PROFESSIONAL EXPERIENCE

CORPORATE PR FELLOW, HILL+KNOWLTON STRATEGIES

WASHINGTON D.C. | JUNE 2018 - PRESENT
Conducting in-depth research and compiling detailed information about industry
for C-level executives for client Proctor and Gamble
Developing media monitoring reports and compiling media analysis

PR & MARKETING INTERN, ARPR

NEW ORLEANS, LA  |  NOVEMBER 2017 - MAY 2018
Manage social media marketing campaigns and daily social engagement activities
Analyze and implement monthly performance metric reports to demonstrate ROI
for management and clients 
Develop and implement relevant content topics to reach ARPR's target consumers
Monitor SEO, web traffic metrics, and research trends in social media tools,
applications, design, and strategy.

AMY 
ASSISTANT EVENT MANAGER, TALES OF THE COCKTAIL
NEW ORLEANS, LA  |  JUNE 2017 - SEPTEMBER 2017
Assisted Event Manager in all aspects of planning & execution of several offsite and

WATKINS
onsite events for the 2017 Tales of the Cocktail festival
Engineered creative solutions to improve customer experience with ticketing
software and managed portfolio of sponsors & individual customer accounts
Collaborated with Marketing team for the delivery of public relations, marketing
materials, proofreading, signage, etc.

EDUCATION: ACCOUNT ANALYST, SCHOOL OF MASS COMMUNICATION

 LOYOLA UNIVERSITY NEW ORLEANS | JANUARY 2017 - MAY 2017
Analyzed & implemented relevant data to develop strategies and improve overall
MAJOR: MARKETING user experience of the School of Mass Communications Facebook page

MINOR: SOCIAL MEDIA  OPERATIONS INTERN, CONTACTUALLY INC.

WASHINGTON D.C.  |  JUNE 2015 - AUGUST 2015
Collaborated with Customer Success Team to segment 1500 customer accounts
LOYOLA UNIVERSITY with company’s CRM database to improve organization’s marketing strategies 
BACHELOR OF BUSINESS ADMINISTRATION Responsible for ensuring that cost-effective operations & infrastructure were in
place to support all staff
GRADUATED  MAY 2018

LEADERSHIP EXPERIENCE
SKILLS:
CHIEF OF STAFF, EXECUTIVE CABINET
SOCIAL MEDIA MARKETING STUDENT GOVERNMENT ASSOCIATION | AUGUST 2016 - MAY 2017
Act as executive assistant to the SGA President and Executive Vice President
GOOGLE ANALYTICS Ensure all internal communication is disseminated to all cabinet members and
supervise the internal operations of the SGA executive office 
WORDPRESS
BRAND MANAGEMENT EXECUTIVE DIRECTOR, 2017 LOYOLA DANCE MARATHON
CHILDREN'S MIRACLE NETWORK | AUGUST 2016 - MAY 2017
CONTENT CREATION Plan, promote, & oversee efforts to fundraise $24,183 for the Children's Hospital of
New Orleans, a local Children's Miracle Network Hospital
Increased fundraising efforts by 404% compared to previous year and was nationally
CONTACT: recognized as "Highest Percentage Growth in Fundraising"

FACEBOOK: AMY WATKINS VICE PRESIDENT OF RECRUITMENT & OPERATIONS

TWITTER: @AMY_WATKI
INSTAGRAM: @AMY_WATKI
AWATKINS1794@GMAIL.COM
301-968-5668
PANHELLENIC ASSOCIATION | JANUARY 2017 - DECEMBER 2017
Plan, promote, &  execute all aspects  of Primary Sorority Recruitment Fall 2017
Increased recruitment enrollment rate by 13% compared to previous year
ADDITIONAL INVOLVEMENT:
AMERICAN MARKETING ASSOCIATION, ADVERTISING CLUB,
DELTA GAMMA SORORITY, & HABITAT FOR HUMANITY