Sunteți pe pagina 1din 3

Arteric to Present on Practical Applications of Artificial Intelligence (AI) in

Healthcare Marketing at Digital Pharma West

Two Case Studies Illustrate the Impact of AI on Accelerating Business, and the Insights That Result.

Summit, NJ, June 08, 2018 --( From session titles like “The Future Day” and “Digital Pharma
Innovation Lab,” it's clear that leading-edge strategies on healthcare marketing will rule the day at the
2018 meeting of the Digital Pharma West conference, taking place from June 11 to June 13 at the Hyatt
Regency San Francisco Airport. Digital Pharma West's forward-thinking agenda provides the perfect
backdrop for Arteric president and chief strategist Hans Kaspersetz to share how Arteric leveraged
artificial intelligence (AI) to help healthcare marketers discover unmet audience needs and uncover
demographic opportunities that are invisible to contemporary market research.

In his presentation titled “AI - Super Hearing for Healthcare Marketers. Detecting Weak-but-Important
Signals of Customer Behavior, ” Mr. Kaspersetz shares the results from two case studies. The first case
study is of a blockbuster prescription brand that uncovered the opportunity to more effectively connect
with the target audience and tell a richer story. These insights led to 145% year-over-year growth in
traffic. The second case study is for a well-known OTC cold, cough, and allergy brand that uncovered a
new target audience and contributed to the brand exceeding their targets two years in a row. Arteric's
work with AI was featured in the May 2018 issue of Medical Marketing and Media.

“Digital Pharma West attracts marketing and business development leaders who apply AI and other
digital technologies across the spectrum of pharma development and healthcare marketing,” explains Mr.
Kaspersetz. “I'm looking forward to sharing how we added value to campaigns via AI, and equally
excited to glean insights from some amazing presentations. This is one of my most anticipated events of
the year.”

Digital Pharma West is one of the healthcare industry's most eagerly anticipated events. The intimate
venue promotes highly productive conversations among attendees. Day one at this year's meeting focuses
on the marketing landscape created by new technologies such as remote diagnosis and monitoring and by
the looming presence of Amazon. Innovation is the other theme for day 1. After workshops and
discussions that focus on the use of chatbots in healthcare, the day concludes with a pitch competition for
healthcare start-ups. For the conference's remaining two days, attendees will analyze case studies where
digital technology enhanced marketing campaigns, product development, and clinical patient support.

Jayson Mercado, head of digital events for ExL Events and lead organizer for Digital Pharma West,
shares these thoughts on Mr. Kaspersetz's presentation. “Arteric has been a long-time partner of Digital
Pharma's, and consistently has their finger on the pulse of the industry. This year, that trend continues
with Hans presenting on how pharma marketers can leverage artificial intelligence to help accomplish
their marketing objectives. As always, we're thankful for their thought leadership and look forward to
learning from Hans in San Francisco.”

Mr. Kaspersetz continues, “The variety of topics and frequent interplay with thought leaders working

Page 1/3 Press Release Distribution Terms of Use
through challenges similar to our clients' provides a rich learning opportunity for our team. The
conversations at Digital Pharma West keep us in sync with what's being discussed B2B and B2C, and
more importantly, why.”

Work With Arteric

Call Arteric at 201.546.9910 for guidance to help your brand succeed no matter how far and fast the
technology landscape evolves. Ask for Hans Kaspersetz. The Arteric team is looking to take on new

About Arteric
Arteric is a healthcare digital marketing agency built on a foundation of technology expertise - digital
strategy, software engineering, data, search engine optimization, and search engine marketing. Arteric is
the digital agency that will propel your clinical trials recruitment, pre-market shaping, disease state
education, brand launch, or brand revitalization forward with digital insights and execution that cannot be

Page 2/3 Press Release Distribution Terms of Use
Contact Information:
Ross O'Shea
Contact via Email

Online Version of Press Release:

You can read the online version of this press release at:

News Image:

Page 3/3 Press Release Distribution Terms of Use