Documente Academic
Documente Profesional
Documente Cultură
Evan Frendo
“Business discourse is all
about how people
communicate using talk or
writing in commercial
organisations in order to get
their work done.”
So you want to
teach business Bargiela-Chiappini et al, 2007:3
English?
English
English Business
English
English English
Business English
Business English
Financial English
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English for a
group of English
accountants in a
company
Adult Corporate
Publisher: How education training
Learner: Is this can I sell as many
going to help me Training provider: books as possible?
do my job better? How do I get more
students in the class?
Chan & Frendo, 2014
2
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Multinational
Corporate training • 48 major facilities in Germany, 204 worldwide
• 400,000 employees worldwide
• Industrial engineering / healthcare / infrastructure projects
Multinational
• 48 major facilities in Germany, 204 worldwide
• 400,000 employees worldwide
• Industrial engineering / energy / healthcare / infrastructure projects
• Training department
• 100 trainers (20 full time in-house trainers)
The family owned company
• 4 locations in Germany, 47 worldwide
• Intensive / extensive / seminars / online
• 20,000 employees worldwide – Level / topic / communication skill
• Automotive
– Special courses
The subsidiary • Materials – used to be developed in-house – now
• 1 facility in Germany (manufacturing plant)
• 2,000 employees
a mixture of course books and in-house
• Pharmaceuticals
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4
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5
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Decide what
type of business Tertiary Adult education
Corporate
English you training
would like to do
Network
Conferences / Teacher
Network Social media
workshops associations
Network
Further reading
Books on methodology
http://www.cambridge.org
http://www.deltapublishing.co.uk
http://www.macmillanenglish.com
http://www.oup.com
http://www.pearsonELT.com
Teacher associations
http://www.besig.org
http://www.tesol.org
http://www.asiatefl.org
Teaching certificates
So you want to
Cert IBET http://www.trinitycollege.com
LCCI FTBE http://www.lcci.org.uk/teaching-qualifications.asp
teach business
English?
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