Evidencia 2: Workshop “Products and services”

Presentado por: Paola Fernanda Roncancio Sierra

Fase análisis Instructor:

Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a paragraph.

In general, there are 3 factors that combine to reshape the foundations of modern economy.
First of all, the digital revolution increases the reach, flexibility and agility of companies, large
and small, as multinational microenterprises. Second, international competition attracts a
million new workers and consumers who earn a living in a downward career, and emerging
countries become innovators and acquire skills. Finally, culture changes the nature of socio-
economic interactions by transforming people's aspirations and preferences, such as the
expectation of instant gratification offered by one-click services. On the other hand,
traditional policies are obsolete in the face of the integration of products and services in the
market. The increasing value of border markets, given the integration of the product service,
is more valuable. Companies can move from one business model to another to the ease of use
of the new data protection regime - they are under close scrutiny by companies that have
more options than ever: digitization gives companies agility. terms of location, outsourcing
and use of global value chains to their maximum advantage. The single market should not be
seen in isolation. Another factor such as 3D printing, also known as "additive manufacturing",
could lead to the relocation or near shoring of the industry, since it increases the speed of
production while reducing costs and satisfying consumer demand with greater speed and
greater influence on production. Both can make production at or near headquarters cheaper
 than production abroad. It requires decisive political actions that encourage the adoption of
technology by all the corporate actors that compete internationally. However, it is likely that
the relocation of some high-end production processes is related to the construction of a
stronger link between products and services. Developing innovations that are not easy to
replicate Adding sophisticated business services to advanced manufactured products leads to
innovations that are not easily replicated by the competition and, therefore, provide a
significant competitive advantage. In comparison, it would be difficult to maintain that
competitive advantage with a standard product manufactured empty of an additional service
component. This story also plays

2. Write a summary of ten lines from the text.

In summary, Europe has everything going for it in this new, hyper connected, interoperable
economy: traditional strength in manufacturing must now urgently be complemented by
world class services. As the European Commission ponders the future of the single market, a
more holistic and all en compassing view must guide the upcoming strategy. Building on the
global reputation that European goods are superior in quality, there is a unique opportunity
to provide additional value – and gain international competitive advantage – by accelerating
the integration of technology, services and design. It is the only way that Europe can succeed
and excel in the ‘race to the top’ that leading competitors are pursuing in a quest for
sustainable prosperity and high quality jobs.

3. Choose a paragraph and translate it with your own words.

English:
I am choosing the paragraph called, From Tangible to Intangible Investment: The traditional
economy, marked by incremental innovation, is reflected in investment patterns. Today, it is
invested in modern knowledge such as design, software, data, organizational capital, which
are specific skills for brand development and marketing. They are intangible investments,
which serve to encourage other types of investments. The goal is to reinvent continuously to
follow the technological frontier, the preferences of users and the evolution of global value
chains. At present, influential companies interact with constant innovation and specific
investment in capital. Managers understand the importance of knowledge-based capital.

Spanish:

Seleccioné el párrafo llamado, Desde la inversión tangible hacia la inversión intangible.

La economía tradicional, marcada por la innovación ascendente, se ve reflejada en los

patrones de inversión. Hoy en día, se invierte en conocimiento moderno, como es el diseño,
software, datos, capital organizacional, que son habilidades puntuales para desarrollo de
marca y marketing. Son ellas, inversiones intangibles, que sirven para alentar (promover)
otros tipos de inversiones. El objetivo es reinventar continuamente para seguir la frontera
 tecnológica, las preferencias de los usuarios y la evolución de las cadenas de valor mundiales.
En la actualidad, las empresas influyentes interactúan con la innovación constante y la
inversión específica en capital. Los gerentes entienden la importancia del capital basado en el
conocimiento.

4. Choose ten words from the text and organize them alphabetically.
Look for the meaning of each word.