PART–A: PERSONAL PROFILE

NAME :

1) AGE : A) Below 25 years ( ) B) 25-35 years ( )

C) 35-45 years ( ) D) above 45 years ( )

2) SEX : A) Male ( ) B) Female ( )

3) PLACE : A) Metro city ( ) B) City ( ) C) Rural ( )

D) Others ( )

4) EDUCATION : A) Pre-University ( ) B) Degree ( ) C) PG ( )

D) Above ( ) E) Others ( )

5) OCCUPATION : A) Student ( ) B) Working ( ) C) Others ( )

6) INCOME (Monthly) : A) 5000-10000 ( ) B) 11000-20000 ( )

C) 21000-30000 ( ) D) 31000 and above ( )

7) Are you aware of Reid &Taylor fabric?

A) Yes ( ) B) No ( )

8) How did you come to know about shriram finance vallioor

A) Newspaper ( ) B) Television ( ) C) Internet ( ) D) Outdoor Ads ( )

E) Others, please specify

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9) Did advertising influence you to buy shriram finance vallioor A)

Wholly ( ) B) Partially ( ) C) Not at all ( )
10) Can you identify the brand ambassador of shriram finance vallioor

A) Yes ( ) B) No ( )

11) What is your opinion on the advertising strategy of shriram finance

vallioor

A) Excellent ( ) B) Good ( ) C) Insufficient ( ) D) Poor ( )

12) Have you ever purchased shriram finance vallioor If not which other
brand you have purchased?

A) Yes ( ) B) No ( )

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13) How often do you buy the product of shriram finance vallioor

A) Once in year ( ) B) Twice in a year ( ) C) Quarterly ( )

D) Not at all buy ( )

14) How do you feel about the shriram finance vallioor

A) Very comfortable ( ) B) Comfortable ( ) C) Average ( )

D) Not satisfactory ( )

15) How do you feel about the price of shriram finance vallioor A)
Expensive ( ) B) Reasonable ( ) C) Below the expected ( )

16) Do you like shriram finance vallioor

A) Yes ( ) B) NO ( )

17) What is your opinion about customer service in shriram finance

vallioor

A) Excellent ( ) B) Good ( ) C) Average ( ) D) Poor ( )

18) If you want to buy the Reid & Taylor material or fabric, list the factors
that influence you to purchase the product

A) Advertisement in electronic media ( )

B) Product display in outdoor media ( )

C) Advertisement published in print media ( )

D) Glow sign boards ( ) E) Influence by others wearing it ( )