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In light of the major changes and developments that have taken place in the
world since the publication of my 1981 Columbia Journal of World Business,
this article contains a critical assessment of whether the contingency para-
digm of selection and training identified in the 1981 article still holds. The
article first identifies the seven most salient changes that have taken place
since the early 1980s. Despite these changes, it appears that the contingen-
cy paradigm still holds although additional stipulations have to be included
to reflect the realities of the new economic world order. The article stresses,
moreover, that a piece-meal approach to international human resource
management is ineffective and inappropriate. To maximize efficiency, a ho-
listic and systematic approach has to be adopted which addresses all as-
pects of IHRM, including selection, training, compensation, appraisal and
repatriation. The repatriation function is hypothesized to play a pivotal role
in !ntegrating all other aspects of the IHRM system.
Direct all correspondence to: Rosalie L. Tung, The Ming & Stella Wong Professor of International Business,
Simon Fraser University, Burnaby, B.C., Canada V5A 1S6. E-mail: tung~sfu.ca
Human Resource M=nn.~ment Review, Copyright © 1998
Volume 8, Number 1, 1998, pages 23-37 by JAI Press Inc.
All rights of reproduction in any form reserved. ISSN:1053-4822
24 HUMAN RESOURCE MANAGEMENT REVIEW VOLUME8, NUMBER1, 1998
The changes that have taken place in the world since the early 1980s have been
many and startling.I will focus on the most salient changes and developments
that have an important bearing on IHRM. These are: (1) shift in the calculus of
global competition; (2) formation of global strategic alliances; (3) conflicting
demands on multinational corporations to maintain an appropriate balance
between global integration and local responsiveness; (4) emergence of network
organizations; (5)growing diversity in the workforce both at home and abroad;
(6) growing convergence of core competencies for domestic and international
managers; and (7) increasing use of overseas assignments for career develop-
ment purposes.
including competition and cooperation (Tung 1994). Even in the case of Mexico,
which is geographicallycloserto us, there issubstantial cultural difference.The
basis for business transactions in Mexico is personal relations as opposed to
legal contracts in both the United States and Canada, and the relationship
between the superior and subordinate can be characterized as paternalistic in
Mexico but bureaucratic in both U.S. and Canada (Paik & Teagarden 1995).
For many decades now, non-western countries have been trying to learn and
understand about the west; however, westerners have only begun recently to
learn about non-western societies.Hence, there will be a lot of catching up to
do. In the decades ahead, women will outnumber men. Tannen (1990) has
coined the term "genderlect" to refer to the sometimes insurmountable gap
that exists between male and female in their communication patterns and
styles. In light of the growing participation of women in professional and
managerial ranks, I H R M (notjust domestic H R M ) policiesand practices have
to be revised to accommodate this new development.
customers worldwide. On the other hand, there is the pull toward local respon-
siveness. This stems from regional economic integration and cultural differ-
ences (Moran & Reisenberger 1994, p. 116). To succeed, indeed to survive,
global companies have to maintain a delicate balance between these two oppos-
ing forces. Expatriate managers are often called to perform this complex task
of satisfying the objectives of corporate headquarters and those of its subsid-
iary when the objectives of the two groups may often diverge (Bartlett &
Ghosha11989). This balancing act has been referred to as the "art of being local
worldwide" (Sullivan 1996). As Moran and Reisenberger (1994, p. 120) stated,
the slogan is no longer "think global, act locally," but "think globally and
locally, act appropriately."
ry, it is estimated that about 20 percent of the country's population will consist
of ethnic minorities. Even homogeneous societies, such as South Korea, are
anticipating greater diversity among its organizational ranks in the decades
ahead. In the case ofLG, a leading Korean conglomerate, its objective is to hire
20 percent non-ethnic Koreans among its professional and managerial ranks
by the year 2005. This diversity poses tremendous challenges to organizations
which policies and practices are designed for a rather homogeneous workforce,
i.e., white male workforce in the case of the United States.
Thomas Kochan (1995), in his presidential address to the Tenth World Con-
gress of the International Industrial Relations Association, called for the
launching of a renaissance in industrial relations research. In his opinion, new
paradigms should be developed that can account for workplace diversity in its
broadest sense. Traditional paradigms in industrial relations assume that
there are only two distinct interest groups: labor and management. Current
workplace diversity extends beyond race and gender to encompass other forms
of differences, however, such as those between full-time and part-time workers,
single versus multiple job holders, and so on. With diversity, a whole range of
workplace conflicts comes to the fore--discrimination/harassment on the basis
of race, gender and other social affiliations; breakdowns in communication
attributable to cultural differences; and work and family issues. These new
types of workplace conflicts "are not easily resolved through the formal system
of negotiations, grievance handling, or legal enforcement procedures that as-
sume a clear labor-management dividing line." According to Kochan (1995),
workplace diversity challenges organizations to "develop new processes and
institutions for legitimating differences arising from personal diversity and
resolving conflicts and solving problems" (p. 3).
In light of the seven changes and developments which have taken place since
the early 1980s, is the contingency paradigm of selection and training I devel-
oped in 1981 still relevant? The answer is a resounding "yes," although the
selection criteria and training programs will have to be more complex. The
dimensions/perspectives to be added to these two IHRM functions will be dis-
cussed below.
A CONTINGENCYFRAMEWORKOF SELECTION 29
Selection
In my 1981 article, I hypothesized that different criteria should be empha-
sized for various categories of international assignments. For jobs in the CEO
(i.e., head of an overseas operation) and functional head (i.e., those sent to '
establish a functional ~lepartment abroad, e.g., head of marketing) categories
which involve more extensive contacts with people in the host society and a
longer duration of stay abroad, I noted that besides technical competence,
greater emphasis should be placed on human relational skills, i.e., the ability
to interact effectively with host country nationals. This is particularly crucial
in assignments to countries characterized by large cultural distance from the
home society. IHRM policies and practices at 80 U.S. multinationals provided
empirical support that companies which adopted a contingency approach to
their selection and training of expatriates experienced higher rates of success
in their international assignments. This proposition essentially holds true
with the following added provisions:
Training
In my 1981 article, I hypothesized and provided empirical evidence to sup-
port the assertion that for assignments to countries where the cultural dis-
tance is great and for jobs requiring extensive and intensive contacts with the
host society (such as CEO and functional head), more rigorous cross-national
training programs should be provided. The training programs in ascending
order of rigor are: area studies programs, culture assimilator, language train-
ing, sensitivity training, and field experiences. Again, this recommendation
still holds true with the following added provisions:
In the past, cross-cultural training has focused on learning about the atti-
tudes and behaviors of peoples in the host society. Therefore, an assimilation
mode of acculturation was proposed. This helps avoid the "ugly American"
image abroad. Berry (1997), using two dimensions (cultural preservation and
attraction to other culture), identified four modes of acculturation between
members of the majority and minority cultures. These are: integration (need
for cultural preservation and attraction to other culture), assimilation (no need
for cultural preservation and attraction to other culture), separation (need for
cultural preservation and no attraction to other culture), and marginalization
(no need for cultural preservation nor attraction to other culture). Research on
international diversity suggests that integration is the most functional mode of
acculturation between members of the minority and majority cultures. In Tung
and Arthur Andersen (1997), most expatriates believed that integration and
assimilation were pivotal to effective performance abroad. However, as noted
earlier, given the conflicting demands of global integration, on the one hand,
and local responsiveness, on the other, an expatriate which espouses an accul-
turation mode only may failto satisfycorporate objectives of global integration.
Worse yet, they may be chastised for having "gone native." To maintain an
appropriate balance between these two conflicting demands, an integration
mode is desirable. In addition, local nationals often expect that expatriates
know a lot about their home countries, when such may not be the case. Conse-
quently, expatriates should be encouraged to preserve and combine the better
elements from both the host and home countries in order to perform effectively
in the country of assignment as well as in their home office.
ation and competition,yet the desire to preserve national and personal identity
and distinctiveness.
However, organizations would be remiss to assume that appropriate selec-
tion criteriaand adequate cross-culturaltraining programs alone are adequate
to assure successful expatriate assignments. A very criticalaspect of I H R M
which is often neglected is repatriation. In Tung and Arthur Andersen (1997),
the majority of expatriates expressed high overall satisfactionwith their cur-
rent/last international assignment (mean score of 4.1 on a 5-point scale).How-
ever, when overall satisfaction was decomposed into satisfaction with their
company's expatriation and repatriation program and policies,a different pic-
ture was revealed. The mean score for "satisfaction with their company's ex-
patriation program and policies"was 3.37 while that for their company's "re-
patriation program and policies"was only 2.61.
Furthermore, the majority of expatriates in Tung and Arthur Andersen
(1997) expressed serious to very serious concerns about repatriation. Conse-
quently, even if only a small percentage of repatriates actually experienced
major setbacks in their career upon return, these incidences tend to be magni-
fied a hundred-fold. These misgivings about expatriate assignments could un-
ravel an otherwise highly effectiveI H R M system within the company. Given
the significanceof repatriation to the overall effectivenessof expatriate assign-
ments, a holisticand systematic approach to I H R M is proposed. See Figure 1
about here. A holisticand systematic approach callsfor the organization to pay
attention to all aspects of IHRM. These include compensation and performance
appraisal. An effectivecompensation program allows the organization to moti-
vate and retain competent executives to undertake international assignments,
yet minimize cost to the company. A comprehensive appraisal system entails
the provision of a fair and equitable way of assessing an expatriate's perfor-
mance abroad. It is obviously beyond the scope of this paper to go into these
other aspects of IHRM. It is sufficientto note here that a piecemeal approach to
I H R M favored by some companies, such as the mere provision of cross-cultural
training programs as a quick fix to international assignments, is inadequate.
In Figure 1, the repatriation function is posited as playing a pivotal role in
integrating all other components of the I H R M system. In the area of selection,
this refers to the need for managers to take into consideration the overall
qualificationof the candidate at the time of expatriation to determine (a) how
the person will fitinto the overseas position; and (b) how he/she would fitback
in the home officeupon return. In the area of training, besides the provision of
training on the outbound journey, it is imperative that the organization pro-
vides repatriation training to facilitatere-absorption upon return. In this re-
gard, again a contingency approach is called formthe longer the time the
person has been away and the more novel the job upon return, the more rig-
orous the repatriation training. In the area of compensation, since m a n y ex-
patriates experience a reduced standard of living upon return due to the cessa-
tion of various types of overseas premiums, the company should provide some
assistance to alleviate this financial stress. The latter is particularly acute if
the price of real estate at home has escalated substantially while the person
was away. In the area of performance appraisal, those at home should have a
A CONTINGENCYFRAMEWORKOF SELECTION 35
fair and accurate basis upon which to compare the expatriate's performance
with those in the home operation. Furthermore, due consideration must be
given to the fact that repatriates often experience a reverse culture shock upon
return. Consequently, while the person is returning home, he/she is suscepti-
ble to fmancial stress (discussed above) and family stress (associated with the
spouse's searching for new employment and children settling into new social
settings) (Harvey 1989). These various forms of stress can be compounded if
the new job at home is very different from the job performed abroad, i.e., high
job novelty.
In summary, for an organization to benefit fully from the fruits of interna-
tional assignments, it is imperative that they adopt a holistic and systematic
approach which takes into consideration all aspects of IHRM because, collec-
tively, they can help the company to attain its long-term objective of developing
a truly global mindset among its executives to contend with the challenges of
the Twenty-first century.
NOTE
1. Interview with Mr. Tae-won Lee, President of Hanjin Group, September 1996.
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