DEDICATION

This report is dedicated to my,

Parents and teachers
who took initiative
and
Did grim struggle for my education
and
Always stress on me to utilize my time.

AKNOWLEDGMENTS
First of all, I want to express all my humble thanks to ALLAH who is very sensitive about each

and every activity Of all his man and without whose help, I am unable to accomplish any objective

in my life. Secondly, I am great full to my worthy and devoted teacher Manzoor Hussain Sahib

for providing me the Opportunity of doing internship in PTCL. I am also thankful to all other

Teachers as the knowledge imparted by them Enable me to study the organization in a best way.

I am also thankful to my friend Mr. FAHAD NAJEEB who help me in any problem in the

preparation of internship report. I am also thankful to all staff of PTCL, for their valuable

guidance and

Support throughout the internship period. Further all other executives and staff Members of PTCL

deserve my thankfulness For their cooperation and guidance during the course of my internship.
 PREFACE
The essential requirement for the completion of BBA degree is to take Eight weeks internship
training with an organization of National/international repute and to write a report on it. The
purpose of this training is to acquaint the student with practical knowledge of working in the
organization.

The department directed me to “PAKISTAN TELECOMMUNICATION COMPANY

LIMITED” I tried my best to present all of my findings in this Report, while visiting various
departments of PTCL and gained practically too much knowledge of telecom sector. It was
realized that, there is great difference between theory and practice. At the end I expect that this
report will help the reader to understand the various problems/suggestions, methods and
procedures that are in Practice in “PAKISTAN TELECOMMUNICATION COMPANY
LIMITED”.
 EXECUTIVE SUMAARY
The report has been divided into five chapters, which are in the following order;

First chapter includes introduction of PTCL, background of PTCL, benefit of study and
methodology of report.

Second chapter describes organization structure and detail discussion about products and services
provided by PTCL. It also describes marketing strategy of PTCL in a brief way.

Third chapter describes different departments in PTCL but a special concentration is made on
marketing department. Shows that how marketing department is further divided into various
departments and what are its functions.

Fourth chapter contains SWOT analysis of PTCL.

Fifth chapter contains conclusion and recommendations.
 CHAPTER 01
INTRODUCTION TO REPORT
1.1. Introduction:
Every year, many final year undergraduate students across Pakistan take part in internships
organized and supervised by various organizations in the country.

This document presents an internship report at PTCL (Pakistan Telecommunications limited). A

brief history and information of the organization is also included in the report.

1.2. Background:
From the beginning of the Posts & Telegraph Department in 1949 and establishment of Pakistan
Telephone & Telegraph Department in 1962, PTCL has been a major player in
telecommunication in Pakistan.

Pakistan Telecommunication Corporation (PTC) took over operations and functions from
Pakistan Telephone and Telegraph Department under Pakistan Telecommunication Corporation
Act 1991. This coincided with the Government's competitive policy, encouraging private sector
participation and resulting in award of licenses for cellular, card-operated pay-phones, paging
and, lately, data communication services.

Pursuing a progressive policy, the Government in 1991, announced its plans to privatize PTCL,
and in 1994 issued six million vouchers exchangeable into 600 million shares of the would-be
PTCL in two separate placements. Each had a par value of Rs. 10 per share. These vouchers were
converted into PTCL shares in mid-1996.

In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL
monopoly over basic telephony in the country. The provisions of the Ordinance were lent
permanence in October 1996 through Pakistan Telecommunication (Reorganization) Act. The
same year, Pakistan Telecommunication Company Limited was formed and listed on all stock
exchanges of Pakistan
 1.3. OBJECTIVES OF PTCL:

Objectives are the ends towards which activity is aimed. These are the results to be achieved.
Pakistan Telecommunication Company limited states its objectives as under

 To provide quality services to its customers in Pakistan.

 To provide maximum satisfaction to its customers by using the latest technology.
 To increase the worth of owners.
 To lead the telecommunication industry in Pakistan.
1.4. Report Methodology:
The report based on 8 weeks internship in PTCL. The method used to collect the data is primary
and secondary data.
1. Primary data collection:
 Personal opinion.
 Discussions with the Staff Members.
2. Secondary data:

 Booklets.

 Periodicals.

 Annual Reports.

 Internet.
 CHAPTER 02
INTRODUCTION TO ORGANIZATION
PTCL is a largest telecommunications provide in Pakistan. PTCL also continues to be the largest
CDMA operator in the country with 0.8 million V-fone customers. The company maintains a
leading position in Pakistan as infrastructure provider to other telecom operators and corporate
customers of the country. It has the potential to be an instrumental agent in Pakistan’s economic
growth .PTCL has laid an optical Fiber Access Network in the major metropolitan centers of
Pakistan and local loop services have started to be modernized and upgraded from copper to an
optical network. On the long distance and international infrastructure side, the capacity of two
SEA-ME-WE submarine cable is being expanded to meet the increasing demand of international
traffic.

With the promulgation of Telecommunication (Re-Organization) Act 1996, the Pakistan

Telecommunication Authority was established as the Telecom Regulatory body. Following the
open licensing policy in BUY @ PKR 45.40accordance with the instructions of Government of
Pakistan and in exercise of powers conferred by Pakistan Telecommunication (Re-Organization)
Act 1996, the basic telephony was put under exclusivity and PTCL was given a seven years
monopoly over basic telephony which ended by December 31,2002. The years 2006-7 in the
telecom sector witnessed a phenomenal So far PTCL is the sole land line service provide of
Pakistan. PTCL is the giant of growth in the mobile phone sector in Pakistan which doubled its
subscriber base to 60 million. The Teledensity increased from 26% to 40helping to spread to
benefits of communication technology across the country. PTCL’s mobile phone subsidiary
Ufone’ subscriber base grew by more then 87% from 7.49 million to 14 million.

Perspective, a major initiative was put in place in the shape of Broadband Pakistan service launch
as a first step towards providing its customer with more value added service and convenience.
With this offering. The PTCL not only bringing the benefit of high speed internet access to
subscribers in major cities but will also generate new revenue streams for future growth. The
company also continued to invest in Infrastructure development and addition of network capacity
with a view to enhance services and to expand its reach across the country.
2.1. Organization structure of PTCL:
 2.2. Company Vision:
“To be the leading information and communication technology service provide in the region by
achieving customer satisfaction and maximizing shareholder value”

2.3. Company Mission:

To achieve our mission by having:

 An organization environment that posters professionalism; motivation and quality.

 Quality and time conscious customer service.
 Sustained growth in earnings and profitability.
2.4. Company Core Value:
 Professional Integrity.
 Customer satisfaction.
 Team work.
 Company legality.
 Corporate information.

2.5. Company's Goals and Objectives:

Limited liability company under the GOP, through the Ministry of Information Technology,
PTCL is responsible for providing domestic telecommunications services at a reasonable price
while ensuring the provision of telecommunications services. National barrier-free
January 1, 2003 PTCL monopoly after the end of the Pakistani telecommunications industry has
entered a new era, PTCL slowly to the basic telecommunications business competition.
Company policy objectives are as follows:
 Improve the service options of consumer service at a competitive and affordable price.
 Increase private sector telecommunications investment and encourage local telecom
production/services.
 Through the extension of assessable wage base, to upgrade the long haul interests of the
administration's money related circumstance.
 Accelerate the development of telecom framework and stretch out media communications
administrations to ranges of frailty and under-benefit.
 Encourage reasonable rivalry among specialist co-ops while keeping up a main position
in the media communications division.
 Maintain consistency with Pakistan's data innovation and Web advancement strategies to
give towing costs to BW and Web get to.
 2.6. Information about Company:
RegisteredOffice:
Headquarter:
G-8/4,Islamabad,Pakistan
2.7. Company Profile:
PTCL is good for reclassifying the cut-off points of the broadcast communication showcase and
is moving the peripheries of profitability higher than ever. Today, for many people, we request
access at times to new elements and thoughts. More imperatively, we need them for their best
expectations of everyday comforts with expansions of esteem in this increasingly smaller world.
We are unloading the soul development.
PTCL will be your favoured PTCL is Pakistan's biggest media communications supplier. PTCL
is as yet the nation's biggest CDMA administrator, with 800,000 V-fone customers. The
organization serves as a framework provider for Pakistan's other telecommunications executives
and corporate clients across the country. It may become a means of monetary development in
Pakistan.
PTCL has laid a fiber get to arrange at real metropolitan focuses in Pakistan, and the
neighbourhood circle business has started to overhaul from copper to optical systems.
Regarding long separation and worldwide foundation, two Ocean ME-WE submarine links are
being extended to take care of the developing demand for universal activity.
2.8. Culture and Environment:
Pakistan Telecom Co., Ltd. (PTCL) has chosen to give its clients another charging position, viable
since February 2009. The choice was made to guarantee that PTCL was in accordance with the
Pakistani government's natural and client well-disposed strategy endeavors to prescribe
organizations and foundations to become environmentally friendly.
This movement of PTCL similarly compares with the Organization's decision to celebrate 2009
as "The earth Year". PTCL's decision to decrease the amount of charging pages is an area all
around arranged action and is a way ahead towards transforming into a paperless undertaking.
As showed by Dr. Sadik Al-Jadir, SEVP Business PTCL, going before charge configuration
including diverse pages, would be supplanted with another page charge sort out, thusly squeezing
all the central charging unpretentious components on a single page. This single page charge game
plan would help save, no under 12 million papers every month that are being used for printing
the charging purposes of intrigue.
To energize the customers, sorted out charging purposes of intrigue would remain sensible and
open. Customers would have the ability to obtain their requested charging purposes of enthusiasm
by heading off to any customer advantage centre of PTCL and would in like manner have the
ability to get to key charging inconspicuous components through IVR by dialing 1200.
PTCL Call centre is moreover foreseen that would start taking solicitations from customers for
their requested charging purposes of intrigue. Along these lines, these unobtrusive components
would be passed on to the customers through ambassador inside a particular time traverse.
Dr.Sadiq expressed, "PTCL is made plans to upgrade and make incredible relationship with its
customers by giving novel and preferred telecom things and organizations over its regarded
customers and is attempting hard to satisfy their wants."
2.9. Employees of PTCL:
PTCL has approximately 56k employees, each with a different type. The majority of employees
are permanent.
Employee salary size is almost the same as government except for special allowance given to
PTCL staff. As PTCL is a public limited company, most staff are the same as government
agencies.
Eleven staff unions registered in PTCL have a collective bargaining agent (CBA) and there is a
problem of negotiation staff management. In the past, with the efforts of CBA, the management
team provided many facilities to the staff.
Categories of PTCLEmployees
 Regular.
 Contract.
 DailyWages.
 NCPG.
2.10. PTCL Offers mostsuitable package for its employees:
Following the privatization of PTCL, private-sector efforts are being made to enhance the private
efforts of employees. Pakistan's legislature stated that half of the increase in compensation has
nothing to do with PTCL.

Be that as it may, the PTCL noticed the swelling and the prosperity of its workers, gave the most
fitting compensation to representatives, expanded their compensation levels by 30%, 20% in June
and June, and 20% on a decent premise.
To additionally add that PTCL administration chose to permit all non-administration consistent
representatives to be set on the following higher scale as per the limited time channels amid the
12-year benefit period. Moreover, Eid-Fitr reported Eid Reward for all representatives.
It is said that in spite of the fact that PTCL isn't obligatory to raise the wages of representatives,
however PTCL workers are the organization's most significant resources, their welfare and
welfare has been a best need.
There are likewise components that are elevating and instigating representatives to create and
have challenges for their personal stakes, overlooking all the aggregate interests of all workers.
These elements totally disregard the torment time frame that our nation and the nation are
encountering, confronting the broad harm caused by the surges, which likewise genuinely
influenced the PTCL business, so the surge issue ends up noticeably confounded.
Rather, they are utilizing the state and the PTCL circumstance, and take the methods for abuse to
acquire their very own thought processes. Their aloofness is really for partners, organizations and
nations to bring the goal of trickiness.
2.11. Union:
Exchange unions are an essential piece of work relations. As indicated by the necessities of
workers, and bartering with the administration. The HR Office is in charge of formal transactions
and arrangements between the two sides. The HR Office is additionally in charge of exchanges
with different associations that work a similar business.
Disciplinary activity is a need for every association and is kept up by the organization's HR
division. In the event that a worker causes any issues for the administration, it might be cautioned
and, contingent upon the seriousness and claims of the occurrence, he might be suspended or even
ended.
2.12. Human Resource Department:
The primary function of the HR department in staff selection, training and recruitment is that all
functions are supervised and controlled by PTCL headquarters.
The human resources department at the regional level operates through the use of different SAP
modules through employee payroll issues. The HR department also handles some other employee
compensation issues involving legal issues and handles PTCL's permanent and contractual
employees' medical institutions.
PTCL enjoys a reputation in the field of domestic and international clients' land and WLL
services, based solely on the correct function of the human resources department. The head of the
human resources department is SEVP, whose team is composed of executive vice president and
general manager of different regions.
 2.13. Function of Human Resource Department:
H.R. Administrative work is carried out by staff in the H.R. department and is carried out by the
work management within the framework of the coordination of work habits. The kinds of
examples depicted may particularly occur due to particular conditions.
This ability incorporates registration, selection and acceptance into the association.
The underlying option of adding someone to the financing is taken by the line administration. It
is also your duty to decide the substance of the activity to be performed and the worker's abilities
important to develop the activity in an attractive manner. Commonly, the articulations of the
substance of the occupation and the representative capacity have been previously elaborated in a
mutual way between the administration of the line and the department of H.R.
These are recorded as sets of expectations and determination of employment. The department
H.R. You must create and maintain sufficient sources of work. It must establish and work the
worker's choice framework, which can incorporate meetings, determination tests, a therapeutic
examination and reference checks.
Commonly the part of the HR. The department is one of the screens with an official conclusion
to hire or reject by the boss who requested the new worker. In any case, in the case of the system
of large-scale acquisition of talented or non-talented workers, it is normally granted to Dept. H.R.
Complete and last specialist to decide on the purchase option.
The new worker administrator has vital obligations to present his new workplace. This is often
called introduction
The PTCL has gained notoriety in the field of landline administrations and WLL for domestic
and commercial clients. It has been achieved only because of the best possible and correct use of
the Human Asset Office. The leader of the human resources division is the SEVP and its group
contains EVP and general managers of several areas.
The Human Assets Division can advise the organization and the main body of ministers on
matters unique to the organization and then offer benefits with a specific end goal to complete
the task. Human resources are the final decision makers granted by the Human Assets Division.
It provides advice, offers benefits and also controls the approaches of the organization.

2.14. Recruitment:
The department first determines the need to hire an employee. Announcements for each vacancy,
and then the applicant is invited. If there are management positions; SEVP is the visitor's
interviewer and his team.
 2.15. Training:
Qualified candidates will be trained by Human Resources. Lahore and Harry Boer have a
telecommunications vocational college. Then, the designated person is assigned to each
designated job, so the best result is expected, so PTCL's performance and good intentions
increase.
2.16. Transfer:
The company's Human Resources Department also handles the transfer of employees because the
Human Resources Department knows the demands of the job and the right person is employed in
the right place by transferring him to that position.
Health and safety issues are also addressed by the organization's human resources department.
Because there is no obvious harm to employees and customers, it is the responsibility of HR to
view the matter.
2.17. Evaluation:
Through the appropriate evaluation criteria and procedures for the proper evaluation of the staff
to encourage them and improve performance. The job evaluation system includes different
questionnaires, depending on the re-submission of the entire system.
2.18. Human Resource Planning:
Another new capacity that has developed as of late in human asset arranging (likewise called
labour arranging). Now and again a particular individual or office has this as its essential
obligation; all the more ordinarily the duties are shared by a few people inside the corporate
faculty unit.
Human asset arranging is the procedure by which is a firm safeguards that it has the correct
number of qualified people accessible at the properties, programming employments that are
valuable to the association, and which give fulfillment to the people included.

The essential components associated with HR arranging in PTCL are as per the following:
1) Objectives and plans of association.
2) Current human asset circumstance including aptitudes stock.
 3) Human asset gauge including correlation of anticipated future interest for workers with
anticipated supply.
4) Planning projects to execute the plans.
5) Review and change.
2.19. Human Resource Planning Process:
Human Asset Arranging is a procedure by which administrators guarantee that they have the
correct number and sorts of individuals in the correct spots, and at the correct circumstances, who
are prepared to do successfully and effectively performing relegated undertakings.
Human Asset Arranging is characterized as the procedure by which administration decides how
an association should move from its present labour position to its coveted labour position.
Importance of human asset prerequisites and time and phases of necessity.
1. Right Man - At Correct place - At Ideal time
2. Human Asset Arranging is additionally called labor arranging, work force arranging
or business arranging.
3. The procedure of evaluating the future amount and nature of individuals required.
4. Demand determining must consider a few components like
5. Internal (Spending limitations, worker divisions, generation level and so forth.)
6. External (Rivalry, laws, change in innovation).
7. To assess the surplus and deficiency of HR. (Cutting back).
2.20. Objective of HRP:
1. Predict the impacts of technology on employment & human resources.
2. Determine the level of recruitment&training
3. Estimate the cost of staff's human resources and housing needs.

2.21. Importance of HRP:

1. Future Personnel Requirements.
2. Create high-quality talent – upgrade.
 3. International strategy.
4. Personnel functional basis - recruitment, selection, promotion.
5. Resist change and move - anytime, anywhere.
6. Increase HR investment -foreign business.
2.22. Forecasting HR Requirementsof PTCL:
The HR department is responsible for HR planning. The HR plan systematically predicts the
future staff needs and availability of the organization.
It also says what kind of human resource is required?
What should your skills and qualifications be?
Therefore, after analyzing the recruitment, the description of the work and the norms of the work
were defined.
The challenge now is to fill from this demand where to be filled and how many employees are
hired to meet future needs.
2.23. Employee Recruitment&Selection:
 Recruitment is a process of finding, identifying and attracting applicants who have the
ability to select a job applicant's screening process to ensure that the most suitable
candidates are employed.
 Each cadre's recruitment process and required qualifications are the responsibility of the
board and are up to management.
 No one shall be appointed to any office of the Board unless he or she has a minimum
qualification.
 Any person in the Board shall be verified by employee's personnel before or after
appointment.

2.24. Senior Management Development Program:

Etisalat Foundation being the lead experts of PTCL's Preparation and Advancement division has
proposed a worthy program for the improvement of Senior Administration Group (SMT) of
PTCL.
The seminar and its substance have been examined and found to be valuable to the organization.
The plans presented by the five workshops are based on rising expert opinion.
CPD is being advanced for cognizant refreshing of expert information and upgrade of expert skill
all through a man's working life.
PTCL Preparing and Improvement wing is focused on the quest for proficient brilliance with its
Senior Administration Group. PTCL's SMT, however has incomparable practical skills, will
profit by these workshops.
2.25. Internship Program:
According to existing approach roughly 194 temporary job offers were made amid 2016-17. At
present, we are stimulating our Temporary job Strategy. Amid the most recent few years
Temporary position Program at PTCL has gotten uncommon consideration and focus.
We anticipate this program not just as a learning open door for the members yet in addition a
prospect for PTCL in its constant undertaking for ability chase.
It is the procedure by which we not just contribute altogether to the improvement of the best
ability in expert and driving colleges and schools, yet it likewise goes for making "PTCL
Representatives" that spread generosity of the organization everywhere throughout the nation.
This program is planned to furnish understudies with the chance to apply what they are realizing
in their scholastic interests to true circumstances. Through the fruitful execution of this program,
PTCL anticipates properly recognize, enrolled, prepare and build up its most vital need of the day
i.e. the Human Asset.
2.26. PerformanceManagement System of PTCL:
The administration has responded unequivocally against on-going strikes by organization
representatives, requesting bring up in compensations and recompenses reported by the
legislature in late spending plan. PTCL administration said the remittance and extra bundles will
be given to those representatives who will play out their employments as though they do in
ordinary schedule.

The inside reminder issued by the best administration asked its every territorial make a beeline
for survey the execution of the representatives under particular locales and send their proposal to
Human Asset Division for the issuance of August pay and stipends. Beforehand, it said the pay
raise and Eid reward will be given to chose representatives in view of their previous year
execution.
PTCL administration has responded extremely in past as well, in any case, it needed to bow down
to the worker's union at last by mostly or completely tolerating their requests.
Late strikes by PTCL workers have ended the entire PTCL framework leaving clients in hopeless
and bolster less circumstance.
Workers are requesting 50 percent salary increase on their running essential and pay rates as per
the administration's warning, medicinal remittance, Eid reward and advancements for all.
It's a joy to declare that the activity of execution evaluation of all non-administration staff as per
the parameters of good direct, dependability and release of fundamental obligations has been
finished through online Execution Administration Framework (PMS) through SAP. As the
administration is constantly envious to stretch out most extreme advantages to the representatives
so an exceptionally merciful approach has been received in this activity and around 95% workers
have been fit the bill for 20% expansion in pay.
This expansion is being paid in the pay of January alongside overdue debts from first. July 2010.
Remaining 5% representatives couldn't meet the base execution check and unfortunately don't fit
the bill for this pay improvement. However as an exceptional signal, the administration has
chosen to give one more opportunity to these representatives to get this expansion by enhancing
their execution amid a half year from January to June 2011. These representatives will be guided
about their frail regions and their execution will be assessed again in June. In the event that they
enhance their execution and qualify, they will be given 20% expansion in compensation with
review impact from first. July 2010 and the unpaid debts of entire year will be paid to them.
We value the commitment of our representatives and desire to enhance their execution to convey
better nature of administration to the clients and efficiency. We truly trust that they will respond
a similar signal and will put in their earnest attempts towards taking PTCL on the way to progress
and transcendence.

2.27. Awards and Achievewments:

 CHAPTER 03
MARKETING DEPARTMENT
3.1. Products and services of PTCL:

1. PTCL V-Fone:
PTCL is still the country's largest CDMA operator, with approximately 1.25 million V-fone
customers.
It provides a fixed wireless phone for your home and business. With CDMA2000 1X technology,
we are the world's largest WLL network with a capacity of 2.6 million, covering more than 10,000
urban and rural areas. The network has enabled voice, dial-up (153.6kbps) and EVDO broadband.
V-fone can be purchased from our franchise or dial 1236 and will be delivered within 48 to 72
hours.
2. U-Fone:
Ufone is a wholly owned subsidiary of PTCL and a means of PTCL's mobile telecommunications
sector. PTCL has successfully increased Ufone's market share from 16% to 22%, which is an
important achievement.
Ufone now covers more than 200 towns, famous highways and international roaming, with 135
operators worldwide.
3. PTCL Broadband Services:
PTCL Broadband is Pakistan's largest and fastest growing broadband service. In less than two
years, PTCL acquired more than 150k broadband subscribers in more than 150 cities and towns
in Pakistan, triggering the proliferation and awareness of Pakistani broadband businesses.
With access to this market segment, PTCL in Pakistan to open up a broadband culture, a few
years ago, the national broadband and high-speed Internet service awareness is very small.
PTCL makes the cost of broadband technology affordable by reducing access barriers by covering
the location of ordinary users in Pakistan and improving customer service through continuous
improvement.
 4. Smart Services:
Utilizing its cutting edge Broadband system, PTCL entered the media division on fourteenth
August 2008, by propelling an advanced intelligent TV benefit without precedent for Pakistan.
Utilizing the innovative technology of IPTV (Web Convention Television), PTCL ranks Pakistan
as one of the world's countries that provide the best smart TV management for its backers.
Marked under 'PTCL Brilliant Line', the administration incorporates Intelligent TV, Broadband
and voice communication all in the meantime on PTCL's phone line.
Other than offering the most noteworthy computerized quality television picture, the most
progressive area of this offering is the capacity to 'rewind' and 'delay' live Stations, the capacity
to square/unblock any Television slot for parental bolt and the capacity to seek through video on
request content.
As of now PTCL Brilliant television offers its watchers more than hundred live stations and more
than 350 neighbourhood and universal Motion picture titles 'on Request'.
The administration for the time being is accessible in four urban communities Karachi, Lahore
and Rawalpindi Islamabad however is intended to be extended to all the significant urban areas
and towns crosswise over Pakistan amid the year 2009.
5. Pak Internet Exchange:
It is the only IP network in the 26 cities that has 40 (add) point of presence (IP). The existing 16G
active bandwidth is used for Internet, data, video and video conferencing services and LDI voice.
All PTCL broadband users, narrowband users, corporations, mobile operators and ISPs are
connected to the network.
6. Promotions:

PTCL utilize distinctive restricted time devices for business associated advancements for delivery
an administration to urge the thought of potential and current purchasers. business and
advancements square measure best done by actualizing business and advancements style.

The objectives of the arrangement got to rely particularly on the final objectives and procedures
of the association, and also the consequences of the showcasing examination, as well as the
situating proclamation.

PTCL style as a rule incorporates what target markets you would like to attain, what highlights
and benefits you would like to depart this world to them, however depart this world it to them
(this is often referred to as your promoting effort), WHO is dependable to convey the various
exercises within the arrangement and the way abundant money is planned for this elbow grease.
Effective promoting depends particularly on knowing the favoured ways and designs of
interchanges of the target markets that you simply got to reach together with your advertisements.
A media style and date-book may be extraordinarily valuable, that determines what business
techniques square measure utilised and once. Distinctive systems square measure utilised for
advancements.
For example,
 PTCL broadband clients will get a free forever customized email account with 50mb of
space.
 Broadband keeps you associated with fast web constantly.
 Practical bundles for understudies.
 Uncommon bundles for corporate and people.
 Get free movies, music, traditional Pakistani plays, well-known cricket competitions, and
provide guidance and religious beliefs for PTCL broadband customers only.
 PTCL has completed an important reference point for broadband reference to more than
415 urban communities / towns across Pakistan.
Advantages:
 Customers can save time by paying bills by phone
 Customers can pay bills at any time.
7. Prepayment Telephone Services:
With the ever-changing trend, most telecom companies are providing a variety of services for
prepaid solutions. This modern era of telecom services is prepaid telephone (PPT), to provide
users with advance payment.
The phone card is for its phone number to generate an account on the I / N platform and any calls
made from that phone will be charged to that account. The service will provide users with the
most advanced technical facilities.
8. Voice Message Service:
With the PTCL messaging service, you can be busy in the absence, or do not want to attend the
phone for any reason, for all (or desired) calls. You can retrieve all recorded information from
any phone anywhere in the country at a convenient time later.
To ensure that the user through the password to steal the security of the message.
 9. Serviceconcept:
This service is basically telecom data and company I.T. These companies will install their
equipment directly at PTCL locations and install them in a suitable environment.
The main purpose is to provide some flexibility and concentration of connectivity and control
facilities, which can be found in collaborative centre communication.
Benefits:
 Easy access to local and international connections.
 Rapid deployment of services.
 Higher reliability and higher quality of service
 Fully connected under one roof
10.Target market:
 Corporate customers.
 Softwareexporters.
 Data networkoperators.
 Airlines/travelagencies.
 ISP’s.
 Financial institutes.
 Courierservices
11.Satellite Communication:
These installations provide diversity for international voice connections and Hub for domestic
satellite users. Islamabad, Gilgit, Skardu and Gwadar have four Intelsat standard B earth stations.
PTCL has introduced EVO 3G Nitro in Pakistan. "World's First State-of-the-Art EV-DO Rev. B
Commercial Network" PTCL is the world's first operator to commercially release the EV-DO
Rev. B product offering an amazing high speed of up to 9.3 MBPS.
 12.Customer Care Department:
PTCL has established its customer service department at various levels, as outlined below.
 Corporate Customer Care Centre Operation Region Level.
 Customer Services Centres Tehsil Level.
 Toll Free Help Lines for Complaint & Enquiry.
13.Internet Services:
(Scribd, 2016) contributes that, Network access is turning into a fundamental piece of life in
Pakistan particularly in urban territories where substantial portion of the organizations are
utilizing it for assorted purposes.
Domestic service providers, including PIA and Air Blue, have begun issuing electronic tickets
through the web to offer better and more competent administrations to their customer bases.
According to an ISPAK indicator (Pakistani ISP ratio), in the exhibition there are about 3.5
million web endorsers all the way in Pakistan. As of now, around 3,002 urban areas are associated
with the web.
PTCL began offering its DSL administrations since June 2007 in real urban communities for
domestic customers with free establishment administrations.
It is hoped that the means taken by the PTA will guarantee better and practical broadband
administrations in Pakistan. The broadband association is accessible in Pakistan for only Rs. 1200
for an association of 512 Kbps with unlimited download.
14.Broadband:

PTCL Broadband is the largest and fastest developing broadband administration in Pakistan. In
less than two years of its delivery, PTCL has acquired more than 150,000 broadband clients in
more than 150 urban communities and cities across Pakistan, driving the multiplication and
attention to broadband administrations throughout Pakistan.

With its entry into this portion of the market, PTCL opened a broadband culture in Pakistan,
where until a few years ago there was no attention in the nation about broadband and fast web
administrations.

PTCL made broadband innovation reasonable by breaking down roadblocks, by topographically

placing management within the reach of a typical customer throughout Pakistan, and by constant
updates in customer management.
New offers that make PTBL Broadband unbeatable are rare packages for the studio, modem and
FREE set-up, FREE markup benefit for your broadband customers and FREE access to movies,
music, traditional Pakistani dramatizations, cricket matches, games, instructive and religious in
the entry of PTCL 'BUZZ' amusements, (made selective only for PTCL Broadband
endorsements). PTCL also offers different FREE personalized email accounts for your broadband
customers only. In addition, PTCL recently multiplied its broadband speed for all its current and
new customers to a similar value, which makes 1MB offer speed as a basis. For an association,
essentially dial 0800 80800 or visit www.ptcl.com.pk
15.IPTV Service (SmartTV):
Using its best broadband system, PTCL entered the media segment on August 14, 2008, by
promoting Pakistani advanced visual television. Taking advantage of IPTV innovations, PTCL
acquired several countries in Pakistan and provided this best-of-breed intuitive TV management
for its spokespersons.
Marked under 'PTCL Keen Line', the administration incorporates Intelligent TV, Broadband and
voice communication all in the meantime on PTCL's Phone line.
Other than offering the most noteworthy computerized quality television picture, the most
progressive area of this offering is the capacity to 'rewind' and 'stop' live Stations, the capacity to
piece/unblock any Television slot for parental bolt and the capacity to look through video on
request content.
As of now PTCL Brilliant television offers its watchers more than hundred live stations and more
than 350 neighbourhood and worldwide Motion picture titles 'on Request'. The administration for
the time being is accessible in four urban communities Karachi, Lahore and Rawalpindi
Islamabad however is intended to be extended to all the significant urban communities and towns
crosswise over Pakistan amid the year 2009.
16.Pak Internet Exchange:
It is the only IP network in 26 cities that has 40 (add) point presence (IP). The existing 16G active
bandwidth for Internet, data, video and video conferencing services and LDI voice. All PTCL
broadband users, narrowband users, companies, mobile operators and ISPs are connected to the
network.
 17.SAP Software:
 The software is used to record information to obtain employees.
 This software is up to date every day.
 The software maintains the recruitment and recruitment of employees.
 The software also records leave.
 The software records all of the company's information.
18.PTCL Brand Philosophy:
As a leading provider of information and communication technology services in the region, we
are a part of allowing global communications. We are working hard to mobilize the world for the
future. By becoming an innovative partner, we are ready to shape a future that provides telecom
services to make the world closer.
19.Business DSL:
Data transfer capacity running from128 Kbps to 2 Mbps.
Business DSL (broadband) gives your business ensured web get to. Effortlessly introduced on
existing telephone lines. The committed higher data transfer capacity likewise gives you speedier
downloading speed. By utilizing SHDSL (Symmetrical Rapid Advanced Endorser Lines)
innovation, PTCL broadband changes common copper phone lines into high– speed
computerized lines.

The association shows the symmetric nature of the transfer as fast as the download is appropriate
for content creators who need to transmit data to their clients more than they download data more
quickly to their PC than the data from their PC to the web.

Not at all like private DSL, speed is assured. With PTCL broadband, your company can provide
better and faster access to the data infrastructure.

No telephone access is required. No more separation and busy signs. PTCL Enterprise DSL is
designed for the movement of the "business review" web, which offers the highest levels of
execution and negligible alteration of administrations.

PTCL offers free static IP with BDSL to corporate clients to run open servers, for example, mail
server, web server, etc., specifically from the private system.
 20.3G Connect:
PTCL offers modern reliable and wireless connectivity solutions based on the most advanced
CDMA EvDO Rev-A networks.
Its industry-leading architecture provides higher system capacity and data rates (peak U / L: 3.1
Mbps and peak D / L: 1.8 Mbps), critical QoS (Quality of Service) mechanisms and lower cost.
21.PTCL Tele Presence Service:
In a worldwide economy, you should be exceedingly beneficial, react to changes quicker, design
your methodology and convey your items and administrations to advertise before another person
beats you. To do as such, you have to convey and work together more successfully - ideally
immediately and burden of travel.
To effectively utilize your constrained time, wipe out superfluous travel and still remain
associated, we recommend shared innovation utilizing PTCL's Tele nearness Arrangement.
PTCL's Tele Nearness is an inventive new innovation that joins rich sound with top notch video
to convey a valid "face to face" understanding. It is intended to convey you and your group nearer
to the general population, spots, and occasions you have to manufacture your business.
The making of a live, eye to eye meeting knowledge enables clients to associate and work together
more than ever. The PTCL Tele nearness benefit use a total arrangement of exercises that
guarantees proficient end-to-end life measure meeting background by giving completely oversaw
and versatile administrations over the system.
PTCL enables clients to come in and lease an immersive Tele nearness studio on hourly premise,
without investing in the costly innovation. PTCL offers Tele nearness meeting studios and
conferencing offices for employ in Lahore, Karachi, Islamabad, to Center East, Europe, North
America and to any Cisco or other Tele nearness suites around the globe.
The arrangement utilizes Tele nearness innovation and utilizes codec, cameras, lighting exhibits,
receivers and speakers. For example, an answer can utilize endpoints, which comprise of at least
one 65-inch plasma-screen video screens and an extraordinary "virtual" meeting table. The unique
gathering table can situate up to six individuals for every area and consolidates your video screens
to make a "virtual table" of up to 30 members.
The Tele Nearness oversaw benefit incorporates an attendant service that deals with reservations,
booking, client support, observing, and administration, detailing and charging abilities, making it
simple for clients to convey and deal with the Tele Nearness cooperation apparatus.
Advantages:
 Decrease travel cost.
 Worldwide nearness.
 Expanded nimbleness and business congruity.
 Upgrade staff profitability.
 Quicker basic leadership.
 Diminished speculation hazard
 Visit client communication

3.2. Ten Steps to Planning Your Career:

Ten Stages to Arranging Your Profession

1. Develop a profession design. Consider what you need to do and discover more about the
sort of preparing, training, and aptitudes you should accomplish your vocation objective.
2. Assess your aptitudes and interests. Contemplate what you appreciate, what you are great
at, what sort of identity you are, and the qualities you hold.
3. Research career. Discover more ideas about careers that interest you, such as helpful
essentials, pay, working conditions, future stance, and anything else that can limit your
core interests.
4. Compare your abilities and interests with the job you choose. Occupations that match your
recent abilities, interests and identities may be your occupation.
5. Choose your profession objective. Once you've chosen what occupation coordinates best
with you, at that point you can start building up an arrangement to achieve your profession
objective.
6. Select a school that offers an advanced education or preparing program that best meets
your profession objective and money related requirements.
7. Find out about money related guide to help bolster you in acquiring your vocation
objective. On the off chance that you haven't effectively done as such, start putting
something aside for school.
8. Learn about occupation chasing tips as you plan to graduate or move into the activity
advertise.
9. Prepare your resume, and practice work talking with systems.
10. Go to your vocation direction focus (at your school) neighbourhood library for data and
help on profession arranging, or look at our Other Web Assets.
 CHAPTER 04
SWOT ANALYSIS OF PTCL
4.1. Strengths:
 Organizational attributes are useful in achieving goals.
 Strength of PTCL Pakistan's oldest telecommunications company established in 1947.
 Pakistan's largest land-based network.
 Strong international brand.
 Strong financial position.
 Skilled and skillful human resources in some areas of expertise.
 PTCL provides many services including Telephone, Internet and T.V.
 PTCL can be used as a back-up network if the mobile network does not work for some
reason.
 PTCL maintains customer profiles in a manner consistent with the privacy principles.
 It has been providing DSL Internet connection to the customer with the package the
student provided.
 It offers low rates for national calls etc., compared to cellular networks.
 All telecommunications companies operating in Pakistan are directly or indirectly
dependent on the PTCL network.
4.2. Weaknesses:
 Service quality; The customer service is very poor and efficient, especially Internet
service.
 Lack of technical staff in DSL technical support.
 Structure of organization is poor.
 Strategic direction is not cleared.
 There is no R & D program.
 Functional units are not well organized
 Poor marketing of new services
 NPL due to unpaid invoice.
 Per user revenue is low.
 Political intervention decision.
 Customer retention rate is low.
 Additional staff costs due to over-employment.
 Staff morale is low
 Wireless coverage and service virtualization.
4.3. Opportunities:
 Expand market share with huge market size
 Develop new, innovative and customized products (increase the company's product line)
 Reorganization of organizational hierarchies (requires appropriate planning and
implementation to improve overall services).
 Use the latest technology.
 All technologies can use technology (such as broadband).
 Hire qualified marketing staff and take active marketing tools to promote the services
provided to the competitors to bring tough moments.
 Improve customer service.
 Joint venture with other telecommunications companies to launch new services.
 Engage technical staff in specific areas, such as improving customer satisfaction for DSL
issues
4.4. Threats:
 Telecom companies are highly competitive.
 New rivals in industry.
 Company management inconsistency and Adhock decision.
 Fraud issues.
 Percentage of cybercrime is increasing.
 Government taxation has increased rapidly.
 Economic recession.
 Instability in politics.
 Domestic inflation may increase the cost of services ultimately transferred to customers.
 CHAPTER 05
FINDINGS AND RECOMMENDATIONS
In this chapter, we will discuss the findings and my vision of the recommendations we face and
think about during the internship. These findings and recommendations will help the organization
to better serve customers and improve their ability to make a profit and will be worth more than
their next competitors.
5.1. Findings:
Here are some of the comments I made during the internship. We mention here that in order to
improve the capacity of my regional organization, if managers consider these abilities. They will
also take advantage of the upcoming competitors, will not let them give up potential customers.
 There is no proper theoretical reference for the course-related subject.
 Employees do not have enough training to have a good understanding of what they are
doing.
 Low-level education can reduce performance across the industry and across the
organization.
 Lack of time for workers and employees.
 There is no overall coordination with other departments.
 There is no proper installation of new connection procedures, and some customers lose
confidence in broadband connections due to increased complaints.
 International people are making all the travels.
 Specifies that employees lack computer knowledge
5.2. Recommendations:
The number of trained engineers should be increased by increasing the number of posts for a one-
year internship program. So that you can have enough engineers to train summer vacation. The
internship department should use different hardware and software for training. It should also
assign tasks, such as making a database, to each detainee, not just a few. Other suggestions are as
follow:
 There is no doubt that Pakistan has a monopoly on land telephone connections and has
played a huge role. In the present circumstances P.T.C.L has greatly increased its income,
and once the organization has been privatized, it will prosper its income in a better way.
 PTCL should immediately change its financial level, should be a good attitude streamline.
 PTCL should also encourage each customer's online billing system to pay his / her bill
online.
 The image of PTCL, which is leading the telecommunications offering, is not good for
ordinary customers. In particular, there are many complaints, including fake local calls on
various customers' monthly invoices. PTCL also needs to provide details of local calls
originating from any ground line number provided to customers at the micro level.
 Should reduce the number of employees.
 The training and development process for each employee should be developed.
BIBLIOGRAPHY:
 PTCL Annual Report 2015.
 PTCL Annual Report 2016.
 PTCL Annual Report 2017.
 Sekran, U.2000 Research Methods of Business USA. John Willey & Sons, Inc
 www.ptcl.com.pk