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www.emeraldinsight.com/0957-4093.htm
Reverse logistics
Reverse logistics strategies strategies
for end-of-life products
Jessica Hanafi, Sami Kara and Hartmut Kaebernick
Life Cycle Engineering and Management Research Group, 367
School of Mechanical and Manufacturing Engineering,
University of New South Wales, Sydney, Australia
Abstract
Purpose – End-of-life (EOL) products have become a major environmental issue among countries
and manufacturers. This is due to the growing number of EOL products and their hazardous contents.
Many collection strategies and pilot projects have been conducted to manage EOL products, especially
Waste Electrical and Electronics equipments (WEEEs). However, as characteristics of a population are
different to one another, a customized collection strategy is required. The purpose of this paper is to
find an effective collection strategy which considers cost and environmental impact simultaneously.
Design/methodology/approach – This paper presents an integrated collection strategy which
combines a Fuzzy Colored Petri Net forecasting method and collection network model to collect EOL
products. Colored Petri Net is used in modeling the integrated collection strategy. To test the collection
strategy, a case study on mobile phone collection in Australia is presented.
Findings – The integrated collection strategy developed in this paper finds that by providing
demographic data and historical sales of a relevant product in a certain location, the best strategy to
collect EOL products in that location can be determined. This paper finds that the best strategy that
suits one location might be different to other locations.
Originality/value – This paper presents a model which provides a customized collection strategy
that follows the characteristics of a population. This strategy allows government organizations or
manufacturers to simulate the strategies to collect EOL products in different locations.
Keywords Obsolescence, Waste management, Waste handling, Waste collection
Paper type Research paper
1. Introduction
End-of-life (EOL) products, especially Waste of Electrical and Electronic Equipments
(WEEEs), contain pollutants which are toxic and hazardous to human health. Improper
handling of these e-wastes may trigger damage to human health from respiratory
problems to cancer. When discarded into the landfill, these hazardous contents are also
damaging to the ecosystem. This issue has raised awareness in the society about the
environment. This awareness became vivid by the enactment of various environmental
laws around the world, such as the WEEE Directive by the European Union (2003), the
Household Appliances Recycling Law by the Japanese Ministry of Environment (2000)
and Extended Producer’s Responsibility Act by New South Wales government in
Australia (2001).
These facts triggered the existence of reverse logistics. Reverse Logistics is defined The International Journal of Logistics
as (Roger and Tibben-Lembke, 1998): Management
Vol. 19 No. 3, 2008
pp. 367-388
q Emerald Group Publishing Limited
The authors thank Mobile Muster and the Australian Mobile Telecommunication Association for 0957-4093
providing the data for the case study. DOI 10.1108/09574090810919206
IJLM The process of planning, implementing, and controlling the efficient, cost effective flow of
raw materials, in-process inventory, finished goods and related information from the point of
19,3 consumption to the point of origin for the purpose of recapturing value or proper disposal.
Reverse logistics consists of five main activities: collection, testing or inspection,
separation, reprocessing and redistribution. Figure 1 summarises the activities in
forward and reverse logistics.
368 Previous studies related to reverse logistics have been reported on inspection (Kara
et al., 2004; Rose et al., 1998; Shrivastava et al., 2005), separation and (Addouche et al.,
2003; Duta et al., 2003; Gao et al., 2003; Martinez et al., 1997; Moore et al., 1998; Park
et al., 2003; Srinivasan and Gadh, 1998; Zhang and Kuo, 1996; Zussman and Zhou,
1999; Zussman et al., 1998), and redistribution (Hansen, 2000). Some studies were
conducted on the reverse logistics network to collect EOL products (Baumgarten et al.,
2003; Krikke, 1999; Krikke et al., 2001; Louwers et al., 1999). However, most of these
studies were concentrated on the facility location allocation model, collection routes
and transportation modes.
Many problems regarding the collection of EOL products lie within its operational
aspect. People are often unaware of how to discard products properly. Therefore, many
collection strategies were tested in pilot projects to efficiently and effectively collect
EOL products.
Furthermore, one of the main characteristics of reverse logistics is its uncertainties
in many aspects. These uncertainties appear throughout every activity in the reverse
supply chain. For instance, the collection of returned products requires information on
the quantity and timing of returned products.
The study presented in this paper emphasizes the development of a collection
strategy based on the location. Every city or country has its own profile. The profile
can be defined by its demographics, financial growth, development of the location, and
many others. Since every location is unique and has its own characteristics, a collection
strategy should be designed to mimic the characteristics of the locations.
An effective collection strategy can be designed if the information on the rate of
returned products for a period of time in a certain location is available. There are
various forecasting method reported in the past (Kelle and Silver, 1989; Marx-Gomez
et al., 2000, 2002; Toktay et al., 2003; Stuart et al., 1998). However, those studies were
only based on time series and did not consider the characteristics of the locations. Our
model captures both time-and location-based forecasting.
forward logistics
1 1 1 1
Figure 2.
Semantics of Petri Net
(a) Enabled (b) Fired
IJLM and one token, as inscripted in the arc inscription, is removed from the input place and
19,3 one token is added to the output place.
Petri Net can be used to describe and study concurrent, asynchronous, distributed,
parallel, nondeterministic and/or stochastic information processing systems. It is also
used as a generic modeling tool in work flow management (van der Aalst and van Hee,
1996). Since reverse logistics can be seen as a workflow with a discrete event system,
370 Petri net can also be applied. Moreover, as an effective tool for modeling dynamical and
stochastic behavior of continuos-discrete concurrent process, Petri net can be used to
model reverse logistics network. Furthermore, although a discrete event dynamic
system can be modeled by several techniques such as Markov processes, queuing
networks, automata, min-max algebraic models and finite state machines (Hatono et al.,
1989), Petri net is the only technique which is designed specifically to model systems
with interacting concurrent components (Srinivasa Raghavan and Viswanadham,
1999; Lin and Wang, 1995). Reverse logistics contains various activities which occur
concurrently, as a consequence, Petri net is a useful tool to model this environment.
Hierarchical Coloured Petri Net distributes the net into multiple modules,
called submodel. The submodels and the main model are interconnected through a
substitution transition. The model can be developed bottom-up or top-down. The
substitution transitions enable modeling with multiple layers and show a top-level net
with more detailed pages. The top level page is called Superpage while the detailed
pages are the Subpage. The places in the Superpage are connected with the places in
the subpage with the port and socket assignment. The sockets are placed in the
Superpage while the ports are in the Subpage. There are three types of ports available,
i.e. Input port (In), Output port (Out), and Input/Output port (I/O).
The hierarchical structure of Petri net is suitable for modeling complex system since
it can model hierarchical structure with its hierarchical transition. The application of
Petri Net in modeling hierarchical structure and deal with uncertainties is shown in the
work by Sawhney (1997) and Hatono et al. (Hatono et al., 1989). Sawhney estimated the
uncertainties using statistical distribution and probabilistic arcs while Hatono et al.
modeled flexible manufacturing systems (FMSs) using continuous-time and
discrete-time stochastic Petri net.
Furthermore, Petri net has also been used in conjunction with reasoning methods
such as fuzzy system (Cardoso et al., 1996; Fengler et al., 1996; Gao and Zhou, 2001; Lee
and Seong, 2004; Lin, 1997; Lin and Hwang, 1996; Looney, 1988; Ouchi and Tazaki,
1997; Shiu et al., 1998; Son and Seong, 1999; Tuma, 2002; Veung et al., 1996; Yeung et al.,
1999; Vujosevic et al., 2004). Fuzzy Petri Net (FPN) has been used for systems that
involve approximate reasoning and uncertainty knowledge inference (Cardoso et al.,
1996). Fuzzy Coloured Petri Net (FCPN) integrates the concept of CPN and FPN. Some
of the application in the integrated concept are in the modeling of FMS (Yeung et al.,
1996; Yeung et al., 1999) and printed circuit board (PCB) assembly manufacturing
system (Shiu et al., 1998). However, this concept has never been applied in forecasting,
which is developed and discussed in this paper.
Return Rate
Figure 3.
Optimum collection program Integrated collection
strategy methodology
IJLM 1 `e
19,3 START
E
e
Notes: X, Household income;VL, Very Low;Y, Population density; L, Low;U, Median age; M, Medium W, Sales; H, High;VH, Very High
Reverse logistics
forecast model
strategies
374
IJLM
strategies
Figure 6.
Coloured Petri Net
of collection network
return def: :zlist action 1`e
rates Init_file loadfile ("Input", (!Area), (!distr)) e action
In INTLIST init Init_file loadfile ("Input", (!Area), (!distr))
getPlocs() def` e e E round(!ret)`e
getPlocs() e
P
Returns counter Determine the annual Returns counter Determine the annual P
number of returns L 1`e number of returns
PRODUCTs E ((w,v),br, PRODUCTs E E
((wt,v),br,pt, e e@+1 e
lpl e@+1 pt,(x,y))::lpl lpl
(xp,yp))::lpl 1` e possDelay 0
0 n-1 possDelay(!ret/m)
n-1 (!ret/m) Day
[n>0] Generate Day Generate Update
Update n count
Count n n
n [n >0] INT
INT ((w,v),br,
((wt,vol),br, (0,0,0,0,0,0) (0,0,0,0,0,0)
pt,(xp,yp)) pt,(x,y))
D1 T1 E1 D4 T4 E4
376
Disposal PRODUCT
In
[pt< >L] ((w,v),br,pt,(x,y))
if lpl= =[] then
(id,TimeToInt()) else (id,t) (dp(1), dist(xpA1,ypA1, x,y))
Pile
(id,t)
(id,lpl,Sw,Sv) (dp(1),((w,v),br,pt,(x,y))::lpl,
Sw+w,Sv+v)
1` (dp(1),0)
(dp(1),[],0,0)
Hold Depot
IDxINT (id,lpl,Sw,Sv) IDDepot
(id,t) [Sw> =8*weightI Distance
chooseTruck(jsmall,ksmall)) (id,[],0,0)
div 10 orelse IDxINT
Sv> = 8*volume(
chooseTruck(jsmall,ksmall)) (id,Sd)
div 10 orelse
(TimeToInt()-t) > 10]
Collection
(id,TimeToInt()) Input *id,lpl,Sw,Sv);
(lpl,Sw,Sd1,Sv,tr) output (Sd1, tr);
1` e action
Init (dist(xpA1,ypA1,xt,yt),
Truck chooseTruck(jsmall,ksmall));
E
e (lpl,Sw,Sd,Sv,tr) PRODTRUCK
c1 (lpl,Sw,Sd,Sv,ei,c,tr)
Setup Setup 0 Tx INTWS
Cost Cost Out
COST DATA
round(real(Cdepot)/ input (Sw,Sd, tr,c1);
(!AxisUnit)) output(ei,c);
action
let
val ei=(Sw*Sd*truckEmission(tr));
val c=round(real(Sd*transcost(tr))/(!AxisUnit))+cl*1;
in (ei,c)
end;
(a) (continued)
Figure 7.
Collection methods:
(a) drop-off collection;
(b) periodic Kerbside
collection; (c) point-of-sale
collection; (d) on-call
collection and (e) mail-in
collection
Reverse logistics
strategies
item disposed Calculate the distance from
In last collection point to transfer
PRODUCT station, the cost and emission
(sp,br,pt,(x,y)) input (lpl,Sw,Sd,tr);
output(Sd1,ei,c); 377
action
let
val xf= first (loc(List.last(lpl)));
pile at kerbside val yf= Snd (loc(List.last(lpl)));
val Sd1= Sd+ dist(xf,yf,xt,yt);
lpl^^[(sp,br,pt,(x,y))] val ei=(Sw*Sd1*truckEmission(tr));
lpl val c=round(real(Ckerb)/(!AxisUnit))+
[] round(real(Sd1*Sw*transcost(tr))/(!AxisUnit)) div 100;
in (Sd1,ei,c)
Kerbside end;
PRODUCTs cost is divided by 100 as weigth converter
[]
Kerbside
I/O PRODUCTs
lpl
[]
1` e [lpl<> []] []
e []
Collection time Collect Collected
Products input (v,w,x,y,Sw,Sd,Sv,lpl2);
I/O E e@+14 lpl PRODUCTs output (Sw1,Sd1,Sv1);
((w,v),br,pt, action
Collection conducted fortnightly lpl1
(x,y))::lpl1 let
val Sv1 = Sv+v;
n+ size lpl n val xf= if lpl2 <> [] then
LoadTruck first (loc(List.last(lpl2))) else xt;
val yf= if lpl2<> [] then
(lpl2^^ Snd (loc(List.last(lpl2))) else yt;
[((w,v),br,pt,(x,y))], (lpl2Sw,Sd,Sv,tr) val Sd1 = Sd+dist(x,y,xf,yf);
0 Sw1,Sd1,Sv1,tr ([],0,0,0,chooseTruck in (Sw1,Sd1,Sv1)
(jmed,kmed) end;
Packets
INT TruckLoad
PRODTRUCK lpl2
([],0,0,0,chooseTruck
(lpl1,Sw,Sd,Sv,tr) Collection per 1m3 by councils per household
(jmed,kmed))
and average 40 households per collection
n [Sv> = 200 andalso Sv<=4,000
dispatch Truck
n- (size lpl1) orelse (size lpl1>1 andalso lpl2=[])]
(lpl1,Sw,Sd,Sv,tr)
Trucks
PRODTRUCK
0 [n=0] (lpl1,Sw,Sd,Sv,tr)
n
Products Truck
Loaded (lpl1,Sw, Out
Sd,Sv,tr) PRODTRUCK
(b) (continued)
Figure 7.
IJLM
19,3
378
action
LoadSales ("Sales", (!Area))
1` e
round(!ret)` e
item Init_sales init
e
disposed
In getPlocs() E e
PRODUCT Counter
P
((w,v),br,pt,(x,y)) E Sales E
[pt=pt1 PRODUCTs e
andalso ((w1,v1),br1, ((w1,v1)br1,
e pt1,(x1,y1)) lpl e@+1
pt=L] pt1,(x1,y1))::lpl
dist(x,y, ((w1,v1),br1, o n
x1,y1) pt1,(x1,y1)) n-1 Day
Distance Exchange to be Sale Update
exchanged Count
INT PRODUCT n INT
[n>0] possDelay
(((w,v),br,pt,(x,y)),
Sw,Sd1,Sv) input (w,v,x,y,x1,y1); (!ret/(4.0*m))
output (Sw,Sd,Sd1,Sv);
action Determine the annual number of sale
BIG
let
PDV val Sw=w;
(((w,v),br,pt, val Sd=0;
(x,y)),Sw,Sd1,Sv) val Sv=v;
val Sd1= dist(x,y,x1,y1);
Collection in (Sw,Sd,Sd1,Sv)
end;
input (w,v,br,pt,x,y,Sw,Sv,Sd1);
(lpl,Sw,Sd2, output (lpl,Sd2, tr,ei,c);
Sv,ei,c,tr) action
let
val lpl= ((w,v),br,pt,(x,y))::[];
Truck val Sd2 =(Sd1+dist(xt,yt,x,y));
val tr = chooseTruck(j,k);
DATA val ei=(Sw*Sd2*truckEmission(tr));
val c=(round(real(Csale)/(!AxisUnit))+
(lpl,Sw,Sd,
Sv,ei,c,tr) round(real(Sd2*weight(tr)*transcost(tr))/(!AxisUnit)) div 100;
in (lpl,Sd2,tr,ei,c) end;
To Transfer (lpl,Sw,Sd,Sv,ei,c,tr)
INTWS
Station
Out DATA
(c) (continued)
Figure 7.
Reverse logistics
strategies
item
In
disposed PRODUCT 379
(sp,br,pt,(x,y)) [Sv>=200 andalso
([],0,0,0) Sv<=4,000
(lpl,Sw,Sd,Sv) (lpl,Sw,Sd,Sv)
call council Order S2
([],0,0,0)
((sp,br,pt,(x,y))::lpl,
input (w,v,Sw,Sv,Sd); Sw1,Sd1,Sv1) PRODSUM
output (Sw1,Sv1,Sd1);
action lpl
(Sw+w, Sv+v,Sd);
((sp,br,pt,(x,y)),TimeToInt())
wait scheduled
PD PRODUCTs
((sp1,br1,pt1,(x2,y2)),t) (sp,br,pt,(x,y))::lpl lpl
input (w,v,br,pt,x,y,t,lpl1,lpl,Sw,Sd,Sv);
output(Sw1,Sd1,t1,Sv1); input (sp,br,pt,x,y);
action output (pl,d);
Sort Coll action
let
val xf= if lpl1 <>[] then let
first (loc(List.last(lpl1))) else xt; val pl=(sp,br,pt,(x,y));
val yf= if lpl1 <> [] then lpd val d=dist(x,y,xt,yt);
Snd (loc(List.last(lpl1))) else yt; sort (pl,d) lpd in (pl,d)
val Sd1 = Sd+ (if size(lpl)=0 then []end;
(dist(x,y,xt,yt)+dist(x,y,xf,yf))
else dist(x,y,xf,yf)); Sort
[sp=sp1 val Sw1 = Sw+w; LPD
andalso br=br1 val Sv1 = Sv+v;
andalso pt=pt1 val t0=TimeToInt()-t; []
andalso x=x2 in (Sw1,Sd1,t0,Sv1) lpd
andalso y=y2] end; [length lpd>=5]
(sp,br,pt,(x,y))::lpl [] []
StartColl CollList ToList
map first lpd
lpl
PRODUCTs
(lpl^^[(sp,br,pt,(x,y))], Sw1,Sd1,Sv1)
(lpl1,Sw,
Sd,Sv)
[Sv> = 200 andalso Sv< = 4,000]
(lpl,Sw,Sd,Sv) (lpl,Sw, (lpl,Sw,Sd,
([],0,0,0) (Sd,Sv,tr) Sd,Sv,tr) Sv,ei,c,tr)
Truck t2 IntWS1 Tx INTWS
([],0,0,0) Out
PRODSUM input (Sw,Sd,tr); DATA
input (lpl,Sw,Sd); PRODTRUCK
output (tr); output(ei,c);
action action
let let
val tr=chooseTruck val ei=(Sw*Sd*truckEmission(tr));
(jmed,kmed); val c=round(real(Ccall)/(!AxisUnit))+
in tr round(real(Sd*Sw*transcost(tr))/
end; (!AxisUnit)) div 100;
in (ei,c)
end;
cost is divided by 100 as weight converter
(d) (continued)
Figure 7.
IJLM Disposal PRODUCT
19,3 In
pl
[pt< >L] @+1
Location Income ($) Population density (person/km2) Area (km2) Median age Sales
Population Sales
Income density Age Vlow Low Med High Vhigh
250
200
381
150
100
50
0
Warringah Marion North Manbymong Toowoomba Canning Penrith Baulkham
Sydney Hills
Actual Coll 157 83 44 97 174 75 134 339 Figure 8.
Proj'd Collection 157 85 43 91 175 59 126 336 Fuzzy Coloured Petri Net
forecast result
Location
Some of the input data used in the first phase of the strategy, such as location area and
population distribution, were transformed to fit the collection network model. The
location is modeled in grids using the Cartesian Coordinates. The information on
location area and population distribution were transformed into model unit according
to equations 1 and 2, respectively. The model area unit (MAU) is the size of the map
represented by the model. A location may occupy model area 10 £ 10, 20 £ 20,
60 £ 60, etc. in the model. The axis unit (equation 3) represents the scale between the
real location area and model area unit:
8 pffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffi
< Area £ 10:0; if Area , 100:0
Model Area Unit ¼ pffiffiffiffiffiffiffi ð1Þ
: 10:0Area
£ 10; otherwise
Area
Axis Unit ¼ ; ð3Þ
Model Area Unit
Four collection methods were utilized in this case study, which are:
(1) Drop-Off Collection method (Collection 1).
(2) Periodic Kerbside Collection (Collection 2).
(3) On-Call Kerbside Collection (Collection 3).
(4) Mail-In Collection method (Collection 4).
Drop-Off Collection method utilizes collection sites where people can drop-off their
EOL products. Periodic and On-Call Kerbside Collection methods are usually run by
IJLM local government organization to collect household waste. They can also be used to
19,3 collect EOL products. Both are similarly operated, however, On-Call Kerbside
Collection is conducted by appointment basis between local government and
household residents. On the other hand, Mail-In Collection method requires
participation from household residents to send their old products by mail directly to
OEMs reprocessing centers.
382 15 sets of strategies were configured by combining four collection methods, shown
in Figure 6. For example, substitution transition T12 is linked to subpage C12 where
the network is configured by two collection methods, i.e. Drop-Off and Periodic
Kerbside Collection method. Each of these strategies was linked to more detailed pages.
At the bottom of the hierarchy lie the four collection methods.
2-5
4-5
1-2
1-4-5
1-4
5
2
1-5
1
0 5 10 15
Figure 9.
Cost per item ($) Cost per item by various
Notes: 1, Drop Off Collection; 2, Periodic Kerbside Collection; collection strategies
4, On-Call Kerbside Collection;5, Mail-In Collection
4
1-4
4-5
2-4
1-2-4
Network configuration
1-4-5
2-4-5
1-2-4-5
2
1-2
2-5
1-2-5
1
1-5
5
0 1 2 3 4 5 Figure 10.
Environmental impact per item (pt) Environmental impact per
item by various collection
Notes: 1, Drop Off Collection; 2, Periodic Kerbside Collection; strategies
4, On-Call Kerbside Collection; 5, Mail-In Collection
IJLM
Local government
19,3 area Network configuration
Cost ($)
First Second Third
Return
384 rates MinConfig Min Config Min Config
Warringah 1,208 1.3581 4.453 15 4.858 2
Marion 654 1.9281 5.02 15 6.144 5
North Sydney 331 2.8841 6.076 15 6.331 5
Maribyrnong 700 1.3581 4.45 15 6.143 5
Toowoomba 1,346 0.7061 3.806 15 4.354 2
Canning 454 1.421 4.531 15 6.231 5
Penrith 969 2.1891 5.247 15 6.023 2
Baulkham Hills 2,585 0.9381 2.816 2 3.277 12
Environmental impact(pt)
First Second Third Best strategy
Min Config Min Config Min Config
Warringah 1.41E 2 03 5 4.73E 2 03 15 8.08E 2 03 1 15
Marion 6.74E 2 04 1 7.26E 2 04 15 7.76E 2 04 5 1
North Sydney 3.75E 2 04 5 5.67E 2 04 15 7.68E 2 04 1 15
Table III. Maribyrnong 6.10E 2 04 1 6.26E 2 04 15 6.41E 2 04 5 1
Summary of top three Toowoomba 7.14E 2 04 1 9.75E 2 04 15 1.23E 2 03 5 1
strategies based on cost Canning 8.70E 2 04 5 8.73E 2 04 15 8.74E 2 04 1 15
and environmental Penrith 2.30E 2 03 5 3.96E 2 03 15 5.64E 2 03 1 15
impact Baulkham Hills 2.30E 2 03 5 4.01E 2 03 15 5.75E 2 03 1 1
1-2-4-5 4
1-2-4 1-4
2-4-5 4-5
2-4 2-4
4 1-2-4
1-2-5 1-4-5
2-5 2-4-5
4-5 1-2-4-5
1-2 2
1-4-5 1-2
1-4 2-5
5 1-2-5
2 1
1-5 1-5
1 5
14 12 810 6 4 2 0 0 1 2 3 4 5
Figure 11. Cost per item ($) Environmenttal impact per item (pt)
Best collection strategy Notes: 1, Drop Off Collection; 2, Periodic Kerbside Collection; 4, On-Call Kerbside Collection; 5, Mail-In
Collection
Periodic Kerbside Collection (Collection 2) is in the top three lists of strategies with Reverse logistics
least cost. strategies
6. Conclusion
This paper presented the development of an integrated product collection network
strategy which integrates Fuzzy Coloured Petri Net forecast model to collection network
model. The integrated strategy allows government organization or manufacturers to 385
simulate the strategies to collect EOL products in different locations. By providing
demographic data and historical sales of the relevant product in a certain location, the
best strategy to collect the data in that location can be determined.
The goal of the integrated strategy is two fold. First is to predict the amount of returned
products in specific locations. Then, to find the strategy which has minimum cost and
environmental impact by using the information on the amount of returned products.
The integrated strategy has been verified with a case study on mobile phone waste
collection. In that case study, 96.65 percent accuracy of the forecast were achieved and
the best strategy for most of the locations are Collection Strategy 1, which involved
Drop-Off Collection method, and Collection Strategy 15, which is configured with
Drop-Off and Mail-In Collection methods. The least cost of collecting products per item
ranges from 71 cents to $2.884, varied depending on the location while the least
environmental impact ranges from 0.000375 to 0.0023 points.
Although the integrated strategy was applied to waste electrical and electronics
equipment (WEEE) case study, the strategy can also be applied to other types of EOL
products in different locations. Further extension to this model is to test the strategies
to different locations and to different types of products.
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