Course Outline

Organization BGMEA University of Fashion & Technology

Faculty Faculty of Business Studies
Department Department of Business Administration
Program Master of Business Administration
Semester Fall - 2015
Course Title Business Communication
Course Code BUS 5401
Credit Hour 3
Course Description Corporate employers look for strong communication & presentation skills of candidates in
Their selection process. This course is designed to develop the ability to communicate
Effectively within business. This course focuses on techniques of successful communication
In the business world. The course introduces strategies for various business solutions
Including memos, letters, meetings, presentations, reports and electronic correspondence.
The course also examines methods of organizing and presenting information & developing a
professional communication style.
Suggested Readings Betty R. Ricks & Kay F Gow, “ Business communication systems & Application”
Raymond V Lesikar, John D. Pettit (6th or latest Edition) “Business communication – Theory &
Application“
Course Instructor Syed Ashraful Islam FCMA
Cell No. 01713008720
E-mail: syedashrafulislam@gmail.com

Course Objectives

This course is designed to develop your professional communication skills. As a result of this
course, you are expected to:

 Understand the importance of effective communication in a business setting.

 Understand and utilize the basic forms (memos, letters, informal & formal reports and
presentations) that are used in effective business communication.
 It examines & improves the theoretical & practical concepts of public speaking.
 Write well-organized & effective business memos, letters, reports.
 Reinforce and further develop presentation skills in order to deliver professional
presentations.
 Work effectively in a term to improve communication skills & to prepare and present group
projects.

Teaching Methods
 Lecture on concepts
 Multimedia Visualization
 Group Projects: Handling review sessions
 Case study practice
 Class presentation (By Students)

Evaluation (Assessment)

Criteria Marks
Class Attendance 05%
Assignment 05%
Class Test 10%
Mid Term Examination (1.5 Hour Duration) 30%
Final Examination (2 Hour Duration) 50%
Total 100%