Documente Academic
Documente Profesional
Documente Cultură
Pre-School Center
Business Plan
Name:
Company Name:
Address:
Date:
Golden Honey Bee Pre-School Center
Table of Contents
I. Executive Summary
II. Introduction
IV. Organization
V. Management/Human Resources
VI. Operations
VII. Marketing
X. Supporting Documents
Golden Honey Bee Pre-School Center
I. Executive Summary
Golden Honey Bee Pre-School Center will operate under a philosophy that children
need to be treated with warmth and respect. The service sector for child care during
standard hours is projected at 58%.
Marketing efforts will remain primarily grassroots using local resources, current
families, and community centers to promote Golden Honey Bee Pre-School Center.
Mission Statement
Dedicated to providing exceptional tender loving care while making learning fun.
Golden Honey Bee Pre-School Center
II. Introduction
Golden Honey Bee’ atmosphere will embody loving tenderness while encouraging
independence, constructive problem solving, positive self-esteem, and improved self-
worth. The Director of the proposed center has operated a self-owned licensed family
daycare for well over 8 years. Ms. Fleet has also operated several daycare facilities
for over 10 years, and is certified with the State of Maryland to serve children ages
0-15 years old, with a maximum capacity not to exceed fifty children.
S.F. began childcare services with the mission of providing tender loving care, while
making learning fun, along with providing low-income families with quality childcare.
She is passionate about the needs to assist children during early childhood
development with a stable, enriching and loving environment while their parents
provide financial means for their families. She also understands the problems of
lower income parents who cannot afford to pay for quality childcare. She has been
operating day centers from her heart embodied with the passion to help families find
personal & financial stability.
Golden Honey Bee Pre-School Center
Profit margins in the industry are very slim. The average for-profit daycare center
earns 5% over costs. Some franchise operations function at about 7% margins.
Information on the costs involved in the daycare industry was found in the 2003
report entitled “Cost, Quality and Child Outcomes in Childcare Centers”. Because
childcare is so labor intensive, labor costs account for 70% of a center’s total
expensed costs. Facilities make up 15% of the expended cost budget. However
economies of scale can be realized. Total expended costs decline as the number of
children served within the childcare center increases. On average, childcare centers
with forty (40) or more full-time enrolled children realized a 10% savings in total
cost per child per hour, while childcare centers with 80 full-time enrolled children
realized a 20% cost savings.
As found in the recent study, “Cost, Quality and Outcomes Study and the Study of
Quality in Family Care and Relative Care”, childcare is one of the lowest paid
occupations. A study by the National Committee on Pay Equity (1999) discovered
that childcare is the second most underpaid profession, and has one of the highest
turnover rates among any industry.
Childcare workers often receive few benefits, such as medical and dental insurance
and paid time off. A good-quality center is characterized by adequate providers’
wages, education and training, resulting in lower turnover. The national childcare
staffing study (1999) found that wages were the most important predictor of quality
of care. Adequate pay is necessary to attract childcare workers with necessary
education and training to provide children with quality care.
High turnover of staff is a concern. The primary reason why people leave their jobs
with childcare centers is the low income. 31% of the providers earning $200 or less
per week left the occupation during 1990 as compared with 15% for those earning
more than that amount.
Other factors that influence their choice to leave of stay include: working conditions,
increasing demands of parents that can not be met, lack of benefits, personal
reasons (retirement or pregnancy) and lack of career opportunities.
How children spend their time before and after school is a concern for many parents.
According to the Child Care Bulletin (March/April 1995, Issue 2) the average child
spends 3 hours a day watching television or playing video games. Other activities
include playing with friends, homework and reading. 76% of school-aged children
whose mothers work are cared for by 2 or more different childcare arrangements per
week. Almost 15% (14.6%) of children spend some time alone each week, with that
percentage increasing with age.
Golden Honey Bee Pre-School Center
There are 4 demographic and socio-economic factors that have a strong influence on
the childcare industry. They are:
The preschool population has been increasing nationally on a steady basis. Since
1989, over 4-million children have been born annually, and that figure is expected to
be similar for 1997. Data from the National Center of Health Statistics indicates that
over half of the babies born in 1994 were born to women aged 20 to 29, while a
third were born to women in their 30’s. Among women aged 40 to 44, they saw an
8% increase in the number of babies born. Older mothers are more likely to earn
more and spend more on their children.
This steady growth can be attributed to several factors. One factor involves a higher
than anticipated birth rate of immigrant mothers. Another factor is the fertility rates
for women in there 30’s are higher than anticipated. Children born to women in their
30’s was 33% in 1988 as compared to 19% in 1976. The trend of women delaying
childbirth is expected to continue. The encouraging impacts of this trend for the
childcare industry is that women aged 30-34 are more likely to return to work
quickly and require childcare services. These mothers have established careers to
support their family lifestyles.
One factor that could have an impact both positively and/or negatively is the
decreasing size of American families. There will be fewer children born to each
family, but the overall rate, as stated above, is expected to remain relatively
consistent. The good news to the childcare industry is that the shift to later child
bearing and smaller families provides a greater number of households with two
incomes. These families with two incomes will have more disposable income to spend
on their children and the mother will be more inclined to continue to work after the
children are born.
The number of mothers with preschool children that are working has risen steadily
since the 1960’s. In 1990, 55% of the mothers with children under 6 were working
and is expected to increase to 75% by the year 2000. This trend is expected to
continue due to a shift in attitudes towards working women. The Census Bureau
reports that the percentage of mothers with infants under the age of 1 year old
returning to work has increased from 15% in1968 to 51% in 1988.
The Study of Early Childcare, by the National Institute of Child Health and
Development, found that half of the infants in the study were enrolled at a childcare
center at 3 months of age.
Golden Honey Bee Pre-School Center
Marketing Plan
b. Quality
Giving our children quality services as opposed to attempts to impress
parents with unique ultra modern methods and avant-garde teaching
techniques is our aim.
Golden Honey Bee Pre-School Center will take the our child care solutions to
the community via presentations at photo studios, pediatricians offices, dental
offices, churches, African American venues and shopping centers.
Golden Honey Bee Pre-School Center
IV. Organization
V. Management/Human Resources
Management Development
a. Pivotal Employees
Acquiring competent productive and forward looking employees is essential to
customer satisfaction and the growth and expansion of the company. To that
end we provide extensive training as well as growth incentives with a view to
grooming each employee to discover and reach his or her true potential.
Advisors
S. Walker – Family Daycare Provider
C. Johnson – Family Daycare Provider
Contractors
W. Broad – B&C Group Contractors
Director – S.F.
Teachers
Business Development
Our long term goal is to open franchising to the general public particularly
experienced day care professionals with a view to expanding our services,
employment acquisition and small business development services across the east
coast. In the short term we will expand or client base in the Baltimore metropolitan
area.
Obtain a financial investor who would contribute a minimum amount of $75,000 for
the opening and equipment installation for the Pre-School Center within the
Baltimore Metropolitan Area.
Golden Honey Bee Pre-School Center
VI. Operations
S.F. will be handling the day-to-day operations of the center. Her responsibilities will
include, but are not limited to: hiring and supervising employees; design, training,
and overseeing of age-appropriate monthly themes & weekly lesson plans;
communicating with parents; handling all issues that arise; taking payments from
parents; handling late payments; and overseeing overall operations.
S.F. will be responsible for working with the accountant to insure accurate financials.
She will also handle accounts payables and running all the monthly financial
statements. All financial records will be kept at Golden Honey Bee so all owners will
have access to the financial operations. We are planning to use ProCare Management
Software as the technological support for our daily and financial operations.
S.F. will provide advisory assistance in overseeing the overall operations for the
center. She will monitor all financial and operations reports to monitor the progress
and areas of concern for Bouncy Kids. The hours of the center will be from 6:00 A.M.
to 6:00 P.M.
S.F., as the director of the center, will supervise four other full-time employees.
These employees will earn a biweekly salary of $1250. In addition, it may be
necessary to have part-time assistance. Each full-time employee will work 40 hours
per week.
For safety and quality of care, the center will be staffed with four employees at all
times. During peak hours it may be necessary to have as many as four employees on
site. Employee benefits such as health insurance and retirement are not offered at
this time.
All employees are required to receive training in child development. The training will
be provided by 4 C’s (Community Coordinate Child Care) and employees will be sent
to specific training for their areas of need. In addition, S.F. has attended and
continues to receive training that assists managers in understanding the operational
policies and how these policies impact the profitability of the center, the wages for
staff and overall quality of childcare services.
When a new employee needs to be hired, S.F. will be responsible for the hiring
process. Initially a review of the budget will occur to determine the available funds
for the position. She will post the job, gather applications and resumes, and
interview the applicants.
The employment status of the new hire will also be contingent on a completed
background check by the Family Independence Agency. The Directors approval for
the filling of the position will be required for employment.
Golden Honey Bee Pre-School Center
Each Senior Staff Member/Lead Teacher will plan & execute a structured curriculum
along with assessing the needs of each child in his/her care throughout the day.
He/she will show competence in caring for and educating young children and will
have the ability to communicate effectively with parents. In addition to training and
certification in early childhood development, Senior Staff Members will have at least
four years experience working in a childcare setting.
For children ages 24 months to 28 months who require a greater level of one-
on-one nurturing, they will be placed in a class with a lesson plan structured
towards their needs, growth and development. There will be one senior staff
member per 6 children
For children ages 28 months to 36 months who are more independent and
enjoy the peer social interaction, they will be placed in a class with a more
advanced and structured lesson plan. There will be one senior staff member
per 6 children.
For children ages 3-4 years, there will be an age-appropriate lesson plan
structure in place for continual learning, as they prepare to go to the four-
year old class room. There will be one staff member per 10 children.
For children ages 4-5 years, there will be an age-appropriate structured
lesson plan, which will prepare each child for his/her advancement to
Kindergarten. There will be one senior staff professional for every 10
children.
Golden Honey Bee Pre-School Center
Responsibilities
Reading and reviewing the Curriculum Guide and the Staff handbook.
Establishing learning objectives that are consistent with the Center's
philosophy.
Planning and executing a program that reflects the center's philosophy and
program
Including play, learning, the arts and nurturing and structured weekly lesson
plans, including social interaction coupled with the following minimum
classroom setup:
Weekly lesson plan posted, following the yearly theme for the Pre-
school
Preparing a written lesson plan weekly, along with needed art projects for
review by the director.
Preparing projects and activities that reinforce themes and extended learning.
Taking daily attendance.
Working cooperatively with the Director, as needed, in developing and
implementing weekly lesson plans.
Attending all staff meetings and in-service workshops.
Meeting on occasion with the director to review objectives, plans and
evaluations.
Planning a monthly conference with a parent and filing a developmental
checklist on children's progress.
Planning at least one classroom event per month for parents to share with
their children.
Reviewing children's records monthly and updating as needed.
Being attentive to health, sanitation, nutrition and safety at all times.
Having materials in on time.
Dressing and conducting one's self in a professional manner. (Uniform, i.e.
juvenile themed scrubs attire)
Recording information pertinent to a child's development.
Recording accidents in an accident log daily.
Planning at least one field-trip event per month.
Taking children to the library and the park as often as possible.
Maintaining a neat, orderly and attractive classroom.
Requiring parents to sign children in and out of their classroom daily.
Reporting to the Director any unusual occurrences or behavioral changes in
children.
Providing substitute teachers with activity plans and instructions.
Obtaining approval from the director for extended personal leave days.
Obtaining a physical examination, a TB test and completing first aid course
within a designated period of time.
Maintaining the confidentiality of student records, conferences, and family
matters at all times
Valuing and supporting each child and staff member without regard to race,
religion or national origin
Demonstrating leadership in training children to be respectful, responsible,
kind, and well mannered
Assistants are not responsible for a group of children, unsupervised, but are
responsible for maintaining harmony in a classroom; providing support for the senior
staff teacher; sharing in the care, safety, and healthy development of children in the
group. Assistants will be given the opportunity to interact with children of all ages.
Golden Honey Bee Pre-School Center
Volunteers
Center Aide
The Center Aide will assist the Director with the preparation of meals for the Center.
When not involved with preparing or serving meals, the Center Aide will assist any
senior staff member with art projects, or other activities as needed. Other areas the
Center Aide may be necessary are: Assisting Senior Staff members and children
with computer projects, in the large Recreation/Computer room; outside activities; &
field trips. This will be a 3O-hour/week position.
Responsibilities
Health of Personnel
All employees must have a current physical on file, signed by a physician. All
physicals must be updated annually as state mandated. All employees must have on
file a current TB test stating that the employee is of tuberculosis. The TB test must
be updated annually. Sick employees will be encouraged to stay at home and will be
replaced with a qualified substitute.
Staff Screening
All staff shall be of responsible character and suitable to meet the needs of children.
The Center will not employ individuals that posses the following:
Staff Qualifications
Senior Staff members must obtain state mandated qualification including 90 hour
childcare certification and have an associate's degree or equivalent childcare
experience within the field of early childhood education. If a degree is in a related
field, an employee must have earned, or be in the process of earning, at least 12
credit hours in early childhood coursework that includes a course in curriculum and a
course in the foundations of education. Senior Staff members are required to show
evidence of continued training in the field by attending at least three workshop per
year. The workshop is to be approved by the Director and Office of Childcare. Senior
Staff teachers are required to attend all staff meetings. Senior Staff teachers are
required to maintain current Cardiac Pulmonary Resuscitation (CPR) & First-Aid
credentialing as needed.
Assistants must be eighteen years of age or older and must always work directly
under the supervisor of the Senior Staff member. Assistants will have at least one
year's experience working with children under supervised conditions, i.e.,
volunteering in a camp, coaching, interning in a child care center, participating in a
child development class. An assistant must demonstrate skills and talents in the
areas that interest young children or be willing to develop appropriate skills and
talents. Examples of areas that can enhance a program are sports, the arts,
storytelling, music, dance, photography, embroidery, tutoring, cooking, sculpturing.
Assistants are required to attend all staff meetings.
Golden Honey Bee Pre-School Center
VII. Marketing
Marketing efforts will remain primarily grassroots using local resources, currently
families, and churches to promote Golden Honey Bee Pre-School Center. Letterhead
and
business cards will be developed with a new logo, an open house will be held to
introduce the new management, and children will screen print the new logo on their
own t-shirts. This will provide visible name recognition for the center. In addition,
articles will be written for the newspaper and local papers will have advertising for
the new center. This will promote the open house and openings for September 2007.
Local churches will be contacted to have posters in their lobbies and also notices
placed in their Sunday bulletins. These will have little cost since the fliers will be run
directly from the computer.
In addition, throughout the year Golden Honey Bee will have special events to
involve families and their children. These days will be to celebrate multi-cultural
events and provide opportunities for families to interact. It will also provide
opportunities for further media coverage from the newspaper and television. Local
newspapers and human-interest television reporters will be contacted to provide
coverage of the events.
Next, seminars will be conducted in association with the local churches and
community organizations about topics essential to the local families. These seminars
could include but are not limited to the following types of topics: Handling a
preschooler, effective discipline for a toddler, handling busy schedules & children,
preparing your child for Kindergarten, etc.
Lastly, a thank-you dinner will be held in May before many families that may leave
for the summer months. This appreciation dinner will be a chance to provide goodwill
to the parents, provide social opportunity, and be a fun evening for everyone
involved. Inexpensive games such as three-legged races, water balloon toss, &
wheel-barrel racing will be used for entertainment with everyone winning in the end!
Golden Honey Bee Pre-School Center
Marketing Budget
Seminars
Public Relations
X. Supporting Documents
See Attached
Honey Bee Day Care Center
Classroom Colors
Classroom Breakdown
Rev.08/06
Honey Bee Day Care Center
Estimated Monthly Expenses
Zip Code of Age of Child Weekly Hours of Ctr. Meals Provided Total Ctr.
Ctr. Fee Capacity
21216 2 yr. old $125 7am-5:30pm Breakfast 44
3 yr. old $125 Morning Snack
4 yr. old $125 Afternoon Snack
21217 2 yr. old $150 6:30am-6:00pm Breakfast 18
3 yr. old $135 Morning Snack
4 yr. old $135 Lunch
Afternoon Snack
21217 2 yr. old $110 7:30am-5:30pm Breakfast 12 (Small Ctr.)
3 yr. old $110 Lunch
4 yr. old $110 Afternoon Snack
21223 2 yr. old $160 7am-11:49pm Breakfast 27
3 yr. old $140 Lunch
4 yr. old $140 Snack
Dinner
21230 2 yr. old $150 7:00am-11:59pm Breakfast 12 (Small Ctr.)
3 yr. old $125 Morning Snack
4 yr. old $125 Afternoon Snack
Dinner
21202 2 yr. old $100.69 7am-6pm Breakfast 105
3 yr. old $100.69 Lunch
4 yr. old $100.00 Afternoon Snack
21211 2 yr. old $150.00 7:00am-5:30pm Breakfast 56
3 yr. old $115.00 Lunch
4 yr. old $115.00 Afternoon
20211 2 yr. old $125.00 7am-5:30pm Breakfast 25
3 yr. old $100.00 Lunch
4 yr. old $100.00 Afternoon Snack
21230 2 yr. old $306.45 7am-7pm Morning Snack 204
3 yr. old $273.60 Lunch
4 yr. old $273.60 Afternoon Snack
21218 2 yr. old $110 7am-6pm Breakfast 60
3 yr. old $110 Lunch
4 yr. old $110 Afternoon Snack
21231 2 yr. old $115 7:30am-5:30pm Morning Snack 26
3 yr. old $115 Afternoon Snack
4 yr. old $115
21224 2 yr. old $140 7am-6:30pm Breakfast 50
3 yr. old $135 Lunch
4 yr. old $135 Afternoon Snack
Item Vendor Page Order# Quantit Color Price
y
Activity Centers
“ (Young 2’s)
“ (Older 2’s)
“ (3 yr.old’s)
“ (4 yr. old’s)
“ (Rec. Room)
“ Director’s Office
“ Staff Room
“ Reception Area
Changing Table (Young 2’s)
Classroom Storage(Young 2’s)
“ (Older 2’s)
“ (3 yr.old’s)
“ (4 yr. old’s)
“ (Rec. Room)
“ Director’s Office
“ Reception Area
Computer Furniture (3)
Costumes (Dress-Up Cntr)
“ (3 yr.old’s)
“ (4 yr. old’s)
Cotts (Younger 2’s)
“ (Older 2’s)
“ (3 yr.old’s)
“ (4 yr. old’s)
Cribs N/A
Cubbies
“ (Young 2’s)
“ (Older 2’s)
Cubbies (3 yr.old’s)
“ (4 yr. old’s)
“ (Rec. Room)
Daycare Décor –Wall Diplays
Dividers / Panels
Feeding Tables (Staff Room )
High Chairs N/A
Housekeeping Center Kaplan
(Young & Older 2 yr.old Room)
Housekeeping Center Table & Kaplan
Chair Set (2’s room)
Housekeeping Center Table & Kaplan
Chair Set (3 & 4’s room)
Language Arts
Lego Play
Lofts & Playhouses
Mathematics
Mirrors
Music & Movement
Playground Equipment
Puzzles & Games
Sand & Water Play
Science
Sleep Mats
Soft Play Items
Software
Special Needs
Step Stools
Strollers & Buggies
Tables “ (Young 2’s)
“ (Older 2’s)
“ (3 yr.old’s)
“ (4 yr. old’s)
“ (Rec. Room)
“ Director’s Office
“ Staff Room
“ Reception Area
Honey Bee Day Care Center
Lesson Plan