The Romanian Market for

Dried Fruits
Target Market Conf irmation Study
CONTENTS

Key observations and recommendations................................................................1

Background................................................................................................................2
Global Production and Trade in Dried Fruits ..........................................................2
Market access requirements and tariffs ..................................................................7
Legislative requirements..............................................................................................7
Food Safety, General...................................................................................................8
Marketing standards ....................................................................................................8
Other market requirements..........................................................................................9
Information on Companies Interviewed...................................................................9
Channels of distribution .............................................................................................12
Produce Requirements and Preferences...................................................................12
Packaging..................................................................................................................13
Labeling.....................................................................................................................14
Price data .................................................................................................................14
Major competitors....................................................................................................16
Moldovan Dried Fruits: Perceptions and Recommendations..............................17
Annex 1 . List of reference materials .........................................................................18
Annex 2. List of companies interviewed.....................................................................19
Key observations and recommendations

This study looks at sales of dried fruits on the Romanian Market, including sales of retail packs
of dried fruit. The key findings were as follows:
Many exporting countries supply dried fruits to Romania, including the Netherlands, Germany,
Poland, Hungary, Austria, Belgium, China, Turkey, Taiwan and Malaysia.
According to the companies surveyed, the only Moldovan dried fruits sold in Romania are dried
prunes.
Supermarkets and hypermarkets have taken an increasing share of consumer spending,
concentrating buying power with fewer and fewer key buyers, who favor buying from large
suppliers offering a wide range of products.
Importers of dried fruit in Romania increasing buy in bulk and repack products into retail packs
labeled with the brands/labels of their supermarket customers.
The industrial market is considered to be the largest end user segment of the dried fruits market,
and Moldovan exporters might consider looking for opportunities in this area.
Moldovan growers and exporters need to be aware that in order to supply the Romanian market,
they will have to meet European Union standards for consumer health and safety requirements,
(eg HACCP requirements), phytosanitary requirements, product quality and packaging standards,
and importer’s requirements for quantity and frequency of delivery.
Since the arrival of the first international store in 1996, retail marketing in Romania has changed
dramatically and rapidly. By the end of 2005, 182 huge new international supermarkets and
hypermarkets were in operation1,2, with numbers continuing to increase during 2006, and new
stores and retailers (eg the French chain Auchan) planned for 2007.
Initially concentrated around Bucharest, the supermarket chains have now expanded to other
towns and cities across Romania. Comfortable shopping environments – warm in winter and air-
conditioned in summer – they offer a wide range of competitively priced products to attract
customers. Supermarkets and hypermarkets now account for 33% of all consumer spending in
Romania, and are expected to account for 50% by 2010.
The majority of large retail chains in Romania have central buying and distribution centers based
in Bucharest, that are responsible for purchasing products for all the stores in the Romanian
chain. This system of centralized buying, combined with the rise in the volumes of products
being sold in supermarkets and hypermarkets, has resulted in i) a small number of
individuals/retail buyers responsible for buying huge volumes of food products, and ii) a
significant reduction in the number of buyers for products retailed in Romania. In addition,
strong price competition between the many retail chains to attract consumers, has resulted in
downward pressure on prices paid to suppliers.
The 0% tariff Trade Agreement between Moldova and Romania ended in January 2007, when
Romania joined the EU, and Moldovan exports to Romanian are now subject to EU tariffs.
Under the EU’s Generalized System of Preference Plus System, (GSP+ system), a trade
agreement between Moldova and the EU, dried fruits and vegetables produced and exported
from Moldova to the EU will continue to attract a 0% tariff.
Moldovan exporters of dried fruits are advised to be aware of requirements and standards for
organically produced dried fruits as demand for these products is increasing, including in
Romania, and this sector represents an opportunity for entering international markets.

1 Source: Magazin Progresiv

2
14 hypermarkets (Carrefour, Cora, Intermarche, Kaufland); 71 supermarket (Billa; G’Market;
Univers’All,
Mega Image –; La Fourmi); 63 discount stores (Penny Market, ; XXL Mega Discount; Plus
Discount; Profi;
miniMAX DISCOUNT) and 34 Cash&Carry stores (Metro Cash&Carry; Selgros Cash&Carry )
2
Background

Global Production and Trade in Dried Fruits

This report examines the Romanian market for the principle dried fruits that can be produced in
Moldova, ie Prunes (dried plums), Apples, Apricots and to a lesser extent cherries. Accurate,
uniformly compiled statistical information on global production of dried fruit by country
is
largely unavailable. However, it is widely recognized that levels of production and export
of
dried fruits are associated with national levels of fresh fruit production.

Dried Prune Production

China is the leading producer of fresh plums, producing
49% (4.6million MT) of global production. Germany and
Romania, are the next major fresh plum producers,
followed by the USA and Chile. See Table 1.
However, the United States, France and Chile are the
world’s key dried plum producers3, and also the world’s
largest exporters of dried plums. Typically, the USA and
France export 40% of their prune production 45,800MT
and 29,700MT respectively in 2005, and Chile exports
90% of production, 29,400MT in 2005.
Volumes of US production were low in 2004 and 2005,
caused by very poor harvests; the 2006 harvest is
predicted to be good (National Agricultural Statistics
Service, USA).
Japan, the UK and Germany are the largest markets for
USA produced prunes, Algeria, the UK, and Germany are
the largest markets for French prunes. Chile’s major client country is Mexico, but the EU is also
supplied.

Dried Prune import trends 2001 – 2005

Globally import volumes of dried prunes grew
slowly, by 1% over the period 2001 reaching
146,290MT in 2005 - with a 9% increase in value
- to US$340million. See Table 2.
The Russian Federation imported the largest
volumes, (16,751MT in 2005) but at the lowest
value - US$533 per ton. Russian Imports in
2005 were mainly from Tajikistan (3,545MT),
Chile (4,021)MT and Argentina (2,237MT).
German import volumes fell 2% to (12,700MT) in
2005, but values increased by 5% to
US$36.9million – equivalent to US$2,902 per
MT. Major suppliers to Germany are the USA
(5,089MT in 2005) and Chile (4,703MT) in 2005.

3 Source FAS USDA Global Trade Atlas

Table 1: 2005 Production of Fresh Plums and
Exports of Dried Prunes by country leaders
Country Production
Fresh
Plums
‘000 MT
Exports
Dried
Prune
‘000 MT
% Share of
Global
value of
Dried Fruit
Exports
World 9,458 154.7 100
China 4,635 0.6 <1
Germany 568 1.6 2
Romania 409 - -
USA 300 45.8 31
Chile 255 29.4 19
Spain 218 0.5 <1
Turkey 215 1.2 1
France 215 29.7 23
Italy 185 0.3 <1
Russian Fed 185 - -
Ukraine 180 0.05 <1
Iran 147 1.2 <1
Argentina 127 23.0 14
Poland 100 0.9 1
Rep. Moldova 35 2.3 1
Sources: FAOSTATS/ITC COMTRADE
Table 2: Global Imports of Dried Prunes 2005 (MT)
PRUNES
Value US$
thousand
Quantity
MT
Unit
value
(US$/MT)
World estimation 340,297 146,290 2,326
Russian Federation 8,924 16,751 533
Germany 36,853 12,700 2,902
Japan 37,433 10,904 3,433
Mexico 20,856 8,685 2,401
Brazil 18,311 8,568 2,137
USA 19,852 8,183 2,426
United Kingdom 23,275 7,374 3,156
Italy 20,012 6,529 3,065
Spain 12,435 5,673 2,192
Belgium 14,704 5,581 2,635
Netherlands 13,071 4,877 2,680
Poland 9,567 4,538 2,108
Canada 12,688 4,410 2,877
Source: ITC calculations based on COMTRADE statistics
3
In 2005, Japan had the highest unit value at US$3,433 per MT. Japanese imports in 2005 were
mainly from USA, 9,058MT (compared to 17,512MT in 2004) and Chile 598MT.
The USA reduction in home grown volumes in 2004 and 2005 led to a 100% growth in foreign
imports by volume and 123% increase by value between 2001 and 2005, to 8,183MT
and
US$19.9million respectively (2005). US Imports (2005) were mainly from France
(4,150MT),
Chile (1,567) and Argentina (1,346).

Apple Production
In 2005, the top five producing countries for fresh apples
were China (20.5million MT), USA (4.8million MT),
Turkey (2.5million MT), France (2.2million MT) and Italy
(2.2million MT). See Table 3
The majority of apples used for processing are used in
the juice industry. For example, in 2004 in the USA 19%
(circa 920,000MT) of fresh apples were used for juice
and cider production, and only an estimated 2% two
percent of the fresh crop, around 97’000MT, was used in
the drying industry4.
In 2005 the top five exporting countries for dried apples
were amongst the top 10 apple producing countries,
including: Chile (5560MT), USA (3920MT), Italy
(2120MT), Argentina (1170MT) and Germany (910MT).
China the largest producer of fresh apples exported
relatively small volumes of dried apples – 1120MT in 2005, 6% more than in 2004.

Dried Apple import trends 2001 – 2005

Global imports between 2001 and 2005
increased 7% in quantity to 25,792MT, and 13%
in value to US$74.3million. See Table 4.
Germany is the largest importing country;
volumes increased by 3% between 2001 – 2005
to 6,135MT, and by 12% in value to
US$16.7million. Major suppliers in 2004 included
China (2,255MT), Turkey (1,328MT), Italy
684MT, and Chile 959MT.
Highest unit values were for imports into
Switzerland (US$5,951 per MT), but volumes
were low (488MT in 2005).
Romania has the lowest unit value for imports
(US$261per MT in 2005). Major suppliers to
Romania are Moldova (500MT in 2004), with 8MT from Hungary and 13MT from China.

4 Source: US Agricultural Marketing Resource Centre

Table 3: 2005 Production of Fresh Apples and
Exports of Dried Apples by country leaders
Country Production
Fresh
Apples
‘000 MT
Exports
Dried
Apples
‘000 MT
% Share of
Global
value of
Dried Fruit
Exports
World 59,444 20.75
China 20,406 1.12 3
United States 4,477 3.92 20
Turkey 2,550 1.38 3
France 2,222 0.21 1
Italy 2,192 2.12 15
Russian Fed. 2,050 -
Poland 2,050 0.36 2
Germany 1,600 0.91 6
Chile 1,350 5.56 32
Argentina 1,262 1.17 5
Romania 478 - -
Rep. Moldova 350 0.15
Sources: FAOSTATS/ITC COMTRADE
Table 4: Global imports of Dried Apples 2005
APPLES
Value
US$’000
Quantity
MT
Unit
value
(US$/MT)
World estimation 74,372 25,792 2,884
Germany 16,698 6,135 2,722
USA 13,077 4,451 2,938
United Kingdom 9,491 2,820 3,366
Canada 6,163 1,694 3,638
Australia 2,501 1,102 2,270
Russian
Federation 558 1,054 529
France 3,484 700 4,977
Mexico 2,462 648 3,799
Poland 1,141 590 1,934
Saudi Arabia 537 585 918
Romania 137 524 261
Switzerland 2,904 488 5,951
Austria 2,455 433 5,670
Source: ITC calculations based on COMTRADE statistics
4
Apricot Production

Turkey and Iran are the leading fresh apricot

producer countries, producing 370,000MT and
285,000MT respectively in 2005.
Globally Turkey is the major exporter of dried
apricots, 80,700MT in 2005, (72% of world
exports by value), followed by Tajikistan
(11.400MT), and France (3,400MT). See Table
5.
The US accounts for around 2% (74,000MT) of
global fresh apricot production, of which nearly
75% is used in processing, mainly in canning,
with 1,200MT of dried product exported.
Romanian production of fresh apricots has
declined rapidly, from 42,000MT in 2003 to
6,000MT in 2005, with no recorded exports of
dried apricots.
Dried Apricot import trends 2001 – 2005
Globally, volumes of dried apricots imported
between 2001 and 2005 fell by 1% to
106,652MT, but values increased by 16% to
US$213million. See Table 6.
The Russian Federation was the largest importer
of dried apricots, 30,4182MT in 2005, but values
were low at US$544 per MT. Major suppliers to
Russia were Tajikistan 11,048MT in 2005 and
Turkey 17,159MT.
The US is a major importer, (14,632MT) followed
by the UK (10,653MT), France (8,597MT),
Germany (8,929MT). Turkey is a major supplier
to these three countries. In 2005 Turkey
exported 14,022MT to the USA, 8,587MT to the UK, 8,349MT to France, and 7,898MT
to
Germany.
Romanian dried apricots imports in 2004 were worth US$138,000 (volumes not
available).
Major suppliers to Romania in 2004 were Turkey value US$107,000, and Netherlands
US$24,000.
Table 5: 2005 Production of Fresh Apricots
and Exports of Dried Apricots by country
leaders
Country Production
Fresh
Apricots
‘000 MT
Exports
Dried
Apricots
‘000 MT
% Share
of Global
value of
Dried Fruit
Exports
World 2,821 107.0 100
Turkey 370 80.7 72
Iran 285 0.4 <1
Italy 233 0.4 <1
Pakistan 215 0.2 <1
France 181 3.4 8
Spain 133 0.01 <1
Syria 101 0.1 <1
China 90 0.8 <1
Greece 84 0.4 1
Russian Fed. 82 0.03 <1
South Africa 82 0.9 2
USA 74 1.2 2
Tajikistan 30 11.4 3
Germany 7 1.7 3
Romania 6 0 0
Rep Moldova 6 0.02 <1
Sources: FAOSTATS/ITC COMTRADE
Table 6: Global imports of Dried Apricots 2005
APRICOTS
Value
US$
‘000
Quantity
MT
Unit value
(US$/MT)
World estimation 212,853 106,652 1,996
Russian Federation 16,552 30,418 544
USA 36,403 14,632 2,488
United Kingdom 32,020 10,653 3,006
Germany 23,237 8,929 2,602
France 23,770 8,597 2,765
Ukraine 2,470 4,853 509
Australia 11,086 4,508 2,459
Poland 4,061 2,254 1,802
Canada 5,424 2,188 2,479
New Zealand 6,105 2,107 2,897
Switzerland 5,568 1,436 3,877
Italy 3,445 1,313 2,624
Source: ITC calculations based on COMTRADE statistics
5

Cherry Production
Globally, Turkey is also the major producer of fresh
cherries, followed by Iran, the USA and Germany.
See Table 7.
Of the 260,000 MT of fresh cherries produced in Turkey
in 2005 (sweet and sour cherries combined)
approximately 15% of the total, (39,000MT), equal to
85% of the sour cherry production, were used in the
processing industry for dried fruit, canned fruit, jams,
juices etc. (Source USDA Gains Report).
Production of fresh cherries in China is relatively low,
1% of global production in 2005, (17,000MT), but with
steady growth in production from 12,000MT in 2001.
In recent years, slightly more than half of US cherries
produced are sweet cherries, two-thirds of which are
sold fresh, and one third processed. 99 percent of sour
cherries are processed, 71 percent are frozen, 22
percent canned and the remainder are used for juice,
wine, brined and dried products (National Agricultural
Statistics Service, USA).
No international import statistics are available for dried cherries.

Romanian Dried Fruit Production

and Trade
There is some production of dried fruits in
Romania, but official data on volumes
marketed is not available. According to survey
respondents, local Romanian farmers supply
retail chains and markets mainly with dried
prunes.

Romanian Imports of Dried Fruits

2005 UN Comtrade figures for imports into
Romania of dried apricots, prunes, apples,
other fruits and mixtures of nuts or dried fruits
total 1396MT, and a US Foreign Agricultural
Service Report, estimated the total import
volume of dried fruits into Romania in 2005 at
1,136 MT5
Romanian volumes of dried prunes imported
rose from 36MT in 2002 to 121MT in 2005.
During the same period average values
fluctuated from US$0.83/Kg in 2002, to

Source: UN Comtrade

5 GAIN Report Number: RO6019 8Romania Retail Food Sector Update 2006

Table 7: 2005 Production of Fresh Cherries and %

share of Global Exports of Fresh Cherries
Country Production
Fresh
Cherry
‘000 MT
% Share of
Global value of
Dried Fruit
Exports
World 1,828 100
Turkey 260 14
Iran 224 12
USA 205 11
Germany 120 7
Russian Fed. 110 6
Italy 101 6
Spain 89 5
Ukraine 88 5
France 69 4
Greece 46 3
Syria 40 2
Poland 39 2
Lebanon 34 2
Chile 33 2
Romania 32 2
China 17 1
Rep. Moldova 8 0
Source: FAOSTATS
Table 8 : Romanian Imports of Dried Prunes
Source Statistic 2002 2003 2004 2005
Argentina Trade Value ($) $6,000 $59,913
Net Weight (kg) 20,000 20,000
Average $/Kg 0.3 3.0
France Trade Value ($) $12,000 $8,424 $5,820 $13,068
Net Weight (kg) 4,000 1,750 957 2,755
Average $/Kg 3.0 4.8 6.1 4.7
Hungary Trade Value ($) $21,701
Net Weight (kg) 9,110
Average $/Kg 2.4
Average $/Kg $93,147 $37,415 $9,328
Net Weight (kg) 25,996 9,750 2,500
Nether-
lands

Average $/Kg 3.6 3.8 3.7

Trade Value ($) $2,000Rep. of $6,192 $55,728
Moldova
Net Weight (kg) 6,000 3,875 66,327
Average $/Kg 0.3 1.6 0.8
Turkey Trade Value ($) $3,000 $1,477 $2,694 $6,068
Net Weight (kg) 3,625 500 804 1,623
Average $/Kg 0.8 3.0 3.4 3.7
USA Trade Value ($) $2,000 $2,230 $4,303 $7,967
Net Weight (kg) 2,437 644 972 1,850
Average $/Kg 0.8 3.5 4.4 4.3
Trade Value ($) $30,000 $113,451 $60,727 $184,576
Net Weight (kg) 36,249 50,474 25,126 121,188
World
Average $/Kg 0.83 2.25 2.42 1.52
6
US$2.25/Kg in 2003, US$2.42/Kg in 2004 and US$1.52/ Kg in 2005. Major suppliers in
2005
were Moldova, 66MT, Argentina 20MT, and Hungary 9MT.

Dried Prunes
Values per kg vary by year and by source, but in general, French imports (low volumes) had the
highest values in the range US$3.0 to US$6.1/kg, Hungary US$2.4/Kg (2005), Turkey US$3.0-
US$3.77/Kg (2003 to 2005), compared to Moldova US$0.3 to US$1.6.kg (2002 to 2005). See
Table 8.

Dried Apples
Romania Imports of dried apples
totaled 783MT in 2005, of which
500MT were from Moldova
(average value US$0.10/kg), 13MT
were from China (average value
US$2.0/kg), and 7.6MT were from
Hungary (average value
US$4.7/kg). See Table 9.
Dried Apricots
Volumes of apricots imported into
Romania are generally very
small, at around 90MT in 2002,
rising to 105MT in 2005 (with a
fall to 63MT in 2004). Total
values increased five-fold, from
2002 to 2005 from US$40,000 to
US$207,000. Average import
values per kg reported in 2002
were very low (US$0.45/kg), but
fluctuated from US$1.96 – 2.19
during 2003 – 2005. In 2005, the
major suppliers were Turkey
91MT, Iran 4MT, Netherlands
3.3MT and France 2.5MT. See
Table 10.

According to the companies interviewed during this survey, dried fruits are imported into
Romania from the following sources: the Netherlands, Germany, Poland, Hungary, Austria,
Belgium, China, Turkey, Taiwan, Malaysia and Moldova.

Table 9: Romanian Imports of Dried Apples

Source Statistic 2002 2003 2004 2005
China Trade Value ($) $3,000 $7,180 $3,021 $26,506
Net Weight (kg) 8,000 9,625 1,437 13,390
 Average $/Kg 0.4 0.7 2.1 2.0
Hungary Trade Value ($) $2,000 $37,282 $36,131
Net Weight (kg) 11,687 8,250 7,625
Average $/Kg 0.2 4.5 4.7
Trade Value ($) $21,000 $31,500Rep. of $69,454 $60,650
Moldova
Net Weight (kg) 200,000 300,000 600,062 500,000
Average $/Kg 0.1 0.1 0.1 0.1
Trade Value ($) $41,000 $74,441 $121,911 $136,796
Net Weight (kg) 239,186 345,750 613,690 783,110
World
Average $/Kg 0.17 0.22 0.20 0.17
Source: UN Comtrade
Table 10: Romanian Imports of Dried Apricots
Source Statistic 2002 2003 2004 2005
France Trade Value ($) $835 $2,884 $7,535
Net Weight (kg) 214 1,000 2,500
Average $/Kg 3.9 2.9 3.0
Iran Trade Value ($) $2,000 $5,581 $2,550 $4,649
Net Weight (kg) 8,000 11,062 3,000 4,000
Average $/Kg 0.3 0.5 0.9 1.2
Netherlands Trade Value ($) $104,929 $24,278 $11,749
Net Weight (kg) 29,148 8,062 3,300
Average $/Kg 3.6 3.0 3.6
Turkey Trade Value ($) $32,000 $60,716 $107,303 $174,737
Net Weight (kg) 76,000 42,191 50,605 91,763
Average $/Kg 0.4 1.4 2.1 1.9
Trade Value ($) $40,000 $172,572 $137,731 $206,877
Net Weight (kg) 89,500 82,942 62,866 105,403
World
Average $/Kg 0.45 2.08 2.19 1.96
Source: UN Comtrade
Graph 1: Romanian dried fruit imports from Moldova 2005
7
The Customs Office of the Republic of
Moldova records volumes of dried fruits
exported to Romania in the period 2001–
2003 showing a downward trend. The
lowest level was registered in 2003 at
around 1 ton. From 2003 to 2005 exports
from Moldova to Romania increased, eg
from 3.5MT in 2004 to 67.3MT - a nineteenfold
increase. However, the total value
increase 2004-2005 was just over ten-fold,
from $5,000 to $57,000 – resulting in a unit
price (price per kg) decrease from $1.58/kg
to $0.9kg. See Graph 1.

Market access requirements and tariffs

Under the Free Trade Agreements between Moldova and Romania, exports of fruits and
vegetables, including dried fruits, from Moldova to Romania were subject to zero percent tariff.
Since 1 January 2007 when Romania acceded to the EU, Moldovan products exported to
Romania have been subject to standard EU tariffs.
Preferential trade tariffs have been set for some products, under an EU/Moldova trade
agreement – the Generalized System of Preferences Plus (GSP+), which is effective for the
period 1 January 2006 to 31 December 2008. This sets a 0% General Tariff, on some products,
including dried fruits (International customs codes: 0813.20 – prunes, 0813.30 – dried apples,
0813.50 – dried fruits mixes, 0813.40 – others – e.g. cherries) provided that the share of
Moldovan product on the EU market does not exceed 15% of all imported volumes6, and is a
competitive advantage for Moldovan producers and exporters.
Table 11 below presents an overview of EU conventional and GSP+ import tariffs for dried fruit
products7.
Table 11: EU tariffs for products from conventional and GSP+ status countries
HS code Product Conventional GSP+
0813 20 00 dried prunes 9.6% 0%
0813 30 00 dried apples 3.2% 0%
0813 40 70/95 other dried fruit 2.4% 0%
0813 50 12/15/19/91/99 mixtures of dried fruit 4-9.6% 0%
Source: http://export-help.cec.eu.int
Legislative requirements
Exporters to EU countries, including Romania, have to meet many legislative requirements.
These include, but are not limited to:
1. Food Safety Requirements eg HACCP
2. Packaging Requirements (Food Safety and Environmental Issues)
3. Environmental requirements in the country of production
4. Worker Health and Safety Requirements

6 Source: List of goods benefiting from the EU’s GSP PLUS System
7 Import tariffs change frequently and depend on trade agreements between the EU and countries
with GSP+
status, and the sensitivity of the product for EU producers. An up-to-date list of import tariffs can
be downloaded
at http://exporthelp.cec.eu.int.
Source: the State Customs Department, Republic of Moldova

0
10
20
30
40
50
60
70
80
2001 2002 2003 2004 2005
ar
Imports MT Value US$'000
MT/US$'000
8
Food Safety, General
Exporters to EU countries must be aware of the following:
• Since 1 January 2006, Regulation (EC) 852/2004, EU importers are only allowed to buy
from processed food manufacturers – anywhere in the world - who are HACCP Food Safety
systems in place.
• EU Food Safety Directives and Regulations exist setting limits for:
Additives and levels of additives in food, eg. levels of sulphur dioxide

Dried fruit Additive Max. concentration

Apricots, peaches, grapes,
plums, figs
Sulphur dioxide 2000 mg/kg
Bananas Sulphur dioxide 1000 mg/kg
Others Sulphur dioxide 500 mg/kg
Source: EU Directive 95/2/EC on food additives (CBI EU Market Brief – Dried Fruit -
November 2005)

• Levels of microbial contamination, or contamination with microbial toxins eg aflatoxins,

Ochratoxin A
Maximum levels of heavy metals in fruits (eg mercury, copper, cadmium etc)
Maximum Residue levels (MRLs) of pesticides in foods

• All packaging which comes into contact with food must comply with EU food safety
legislation, referring mainly to the components used in the manufacture of the packaging.

Requirements and residue levels currently can vary in different EU countries, and should
be
discussed with importers/potential clients in export destination countries. (Where there are no
individual country levels specified, standard EU levels are applied). For background
information, an English language overview and analysis of requirements can be found in
the
CBI’s Access Guide8, (http://www.cbi.nl/marketinfo/cbi/?action=showDetails&id=61 ).

Marketing standards
There are no EU marketing standards for dried fruits. However, rules governing EU minimum
standards for prunes (which form part of aid schemes intended for EU growers - not marketing
standards) can be found in 20 languages at:
http://europa.eu.int/smartapi/cgi/sga_doc?smartapi!celexplus!prod!CELEXnumdoc&numdoc
=31999R0464&lg=en These standards should be of interest to dried fruit producers.

Globally there are marketing standards, and Moldovan exporters would be wise to familiarize
themselves with these standards, and not to offer products inferior to these standards, to EU
importers.
1. UN/ECE standards
The Economic Commission for Europe of the United Nations (UN/ECE) has established
standards for the marketing and quality control of a range of dried fruit including dried apples,
apricots, dates, figs, grapes, pears and prunes.

8 This website is free of charge, and has much interesting information. Visitors however are
required to
register their contact details in order to obtain a login name and password.
9
These standards are in line with the demands of EU countries and can be downloaded in
English, French or Russian from: http://www.unece.org/trade/agr/standard/dry/dry_e.htm
2. USA standards
These standards are only offered in the English language, and they do not legally apply
to
European countries. However, they are worth consideration by Moldovan exporters as they set
out the minimum standards applied by the USA as a major dried fruit manufacturer, consumer
and exporter to markets of interest to Moldovans.
USA standard for dried prunes: http://www.ams.usda.gov/standards/drdprune.pdf
USA standard for dried apricots: http://www.ams.usda.gov/standards/driaprco.pdf
USA standard for dried apples:
http://www.agribusinessonline.com/regulations/grades/grades_us_dried/dhapples.pdf

3. Commercial Standards
Exporters should also be aware that individual processing and retailing companies
generally have their own specifications for the products they will buy. These commercial
specifications are generally of a far higher standard than UN or Country standards, with
lower levels of tolerances for defects.
Other market requirements
Worker social, health and safety issues in the country of production are increasingly important
to EU buyers, as is protection of the environment. These issues are therefore important
for
potential exports to the EU. EU Retailer and national protocols exist – eg EUREPGAP® and
the widely required British Retail Consortium (BRC) Ethical Guide.
Romanian regulations also require that local importers obtain prior approval from phytosanitary
officials for dried fruits.
Information on Companies Interviewed
Supermarkets
1. Cora SRL - There are 81 Cora hypermarkets in France, Romania, Hungary, Belgium, and
Luxembourg. Globally, Cora supermarkets’ annual turnover amounts to € 4.8 billion. There
are three supermarkets in Romania: Cora Pantelimon, Cora Lujerului and Cora Cluj-
Napoca.
2. Billa SRL - In Romania the Eurobilla group is represented by the network of Billa
supermarkets. At present Billa has 18 branches all over Romania, each of which is about
1000-2400 square meters. Billa is a part of German Group REWE, that comprises about
1000 supermarkets in Austria and, through Eurobilla, 300 supermarkets in Italy, Czech
Republic, Slovakia, Romania, Croatia, Ukraine, Bulgaria, and Russia.
3. Univers'all - is the brand name of the first exclusively national Romanian network of
supermarkets. The first supermarket opened in 2002. Univers’all is a relatively new player in
retail trade, offering a large assortment of food and nonfood products. Univers’all network
has 6 supermarkets all over Romania and one hypermarket in Bucharest.
4. Kaufland Romania SCS The Kaufland Group is one of the most successful German retail
companies, represented by 600 supermarkets in Germany, Czech Republic, Slovakia,
Poland, Croatia, with one store in Romania. These supermarkets have a total commercial
surface ranging from 2 500 sq.m. to 12 000 sq.m. and are known as „Kaufland“, "KaufMarkt“
and „Handelshof“.
10
5. Pic SRL – was opened in Pitesti, in 1991. It deals with production, acquizition,
transportation and trade. At present, Pic distribution channels cover Pitesti, Bucuresti,
Brasov, Craiova, Sibiu, Constanta and Cluj. The products distributed by PIC are available in
Metro, Carrefour, Selgros, Billa, XXL, Mega Image etc. Annual turnover is 0.3 bln Romanian
lei (RON), and the company is planning to expand in the future.

Wholesalers
1. METRO CASH&CARRY can be found in over twenty-seven countries, in Europe,
Asia,
North Africa, and CIS regions. It was the first international retailer to enter the Romanian
market (in 1996). The initial plans were to create only 10 cash & carry shops, but at the end
of 2005 the network expanded to 23 stores, 4 of which are located in Bucharest. Metro will
merge with its subsidiary REAL in 2007, when they hope to have a combined Metro/REAL
chain of 40 stores
2. SC “Orlando Import Export 2001” SRL was set up in 1994. The company supplies well
known retailers in Romania, including: Selgros, Carrefour, Cora, Kaufland, Univers'all, La
Fourmi, Pic, etc. The company turnover on December 31, 2005 was 334200 Euro.
3. SC “BATUL MICRO IMPEX” SRL is one of the largest dried fruit importers in
Romania
importing a wide range of products, including dried apricots, raisins, dried pineapple, melon,
cherries, prunes, peaches, mango, papaya and nuts.
4. SC “3SYS SOLUTIONS” SRL. is a Business-to-Business (B2B) company which organises
the supply of raw material, trade of final products and services. The company has over 500
business partners from different countries such as China, Taiwan, Malaysia, Turkey,
Vietnam and others.
5. SC “PARTENOPE FRUTTA” S.R.L. is a modern and dynamic plant with modern
technologies, offering dried fruits, including cherries, of high quality and distributing them all
over the world (America, Europe, Asia, Australia and South Africa etc.).

Sources of supply
The companies interviewed, (including 3SYS Solutions Srl, Batul Micro Impex SRL, Partenope
Frutta S.R.L., METRO Cash&Carry and Selgros Cash & Carry) all sell dried prunes,
dried
apples and dried cherries. According to these companies:
• 80% of dried prunes, apples and cherries sold are of local origin, with only 20% imported
from abroad.
• Dried prunes, apples and cherries, and their mixes, account for 20% of the total market
volume of dried fruits.
• Of this 20%, dried prunes have a market share of 70%, dried apples - 20% and dried
cherries - 10%.
According to the survey respondents’ data, the breakdown of major import suppliers in January-
September 2006 was as follows: Moldova (45%), the Netherlands (30%), Hungary (10%),
Poland (7%), Germany (6%) and /Belgium (2%) and some insignificant import volumes
from
Turkey (0.5%), Austria (0.5%), France and Argentina.
Seasonality

Seasonality of locally produced dried fruits (dried apples, dried prunes and dried cherries
in
particular), almost totally depends on the seasonality of the fresh fruits. In the fresh fruit season,
June-October, buyers report low availability of locally/regionally produced dried fruits.
11
During the period November–May, local dried fruits are available in large volumes on
the
Romanian market, along with products of Moldovan origin. Imports from other countries
are
available all year round but in smaller quantities. See Table 12.

Major clients and Markets

Although Romanian modern retail trade lags
behind neighboring western countries, it is
developing rapidly as consumers spend more
money in modern retail stores. Nonetheless
traditional retail trade still represents around 70%
of total trade. See Table 13.
The modernised, supermarket and hypermarket
retail sector is expected to reach US$37 billion
turnover in 2006, of which more than half will be
in the food sector.
This sector is then expected to exceed 50% of
total retail sales in 2010, compared to 33% in
2006.
Wholesalers supply products mainly to supermarkets chains and other clients, such as medium
and small food shops, hotels and restaurants all over the country.
According to the survey, the majority of the supermarket respondents have a network of stores
throughout the country and have their distributers/distribution networks based in Bucharest.
Sales through the Internet started to develop recently. Currently there are around 600 virtual
stores, and although only 10% of them sell food products, it is expected that in a few years the
percentage will double.
In Romania the market leaders for imported dried fruits are the cash & carry stores, such as
“METRO Cash & Carry”, “Selgros Cash & Carry ”.
Other major customers for dried fruits in Romania are:
_ The dried fruit and nut industry, which sells mixed retail packs consisting of dried tropical
fruits and other dried fruits and nuts, or retail packs of one type of dried fruit.
_ Breakfast cereal industry. The breakfast cereal industry uses nuts and dried fruits in its
production of cereals, and muesli. The dried fruits used in cereals and muesli are mainly
Table 12: The Seasonality of dried prunes, dried apples and
dried cherries supply into Romania

Country/month J F M A M J J A S O N D
Romania Key
Moldova Supply
Netherlands No Supply
Hungary
Poland
Germany
Belgium
Austria
Turkey
Source: Respondents data
Table 13:. Retail market structure, 2006
Retail format* 2006**
Supermarkets 17%
Wholesalers/C&C 6%
Hypermarkets 6%
Hard discounts 4%
Boutiques 42%
Kiosks 1%
Street vendors 4%
General stores 4%
Other formats 16%
Source: GfK Romania;*FMCG monitored
categories;* *January-June 2006
12
banana chips and raisins, but increasingly also papaya, guava and mango. There is also a
breakfast cereal on the market with added dried raspberry.
_ Other food industries utilize dried fruits, for example in confectionery (candy and cereal
bars), and bakery products. Raisins, currants, apricots and apples are often used in cereal
bars. The bakery industry uses dried apples, apricots, banana chips, currants, dates and
others.
Channels of distribution
Processors/packers of dried fruit carry out limited processing and conditioning of product, but
are involved mainly in re-packing into smaller packs for the retail, catering and industrial
sectors. The size and branding of these products depends on the marketing strategy of the
processor/packer. Some of them have their own brand, whilst others pack according to
their
customers' specifications, e.g. for supermarkets. Larger packers/processors are increasingly
buying directly from processors/exporters in the countries of origin.
The industrial market is probably the largest end user. Slow expansion in sales of
imported
dried fruit reflects the growth in demand of convenience foods and especially those products
perceived to have "healthy" ingredients.
The catering sector is a relatively unimportant buyer of dried fruit, with usage mainly confined
to
ingredients for food preparation.
According to the survey, retail sector sales are dominated by the supermarket sector, believed
to market over 85% of all dried fruit sold directly to consumers in Romania Supermarkets buy
pre-packed branded consumer packs, or sometimes contract packers to pack consumer packs
using the supermarket’s own-label or brand. In the retail sector, "loose" dried/dehydrated fruit is
hardly sold anymore, and is found only in health food shops, specialist dried fruit and nut shops,
and in stalls at street markets.
Scheme 1. Distribution channels for imported dried fruits
Produce Requirements and Preferences
Size Requirements
Amongst the companies interviewed, the smallest acceptable prunes are 30-40 mm in diameter.
Some importers, however, require the size of 40-50 mm. With regard to dried apples and
cherries, no special requirements were required by the customers interviewed.
Samples of supplier specifications for dried fruits exported to Romania include:
Retail shops
(supermarkets, shops, confectionery outlets)
Consumers
Small processing companies Wholesalers of confectionery products
Importers
Large processing companies
(Commercial use)
(Consumer use)
Wholesalers of food products
Processing companies
Foreign producers
13

Product Specification Picture

Apple
dice
Moisture: 18-22 %
Max S_2:
2000PPM Max.
Dried Sour
Cherry
Moisture:18-
22%
SO2:300ppm
Max
Sugar:65%+/-
5%
Apple
rings
Moisture: 18-22 %
Max S_2:
2000PPM Max

Apple rings Moisture

24% Max.
So2:1700ppm
Max.600ppm
Max.

Prunes 30-40 mm
40-50 mm

Packaging
Presentation of a product, in particular the packaging, is
important, making merchandise more or less saleable. When
similar products, of similar quality and price are offered,
packaging and presentation become very important.
Attractive packaging sells merchandise and well-designed
packaging can increase the turnover of a manufacturer.
According to the survey, Romanian products are still poorly packaged.
The exporter must consider the following general rules regarding packaging:
• Packaging material must be strong enough to protect the product during transportation;
• Packaging should ensure that no contamination, mould growth, etc. can take place;
• Excessive packaging must be avoided (this increases cost and is less environmentally
friendly);
• The exporter must investigate thoroughly and use materials that are as environmentally
friendly as possible;
• The exporter must try to reduce the use of PVC, Chlorine, Cadmium and CFCs (in the EU,
the maximum permissible concentrations of lead, cadmium, mercury and chromium in
packaging are 100ppm as of 30 June 2001);
• The use of staples, nails or other metal should be avoided;
• If using different types of packaging materials is unavoidable, these must be separable;
• Information must be given on the nature and quantity of packaging materials;
• Vacuum packaging and/or nitrogen flushing are sometimes requested for bulk export
packaging. The effectiveness of the packaging in preserving good product quality depends
on very clean packaging conditions, an absolute minimum of delay between processing and
packaging, and complete air tightness of the package seals.

Retail and wholesale packaging:

The most common bulk packaging for exported dry fruits is 10 kg and 12.5 kg carton boxes.
Some respondents said that dried prunes are imported to Romania in paper bags of 20-25 kg,
and cherries and apples in carton boxes of 3-5 kg.
14
The most common retail packaging used includes cellophane packs, trays and plastic bags of
200g, 250g or 500g capacity. Packs may be transparent, allowing the product to be seen, or
totally opaque, imprinted with colors.

Plastic boxes
200gr, 250gr
Dried apples in 250gr,
500 gr plastic bags

Tray of 200gr,
250gr

Dried apples in 250gr,

500 gr plastic bags

Mixed fruits in
200gr, 250gr
500gr, 1kg packs*

Photographs from the Romanian web site www.orlandos.ro , (printed with the permission of
Orlando).

Some retail chains prefer to sell products under their own Private Label. In Romania
these
include: Carrefour (Marca 1), METRO (two brands, Aro and METRO Quality), BILLA
(CLEVER),
Cora (Winny), Mega Image (365), KAUFLAND (K-Classic), PROFI and PLUS.
Samples of Logo/Brands used on the Romanian dried fruit market include:

Labeling
• Major requirements for labeling of dried fruits and vegetables are as follows:
• Name of the product(s) and type
• Name and address (code) of the packer/exporter
• Content of the product (ingredients, including colorings and additives)
• Net weight or quantity of units packed
• Producer, Country of origin
• Date of manufacturing, best-before date and - where necessary – storage conditions
• European bar code of the product (and batch number)
• Usage instructions

Price data
Official customs statistics in Romania shows that average import values for dried prunes
fluctuated widely over the last five years, depending on the country of supply. The least
expensive dried prunes were from Poland in 2004 (0.09€/kg) and the most expensive
from
Germany in 2001- 7.66€/kg.
No doubt prices reflect quality, packaging, volumes shipped and branding characteristics of the
actual imports. German dried prunes, for instance, have been in the range 0.77 to 7.66 €/kg
(See Table 14), the different prices reflecting different qualities, brands, packaging etc.

15
Table 14: Import prices for dried prunes by country, registered at the Customs, 2001-2005
2001 2002 2003 2004 2005
Year/
Source
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
AUSTRIA 1,8 2587 1,44 0,4 378 0,95
BELGIUM 0,4 2024 5,06 0,2 891 4,46 0,5 1295 2,59
GERMANY 0,4 3063 7,66 18,2 14000 0,77 1,9 6677 3,51 2,6 9812 3,77 5 20130 4,02
ESTONIA 0,2 260 1,3
HUNGARY 9,1 15494 1,7
NETHER
LANDS 2,3 8804 3,83 3,1 8017 2,59 21,9 68374 3,12 9,7 29891 3,08 49,2 13593 0,28
POLAND 7 642 0,09 13,5 1729 0,13
Sources: Eurostat Comext

Prices for dried apples imported by major supplying countries were generally more stable. From
Germany, (2002-2005), prices were in the range 4.34-4.52€/kg, and from Austria (4.19 –
4.32€/kg)( See Table 15). Dutch imports fell in value from a high of 8.72€/kg in
2001, to
1.30€/kg in 2004, and 2.55€/kg in 2005.

Table 15: Import prices for dried apples, registered at the Customs, 2001-2005
2001 2002 2003 2004 2005
Year/
Source
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
AUSTRIA 1,8 2587 1,44 0,4 378 0,95
BELGIUM 0,4 2024 5,06 0,2 891 4,46 0,5 1295 2,59
GERMANY 0,4 3063 7,66 18,2 14000 0,77 1,9 6677 3,51 2,6 9812 3,77 5 20130 4,02
ESTONIA 0,2 260 1,3
HUNGARY 9,1 15494 1,7
NETHER
LANDS 2,3 8804 3,83 3,1 8017 2,59 21,9 68374 3,12 9,7 29891 3,08 49,2 13593 0,28
POLAND 7 642 0,09 13,5 1729 0,13
Sources: Eurostat Comext

Dried apricots import prices from Poland and Netherlands increased resectively by 57% and 8%
in 2005, compared to 2004 (See Table 16). Dried apricots import prices from Germany
decreased by 9% in the same period.
Table 16: Import prices for dried apricot, registered at the Customs, 2001-2005
2001 Year/ 2002 2003 2004 2005
Source
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
Quant,
t
Value,
€
Price
€/kg
AUSTRIA 0,6 450 0,8 0,3 388 1,3
GERMANY 0,3 2556 8,5 0,5 1421 2,8 0,7 2025 2,9 2,3 8490 3,7 1,8 6050 3,4
HUNGARY 0,1 234 2,3
NETHER
LANDS
0,3 11283 37,6 3,8 7625 2,0 26,6 85330 3,2 9,1 21589 2,4 5,8 14840 2,6
POLAND 0,2 635 3,2 0,2 999 5,0
Sources: Eurostat Comext

According to the Customs statistics no import of dried sweet cherries is registered.

16
The survey of key players in the Romanian market revealed that prices for dried fruits (dried
prunes, dried apples and dried cherries) fluctuate seasonally, with prices lowest during the
period November-December.
Selling prices offered by Moldovan exporters/suppliers to Romanian supermarkets and
wholesalers in 2005 and 2006 ranged from a minimum of 0.7€/kg to a maximum 1.5 €/kg. Local
Romanian producers offered retail chains dried fruits at selling prices from 0.3 €/kg to 1.8€/kg.
See Table 17.
Table 17: Selling prices for dried fruits offered by Romanian producers, €/kg 2005-2006
Dried prunes Dried apples Dried cherries
Min 0.3 0.5 0.8
max 1.5 1.7 1.8
Source: Respondents’ data

Selling prices for dried prunes offered by exporters from other countries to Romanian
supermarkets and wholesalers, during 2005 and 2006, were generally lower than official
average import prices, but higher than Moldovan prices. See Table 18.

Table 18: Selling prices for dried prunes offered by different exporters to Romania, 2005-
September 2006,
€/kg
Price/ Country Netherlands

Hungary Germany Belgium Poland Austria Turcia

Min 1.80 1.50 2.00 2.00 2.30 2.00 2.00
Max 3.00 3.20 3.50 3.20 3.00 3.00 3.00
Source: Respondents’ data

Selling prices for dried apples offered by exporters from other countries to Romanian
supermarkets and wholesalers, during 2005 and 2006, ranged from a minimum of 2.0 €/kg to a
maximum 4.5 €/kg. See Table 19.
Table 19: Selling Prices for dried apples offered by different exporters to Romania, 2005-
September 2006,
€/kg
Price/
Country
Netherlands

Hungary Germany Belgium Austria Turcia

Min 2.30 2.50 3.50 2.00 2.50 2.50
Max 4.50 4.30 4.50 3.20 4.50 3.50
Source: Respondents’ data

The survey of major buyers revealed that the highest prices for all types of dried fruit are paid in
the period July – October. The season is not the only factor determining the prices. They are
also influenced by the variety and size of the product, and the market situation/prices during the
period of importation.
Interviewed supermarkets declared during the survey, that they buy only dried prunes
from
Moldova.
Major competitors
The survey revealed that the major competitors for Moldovan exporters of dried fruits
are
suppliers from The Netherlands, Hungary, Poland and Germany. Turkish and Austrian
suppliers as well as French and Argentinian exporters should also be taken into consideration
as competitors for the Romanian market - their products are well presented, look attractive and
are nicely packed, with clear branding/logo identity.

17
Trends
During the past decade there has been a trend for increased organic dried
fruit production and consumption, which is also taking place in Romania.
The export of dried organic fruit offers exporters a higher possibility to
penetrate new and existing markets. In order to be labeled as organic fruit,
fruit must be grown, dried and handled in accordance with the rules and
standards of an organic accreditation scheme, acceptable to the buyer, and
be audited and certified by that accreditation scheme.
Moldovan Dried Fruits: Perceptions and Recommendations

Moldovan products still appear to have a reputation as flavorful and nutritious, according to the
survey respondents. However, Moldovan products are unattractive when compared to products
from other countries. This poor appearance is limiting their value in export markets, as well as in
Moldova. According to the survey Romanian supermarkets sell Moldovan prunes in large
quantities, received in bulk. Supermarkets buy only Moldovan prunes at present. Other dried
fruits from Moldova are not known. Supermarkets re-pack dried prunes in small packaging and
add their labels. As interviews showed, supermarkets are interested in good looking,
clean
fruits, (without any foreign matters), and dried without smoke.
Respondents recommended that Moldovan exporters develop improved packaging in order to
add value and that they also develop a trade mark, as competitors have already done. It is also
recommended to try to establish direct contacts with supermarkets for buyer delivery of
Moldovan dried fruits in small retail packaging, possibly with the trade mark.
In order to be competitive on the Romanian market, Moldovan dried fruits exporters will have to
meet European Union standards for consumer health and safety requirements, phytosanitary
requirements, product quality and packaging standards and importer’s requirements for quantity
and frequency of delivery.
Moldovan exporters of dried fruits should be aware of requirements for organic production as
demand is growing on international markets, including EU countries such as France, Germany
and Denmark; the trend is also growing in Romania, and markets further away,
including
Japan.
During this survey of Romanian buyers, respondents clearly stated that at present the use of
dried fruits is increasing, but the food processing industry is the major buyer, with dried
fruits
being purchased in bulk. The buyers considered that opportunities may exist for
Moldovan
suppliers to work directly with processing factories.

NOTE: Contact information on buyers for this market may be obtained from Agribusiness
Development Project (ADP): str. Bulgara 33/1, Chisinau, Republica Moldova 2001;
Tel: (373 22) 577-930, Fax: (373 22) 577-931;
Email: info@moldova.cnfa.org Website: www.cnfa.md
18
Annex 1 . List of reference materials

1. State Customs Department, Moldova

2. www.kompass.md – international business catalog
3. www.ghidafaceri.ro – Romanian business catalog
4. www.ghidul.ro – Romanian business catalog
5. http://www.cotidianul.ro/index.php?id=45&art=9815&cHash=9c350c19e6 – information
on the biggest hypermarkets in Romania
6. http://exporthelp.cec.eu.int
7. Market Study for Moldavian Dried Prunes on the German Market, CNFA, 2005
8. USDA FAS Gains Report Turkey Stone Fruit Annual Report 2005
9. Eurostat Comext
10. http://www.hotnews.ro/articol_34150-Marile-lanturi-de-magazine-o-duc-foarte-bine-in-
Romania.htm
11. GAIN Report Number: RO6019 8Romania Retail Food Sector Update 2006
12. The EU’s on-line customs database, import duties
http://europa.eu.int/comm/taxation_customs/dds/en/tarhome.htm.
13. CBI’s AccessGuide - complete overview and analysis of requirements that are
applicable when exporting to the EU member states http://www.cbi.nl/accessguide.
14. General Food Law - http://www.europa.eu.int/comm/food/index_en.html
15. EU standards for organic food production and labeling
http://www.imo.ch/imo_services_organic_eu_standard_en,1205,998.htmlAgriculturaL
16. Marketing Resource Center: Commodity Profiles
17. ITC PACKit Export Product Profile : Dried Fruit and Vegetables

19
Annex 2. List of companies interviewed

No Company Interviewee
name
Job
Position
Address Phone / Fax E-mail/
Website
1 Billa
Supermarket

Marieta
Fuiure
Fruit and
vegetable
sales
department
director
Str. Postavarul 24-
52, sector 3,
Bucuresti, Romania
Tel:0040212055600
Fax:0040213452646
info@ro.billa.co.at
www.billa.ro
2 Cora
Supermarket
Dan
Parnavel
Fruit and
vegetable
sales
department
director
Pantelimon, Sos.
Vergului nr.20

Tel: 0040212053500
0040212053523ffax:
0040212053500

info@cora.ro
www.cora.ro
3 Kaufland
Romania SCS
Supermarket

Laura
Ghinescu,
D. Lungu
Acquisition
manager
Soseaua Colentina
Nr. 6, Sector 2, RO-
021173 Bucuresti,
Tel:0040213057070
Fax:0040213057070
office@kaufland.ro
www.kaufland.ro
4 Univers'all
Supermarket

Andrei
Sandu
Fruit and
vegetable
sales
department
director
31-33 Carol Avenue,
Wing IV, Bucharest -
2
Tel: 0040212507154
Fax: 0040212507154
contact@universall.ro
www.universall.ro
5 Pic SRL Cornel
Penescu
Manager Sos. Colentina,
Bucuresti, Sector 2
Tel: 0040248208200
Fax: 0040248208202
Fax: 0248/208.202

6 Metro Cash &

Carry
Bogdan
Streecescu
Fruit and
vegetable
sales
department
director
013685 Bucuresti,
Sos. Bucuresti-
Ploiesti 44D
Tel:0040212003195
Fax: 0040212003106
secrdir.baneasa@METR
O.ro
www.metro.ro

7 Partenope
Frutta SRL
 Acquisition
manager
Str. Lt. Sava
Rosescu, Nr. 91, jud.
Buzau, Ramnicu
Sarat
Tel: 0040238566000
Fax: 0040238564700
www.cherriesking.ro
office@cherriesking.ro
8 SC “Orlanda
Import Export
2001” SRL
Stroe
Raluca
Assistent
manager
Sos. de Centura
nr.5, Ilfov. Com.
Clinceni
Tel: 0040213514557,
0040213514558,
0040213514560
Fax:0040268307210
www.orlandos.ro
office@ orlandos.ro
9 3SYS Solutions
SRL
Acquisition
manager
Baia Mare, Romania Tel: 0040362806318
Fax:0040362814048

www.3sys.ro
office@3sys.ro
10 Batul Micro
Impex SRL
Assistent
manager
Voluntari, Sos.
Afumati
Tel: 0040214916176
Fax: 0040214916176