Documente Academic
Documente Profesional
Documente Cultură
The Rubrics
Click on Task Items to go to the referring Rubric:
Central Message The video delivers a clear and The video delivers a clear The video contains some
compelling message about the message. The message makes relevant contents while the
product. The message is sense to the audience message shows no direct
memorable to the audience connection with the product
Innovation The video contains novel or The video helps the audience The video mainly uses available
Thinking unique ideas. It provides the think about what an airship is ideas and presents some facts
audience with a new perspective capable of and convinces its
of an airship benefits
Use of Visual The video is visually appealing. Some part of the video is Low quality video without any
and/or Audio The use of graphics and sounds interesting. A few graphics and editing. A directly copy of others
Elements supports the delivery of the sounds are useful. work.
central message effectively
Accuracy (5%) No noticeable descrepancies with Some noticeable descrepancies Significant descrepancies with
the airship with the airship the airship
Troubleshooting Manual caters for comprehensive Manual caters for some Does not contain troubleshooting
(5%) and wide-range of abnormal abnormal situations instructions
situations
Product launch Convincing presentation, clear to Clear to point presentation Unclear presentation
style and point
Multimedia aids are well- Multimedia aids are under-
multimedia (5%)
Sensory stimuli created other than prepared. prepared.
the speaker supports through the
presentation perfectly