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Documente Profesional
Documente Cultură
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Content
Hospitality industry
challenges & trends #1
ALE value proposition #2
Optimized infrastructure
Memorable guest experience
Efficient operations
\
Conclusion #3
Customer References #4
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Hospitality industry challenges
Hoteliers face many challenges in a rapidly evolving industry.
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Market trends
What modern Hotelier’s want: digital engagement, What modern travelers want: Wi-Fi and
analytics and optimized operations! digital engagement!
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ALE value proposition
Three main pillars to deliver the hoteliers’ ultimate objectives of differentiation and guest loyalty
Optimized
infrastructure
Memorable Efficient
guest experience operations
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Network LAN & WLAN
ALE reference architecture: one network segregated into dedicated virtual sub-networks
Public, guests,
conference, networks
Pervasive mobility
Unified access Core, access, Wi-Fi, applications
support (inc. VoIP), PAN
Intelligent fabric
IoT friendly
Cyber security, IoT integration, robots,
simplified & automated operations
Smart analytics
Advanced services
IoT containment Analytics, big Data & marketing,
location-based services
Employees, IoT,
applications, networks
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Hospitality Entry-range
AP1201H AP1201
802.11ac Wave 2 802.11ac Wave 2
2 radios 2 radios
BLE w/USB BLE
1xGbE + 3xGbE 1xGbE
Emerging/SMB RJ45 Passthrough DPI
AP1101 DPI
802.11ac Wave 1
2 radios
1xGbE High-range
AP1231 / AP1232
802.11ac Wave 2
3 radios
BLE
1xGbE + 1x2.5GbE
DPI
Mid-range
AP1221 / AP1222
802.11ac Wave 2 Outdoor
2 radios AP1251
BLE w/USB 802.11ac Wave 2
1xGbE 2 radios
DPI 2x GbE
DPI
Switch PBX
802.11ac Wave 2
PoE or DC Power Dual radio
LEDs disabled Controlled RF coverage
No logo Wireless 1x GbE PoE uplink
Devices BLE enabled via USB
One built-in
wall box
(all cabling) In-room services
1xRJ45 IP Phone
Pass-Through
3xGbE downlink, 1xPoE
IP TV VoIP phones, video
streaming, doorcam, …
Analog Phone
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One AP model to cover each necessity
Cost effective, controller-less Wi-Fi adapted to the needs of your hotel
2,4 GHz
5 GHz high
5 GHz low
Mesh
link
OS2220-P
RSTP managed
@ OS2220 loop
OS2220-P
PMS
OS2220-P
PSTN
OS2220 Technical
OXO Room
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Network solution for all hotel sizes and services
… up to large / high service level hotels
Large/4 star hotels
Performance & value services Analog phone Room
Common areas
corridors; lobby, reference architecture
IP TV restaurant, etc.
• MultiGig access to enable high speed Wi-Fi
AP1221 – low density areas
and high power PoE ports (up to 75W) to AP1201H
AP1231 – high density areas
Outdoor areas
OS6450-P
power any IoT devices Ruggedized
AP1251
• AP1201H in guest rooms to give service to FLOOR #2
IP TV
several devices
Room
• Different AP models to support common OS6450-P
IP TV
IP Cameras
areas, high density areas, outdoor areas OS6450-P
AP1201H
• Captive portal options OS6560
FLOOR #1
• Management on premises or in cloud
AD/LDAP/DHCP OV2500 + OPTION-
/DNS… External
@ 3
Captive Portal
OV2500 +
OPTION-2 UPAM OPTION-1
OS6860 Guest Captive Portal
OS6860
IPTV PMS
OS6860
PSTN OXE CCTV
13 STACK
Technical Room
IoT offers endless possibilities to differentiate your hotel
Next generation digital engagement
Surveillance Cameras
Sprinkler system
Building management
Energy savings, operations efficiency
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Segment you network according to your services
Easy to add IoT devices, great systems segregation & control, enhanced security
IoT
Restaurant Casino Health & Guest
& Shops Fitness
Containment
floor rooms
Guest Room
Gaming
Automation
Container
Container
SecurityContainer
Gaming
Guest Profile
Room
Security Profile
Profile
Authorize
Authorize&&
Authenticate
Authenticate
Classify
Classify
Auto
Auto ✓Container
✓Container
Provision
Provision ✓Quality
✓Quality
✓Security
✓Security
15 One single Network Infrastructure with one Private Network for Every Need
Cyber Security
Minimize your risks with a comprehensive layered approach
Best practices
Network Access Device &
OS Hardening ▪ Design guide & security
Control (NAC) Fingerprint Applications
through UNP (Code Guardian)
Visibility (DPI) documents
▪ Automatic alarms
Protect User Onboard ▪ External authentication
Application DoS Attack
Privacy (Guest (802.1X,
Tunneling) Enforcement Protection
Certificates)
Common
Encrypted
Management Health Check Top N Reports Criteria/
FIPS/JITC
▪ Support
CERTIFIED
contract
IoT
Containment VLAN, SPB, VXLAN Network Access
Application
Profile-driven
▪ Regular upgrades
Visibility &
Segmentation Control
Enforcement
Policies ▪ Backup
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Networks portfolio at a glance
The building blocks to cover every need = hardened
Access
6865 6465 NEW
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Users Applications Devices IoT
Memorable
guest experience
Guest services for digital engagement
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Guest Wi-Fi
Simple and secure guest management
Leading hotel groups re-enforce their brands by leveraging their existing Wi-
Fi networks to provide better in door mobile experiences
• Register: The customer provides personal access data.
• SMS: Message sending to authenticate the service access.
• Social Networks: The customer access by social networks.
• PMS: Hotels can integrate this access method in their own PMSs.
• Customer´s CRM: The data base is used as an access tool.
• App.: Can be integrated with the customers app.
• Paying access: Paypal or credit card. Use the traditional way of paying.
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One management system for all your network
Simplifying IT operations
PALM
Proactive Lifecycle Management
Facebook
Inventory, lifecycle status of HW, SW &
Applications
Outlook.com
YouTube
services. Cloud based free service
Facebook
SIP Voice
Outlook.com
Gmail
YouTube
Skype
SIP Voice
Gmail
Skype
SalesForce.com
NetBIOS
SalesForce.com
NetBIOS
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One network with a single network management system
Smart analytics
More control with context-based policies and better business decisions
Limit Netflix access
to VIP customers
Visibility
Stellar AP’s
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Integration with external management tools
Openness to ease IT operations
Swimming-pool
& Terrace
Auditorium
Hotel
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New business models
Adapting to new investment and effort requirements
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OmniVista® Cirrus
Network Management as a Service
SaaS Model
• Zero Deployment/footprint from Cloud
• Instant activation service
• Smart access anywhere, anytime, any device
• Elasticity, Security, Business Continuity from Cloud
Pure Web • Subscription based model
Techno
Secured
Internet
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OmniVista® Cirrus
Network Management as a Service
Multi Tenant (OV Cirrus 2.1 Q4 2018)
Natively Multi-Tenant
Strong isolation per hotel / resort
Multi Geo-Locations
Support fully distributed geo-locations
Anywhere at anytime from any location
Multi Devices
From any device (PC, Tablet, Smartphone)
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Smart Remote Management
Conclusions
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Why ALE
Executive summary
01 02 03
Build dependable Create memorable Improve
foundations guest experiences operations
Complete and secure network From in-room technology to Management in cloud to optimize
infrastructure mobility & value-add IT resources and deliver better
applications service
Reliable foundations for all the
hotel services & IoT Strong Wi-Fi offer & experience Integration with external tools
from Managed Service Providers
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Customer references
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End of the Customer Proposition Presentation
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Sales Assets
Sales Training
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AP1201H Competition Assessment
802.11ac wave2
Aerohive AP150W
Three radios
Aruba AP-303H Cisco 1810W
1GbE Up, 3GbE down
ALE AP1201H Ruckus H510 Two radios Two radios
2xpass-through
Two radios Two radios 1GbE Up, 3GbE down 1GbE Up, 3GbE down
1GbE Up,PoE,
3GbEDC48V
down 1GbE Up, 4GbE down 1xpass-through 1xpass-through
BLE Integrated
1xpass-through = Performance
No pass-through PoE, DC48V PoE, DC48V
Performance
= Price
802.11ac wave1
11ac wave1 Ruckus H500
Aruba AP-203H Two radios
Two radios 1GbE Up, 4FE down
1xpass-through
Ubiquiti AP-AC-IW-PRO 1GbE Up, 1GbE down
Ubiquiti AP-AC-IW 1xpass-through PoE, DC48V
Three radios
Two radios BLE USB Enabled BLE USB Enabled
1GbE Up, 2GbE down
1GbE Up, 2GbE down Only DC48V
No pass-through
No pass-through
Only PoE
Only PoE
99 USD 199 USD 295 USD 365 USD 495 USD 645 USD Price List
299 USD 395 USD
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Sales Training
Official training and certification:
• HOSPWSA002EN Hospitality (ACSR): Dedicated ACSR course (w/certification). ALE
internal and partner sales.
• DT00WPS283 Network for Hospitality Presales: Dedicated ACPS course
(w/certification). ALE internal and partner presales.
(*) Both will be available on the Knowledge Hub by mid-June
Sales webinars:
• Hospitality Network Value Proposition for Sales
• Hospitality Network Value Proposition for Partners
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Hospitality Webpage
From the Hospitality webpage you can navigate to webpages of the products in the offer
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Marketing collaterals
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Marketing Collaterals
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Marketing Collaterals
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enterprise.alcatel-lucent.com
facebook.com/ALUEnterprise
linkedin.com/company/alcatellucententerprise
twitter.com/ALUEnterprise
youtube.com/user/enterpriseALU
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