Music Marketing: ePortfolio

Submission Date: End Of Semester 2 (see 'Space' for exact date)

Portfolio Section What the Assessor is looking for

1. Is the strategy:
a). Cearly worded?
b). Concise but yet containing enough detail?
c). Formatted in a way that is easy to understand?

2. Have specific, measurable, acheivable, realistic, time-bound project goals been included?
3. Are clearly defined, appropriate target market segments, incorporating both business-to-business and public sphere target segments, included?
1. Strategic Plan
c.1000 words
4. Are the planned marketing activties:
Approx 60% of final
a). Comprehensive in scope?
module grade
b). Planned in detail?
c). Effectively time-managed?

5. Have appropriate creative individuals been sourced?

6. Have the competition, marketing methodologies and the market itself been effectively researched?
7. Are all the promotional materials / content required by the project accounted for in the plan / included as supportive materials?

1. Are financial plans presented in a table or spreadsheet format with easy to follow categories?
2. Financial plans
2. Do the numbers add up and are they realistic for the project?
c.400 words
3. Are all relevant expenses and income streams addressed in the document?
Approx 20% of
4. Has a suitable pricing strategy been devised?
final module grade
5. Has the self-sustaining / profitable nature of the project been explained effectively?

1. Is there a clearly articulated unique brand angle / USP that will ensure the project stands out on the marketplace?
3. USP / Brand Angle
2. Has the viability of the unique brand angle / USP been evidenced by research into the competition and market?
c.600 words
3. Have inventive brand appeals, (e.g. USPs, persona, message, distinctive angle, lifestyle appeals, etc), been devised?
Approx 20%
4. Are the incoporated brand appeals well suited to the stated target segments?
of final module grade
5. Are all brand aspects supported by included media / promotional materials?