ANISHA MADZOUNIAN

818.983.4593 | anisha.madzounian@gmail.com | www.amadzoun.com

PROFESSIONAL PROFILE
Accomplished producer with a passion for social impact movements. Proven abilities in relationship management, production
pipeline management, campaign development, and content creation.  Expertise in stakeholder relations to assess client needs
and deliver messaging that resonates with target audience.

EXPERTISE
Production Management Partnerships and Client Management
Relationship Management Brand Strategy
Global & Localized Content Budget Management
TVC & Digital Marketing Fluent in MS Office, Adobe Creative Suite, Marketo, Nielsen

EXPERIENCE
MOFILM
Producer | Los Angeles, CA April 2016- Present

• Foster a global team of storytellers and creators to make scripted, documentary, animated and 360/VR films for brands and
causes.
• Oversee all aspects of project details from pre-production to final delivery including filmmaker staffing (local, national and
global), pitching and developing creative for digital and serialized content, and critiquing rough/fine cut edits.
• Develop timelines and maintain budgets ensuring KPI’s are met and reporting regularly to clients and stakeholders on status
and campaign extensions.
• Acting brand guardian throughout project lifetime, and attend shoots as necessary, to to ensure content aligns with brand
and client expectations.
• Serve as direct liaison between client, creative team, legal and new business development, handling all proper paperwork
and payments.
• Led community expansion efforts by finding and signing on new creatives based on creative expertise and regional location
for localized work.
• Clients: Facebook, McDonalds, Princess Cruises, Instagram, Footlocker, Belkin, Plenty.

LOS ANGELES TIMES January 2012-April 2016

Marketing Manager | Los Angeles, CA
• Led website re-design project; identified business objectives (i.e. increasing sales for key products, etc.) and translated these
into strategy and action plans, resulting in $690K ROI in Year 1.
• Built cross-functional relationships across the company, sharing progress with key stakeholders and completing project on
time and under budget.
• Developed quarterly plan to implement new content marketing strategy through marketing automation, with focus on
nurture and trigger campaigns.
• Using KPI’s and measurable metrics, created segmentation strategies to tailor marketing campaign and program messages
for targeted audiences across specific market segments, industries and roles.
• Worked with Technology and Marketing teams to ensure that we have the technical capability to deliver, measure and
optimize the success of online marketing campaigns.

Market Analyst | Los Angeles, CA

• Performed thorough qualitative and quantitative market research and competitive analysis to understand and effectively
communicate the product value proposition.
• Crafted compelling stories, working with sales lead to translate data into insights that address key client business issues.
• Collaborated with cross-functional teams to identify business opportunities and provide analytical solutions for growth
marketing.

EDUCATION CONTINUING EDUCATION

Bachelor of Arts, Sociology, 2010 Business of Production, 2017
UC IRVINE, CA GNOMON SCHOOL OF VISUAL EFFECTS- CA

Summer Program, 2009 Digital Marketing, 2015

COPENHAGEN BUSINESS SCHOOL GENERAL ASSEMBLY- CA