A Team Project On

‘’Online Pet Shop’’

 Letter of submission

Date: 1, December, 2014

ABC
Course Instructor,
School of Business
……………..
……………….

Subject: Permitting to submit a report

Dear Sir,

This is our pleasure to submit our report on “Online Pet Shop” which was assigned. It was a
great opportunity for us to acquire knowledge and experience. Now we need to take
permission from you to submit our report.

In these circumstances, we therefore request you; to give us permission to submit our report.
We will always be ready to provide any further clarification that you may require.

Sincerely Yours,

XYZ

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 Acknowledgement
We are using this opportunity to express our gratitude to everyone who supported us
throughout the course of this project. We are thankful for their aspiring guidance and friendly
advice during the project work. Specially thanks to our course instructor.

We express our warm thanks to our parents, friends and all group members for supporting us.

Thank You.

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 Contents

Topic title Page Number

1. Executive Summary 5
2.Company Summary 5
3. Products and Services 8

4. Market Analysis Summary 10

5. Strategy and Implementation 13
Summary
6. Management Summary 18
7. Financial Plan 20
8.Conclusion 24
9.References 24

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Executive Summary:
Today’s pet industry is increasing very well. Pet market has been a very popular market for the
past many years. Our current business plan is online pet shop. This includes different pet dogs,
birds, rabbits and also foods of the pet animals. We will sell our products online as our business
is online. It is basically very new idea in Bangladesh and it is a very demandable business as
everything in now a days has become computerized

Our mission is to provide high quality of pet animals and pet foods at the best price possible for
the customers. In order to full fill our mission statement, we need to provide good and quality
products to our customers and we are very keen to do that.

Our marketing plan is completely different from other pet shops, because we are introducing
an online pet shop in Bangladesh, so our marketing strategy will be virtualized. So it is such a
new idea in Bangladesh and we are very hopeful that our business will make a good profit as
well as we are very concern about our reputation. We will try to fulfill the needs of our
customers in a least time. As it is a very new idea in Bangladesh, it will take little time to
become a very popular business section in our country, but we will try our best to satisfy our
customers.

With an emphasis on customer service nabanna.com will differentiate itself from others by
establishing a welcoming friendly atmosphere for the consumers in our target market. We can't
just sell our products; we must deliver those products with a focus on excellence. We have to
satisfy our customers by our service in order to become successful and our home delivery
system has to be very sharp.

Company Summary:
Profile
1. Brand Name : nabanna.com

2. Year of Establishment : 2014

3. Type of Business : Online Service Business

4. Products : Pet Birds, Small Animals and their foods, toys, nest etc.

We imported those products from local and foreign

market.

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5. Number of Staff : 20

6. Address (office) : 2nd floor, House#206, Lane#2, Baridhara, Dhaka-1206

Bangladesh

7. Contact Person : Mr. Mamun Ahmed, Manager

8. Consulting Group : Dr. Samia Jaman, Medical Officer & Sadik Khan

9. Email : info@nabanna.com

10. Website : www.nabanna.com

11. Facebook Page : facebook.com/nabanna

12. Geographical Preferences : Dhaka (Bangladesh)

Ownership
Mr. Ananta Ali and Mr. Sakib Hossain are the co-owners of nabanna.com

Facilities
We are passionate and committed to offering good products that enrich the pet ownership
experience. Our focus is providing quality pet birds, small animals and encourages interaction
and enhances the bond between owners and their pets. Designing products for health, security
and the comfort of your pet is our top priority. Other facilities-

- Customer doesn’t need to go any pet shop physically.

- Medical team is careful enough to care customers’ pet.
- Our huge collection gives our customer ample opportunity of choice.

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Start-up Plan
The start-up costs of nabanna.com consist of product inventory, creating a promotion campaign
and establishing its website. nabanna.com is funding start up with owner investments and a
long-term business loan.

Start-up Expenses:

Legal ৳20,000

Stationery etc. ৳50,000

Website Development ৳10,000
Insurance ৳20,000
Rent ৳25,000
Marketing ৳70,000
Equipments ৳30,000
Other ৳20,000
Total Start-up Expenses ৳2, 45,000

Start-up Assets:
Cash Required ৳1,00,000

Start-up Inventory ৳1,20,000

Other Current Assets ৳50,000

Long-term Assets ৳80,000

Total Assets ৳3,50,000

Total Requirements = ৳5,95,000

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Products and Services:
nabanna.com is not only product based, but also a ornate service based business. We are
dedicated to satisfy our customer with home delivery service of his/her favorite pet like –
different types of birds, cats, rabbits, fishes, dogs etc.

Understanding customer’s comfort we are ready also with delivering pets’ renowned brand
food and accessories. Our pet care team is always dedicated and careful to provide primary
treatment of customers’ pets.

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Our Products:
 Pets – a) Birds b) Cats c) Dogs d) Rabbits e) Fishes
 Pets’ Food
 Pets’ Accessories

Our Services:
 Home delivery in Dhaka
 Primary treatments of pets

Competitive Advantages:
nabanna.com is the first in Bangladesh to provide online pet shop and primary treatment
service. Our competitors are mainly local pet shops. We are one step ahead than our
competitors with these unique advantages:

 Our customer don’t need to go any pet shop physically

 Our online services save customers’ time
 Also comfortable for customers
 Our pet care team is careful enough to care customers’ pet
 Our huge collection give our customer ample opportunity of choice

save times of comfortable for home delivery

customers customers within 24 hours

after sell primary

ample opportunity
treatment service
of choice from
within short span
huge pet collection
of time

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Supply of Pets:
We manage profitable business deal with different suppliers and producers to have interrupted
supply of pets, foods and accessories. We follow very fair policy to maintain business
relationship with our suppliers and producers.

Our product collection team collects quality products not only from farms, but also from
domestic pet producers to encourage domestic pet cultivation culture.

Upcoming Products and Services:

To extend our business we want to launch our own pet food brand in near future. We also want
to extend our primary treatment service to specialized treatment service.

Market Analysis:
nabanna.com’s marketer team is aware with its current customer market, potential market,
market segmentation, market needs, what trends going on in market, what about the pet shop
industry and competitors, market growth and strategy to develop service and lead the pet shop
industry.

Segmentation
In segmentation the whole market is segmented into various target groups. We think that
demographic and geographic segmentation is more effective for us.

 Initially our target is Dhaka metropolitan area.

 Our customers of birds are mainly college students (15 to 20 years), especially girls.
 Teen girls are mainly customer of cats.
 Young men (22 to 30 years) especially like dogs.
 Kids (5 to 15 years) are especially fond of rabbits.
 Home makers especially like to decorate house with fish aquarium.

We try to segment our market according to market trends and market needs.

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Pet Shop Industry

Regular Pet Shop of ‘Katabon’

In Dhaka pet shop industry are mainly ‘Katabon’ area based. Also there are few pet shops in
few residential areas. Here the main problem for customer is –

 Price of pets in residential area based stores is very high.

 On the other hand, to buy pet to go to ‘Katabon’ is a waste of time and many customers
lose their attention for this.

Our online service with home delivery service can eliminate the two main problem of pet shop
industry and can lead the industry with a plain growth possibility.

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 Webpage of nabanna.com

Customer’s online order taking and delivering desired pet within short time eliminating
customer’s unnecessary waste of time and money, makes nabanna.com a unique pet shop in
the current pet shop industry of Dhaka, also the first online pet shop in Bangladesh.

 nabanna.com is the first to provide online pet shop service

 Customer friendly with customer’s time and money consuming policy

These are the reasons we are one step ahead than other pet shops and the causes behind of
getting customer’s preference to nabanna.com.

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Strategy and Implementation Summary
Strategy Pyramids
Vision

Our main and first vission is the spread our bussines all over the country.

Mission

Our mission is to provide high quality of pet animals and pet foods at the best price possible for
the customers. In order to full fill our mission statement, we need to provide good and quality
products to our customers and we are very keen to do that.

Goals

Pet business is increased in our country day by day. For some advantages we believe the
business will be successful by injecting a new taste in the society.

Strategy

Service is the main tag of nabanna.com. Some strategy which will be provide by nabanna.com-

• save times of customers

• comfortable for customers

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 • home delivery within 24 hours

• after sell primary treatment service within short span of time

Key Tactics

nabanna.com will differentiate itself from others by establishing a welcoming friendly

atmosphere for the consumers in our target market. We can't just sell our products; we must
deliver those products with a focus on excellence. The key tactics used for our success will be
composed of themed environments, staff training, customer satisfaction, marketing and the
equipment.

Value Proposition
We want to make a first impression at first chance to our customer. We are ready and skilled
enough to make true ‘we care of your pet’! Our online order taking IT team, home delivery
team, pet physician team, marketing team and overall management team are dedicated to
fulfill customer’s satisfaction through our unique service to the customer.

Competitive Edge

There is no competition from an organization around the Dhaka city as there is no other online
pet shop. We are the only competitor in the market. In the meantime nabanna.com becomes a
brand. Our home delivery and medical consultant system will help us ensure the early adopters
and gradually the potential target groups. We are hopeful that we will be the leader at this
segment.

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Marketing Strategy:
Our marketing strategy is very customer friendly. We are to follow ‘less price, more sell, more
profit’ policy as our strategy. Our marketing activities will be a reflection of our customer
friendly pricing, promotion and unique service.

 Positioning: ‘we care of your pet’ – this positioning statement we want to make true.
 Pricing: Initially we will collect our pets directly from farms, and in future we will grow
our own farm to have a supply at cheapest cost. This is how we will ensure customer
friendly price.
 Promotion: Initially we will promote through Dhaka based different magazines,
newspapers, local TV channels, billboards, handouts, handbills, participating different
pet related carnivals, events etc.

Distribution Patterns

It is a service oriented business and our products are pet Birds, small Animals and their foods,
toys, nest etc. We imported those products from local and foreign markets. We have to satisfy
our customers by our service in order to become successful and our home delivery system has
to be very sharp. So, customers are served directly from the nabanna.com without any
intermediaries.

Marketing Programs

Various types of marketing program will be undertaken for our promotion. Through these
programs will try to reach our customer effectively. We will make sure our existence
throughout these programs:

 Organizing pet fair

 Organizing competition of pets
 Organizing workshop on best care of pet
 Arranging awareness program to make people aware about pet and animals
 Advertisements – TV, Radio, Billboards, Print Media etc.

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  Discount coupons
 Grand opening ceremony

Sales Strategy
Our sales strategy will be

-annual membership for single person

-annual membership for mass group

-launching T-shirts, caps, mugs, toys, watches,

-sell spots for advertisements

-offering to do business along with us

-LCD Advertisement

Sales Forecast

Our sales forecast is the backbone of our business. Everyone measure a business and its growth
by sales and their sales forecast sets the standard for expenses, profits and growth.
nabanna.com’s sales forecast in a business plan should show sales by month for the next 12
months at least and then by year for the following five years.

Year Revenue
2014 190000
2015 210000
2016 320000
2017 400000
2018 510000

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Sales Programs

We will be giving different types of discount to our customers and for our loyal customers there
will be membership programs. Depending on their buying behavior there will be a few options
to choose the membership pattern for themselves and our huge collection gives them ample
opportunity of choice.

Strategic Alliances
We will maintain profitable strategic alliances with some international pet dealers to import
exclusive pets on demand of customer. Also, we will maintain a good relation with our
Government’s Animal Department to have the very fast update of rules and regulation. We are
also keen to maintain the best partnership with specialized pet hospital.

Milestones
We will gain our milestone by serving the customers with the best home delivery service. As it
will be a completely new experience in pet industry for the people in Bangladesh so we can
have some advantage. Customer’s online order taking and delivering desired pet within short
time eliminating customer’s unnecessary waste of time and money, makes nabanna.com a
unique pet shop.

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Management Summary:

Our organizational structure-

Sales &
Marketing Employees
Head
Customer
Service & Emoloyees
Managing Medical
Manager
Director
Head of IT Employees

Head of
Employees
Finance

Management Team

a) Manager: Mr. Mamun Ahmed, 2 years working experience on a non-profit organization.

b) Sales and Marketing Head: Salam Khan, 1 year working experience on a private farm.

C) Customer Service & medical Head: Dr. Samia Jaman, Medical Officer

d) Head of IT: MD. Ali, 2 years working experience.

e) Head of finance: Abul Hossain, 5 years working experience on a private bank.

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nabanna.com is an Online Service Business. It depends on an organized division of
responsibilities in order to run an efficient, diversified business. Main decisions and
responsibilities will be divided between the two top partners. We will focus on maintaining high
quality and a cohesive business entity. Top division employees will be given specific
responsibilities such as Sales & Marketing, Customer Service & medical, IT Management,
Finance, and Business Development.

nabanna.com completely departmentalized. The Managing Director assumes the

responsibilities of the manager while his counterpart, will be responsible for the duties of MD.
We will make all decisions in accordance with the company mission our employees are
delegated tasks based upon their specialty.

Every six months, the manager will assess the results of these tasks, and the personality of the
employee involved, to determine promotion and salary issues.

If we develop our business in a wonderful way we might use outside consultants to develop our
business. Outside consultants show us new way of running this. So everything depends on
business idea and strong managing system.

Personnel Plan

The personnel needs of nabanna.com-

Year-1 (৳) Year-2(৳) Year-3(৳) Year-4(৳) Year-5(৳)

Manager 25,000 25,000 30,000 35,000 40,000
Employees 20,000 20,000 23,000 26,000 33,000
Total People 20 20 22 22 24
Total Payroll 45,000 45,000 53,000 61,000 73,000

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Financial Plan:
We expect sales growth will be slow to moderate and that cash flows will be steady with annual
sales projected to equal Tk. 120000, Tk. 195000, and Tk.243000, Tk.288000, Tk. 336000 for the
years 2014-2018.

Important Assumptions
The financial plan depends on important assumptions, most of which are shown in the
following table. The key assumptions are:

>We assume a slow- growth economy without major recession

>We assume there will not be any direct competitors for at least several years

>We assume access to equity capital and financing sufficient to maintain our financial plan as
shown in the table

Once the company reaches a sufficient level of profitable and accumulates a cash reserve it
plans to invest 50% of profits in research and development of new products, existing product
and operational improvements, and to expand marketing and sales efforts to foreign markets.
38% of profits will be invested in low risk financial instruments. 10% of profits will be used for
employee bonuses. 1% of profits will be used to support non-profit organizations that support
the health welfare of women in the Bangladesh. The remaining 1% will be used to support non-
profit organizations that promote the health and welfare of pets in the Bangladesh. These
expenses will be itemized in the later years of the business plans.

In the event that the company does not earn a profit, additional funds will be sought to finance
research and development (R&D) activities. 100% of funding obtained during break-even or loss
periods will be used for R&D, while the investment in financial instruments, employee bonuses
and charitable giving activities will be foregone.

General Assumptions
The general assumption for this plan are shown in the following table

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Income Statement

Projected Projected Projected Projected Projected

Year-1 Year-2 Year-3 Year-4 Year-5
Total Revenue ৳ 190000 ৳210000 ৳294000 ৳400000 ৳510000
Salaries/Payroll ৳40000 ৳40000 ৳45000 ৳50000 ৳60000
Payroll Taxes/Benefits ৳5000 ৳5000 ৳8000 ৳11000 ৳13000
Maint./Repair/Breakage ৳10000 ৳8000 ৳8500 ৳7000 ৳8000
Rent ৳25000 ৳25000 ৳25000 ৳25000 ৳25000
Advertising ৳20000 ৳15000 ৳15000 ৳24000 ৳15000
License ৳20000 ৳20000 ৳20000 ৳20000 ৳20000
Leases ৳25000 ৳25000 ৳25000 ৳25000 ৳25000
Insurance ৳20000 ৳20000 ৳20000 ৳20000 ৳20000
Utilities ৳25000 ৳25000 ৳26000 ৳27000 ৳32000
Supplies ৳40000 ৳35000 ৳40000 ৳55000 ৳58000
Miscellaneous ৳20000 ৳7000 ৳8000 ৳8000 ৳8500
Security expense ৳21000 ৳17000 ৳20000 ৳15000 ৳18000
Depreciation ৳11000 ৳8000 ৳6500 ৳6000 ৳5500
TOTAL OPERATING ৳282000 ৳250000 ৳267000 ৳293000 ৳308000
EXPENSE
Income before Taxes (৳92000) (৳40000) ৳27000 ৳107000 ৳202000
Income Taxes(15%) ৳4050 ৳16050 ৳30300
NET INCOME (৳92000) (৳40000) ৳22950 ৳90950 ৳171700

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5 years Balance Sheet

Projected Projected Projected Projected Projected

Year 1 Year 2 Year 3 Year 4 Year 5
Cash ৳100000 ৳80000 ৳135000 ৳250000 ৳450000
Accounts ৳20000 ৳25000 ৳34000 ৳45000 ৳40000
Receivable
Lease ৳25000 ৳25000 ৳25000 ৳25000 ৳25000
Rent ৳25000 ৳25000 ৳25000 ৳25000 ৳25000
Furniture ৳50000 ৳40000 ৳55000 ৳60000 ৳50000
Depreciation ৳(11000) ৳(8000) ৳(6500) ৳(6000) ৳(5500)
Supplies ৳40000 ৳35000 ৳40000 ৳55000 ৳58000
Equipments ৳30000 ৳50000 ৳55000 ৳50000 ৳43000
License Fees ৳20000 ৳20000 ৳20000 ৳20000 ৳20000
Insurance ৳20000 ৳20000 ৳20000 ৳20000 ৳20000
Advertising ৳20000 ৳15000 ৳15000 ৳24000 ৳15000
and Promotion
Long Term ৳80000 ৳125000 ৳215000 ৳305000 ৳445000
Assets
Total Assets ৳394000 ৳427000 ৳607500 ৳848000 ৳1160500

Capital ৳150000 ৳200000 ৳290000 ৳310000 ৳375000

Owner's ৳(50000) ৳(23000) ৳60000 ৳385000 ৳580000
Income
Accounts ৳94000 ৳100000 ৳135000 ৳75000 ৳90000
Payable
Interest ৳50000 ৳37000 ৳25000 ৳15000 ৳20000
Payable
Salaries ৳75000 ৳85000 ৳80000 ৳50000 ৳75500
Payable
Notes payable ৳75000 ৳28000 ৳17500 ৳13000 ৳20000

Total Liabilities ৳394000 ৳427000 ৳607500 ৳848000 ৳1160500

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Break-even analyses

Fixed cost = ৳90000

Price per month = ৳399333.33

Variable cost per month = ৳19666.6

So, Break-even point in months,

= Fixed costs ÷ (Price per unit – Variable costs)

= 90000 ÷ (39333.33 – 19666.6)

= 90000 ÷ 19666.7

= 4.576 months

Our break-even point will be shown in 4.576 months.

Break Even Analysis graph

Chart Title
200000
150000
100000
Axis Title

50000
0
-50000
-100000
-150000
1 2 3 4 5 6 7 8 9 10 11 12 13 14
product sold per
0 1 2 3 4 4.6 5 6 7 8 9 10 11 12
month
Net proft(loss) -90 -70 -50 -31 -11 0 833 280 476 673 870 1E+ 1E+ 1E+

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Conclusion:
We feel that our business will be successful and we will be able to meet the needs of our
customer and give them a 100% satisfied service. Making the name of our business in the
country is our target. We will put our best to make this business a successful one. We are
looking forward to cover up all our expenses as mentioned in the financial part and achieve our
goal in the proper way. Our business is not so big, we are very much hopeful that we will be
successful one.

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References:
- How to Start a Pet Shop?- wikiHow www.wikihow.com

- Sample Company Profile -www.corporateaffiliations.com

- Pet supplies and accessories - www.petsmart.com

- Online Store Business Plans -Bplans

- How to Write a Management Summary? -Business-Idea

- What Are the Key Assumptions of a Business Plan? -smallbusiness.chron.com › Business

Planning & Strategy › Business Plans

- How to calculate break-even point? -www.entrepreneur.com

- Business strategy section - SuccessFactors.com

- -Strategy Pyramids – Google Image

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