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The company should plan on to make happen employee engagement activities like: -
39. Can this company benefit from the “Bottom of the Pyramid” strategy?
How? Suggest product modifications if any. Provide data to justify your answer.
The BOP won’t work because it’s an established company, its been in existence for so long,
so that they do not need to use BOP strategy. The can reduce on the transaction charges that
creating a chaos among the public. SBI charges on every 5th transaction.
This company should work in the delivery optimization of its services and taking up as an
corporate social responsibility they should look into invest in the government ventures more
and attract investors by giving less interest rates, which in case will bring harmony and
development in society.