Products & Services: Improve operational efficiency
Oracle Database
Solution
Oracle Financial and Sales Analyzer Centralized information and applications on Oracle
Oracle Discoverer
Database, achieving a single source of real-time data and
Oracle Balanced Scorecard
reducing IT management costs
Implemented Oracle Financial and Sales Analyzer, enabling
Perupetro to quickly analyze performance, develop new
plans, and revise budgets and forecasts for improved
financial performance
Implementor:
TSnet S.A.
Increased productivity and streamlined administrative tasks
www.tsnetglobal.com with automated reporting and expanded data analysis
capabilities
Consolidated business information in a user-friendly,
dynamic, and easy-to-use Web-based environment
Expanded visibility of critical financial and operational data
across the enterprise, enabling faster and more accurate
decision making
Achieved rapid implementation of new systems with Oracle
Certified Partner TSnet S.A.
POSCO Streamlines Decision-Making and Slashes

Data Extraction Times with Oracle
“With Oracle’s data warehousing solution, preparing

information to calculate monthly, quarterly, and yearly sales
and earnings figures now takes a single employee only 10
Pohang Iron & Steel Company
Seoul, Korea minutes compared to the efforts of 10 employees over six days
www.posco.co.kr previously. We call it ‘speed management’.” – In-Bong Lee,
Industry: Director of Process Innovation, POSCO
Industrial Manufacturing
Annual Revenue: Pohang Iron & Steel Company (POSCO) is one of the world’s
US$19 Billion largest steel producers with annual crude-steel production
Employees: capacity of 30 million tons and sales (FY2003) well in excess of
19,400 US$19 billion. Employing 19,400 people, the company makes hot
and cold-rolled steel products (plate steel, stainless steel, hot strip,
Oracle Products & Services: and wire rods) and serves customers in Asia, the Americas and
Oracle Data Warehouse· Europe.
Oracle Database·
In November 2004, POSCO finalized a technology project that
Oracle Discoverer
Oracle Express Server·
would consolidate its multiple enterprise data sources into a single
Oracle Express Object· data warehouse, breaking down organizational silos and allowing
Oracle Designer employees throughout the company to share enterprise
knowledge.
Key Benefits:
The technology project, part of the second phase of a mammoth
Broke down organizational silos
Process Innovation program, would extend the deployment of a
with single, company-wide data
warehouse recently implemented Oracle data warehouse solution to five
Provided access to company additional divisions: production; finance and accounting;
data to employees at all levels purchasing; energy and plant; and facility and equipment.
with customized interfaces·
Slashed data preparation and
The first phase of the Process Innovation program, which ended in
extraction times from days to June 2001, was highly successful. It involved the rollout of
minutes several new platforms, including the company’s enterprise
resource planning system (called POSPIA) and data warehousing
solutions in the sales, costings, investment, and human resources
divisions. These platforms were built on Oracle E-Business Suite.
The second phase of the program involved upgrading POSCO’s
legacy operating systems to the latest technology standards.
Management expectations for the project were high. The company

wanted to:
Improve business efficiency by providing real-time

information to support rapid decision-making
Unify and simplify access to POSCO’s enterprise systems by
consolidating data into a central data warehouse
Ensure the new system met the workflow requirements of
field workers
Why Oracle?
POSCO wanted a single data warehouse that would break down
organizational silos and permit company-wide data sharing. In the
first phase of the Process Innovation, POSCO had compared
Oracle solutions with competing products. It concluded that
Oracle Data Warehouse provided the power, flexibility, and
scalability required to place all company data on a single platform
in a format convenient for employees to access.
The success of the first-stage deployment had strengthened this
view. By breaking the Process Improvement program into bite-
sized chunks, Oracle consultants minimized errors and established
a highly stable enterprise resource planning and data warehousing
system that maximized efficiency and security.
“By working as a team with POSCO employees, Oracle ensured a
systematic and prompt deployment, validating our choice of the
company as vendor,” said In-Bong Lee, director of process
innovation, POSCO.
Faster Data Access, Better Decision-Making

A major reason for introducing the data warehouse was to replace
legacy systems that could not supply information swiftly enough
to meet management needs. The new platform led to major
improvements.
“With Oracle’s data warehousing solution, preparing information
to calculate monthly, quarterly, and yearly sales and earnings
figures now takes a single employee only 10 minutes compared to
the efforts of 10 employees over six days previously,” said Lee.
Designed For All Employees

POSCO wanted to ensure that the data warehouse would be
accessible by all employees with an easy-to-use interface. The
data warehousing was run alongside a plan to develop a single
enterprise portal to house the data. The project’s working group
included employees from each department from the beginning of
the project to ensure the new system met everyone’s needs.
Unified Company-Wide Data

Oracle provided a single platform where POSCO employees
could access all the company’s data. POSCO’s data warehouse is
connected to its enterprise resource planning system,
consolidating data formerly accessible only to pockets of
employees held in disparate legacy systems. The platform also
merges and standardizes key performance indicators using
metadata tags.
Future Plans
After deploying its Oracle data warehousing solution throughout
the company, POSCO began designing custom data analysis
features to suit employees in different roles, including data
mining, cleansing, profiling, and statistical tools. “Now that we
have complete access to data with our Oracle solution, we’re able
to move to the next stage of transforming raw facts into valuable
business intelligence,” said Lee.
Powergen Individualizes Service Offerings Using

Improved View of Customer Data
Part of E.ON, the world’s largest private-sector power and gas
energy company, Powergen is one of the United Kingdom’s
largest energy suppliers, with around 6 million electricity and gas
customers.
Powergen
Nottingham, United Kingdom
www.powergen.co.uk Challenges
Create a technical environment in which to integrate customer
Industry:
and analytic data
Utilities
Improve corporate understanding of customer value and
Annual Revenue: segmentation by bringing together fragmented customer
More than 1 billion information
Employees: Distinguish between profitable and non-profitable customers
More than 10,000 and prioritize resources accordingly
Solution
Oracle Products & Introduced Oracle Database 10g to provide a single-source

Services: repository of customer information
Oracle Database Provided—for the first time—the ability to leverage detailed
Oracle Warehouse Builder transactional information from customer contact channels,
improving ability to treat customers as individuals with
Implementor different needs
Oracle Consulting Services Provided ability to individualize service and sales offerings to
customers using information held in Oracle Database to
“The data warehouse has segment customers and identify customer value
become the centerpiece of our Facilitated the delivery of prioritized and personalized
customer relationship
customer level offers into a range of marketing channels
management infrastructure,
allowing us to translate
customer insight into actionable
activity that directly improves
our customer relationships.”
– Mark Perrett, CRM Manager,
Powergen
PriceMinister Makes Marketing Dynamic and Interactive

with Oracle Business Intelligence Tools
In January 2001, PriceMinister launched its e-commerce Web site
PriceMinister for used and new products. PriceMinister acts as a third-party in
Paris, France
www.priceminister.com each transaction on its Web site where individuals and specialty
businesses buy and sell an array of consumer goods including
Industry: books, CDs, telephones, household appliances, and cars.
Retail PriceMinister is the third most popular e-commerce site in France
and attracts more than 12 million visits per month, with over 4
Employees: million members and more than 18 million products for sale.
Fewer than 500
Challenges
Replace an outdated and rigid decision-support tool with a
Oracle Products and more useful business intelligence solution
Services:
Increase the autonomy of the marketing team with a flexible
Oracle Database and user-oriented decision-support tool
Oracle OLAP
Enable the marketing team to refine strategy and better target
its members using more up-to-date and higher quality
business data
Solution
Implemented a business intelligence strategy based on Oracle
OLAP 10g and Oracle Warehouse Builder 10g
Enabled the company to replace daily production of 2,000
consolidated reports, many unused, with on-demand
reporting to support better marketing decisions
“Our Oracle business
Made the marketing team more creative and responsive to the
intelligence solution is vital for business with instant access to decision support data instead
our marketing team. It has of performing tedious cut and paste operations
enabled more autonomy and Used Oracle OLAP to rapidly analyze and compare channel
helped define the strategy by performance in recruiting new PriceMinister members
increasing the general business
Provided common information for internal support services
awareness. Best of all, it has
helped to improve creativity.” -
using Oracle Warehouse Builder, thus improving consistency
Justin Ziegler, CIO, PriceMinister of output and contributing to greater efficiency
RIAS Turns Information into Knowledge by Leveraging

Data Assets
RIAS, a specialist insurer for clients in the over-50s age bracket,
has a rapidly growing customer base of 840,000. The company
which typically saves new customers up to 35% on their home
RIAS plc
Bournemouth, England and motor insurance is the UK’s fastest growing personal lines
www.rias.co.uk intermediary with a 20% year-on-year growth in income and
customers.
Industry:
Financial Services Challenges
Annual Revenue: Enhance ability to analyze customer and product data to
US$103 million improve cross-selling and up-selling and increase market share
Employees: Extend the availability of actionable information from business
1,000 intelligence (BI) professionals to a wider accountable audience
Solution
Oracle Products & Replaced SQL server and Cognos-based management
Services: information system with Oracle Database 10g and BI tools
Oracle Database 10g Used Oracle Warehouse Builder to design and deploy a BI
Oracle Warehouse Builder solution using data from in house and third-party sources
Oracle Discoverer Plus
Benefited from Oracle Warehouse Builder’s sophisticated
Oracle Discoverer Viewer
Oracle OLAP
extraction, transformation, and load capabilities to manage the
Oracle Data Mining full cycle of data and meta data
Oracle Portal Using Oracle OLAP for multidimensional analytical online
Oracle Reports processing (MOLAP) to speed processing
Carrying out predictive analysis with Oracle Data Mining to
run ”what-if” scenarios for more accurate forecasting
Gave executives the ability to carry out data analysis on their
"Using Oracle business
intelligence tools, we created an
desktops using Oracle Discoverer
environment that provides Cut report creation time from weeks to days by building
timely, accurate information to workbooks in Oracle Discoverer Plus and sharing them with
decision-makers in multiple colleagues via the Intranet using Discoverer Viewer
departments simultaneously Gave self-service single sign-on access to BI tools and reports
while making significant savings
with views relevant to job function using Oracle Portal and
over specialist solutions." – Rod
Swift, Head of Applications
Oracle Discoverer
Development, RIAS Creating daily operations, customer experience, and telephony
dashboards and delivered them to staff using Oracle Portal
Using business intelligence to help grow the customer base and
deliver customer lifetime value by running targeted campaigns
and enhancing the customer experience
SESP Enhances Security, Opens Access with Oracle

The Secretariat of Public Security and Social Defense of the State
of Espírito Santo (SESP) have as attributions the definition,
planning, supervision, coordination, execution and controlling of
the governmental actions that assuring the maintenance of the
Secretariat of Public Security and
Social Defense of the State of order, tranquility and public security in Espírito Santo, which lies
Espírito Santo in the southeastern region of Brazil.
Espírito Santo, Brazil
www.sesp.es.gov.br
Challenges
Industry: Create one unified center of information, which unifies all data
Government from civil police, military police, fire department and city civil
Employees: guard into a single interface to improve public security
10,000 Increase IT performance and make it easy for people without
technical knowledge to find information
Oracle Products & Eliminate unexpected system halts, creating a trustworthy
Services: environment, with more stability and scalability
Oracle Database with Real
Enable remote access to information
Application Clusters
Solution
Oracle Application Server Wireless
Oracle Forms Implemented Oracle Database, guaranteeing high security and
Oracle Reports
more speed in the IT environment and eliminating unexpected
Oracle JDeveloper
downtime and costly maintenance
Oracle Discoverer Leveraged Oracle Database as means to install a virtual bank of
Oracle Application Server Portal geological reference maps to locate street crime incidents
Oracle Advanced Product Services Added Oracle Reports and Oracle Forms to allow precise
monitoring of crime statistics
Implementor: Facilitated the creation of a Java-based interface for internal
CSI (Centro de Soluções em
information distribution with Oracle JDeveloper, Oracle
Informática)
www.csiway.com.br Reports, and Oracle Forms
Oracle Database with Real Application Clusters guarantees
“Oracle has brought us peace of ongoing scalability and eliminates database errors
mind. Now, all information In partnership with CSI, Oracle Certified Partner, was
referring to criminal inquiries implemented the e-BOP solution, which allows SESP to
will be safe.” – Alexandre visualize, in real time, the locations of incidents, the availability
Matarangas, IT Director,
of police cars, and the teams in attendance as events are
Secretariat of Public Security and
Social Defense of the State of
happening
Espírito Santo
Servista Delivers Cutting-Edge Management

Information Using Oracle Technology
Servista Ltd is a leading European provider of outsourced
Servista Ltd customer-care and billing services. Through its experienced
London, United Kingdom operational teams and innovative technology, it supports a wide
www.servista.com
range of services including energy, water, and telephony. One of
the UK’s top 10 fastest-growing technology companies, Servista
Industry:
aims to enable service providers to deliver excellent customer
Professional Services
service, reduce capital and operational expenditures, and launch
Annual Revenue: new services rapidly.
$2 million to $100 million
Employees: Challenges
200 Provide detailed, up-to-date management information to clients
that enables them to develop and grow their businesses in fast-
moving markets
Oracle Products & Analyze sales information by channel, and by individual branch,
Services: store, agent, and geography to provide a complete understanding
Oracle Database of the performance of each
Oracle OLAP Provide clients with the ability to easily manipulate data so that
they can investigate the interrelationships between different parts
Beans
of the business
Solution
“OLAP’s analytical capabilities Used Oracle Database, Oracle OLAP, and Oracle Business
and BI Beans’ front-end Intelligence Beans to provide Servista clients with
functionality allowed us to ServistaKnowlege, a highly flexible management-information
implement a management
solution
information solution that gives
our clients immediate access to
Through Oracle Database, ServistaKnowledge offers a single-
the information they need to server, multidimensional repository of operational and marketing
make the right decisions about data, including comprehensive information about customer
how to fine-tune and develop interactions
their business profitably.” Through Oracle OLAP, clients are able to create and manipulate
– Scott Sunderman, President,
data views that help identify trends and support the optimization
Servista Ltd
of pricing, tariff structures, business processes and marketing
campaigns over time
Through Oracle Business Intelligence Beans,
ServistaKnowledge offers flexible, easy-to-use, Web-deployed
tools that allow users to view and analyze data, and share reports
across the organization
Shanghai Center for Bioinformation Technology

Promotes Innovation with R&D Platform
“A grid computing infrastructure is ideal for the Shanghai R&D

Public Service Platform. Oracle 10g technology offers the high
levels of reliability, stability, and efficiency required for the
Shanghai Center for smooth operation of the platform.” Li Yixue, Director, Shanghai
Bioinformation Technology
Shanghai, China
Center for Bioinformation Technology
www.sgst.cn
Industry: The city of Shanghai on the banks of the Yangtze River Delta in
Public Sector eastern China was known as the Paris of the East in the early 20th
Annual Revenue: century. It continues to serve as one of the most important
1 Million to 10 Million cultural, commercial, industrial, and communications centers in
Employees: China. Shanghai is often regarded as the hub of finance and trade
80 in mainland China.
In July 2004, the Shanghai Municipal People’s Government
Oracle Products & Services: launched an initiative to encourage and enhance scientific and
Oracle Database technological innovation in the city. As part of this initiative, the
Oracle Real Application Clusters government developed and implemented the Shanghai R&D
Oracle Partitioning
Public Service Platform.
Oracle Grid Control
Oracle Application Server The platform, developed using Oracle 10g technology and
running on Red Hat Linux, is a collection and storage system for
Key Benefits: scientific and technical information and network resources.
Improved information sharing Centralizing data and applications ensures scientific organizations
by developing an integrated
in Shanghai and the rest of China have easy, secure access to a
platform to share and distribute
scientific data and resources repository of knowledge. Information can be shared and
Ensured 24/7 availability distributed, boosting scientific innovation in the country.
through the use of stable, high
performing, and secure Oracle The Power of Grid Computing
10g technology The Shanghai Center for Bioinformation Technology was given
Accommodated increasing data the responsibility of constructing the platform. The initial design
volumes and user numbers with
scalable solution
consisted of two databases of scientific and technical literature
Catered for differing data types
and an integrated network of scientific apparatus.
and users from different fields
The biggest challenge facing the Center was finding a database
with easy to configure and
integrate platform and application platform that was highly reliable, secure, scalable,
and capable of supporting a large user base and processing
immense amounts of data and transactions. “Shanghai has
developed the R&D public service platform to optimize the
supply of professional services and reduce the costs
and risks of innovation by capitalizing on improved security

measures and integrating extensive scientific and technological
resources,” said Li Yixue, director of the Shanghai Center for
Bioinformation Technology. “We decided that a grid computing
infrastructure offered the best solution for the platform.”
Grid computing offers limitless expansion, a robust framework for

distributing resources, and high availability. This is especially
important for scientific communities that work with vast amounts
of complex data and applications, such as biological information
and medical imaging systems.
In July 2004, the Shanghai R&D Public Service Platform was
launched. It was the first such platform of its type in the Asia
Pacific region to use Oracle 10g grid technology.
High Availability, Easy Scalability

The Shanghai R&D Public Service Platform is being used to share
and distribute scientific and technological applications approved
by the Chinese Ministry of Science and Technology. It presently
offers a database of scientific literature, and the ability to share
equipment and facilities, provision resources, and collaborate on
projects. It provides information on a range of technical, testing,
technology transfer, and start-up incubation services. There is also
a support system to assist in management and decision-making.
Two leading hospitals in Shanghai are currently developing a
medical imaging data sharing application to enable remote
diagnosis. The application will make it possible for all patient data
to be stored in a single repository. This will avoid wasting
medical resources and ease the financial burden on patients. More
importantly, community hospitals will be able to access the data
for remote diagnoses.
Easy access and quick response times are crucial to support the
large amount of users from different fields. “Reliability, stability,
and efficiency are the biggest benefits of the Oracle system,” said
Li. “The Oracle technology ensures excellent performance even
for applications with a large number of sequential data.”
The diverse and fast-changing nature of scientific work means it
is almost impossible to accurately predict user needs and the
speed of data growth. However, the easy scalability of the Oracle
10g solution ensures the platform can expand easily to
accommodate increases in information, resources, and
applications.
“By enhancing the way we share technical information and

resources, we can keep pace with our counterparts in Europe,
Japan, and the United States,” said Li. “Our aim is to help China
become a force in the scientific community.
“The Shanghai R&D Public Service Platform will help the
Shanghai Municipal People’s Government make informed
decisions, undertake long-term strategic planning, and promote
technological innovations, economic growth, social development,
and national security,” said Li.
Why Oracle?
In view of the large user base, vast amounts of concurrent
processing required, and enormous quantity of data, the Shanghai
Center for Bioinformation Technology set rigid requirements for
the platform, including high availability, reliability, and stability,
encrypted storage, and easy scalability.
Oracle 10g technology was considered the best infrastructure for
the platform. The robust solution ensures the reliability of the
various hardware, applications, database, and network
components, supports comprehensive backup functions, and
enables dynamic configurations, flexible integration, and effective
system management.
“The Shanghai Center for Bioinformation Technology was
responsible for developing, integrating, restructuring, and
optimizing the R&D platform,” said Li. We paid special attention
to the ease of support and stability of potential solutions.
“Oracle’s database and middleware products boast powerful
performance, far exceeding its rivals’ solutions,” said Li. “They
also provided solid support for a large number of users from
different industries and fields and offered easy data integration.”
Oracle Database 10g and Oracle Real Application Clusters form
the core of the R&D platform, which runs on Red Hat Linux. The
size of the database currently exceeds 11 terabytes. The shared
SAN disk storage array is connected via optical cables.
The Shanghai Municipal People’s Government oversees the city of Shanghai. It

launched an initiative to develop the scientific and technical capabilities of the city
in July 2004.
Singapore Land Authority Lowers Total Cost of

Ownership with Grid Technology
“The Oracle 10g grid platform will redefine how data is collected
and shared among agencies while delivering greater efficiencies
at lower costs.” – Lewis Wu, Director, Information Technology,
Singapore Land Authority
The Singapore Land Authority (SLA) is a statutory board under

Singapore Land Authority
the Ministry of Law. Its main focus is land resource optimization.
Singapore
www.sla.gov.sg This is a critical role in Singapore, where land is used for a wide
Industry: range of activities.
Public Sector
SLA has two main roles: regulatory and developmental. In its
Employees: regulatory role, SLA acts as the national land registration
Fewer than 500
authority and manages and maintains the national land survey
system. In its developmental role, SLA is responsible for
Oracle Products & Services: managing state land and buildings, land sales, leases, acquisitions
Oracle Database and allocations, developing and marketing land-related
information, and maintaining the national repository of land
Oracle Spatial
information, the Land Data Hub (LDH).
Oracle Application Server Single The land information in LDH is collated from various public and
Sign-On
private agencies and shared across the public sector. This
Containers for J2EE (OC4J)
eliminates the need for agencies to approach each another when
searching for information.
In July 2004, SLA began exploring new technologies to replace
its aging IT infrastructure with a more efficient and flexible
architecture. The migration was prompted by a need to cut costs,
achieve efficient database and system management, and ensure
high scalability and availability. SLA also wanted data sharing
among LDH members to be fast and convenient.
“Enterprise grid computing offers new capabilities on how
geospatial data can be shared at a potentially lower cost,” said
Lewis Wu, director of information technology at Singapore Land
Authority. “The Oracle 10g grid platform will redefine how data
is collected and shared among agencies while delivering greater
efficiencies at lower costs.”
Embracing Enterprise Grid Computing

Key Benefits:
Grid computing was born out of the research and education
Lowered total cost of ownership
sectors, where it has delivered significant cost and efficiency
through better resource
allocation benefits for the institutions involved. While the use of grid
Simplified system management technology in the enterprise space is relatively new, it was an area
and monitoring SLA was keen to explore.
Ensured high availability and
“Enterprise grid computing was attractive because there is
easy scalability through the use
of database clustering potential to lower the cost of ownership yet provide a powerful
technology technology infrastructure,” said Wu. “We believed it was a model
Enabled online, real-time data that could potentially address some of our key requirements on
sharing between SLA and scalability, availability, security, and functionality. Oracle
external agencies
initiated this idea, and it resulted in a partnership between SLA,
Facilitated more informed
decision-making
the Infocomm Development Authority of Singapore, Oracle, Sun
Delivered greater organizational
Microsystems, and Autodesk.”
efficiencies
The Oracle grid architecture, consisting of Oracle Application
Server 10g and Oracle Real Application Clusters 10g, running on
Red Hat Enterprise Linux, ensures high availability and easy
scalability.
“Oracle Real Application Clusters has a capability to add and
remove hardware within the server cluster without affecting data
availability or services,” said Wu. “It means a server in the cluster
can go offline but the service remains available. This is a useful
feature.”
The inherent scalability of Oracle Real Application Clusters
eliminates the need to maintain servers at agency sites. With this
capability, SLA can add extra nodes without modifying any
applications or the database setup. “This simplifies the linkage of
organizations to the central database and reduces the
implementation cost,” said Wu.
Oracle’s Grid Control management tools provide SLA with a
Web-based monitoring interface, allowing the agency’s IT team to
oversee the application and database servers from a single
console. Infrastructure management is much easier due to
automated processes. For example, the Automatic Storage
Management service ensures data files are distributed and
rebalanced without the need for staff intervention, therefore
minimising database downtime.
Real Time Access to Up-to-Date Data

Data exchange between SLA and partner agencies is now a more
streamlined process. In the past, only two of the 14 organizations
supplying data to SLA could upload information to the central
database via the government intranet. The remaining 12 agencies
had to copy their data onto digital media. SLA staff would then
manually import the data into the central database. Moreover,
different data formats meant there was a delay in converting the
data to commonly used GIS or CAD formats, and making it
available for general use.
During the first phase trial, four external agencies uploaded and
downloaded data from the LDH via the grid platform. A new data
conversion application transforms information in different data
formats supplied by each agency into Geography Markup
Language (GML) files before they are uploaded onto LDH at pre-
defined times. This ensures information is accurate, up-to-date,
and presented in a consistent format in the central database. The
new process eliminates manual uploading and prevents data loss.
The new LDH also supports bulk uploads. When a new agency
comes on board, all of its data is automatically gathered and
stored in the database. Incremental uploads can then be scheduled.
The conversion software can detect any data changes since the
last upload and send only the new information to the LDH. This
optimizes network usage between agencies.
Oracle Single Sign-On is used to control system access so only

authorized users can view information online. Users can specify
what information they want, their preferred format, and how often
they want it. Data files can also be delivered to a pre-determined
workstation of their choice. All information is automatically
converted into the agency’s preferred data format so users don’t
have to spend time reformatting the data when they receive it.
In the past, the system could not add new layers of information
without shutting down the system. The new system allows
dynamic addition of more information layers without having to
bring the system offline.
“Easier access to accurate, up-to-date data will facilitate informed
decision-making,” said Wu. “Now that the new system has
already been implemented, we would like to promote more
widespread use of the valuable land information.”
Future Plans
SLA has integrated four external agencies to the new LDH. It
plans to bring on board more agencies in several phases.
As part of the LDH project, SLA also implemented two GIS Web
services with the newly deployed Government Web Service
Exchange (GWS-X). The Web services (Address Finder and Point
of Interest), developed using Oracle Application Server, were the
first government Web services to be tested with GWS-X. Both
public and private users can use the Web services to access LDH
information and develop innovative applications.
The plan for the future is to enable all government agencies in
Singapore to tap into the enterprise grid infrastructure and share
data. The LDH is designed as a platform for inter-agency
collaboration to develop cross-agency data products and services
for the public. It also has potential to become an inter-agency
consultation platform.
Why Oracle?
The previous version of LDH utilized Oracle8i database
technology. Familiarity with Oracle products and capabilities
made it easier for SLA to agree to participate in an enterprise grid
project proposed by Oracle.
In July 2004, Oracle and the Infocomm Development Authority of
Singapore (IDA) launched a S$25 million (US$15 million)
initiative to help more than 30 local companies develop enterprise
grid solutions and train some 300 IDA staff on the technology. To
achieve these goals, the two organizations established the
Enterprise-g Centre, a one-stop resource shop for vendors,
enterprises, and developers seeking to undertake enterprise grid
development, software development, testing, integration, and
standards compliance.
A key aim was to establish milestone projects in key sectors of the
Singaporean economy. “This would allow us to demonstrate
Oracle enterprise grid technology in production environments,”
explained Stanley Chew, vice president, technology business,
Oracle Asia Pacific.
“For the government sector, the Singapore Land Authority was a
good fit. The organization had a keen interest in using grid
technology to address some of its growth and development needs.

The nature of its business—managing and optimizing land data
information from diverse government agencies—meant enterprise
grid computing had good potential to deliver value to its
business.”
“The Land Data Hub project with SLA is key to accelerating the
adoption of enterprise grid technology by local companies,” said
Chan Yeng Kit, chief executive officer, IDA. “The project
provides a platform to demonstrate and test the capabilities of
enterprise grids in a data-intensive environment. The architecture
has great commercial potential that can be exported beyond
Singapore. This further reinforces Singapore’s position as a
champion of new technologies and as a launch pad for innovation
in the region.”
Oracle worked with Autodesk and Sun Microsystems on the
project. Sun Microsystems provided the industry-standard
hardware running Red Hat Enterprise Linux while Autodesk
supplied the front-end components, including a map-based
geographical information software called MapGuide, capable of
publishing digital maps using the Web. A team of around 13
people worked on the implementation, including seven engineers
from Oracle and Autodesk.
“Sun is a leader and believer in enterprise grid computing,” said

Wong Heng Chew, managing director, Sun Microsystems
Singapore. “We are excited to be working with Oracle and IDA
on this significant project. By pooling our expertise and resources,
we can all help drive the growth of this new technology in
Singapore.”
“An internet-based integration platform is ideal for distributing

instantaneous business-critical information,” added Sivadas
Ramadas, strategic accounts director for Autodesk South Asia
Pacific. “It creates an environment where faster, more informed
decision-making and responses to changing business needs can
take place. Autodesk is proud to be a part of this landmark
project.”
The implementation, which involved procuring, installing, and
validating infrastructure components, and identifying and building
two GIS Web services, took approximately six months. In January

2005, the first round of testing began to measure data hub and
portal response times. Failover scenarios were also tested.
Following some minor adjustments, the team began integrating an
external agency to the new infrastructure in April 2005. A further
round of testing proved that the new system was functioning well
internally and externally. Data transfer between SLA and the
external agencies was successful. SLA is now working towards
bringing more agencies to the new, improved LDH.
The Singapore Land Authority (SLA) manages state land and buildings and is
responsible for land sales, leases, acquisitions and allocations as well as
developing land-related information and maintaining the national land
information database. SLA is also responsible for the management and
maintenance of the national land survey system.
Finland Establishes National, Web-Enabled Repository

for Healthcare Information
STAKES, Finland’s National Research and Development Center
STAKES for Welfare and Health, promotes and supports healthcare for the
Helsinki, Finland
www.stakes.fi Finnish population, and secures equal access for all to high-
quality and effective healthcare services. A center of expertise
Industry: overseen by the Ministry of Social Affairs and Health, STAKES
Healthcare produces guidelines and information for decision-makers and
Annual Revenue: agencies in Finland’s healthcare sector. It is responsible for
$10 million to $100 million maintaining the SOTKAnet Indicator Bank, which holds key
population welfare and health-related data.
Employees:
484
Challenges
Establish a single, accessible, Web-enabled repository for
healthcare information and indicators gathered from local
Oracle Products & healthcare providers across Finland
Services:
Oracle Database Enterprise
Introduce an easy-to-use portal and Web-based analytical tools
Edition 10g for use by healthcare decision-makers and analysts
Oracle OLAP Ensure that the interface is as simple as possible to promote
Oracle Application Server 10g early adoption of Web-based analytical capabilities
Oracle Portal Facilitate geographical reporting with maps
MapViewer Solution
Oracle Business Intelligence Beans
Oracle Developer Suite Installed Oracle Database 10g, Oracle Application Server 10g,
Oracle Warehouse Builder and Oracle Portal to create a single repository for national
healthcare data and indicators and make the data available over
Implementor: the internet
Oracle Consulting Services Designed an easy-to-use portal interface to promote early
uptake of new Web-based functionality
Facilitated geographical reporting using Oracle MapViewer to
“SOTKAnet is a critical welfare
analyze healthcare data, provision, and indicators by region
and social key indicator
information service provided by
Engaged Oracle Consulting Services to ensure success of
STAKES. When developing the project because “failure was not an option”
web-based solution, STAKES
evaluated potential solutions
and selected Oracle. Failure
was not an option.”
– Olli Nylander, Development
Manager
State Administration of Taxation

The State Administration of Taxation (SAT) is a state tax
collection agency directly under the supervision of the state
council. SAT is responsible for collecting revenue, economic
State Administration of Taxation regulation, and overseeing revenue distribution. More than 90%
Beijing, China
www.chinatax.gov.cn of China’s annual revenue is derived from taxes, making the
agency one of the most powerful in China.
Industry:
Government
Challenges
Employees:
More than 10,000 Build an open, flexible tax information platform to allow the
Annual Revenue: taxation units of various provinces to view the information
$317 million quickly
Eliminate information islands, integrate information and data,
and optimize SAT’s information system
Oracle Products &
Services:
Solution
Oracle Database Implemented Oracle Database to build an information
Oracle OLAP
framework that integrates all platforms, systems, and data
Achieved a uniform information architecture throughout the
agency, eliminating confusion and streamlining operations
Enabled resource sharing throughout the agency and province
level of taxation units
Installed Oracle OLAP to achieve the analysis of data so as to
make the scientific and intelligent taxation regulations
State Bank of Mauritius Improves Reporting

Capabilities Using Oracle Technology
Founded in 1973, State Bank of Mauritius (SBM) is the country’s
second largest domestic bank in terms of assets. Listed on the
State Bank of Mauritius Stock Exchange of Mauritius in 1995, SBM’s share is amongst
Port Louis, Mauritius
www.sbmonline.com the most traded and performing shares in the country and SBM
commands a market share of around 25% of the domestic
Industry: commercial banking assets in Mauritius.
Financial Services

More than 1 billion MRs
Expand use of technology to improve financial processes and
Employees:
effectively satisfy regulatory requirements, manage risk, and
901
make forecasts
Refine data extraction process to improve profitability
Oracle Products &
Services: reporting by portfolio, business unit, product, customer, and
account
Oracle Database
Oracle Financial Services Data
Implement Basel II Advanced IRB approach for capital
Model adequacy
Oracle Performance Analyzer
Oracle Funds Transfer Pricing
Oracle Risk Manager
Solution
Oracle Warehouse Builder Implemented Oracle applications to support financial
Oracle Discoverer
processes; solution included Oracle Funds Transfer Pricing,
Oracle Enterprise Budgeting and
Planning
Oracle Performance Analyzer, Oracle Risk Manager, and
Oracle Enterprise Budgeting and Planning
Created a monthly, account-level data warehouse using Oracle
Implementor:
Database and Oracle Warehouse Builder
Used Oracle Discoverer to provide account-level reporting,
which in turn provides accurate data for account profitability
allocations, transfer pricing, risk management, and budgeting
and planning processes
Established a profitability solution based on a new activity-
based costing allocation method using a combination of Oracle
applications
Implemented a budgeting and forecasting system using Oracle
Enterprise Budgeting and Planning, which generates balance
sheet projections using cash-flow-based processing and
includes transfer pricing results using Oracle Funds Transfer
Pricing
State of Louisiana Office of Group Benefits Stays

Healthy with Advanced Business Intelligence Solution
The State of Louisiana Office of Group Benefits (OGB) provides
a self-insured, self-administered health plan for more than a
quarter-million state and public sector employees and their
families as well as retirees. Plan participants include employees
State of Louisiana Office of Group of state agencies, institutions of higher education, local school
Benefits
Baton Rouge, LA boards that elect to participate in the program, and certain
www.groupbenefits.org
political subdivisions.
Industry:
Government Challenges
Reduce costs and drive new levels of efficiency throughout the
Annual Budget:
More than $1 billion
organization
Improve quality of care and outcomes
Employees: Ensure a high level of plan member satisfaction
375
Oracle Products & Solution

Services:
Implemented Oracle Database and Oracle Discoverer, enabling
Oracle Database
OGB managers to accurately assess the organization's financial
Oracle Fusion Middleware
health and identify opportunities that drive new efficiencies and
Oracle Portal
Oracle Business Intelligence quality of care
Oracle Discoverer Enabled analysis that helps OGB maintain administrative costs
Oracle Warehouse Builder at 4% of its total revenue, far below the 14% norm for
commercial health plans
Provided tools that allow the presentation of concise and
meaningful management information in terms understandable
Oracle Partner:
to business users
METHODS Technology Solutions
Baton Rouge, LA Gained the ability to conduct “what if” modeling that enables
www.methods-net.com data-driven decisions
Achieved a better understanding of unit costs and drivers
Gained the ability to conduct benchmarking with comparable
organizations to identify targets for potential improvement
Enabled claims processing managers to view relational
statistics for a more accurate assessment of an individual claims
processor’s performance
Worked with METHODS Technology Solutions to accelerate
implementation and reduce risk
Stuart Maue Mitchell & James, Ltd. Improves Customer

Service and Reduces Costs with Self-Service Reporting
and Query Capabilities
Stuart Maue Mitchell & James, Ltd.
St. Louis, MO A pioneer in the legal auditing field, Stuart Maue Mitchell &
www.smmj.com James, Ltd. (Stuart Maue) specializes in the review and auditing
of legal bills resulting from complex litigation, national class
Industry: actions, multi-district litigation, and fee applications filed in
Professional Services
major bankruptcies. Since the company’s founding in 1985, it has
performed legal fee audits in some of the largest attorneys’ fee
Annual Revenue:
cases in the United States. Stuart Maue’s clients include Fortune
N/A
500 corporations, insurance carriers, courts, and government
Employees: agencies.
65
Challenges
Oracle Products &
Services: Improve customer service and reduce costs by enabling
Oracle Database 10g automated customized-reporting and ad hoc-query capabilities
Oracle Portal Ensure the security and availability of client data
Oracle Discoverer
Solution
Implementor:
Deployed Oracle Business Intelligence modules, including
Oracle Discoverer and Oracle Warehouse Builder, to automate
customized report creation and deliver expanded analytical
capabilities to clients
“Our Oracle Business Implemented Oracle Portal to deliver secure information access
Intelligence solution saves us and self-service publishing, giving clients the ability to drill
time and money since we are no
down into data and generate reliable and actionable reports
longer building custom reports
for our clients. More important,
Enabled clients to track the lifecycle of their legal invoices,
our clients feel secure knowing helping them to ensure that these documents are accurate and
that their data is stored on an up-to-date
integrated stack of Oracle Enabled Stuart Maue clients to compare many performance
products.” − Bradley Maue, M.S., metrics and evaluate those elements against historical baselines
Vice President of IT and Systems
using a standard Web browser and broadband connection
Development, Stuart Maue Mitchell
& James, Ltd.
Created a data warehouse using Oracle Database 10g to
securely store and manage client legal invoices totaling more
than $1.2 billion in fees and/or expenses
Accelerated implementation and gained the ability to securely
store and share information confidently with Oracle’s
integrated applications and technology
Saved time and money by placing the power to develop
customized reports in the hands of Stuart Maue clients
Talk America Holdings, Inc.

Founded in 1989, Talk America is a leading competitive
Talk America Holdings, Inc. communications provider that offers phone services and high-
Reston, VA speed internet access to both residential and business customers.
www.talk.com
Talk America delivers value in the form of savings, simplicity,
Industry: and quality service to its customers through its leading edge
Telecommunications network and award-winning back office. The company received
the 2004 J.D. Power and Associates Award for highest residential
Annual Revenue: local telephone overall customer satisfaction in the North Central
$471 million region. In the same study, Talk America also ranked highest
among all local telephone services in the nation.
Employees:
1,300
Challenges
Create a reliable and secure data infrastructure to deliver high
levels of customer service
Oracle Database 10g Develop an IT infrastructure that will scale to accommodate
Oracle Application Server rapid and sustained growth
Oracle Real Application Clusters 10g
Gain the ability to consistently meet the terms of IT service
Oracle Automatic Storage
level agreements (SLAs)
Management
Oracle Enterprise Manager 10g Reduce hardware and IT management costs
Grid Control
Solution
Implemented Oracle Database 10g with Real Application
Clusters (RAC) and Automatic Storage Management (ASM) to
create a highly available, scalable, secure data infrastructure
that manages billions of call records each year
Gained flexibility to rapidly shift IT resources where they are
needed, improving customer service, the IT team’s ability to
meet SLAs, and Talk America’s competitive advantage
Leveraged the grid capabilities of Oracle Database 10g to
consolidate more than 50 database spread over nearly 30
systems into a single, consolidated environment
Cut IT management costs by deploying Oracle Database 10g
ASM, simplifying storage management and improving storage
provisioning from days to less than an hour
Streamlined management of Talk America’s data warehouse
with Oracle Enterprise Manager 10g with Oracle Grid Control,
creating a single, integrated interface for administering and
monitoring applications and systems
Enhanced system reliability and gained the ability to add
capacity rapidly and cost-effectively with Oracle RAC
Tianjin Datang Panshan Power Unifies Business

The Tianjin Datang Panshan Power Generation Company in Ji
county, Tianjin, is the largest electricity provider in the Beijing-
Tianjin-Tangshan power grid. It is part of the Datang
International Power Generation Company Limited, which owns
four power plants and operates 15 power companies in China.
Tianjin Datang Panshan Power Datang International has assets worth approximately RMB56.7
Generation Company Limited
Tianjin, China billion (US$7.0 billion) and is listed on the Hong Kong and
www.dtpower.com London stock exchanges.
Industry:
Utilities Challenges
Annual Revenue:
Replace fragmented legacy systems with a single, integrated
$217 million
business management platform
Employees: Consolidate isolated information “islands” into a single
1,900
repository to facilitate easier data exchange
Establish advanced financial management system to collect and
store information for analysis
Oracle Products & Reduce IT maintenance costs
Services:
Oracle Database
Oracle E-Business Suite Solution
Oracle Assets
Oracle Cash Management
Strengthened business management by implementing a range of
Oracle Financials Intelligence Oracle E-Business Suite applications to oversee accounting,
Oracle Project Costing asset management, and project planning activities
Improved budgetary planning and control through real-time
Implementor: monitoring and reporting of financial activities with Oracle
Beijing Datang Xinzhu Software Financials
www.xz-soft.com
Enabled in-depth financial analysis with Oracle Financials
Intelligence, which provided managers with the ability to
conduct short- and long-term profit and cash flow forecasts
“Our enterprise resource Realized efficient project management, reduced equipment
planning system links our maintenance costs, and boosted resource usage with Oracle
accounting, asset management, Project Costing
and energy planning operations
Lowered IT support costs and ensured smooth system operation
to form a complete picture of
our organization. Oracle has
by centralizing new business management platform in head
given us stronger control over office
our business.” – Li Jinzhu, Vice
Manager, Financial Department
Tianjin Electric Power Corporation

Tianjin Electric Power Corporation (TEPCO) is a large, state -
owned enterprise and major component of the Beijing-Tianjin-
Tianjin Electric Power Corporation Tangshan power grid in northern China. The company is
Tianjin, China responsible for supplying electrical power to the Tianjin area as
www.tjip.net/tjonnew/jtyd/dianli/jianjie.htm
well as industrial thermal power to businesses, institutions, public
Industry: facilities, and residential areas in four administrative districts.
Utilities
Challenges
Annual Revenue:
101 Million to 500 Million
Eliminate multiple information silos that prohibited a clear
Employees: view of the enterprise
More than 10,000 Optimize enterprisewide resources and activities
Enable employees to access real-time enterprise data at any
time from any location for improved business agility
Solution
Oracle Database
Oracle Application Server Implemented Oracle Database and Oracle Application Server
to create a unified enterprise information portal, providing
employees with convenient, around-the-clock access to
technical materials as well as critical documentation, financial,
and analytical tools
Expanded TEPCO’s information sharing and collaboration
capabilities, streamlining project implementation and
management
Acquired sufficient flexibility and scalability to accommodate
future growth as well as extensive integration capabilities to
reduce IT management costs
T-Online France Improves Operational Efficiency and

Customer Service with Decision Support System
T-Online France is the French subsidiary of T-Online
T-Online France International AG, Deutsche Telekom’s internet arm. With almost
Paris, France 1 million registered customers and 2,000 points of sale in
www.t-online.fr
convenience stores and supermarkets, T-Online France is one of
Industry: France’s leading providers of internet access. Its portal receives
Communications more than 30 million visits and 213 million pages are viewed per
month.
Annual Revenue:
$580 million
Challenges
Employees: Provide operating units with control and monitoring data
500 appropriate to their core business areas
Improve the precision of decision-making and forecasting
processes
Oracle Products &
Optimize customer profitability
Services:
Oracle Database
Oracle Warehouse Builder Solution
Oracle Enterprise Manager Created an innovative decision-support information system
(SID – Système d’information décisionnel), based on Oracle
partitioning technology and Oracle Enterprise Manager
Gained the ability to effectively manage a 1.5 terabyte data
warehouse using Oracle VLDB (Very Large Database)
technology
“Oracle Warehouse Builder Improved T-Online France’s knowledge of its customers to
provides our decision making
drive improved service and cross-selling and up-selling
team with relevant information,
enabling them to better manage
initiatives
their client relationships. It also Reduced the impact of customer attrition
allows us to effectively manage Improved T-Online’s ability to monitor the quality of its call
a data warehouse of 1.5 center operations, driving improved customer service
terabytes that is under constant Gained the ability to execute an effective multi-channel sales
demand by our commercial and
strategy
marketing services.” –Guillaume
Thomas, BI Manager, T-Online
Optimized the use of the organization’s existing technology
France infrastructure
Tripos, Inc.
With research operations and a client base spanning the globe,
Tripos provides chemistry-research products and services for the
biotechnology, pharmaceutical and other life science industries.
Tripos not only provides software products and consulting
services to develop, manage, analyze and share critical drug
Tripos, Inc. discovery information, but enables clients to partner with the
St. Louis, Missouri company’s own medicinal chemists and research scientists in
www.tripos.com
their research initiatives, leveraging state-of-the-art information
Industry: technologies and research facilities.
Life Sciences & Pharmaceuticals
Challenges
Annual Revenue:
$64 Million Provide an integrated solution for capturing and searching
chemical registration and inventory data
Employees: Implement simple solution offering strict business rules for
332 Employees secure access to data
Solution must be secure, scalable and highly available for
global users
Oracle Products &
Services:
Solution
Oracle Database
Oracle Database provides strong, yet flexible, user
authentication and authorization, audit, and data encryption.
Virtual Private Database (VPD), a feature of Oracle Database
Enterprise Edition, offers highly granular discretionary row-
level access control
VPD allows access policies to be programmatically bound
directly to database objects, eliminating the need to define
policies in all applications, therefore simplifying policy
management and increasing overall security
Robust database provides centralized storage for the company’s
several hundred gigabytes of data
Scalable to effectively manage even the company’s largest
tables with 25 to 30 million rows of data
United States Marine Corps, Manpower and Reserve

Affairs, Manpower Information Division
The mission of the United States Marine Corps, Manpower and
Reserve Affairs, Manpower Information Division is to provide
United States Marine Corps,
Manpower and Reserve Affairs,
the Deputy Commandant for Manpower and Reserve Affairs
Manpower Information Division with the staff assistance to plan, develop, control, integrate, and
Quantico, VA
www.manpower.usmc.mil
enhance manpower information systems for both garrison and
expeditionary environments. In addition, the Division manages
Industry: functions pertaining to personnel administration.
Public Sector
Challenges
Employees: Maximize the use of technology to disseminate information
1,500 Marines and Civilians on staff within the Manpower Department of Headquarters Marine
at Manpower and Reserve Affairs
Corps and to Marines and civilians worldwide
300,000 Active and Reserve Marines
worldwide
Present a contemporary and intuitive Web presence for
public access to Manpower Information
Ensure compliance with Department of Defense directives
Oracle Products & that call for a secure environment that allows information
Services: deemed not for public access to be viewed by authorized
Oracle Application Server viewers
Oracle Application Server Portal Implement a permissions-based, robust and secure
Oracle Database architecture that will allow us to customize and disseminate
Oracle Real Application Clusters manpower related information and metrics
Solution
Built and deployed an internet portal that provides Marines
with information on readiness, benefits, and career events
Redesigned and deployed a contemporary Web presence with
over 1,500 pages that delivers manpower content to
worldwide users
Created a custom built, J2EE collaborative workspace for file
sharing and online discussion forums for the Manpower and
Reserve Affair Divisions using Oracle Application Server
10g on a Dell Linux platform
Created a Web-enabled decision support system that provides
key manpower data elements in a graphical, intuitive
interface
Accomplished deployment with a total staff of six
This is not an endorsement by the U.S.M.C.
Virgin Mobile
Virgin Mobile is a national mobile telecommunications provider
in Australia. Launched in October 2000, the company has
continued to achieve strong growth and now has more than
500,000 customers, employs more than 400 people, and is sold
Sydney, Australia through more than 3,500 outlets across Australia. Virgin is one
www.virginmobile.com.au of the world’s most recognized brands.
Industry:
Communications Challenges
Establish reliable, flexible, and scalable data warehouse
Annual Revenue:
platform in five months to meet launch schedule
2 Million to 100 Million
Overcome natural complexity of data relationships in a
Employees: telecommunications business while multiple vendors
Fewer than 500 concurrently install core operating platforms
Ensure data warehouse can track key performance indicators
(KPI), including sales and revenue targets

Oracle Database
Created robust data warehouse that extracts, merges, and
analyzes data from five main sources: an external order
fulfillment system, a customer relationship management
system, prepay and postpay billing engines, and flat files
Implementor: provided by a network provider and the marketing team
Oracle Consulting Services Improved business responsiveness with instant tracking of
subscriber additions, network utilization, and inventory to
measure impact of product changes and new campaigns
Captured detailed data on subscriber tenure, dormancy, and
usage – a significant advantage over rival carriers
Established single version of the truth for all KPI metrics with
centralized business rules to guarantee consistency
Facilitated easy access to data warehouse via staff portal
together with OLAP cubes for detailed analysis by power
users and specialized data marts for marketing department
Boosted availability and cut operational window by six hours
(a 40% improvement) in three months
Washington Group International, Inc.
Washington Group International Inc. Washington Group International, Inc., delivers integrated
Boise, ID engineering, construction, and management solutions for
www.wgint.com
businesses and governments worldwide. With operations in more
than 30 countries, the company provides professional, scientific,
Industry: management, and development services to many industrial
Engineering and Construction
sectors, including nuclear services, power generation,
environmental remediation, mining, and civil construction.
Annual Revenue: Washington Group International projects include destroying
$2.9 billion weapons of mass destruction in Russia and Ukraine; destroying
almost 15,000 tons of chemical warfare agents stored at U.S.
Employees: facilities; helping to rebuild Afghanistan and Iraq; and upgrading
25,000 coal-fired power plants with modern clean-air equipment.
Challenges
Oracle Products & Gain a consolidated view of financial and project data across
Services: the enterprise for improved decision-making capabilities
Ensure accuracy of data between applications
Delivery dynamic content in a way that is accessible, secure,
Integration and reusable.
Oracle Application Server Develop a security infrastructure that is robust, reusable, and
InterConnect integrates into existing and future applications.
Oracle Application Server Portal
Oracle JDeveloper Solution
Oracle Reports
Oracle Discoverer Implemented Oracle Application Server and Oracle
Oracle Warehouse Builder development and reporting tools to create a portal that provides
Oracle Database a single, integrated view of critical financial and project
information
Integrated data from multiple applications for expanded and
more accurate business intelligence
Gained the ability to respond more rapidly to changing market
and financial conditions
Implemented Oracle Reports and Oracle Discoverer, enabling
the company’s management team to create financial and
project-related reports quickly and easily
Improved management’s ability to analyze project profitability
and overall financial performance
Created a scalable IT foundation that will accommodate future
growth
Deployed Oracle Portal, Oracle Single Sign-On and Oracle
Internet Directory as a platform for content and applications
Wotif.com Scales the Heights of Commerce
“Oracle shares the same Web-based, open-standards vision for

our Web site as we do, so the company’s technology was exactly
the right fit. Oracle is also very innovative in many different
Wotif.com spheres and I am sure we can leverage from that.” – Paul
Brisbane, Australia
www.wotif.com
Young, Chief Information Officer, Wotif.com
Industry:
Founded in 2000 and headquartered in Brisbane, Australia,
Wotif.com is Australia’s leading accommodation Web site.
Annual Revenue:
Its online booking engine offer travelers value for money by
Undisclosed
selling rooms that are vacant over the following 28 days at
Employees:
discounted rates.
Fewer than 500
Wotif.com’s portfolio includes over 6,000 hotels, motels, serviced
Oracle Partner:
apartments, resorts, guesthouses, and bed and breakfast facilities
in more than 35 countries. These properties can be booked online
through the Wotif.com Web site or via a 24/7 Customer Service
Centre.
The company has grown considerably year-on-year since 2000
and now attracts nearly 2 million users and processes more than
110,000 bookings each month. It is currently preparing to list on
the Australian Stock Exchange.
In 2003, however, the company predicted that its current systems

Red Rock Consulting
Sydney, Australia would not scale to cope with rapid growth. In 2004, Wotif.com
www.redrock.net.au implemented Oracle Database 10g Standard Edition to improve
the speed, reliability, and availability of its Web portal.
As a result, the company was able to meet peak-load scalability
Oracle Products & Services: needs with ease, simplify system administration, and extend
Oracle Database 10g Standard database use to include transaction processing.
Edition
Swift, Reliable Customer Service
“One of the hallmarks of internet businesses is that customers
require amazing service and speed,” said Paul Young, chief
information officer for Wotif.com. “Little things like being two or
three seconds slow to open a Web page can make the difference
between being at the top of your market segment and being the
second or third player.”
Young’s appointment as CIO came with a brief to define and

Key Benefits: implement new infrastructure that would last for the next seven
Ensured Web-based service high-growth years of Wotif.com’s operations. As a result, the
could withstand spikes of up to company replaced its Microsoft-based infrastructure with UNIX
400% beyond regular traffic
systems from Sun Microsystems as one step towards a more
levels without any deterioration
in performance by implementing robust operating environment.
robust, scalable Oracle
infrastructure
Young also decided to move to Oracle to gain the advantages of
Enhanced customer service
the company’s database solution, adopting Oracle Database 10g
through the provision of a high- Standard Edition to gain the scalability required to deliver the
performing Web site right experience to its thousands of customers. He also believed
Increased return on investment Oracle provided a clear migration path to scale the applications as
and eased IT administration
Wotif.com grows.
tasks with flexible Oracle
Database, which allows staff to Internal performance measurements indicate that the robust
perform several tasks
Oracle infrastructure is handling heavy traffic volumes with ease.
Facilitated smooth
“The Oracle solution has been shown to withstand spikes of up to
implementation by engaging
Oracle Certified Advantage 400% beyond regular traffic levels without any deterioration in
Partner Red Rock Consulting to performance,” said Young.
oversee design, deployment,
and support of new Advanced Features Ease Administration
infrastructure
Management features of Oracle Database 10g Standard Edition
have also delivered worthwhile benefits.
“We are a very heavy transactional system,” Young said. “We
could have 10,000 customers reading from a single table for
Sydney hotels at the same time we have our team writing data into
the same table.”
Other databases the company considered could not handle this

kind of situation. “The IT team would have to work out of
business hours and this brings up all sorts of tedious scheduling
and workforce management issues created by irregular hours,”
said Young.
“Oracle allows you to create copies of tables that are being read
by someone else, and write to those tables without any worries
about data consistency,” he explained. “This makes it far easier to
work on the database and far easier to keep our IT team happy and
productive.”
Increased Flexibility and Power

The flexibility of Oracle Database 10g Standard Edition has
allowed Wotif.com to undertake many tasks without needing to
invest in different infrastructure.
“I think a lot of businesses use their databases in very linear

fashions,” Young said. “They might only use their database for
searching or only to do financials. We use our database to do lots
of different things and Oracle Database is flexible enough to
handle everything we throw at it.” Those tasks include transaction
processing and data warehousing.
“Being able to tune the database with different parameters for
vastly different queries is a big advantage Oracle has over other
databases we looked at,” Young said.
Young expects to explore other Oracle technologies in time. The
company currently uses Oracle Database 10g Standard Edition
without grid computing infrastructure, but Young said he will
investigate the framework when he feels it is needed.
“We will consider leveraging some of the extra things in Oracle
10g,” he said. “Having a scalable and reliable application stack is
a tremendous asset to our business.”
Pool of Partners Speeds Implementation

The availability of proven and professional partners to implement
Oracle products was another factor Young appreciated.
“One of the things we determined at the start of the project was
that we needed an alliance with a leading Oracle service company
to help with migration and support,” he said. “I have good people
here, but external help is invaluable. An incredibly important
component of outsourcing is working with people of similar
values.
“I had worked with Oracle Certified Advantage Partner Red Rock
Consulting before and had every confidence in their abilities,”
said Young. “The company was very responsive and treated our
business like it was their own.”
Why Oracle?
Wotif.com’s decision to adopt Oracle was driven by the belief that
the company offered the best platform for future development.
“Oracle shares the same Web-based, open-standards vision for our
Web site as we do, so the company’s technology was exactly the
right fit,” Young said. “Oracle is very innovative in many
different spheres and I am sure we can leverage from that.”
He also believes Oracle is the lowest-risk option for Wotif.com.
“As we have growth plans, we needed architecture built on open

standards,” he said. “We cannot afford to rely on proprietary
solutions because we want to maintain independence in the
market and have the ability to move from one architecture or
methodology to another.
“On one level I settled on Java and UNIX,” said Young. “Then I
looked for a robust, enterprise database that supports open
standards. Oracle was the clear choice.”
Red Rock Consulting oversaw the entire implementation process,
which took place over three months.
“From day one we helped identify the hardware to make sure it
was suitable,” said Michelle Grange, account manager at Red
Rock Consulting. “We helped scope the hardware and I served as
the licensing specialist to make sure it was within Wotif.com’s
budget. We also made sure Wotif.com had a test environment
because we realized scalability was very important to the
company.”
Red Rock assembled the new infrastructure required to run the
Oracle software and spent three days migrating data to the new
system. The migration was carefully executed to ensure
Wotif.com’s customers noticed no interruption or slowdown in
the performance of the company’s Web site.
Red Rock provides ongoing support to Wotif.com, including

consulting services as the company evolves its use of Oracle
products.
Advice from Wotif.com

Base enterprise solutions on open standards to reduce risk
and maximize options.
Adopt technology with clear roadmaps for future scalability
and with the flexibility to perform different tasks.
Work with vendor-certified partners to find the expert help
needed to implement and maintain systems.
Wotif.com is Australia’s leading accommodation Web site, offering more than

6,000 properties in more than 35 countries that can be booked online through the
company’s Web site or via its 24/7 Customer Service Centre.
Xiamen City Commercial Bank

Founded in 1996, Xiamen City Commercial Bank is a cooperative
created by 15 regional financial institutions. Its shareholders
Xiamen City Commercial Bank
Ziamen, China include local government financial authorities, enterprises, and
www.xmccb.com individuals. With 15 administrative departments and 32 branch
offices, it provides a range of financial services, including
Industry: savings, loans, and payment cards.
Financial Services
Employees: Challenges
500
Establish a database-driven business system to keep track of
new products and services
Create a central repository of information to minimize data
Oracle Products & duplication and inaccuracies
Services: Facilitate the speedy processing of large amounts of data
Oracle Database Ensure scalability and availability of core business
infrastructure
Increase efficiency and productivity throughout a
geographically dispersed organization
Solution
Established an integrated, high-performance business and data
processing infrastructure for 32 branch banks
Improved data accuracy by gathering and storing critical
business information in a central database
Strengthened business intelligence and management
information by enabling reports to be created in near real time
Boosted competitiveness by allowing senior managers to
closely track customer trends and respond to changes in market
demand
Enhanced customer service through the provision of more
personalized products and services
Increased efficiency by eliminating unnecessary steps in
business processes or entire processes altogether
Reduced operating costs substantially
Xinhua News Agency Improves Data Management

Xinhua News Agency
Beijing, China Xinhua News Agency is China’s largest news gathering and
www.xinhuanet.com distribution organization. The state-owned agency produces
articles and photos on a wide range of topics, including arts and
Industry: culture, economics, education, law, politics, science, and
Media and Entertainment technology. The multi-channel organization has news exchange
Employees: agreements with around 100 news agencies worldwide.
7,000
Challenges
Oracle Products & Centralize management of scattered historical data, including
Services: text, photos, voice files, and multimedia content
Oracle Database Enable secure, online access to news service for local and
international users, including multiple language support
Ensure system reliability in the face of rising data volumes
Containers for J2EE
Integrate new management platform with existing systems
Implementor:
Oracle Consulting
Solution
Established a new, three-tier information management platform
developed on Oracle Database and Oracle Application Server
with assistance from Oracle Consulting
Improved data storage and management by integrating new
platform with established information collection, processing,
and distribution processes
Enhanced ease and efficiency of information-sharing and
distribution with centralized repository of text, photos, voice
files, and videos
Ensured the security of data exchange and transfer with
“Oracle Database and Oracle different levels of control for different users and information
Application Server have Enabled efficient billing by integrating information
outstanding functionality and management platform with billing system
superb performance. The Introduced real-time access to resources for Chinese and
technology helped us centralize
international users with multi-lingual, Web-based news service
management of text, photos,
and multimedia content. Oracle
Strengthened ability to distribute the latest information quickly
also provides the scalability to and efficiently for maximum coverage
grow with our business.” – Cao Provided space to grow with flexible, scalable Oracle
Xuehui, IT Director technology

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INFORMATION CONNECTS

Oracle Data Warehousing Customers

Absa Group Limited Improves Decision Making

ACNielsen Europe Leverages Business Intelligence in

Arab African International Bank

Oracle Products &

Agribusiness Portal a Ray of Hope for Farmers

Oracle Products &

Australian Bureau of Statistics Gains Powerful

“The Oracle data warehouse allowed us to store large amounts

Designed for Powerful Performance

system (RDBMS). “This assists in complex number crunching

Efficient Data Loading and Updating

Enhanced Security Measures

past, and Oracle Enterprise Manager has been able to provide us

“Oracle is a vital data management tool for ABS,” added

design allows us to carry out sophisticated querying, reporting,

Phase three began in October 2003 with the implementation of the

The Australian Bureau of Statistics (ABS) is the government agency responsible

Avantel S.A. Achieves Single Source of Data, Integrates

Baidu Gains Enterprise-Wide View of Operations

Annual Revenue: Challenges

Banco Agrícola Increases Profitability by 20% with

Annual Revenue: Improve ability to make informed business decisions

Banco Río Simplifies IT System by Consolidating on

Brazilian Institute for Environment and Natural

Chicago Stock Exchange Reduces IT Management

Chicago Stock Exchange

China Development Bank

Chonbuk National University Hospital Transforms

“Oracle Balanced Scorecard has been a vital part of the

The hospital also wanted to:·

Use resources more efficiently while protecting its reputation

Increase patient satisfaction

Key Benefits: Rapid, Trouble-Free Deployment

Understanding Key Performance Indicators

The solution is based on a proven business-benchmarking

CUH’s system consists of five scorecards. The hospital’s master

Activity-Based Costing Improves Profit Measurement

Coates Hire to Become AU$1 Billion Company, On

“We are able to make decisions faster, quickly understand what

People and Processes Working Faster

doesn’t have to go to the payroll department to get information

Oracle Opens Single Financial Gateway

carefully and I’m confident that Oracle provides Coates with a

“In addition, Oracle’s Real Application Clusters database

Yortis said Red Hat Enterprise Linux was an important factor as a

implemented an Oracle data warehouse and Oracle Application

Phil Joel, Oakton’s manager for Oracle packaged solutions, said

Advice from Coates Hire

Take time to help senior management understand the business

Coates Hire is Australia’s largest equipment hire company, supplying the

COLT Telecom Understands Its Customers Better

COLT Telecom AG develops and operates fiber optic cable

Centralized Information Portal for Business Users

Key Benefits: applications, interfaces, and data movement solutions.

CONTITRADE Integrates Data to Manage its Network

CSI Piemonte Keeps Information Securely Isolated with

Danske Spil Maximizes Business Intelligence Tools for

Oracle Partner: Implemented Oracle Database, Oracle Warehouse Builder, and

Despi Ensures The Security and Availability of its Data

Esprinet Overhauls Data Warehouse for Performance

Etos Adopts Business Intelligence Approach for