FACULTAD DE CIENCIAS CONTABLES, FINANCIERAS

E.A.P. ADMINISTRACION
Y ADMINISTRATIVAS
 Ficha n°01
Book: Introduction to the general theory of the administration
Author: Chiavenato Adalberto
Editorial: MC GRAW HILL COLOMBIA
Theme: FUTURE PERSPECTIVES OF THE ADMINISTRATION
Page: 14
Edition: 5°

In the next decades, the main challenges for the administration will be the following:

- Growth of organizations
- More acute competition
- Technology sophistication
- High rates of inflation
- Globalization of the economy and internationalization of business.

Ficha n°02
Book: Internet and electronic commerce
Author: JULIAN BRIZ E IZIDORO LASO
Editorial: -----
Theme: E-COMMERCE BETWEEN COMPANIONS AND EQUAL TO EQUAL
Page: 119
Edition: -----

[...] the electronic exchange in which both parties have the same capacities and rights. On the
internet, P2P architecture has become a business model, in which the traditional customer -
service model has been banished. in this way a group of users can exchange files (knowledge,
skills, services, etc.) without the necessary movement of money directly, thanks to the
software offered by a third party. [...].
 FICHA N°03

Book: FUNDAMENTALS OF MARKETING

Author: STATON WILLIAM
Editorial: MC GRAW HILL
Theme: MARKET STRATEGY
Page: 172
Edition: 13°

Market Congregation Strategy: Also known as mass market strategy or undifferentiated

market strategy, it consists of:

1. Offering a single product to the total market

2. Designing a pricing structure and a distribution system for the product
3. Employ a unique promotion program aimed at the entire market.
This method is also known as "shotgun or perigone" because it aims to achieve an extensive
objective with a single program [...].

FICHA N°04

Book: FUNDAMENTALS OF MARKETING

Author: STATON WILLIAM
Editorial: MC GRAW HILL
Theme: MARKET STRATEGY
Page: 172
Edition: 13°

Market Congregation Strategy: Also known as mass market strategy or undifferentiated

market strategy, it consists of:

4. Offering a single product to the total market

5. Designing a pricing structure and a distribution system for the product
6. Employ a unique promotion program aimed at the entire market.
This method is also known as "shotgun or perigone" because it aims to achieve an extensive
objective with a single program [..].
 FILE N° 01
Model of e-commerce Book:
e-commerce and business strategy Author: Del Agula R.

Editorial: RA-MA MADRID

Theme: MODELS OF E-COMMERCE Page: 42
electronic commerce between companies (B2B, company-company relations), electronic
commerce between companies and consumers (B2C, business-consumer relations),
electronic commerce between consumers (C2C, consumer-consumer relations); electronic
commerce between companies (or consumers) and public administration (B2A and C2A),
electronic commerce between consumer and company (C2B, consumer-company
relationship); and finally, electronic commerce between "partners" (P2P, "peer to peer"
relationships, among people of equal standing) […]