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THEORIES:-
SELF EFFICACY
LEARNING THEORIES AND BEHAVIOUR ANALYTIC
THEORIES OF CHANGE .
SOCIAL LEARNING AND SOCIAL COGNITIVE
THREORY.
THEORY OF REASONED ACTION .
THEORY OF PLANNED BEHAVIOUR.
STAGES OF CHANGE MODEL
HEALTH ACTION PROCESS APPROACH .
FOG BEHAVIOUR MODEL.
Self-efficacy:-
Self-efficacy is an individual's impression of their own ability to
perform a demanding or challenging task such as facing an exam
or undergoing surgery. This impression is based upon factors like
the individual's prior success in the task or in related tasks, the
individual's physiological state, and outside sources of
persuasion. Self-efficacy is thought to be predictive of the
amount of effort an individual will expend in initiating and
maintaining a behavioural change, so although self-efficacy is not
a behavioural change theory per se, it is an important element of
many of the theories, including the health belief model,
the theory of planned behaviour and the health action process
approach.
Learning theories and behaviour analytic theories of change:-
From behaviourists such as B. F. Skinner come the learning
theories, which state that complex behaviour is learned gradually
through the modification of simpler
behaviours. Imitation and reinforcement play important roles in
these theories, which state that individuals learn by duplicating
behaviours they observe in others and that rewards are essential
to ensuring the repetition of desirable behaviour. As each simple
behaviour is established through imitation and
subsequent reinforcement, the complex behaviour develops.
When verbal behaviour is established the organism can learn
through rule-governed behaviour and thus not all action needs to
be contingency shaped.
Motivation:-
BJ Fogg does not provide a definition of motivation but instead
defines different motivators:
• Pleasure/Pain: These motivators produce a response
immediately and although powerful these are not ideal.
Boosting motivation could be achieved by embodying pain
or pleasure.
• Hope/fear: Both these motivators have a delayed response and
are the anticipation of a future positive outcome (hope) or
negative outcome (fear). As an example people joining a
dating website hope to meet other people.
• Social acceptance/rejection: People are motivated by
behaviors that increase or preserve their social acceptance.
Ability:-
This factor refers to the self efficacy perception at performing a
target behavior. Although low ability is undesirable it may be
unavoidable: "We are fundamentally lazy" according to BJ Fogg.
In such case behavior change is approached not through learning
but instead by promoting target behaviors for which the user has
a high ability. Additionally BJ Fogg list several elements or
dimensions that characterize high ability or simplicity of
performing a behavior:
• Time: The user has the time to perform the target behavior or
the time taken is very low.
• Money: The user has enough financial resources for pursuing
the behavior. In some cases money can buy time.
• Physical effort: Target behaviors that require of physical effort
may not be simple enough to be performed.
• Brain cycles: Target behaviors that require of high cognitive
resources may not be simple hence undesirable for behavior
change.
• Social deviance: These comprehend behaviors that make the
user socially deviant. These kind of behaviors are not
simple
• Non-routine: Any behavior that incurs disrupting a routine is
considered not simple. Simple behaviors are usually part of
routines and hence easy to follow.
Triggers:-
Triggers are reminders that may be explicit or implicit about the
performance of a behavior. Examples of triggers can be alarms,
text messages or advertisement, triggers are usually perceptual
in nature but may also be intrinsic. One of the most important
aspects of a trigger is timing as only certain times are best for
triggering certain behaviors. As an example if a person is trying
to go to the gym everyday, but only remembers about packing
clothing once out of the house it is less likely that this person will
head back home and pack. In contrast if an alarm sounds right
before leaving the house reminding about packing clothing, this
will take considerably less effort. Although the original article
does not have any references for the reasoning or theories
behind the model, some of its elements can be traced to social
psychology theories, e.g., the motivation and ability factors and
its success or failure are related to Self-efficacy.