Q-1. Describe the Characteristics of a Group? Q-2. What is group cohesiveness? Q-3. What is classical approach of group cohesiveness? Q-4. Discuss about various Stages of Team Development. Q-5. Describe Expectancy Theory of Motivation. What is the role of Behavior modification in job performance?
MBA 537 (RETAIL MARKETING MANAGEMENT)
Q-1. Discuss the salient characteristics features of retailing. Q-2. What are the key issues facing the Indian retailers? Q-3. Discuss the different types of stores layout and explain where it is suitable. Q-4. Elucidate the strategies available to the retailer to manage service quality. Q-5. Explain the role of supply chain and logistics in enhancing the customer satisfaction.
MBA 538 (PRODUCT AND BRAND MANAGEMENT)
Q-1. Discuss how sales forecasting is helpful for new or old business. Q-2. What is product life cycle? What are its characteristics? Q-3. What is Brand Extensions? Discuss Brand Extension is important. Q-4. What are brand extensions? Discuss Brand Extension is important. Q-5. What is brand positioning? How are particular brands positioned in the Indian market?
MBA 539 (PURCHASING AND STORE KEEPING)
Q-1 Define storekeeping. What are the objectives of storekeeping? Q-2. What are Consequences of Poor Storekeeping? Q-3. What are the functions involve in purchasing? Q-4. What are the advantage and disadvantage of Centralization of purchasing? Q-5. What is Purchasing and Manufacturing collaboration?
MBA 540 (LOGISTIC MANAGEMENT)
Q-1. Discuss about the marketing perspective of logistic management? Q-2. Explain the process of measuring service quality in logistic. Q-3. Explain what is meant by the term value in a supply chain? Q-4. What are the Advantages and Disadvantages of Partnerships? Q-5. What should be the characteristics of supply chain manager of the future?
MBA 541 (RETAIL SALES TECHNIQUES & PROMOTION)
Q-1. Describe the process of measuring effectiveness of advertising. Q-2. What are the marketing objectives of FMCG firms? Q-3. What are the major elements of promotion mix? Q-4. Explain the meaning and importance of Customer relationship management (CRM)? Q-5. Explain the different tools of price promotions
MBA 542 (DIRECT AND NETWORK MARKETING)
Q-1. Discuss the scope of direct marketing business? Q-2. Discuss about causes of development in direct and digital marketing? Q-3. Discuss in detail the six market models of network marketing. Q-4. Describe the process of Measuring and Managing customer Satisfaction. Q-5. Discuss about the importance of Data Protection and Privacy.