ICCMI 2018 Conference Programme

6th International Conference on Contemporary Marketing Issues
Athens, Greece, 27- 29 June 2018
CONFERENCE CO-CHAIRS
Dr Christos Sarmaniotis Dr Gillian Wright
Professor Professor
Alexander Technological Educational Manchester Metropolitan University
Institute of Thessaloniki Department of Marketing, Operations and
Department of Business Administration Digital Business
P.O. Box 141, 57400, Sindos, Greece All Saints Building, All Saints, Manchester,
Tel.: +30 2310013245 M15 6BH, U.K.
Fax.:+30 2310791155 Tel.: +44 0161 247 3953
E-mail: xsarman@mkt.teithe.gr Fax.:+44 0161 247 6432
E-mail: g.wright@mmu.ac.uk
ORGANIZING COMMITTEE
Costas ASSIMAKOPOULOS Assist. Professor, Alexander Technological Educational
Institute of Thessaloniki, Greece
Antonia DELISTAVROU Lecturer, Alexander Technological Educational Institute of
Thessaloniki, Greece
Theodoros GIOURIS Assist. Professor, Alexander Technological Educational
Athanasios GOUNAS Lecturer, Alexander Technological Educational Institute of
Eugenia PAPAIOANNOU Instructor, Alexander Technological Educational Institute
of Thessaloniki, Greece
Christos SARMANIOTIS Professor, Alexander Technological Educational Institute
of Thessaloniki, Greece
ADVISORY SCIENTIFIC BOARD
Costas ASSIMAKOPOULOS Alexander Technological Educational Institute of

Emmanuella Leeds University, UK
PLAKOYIANNAKI
Marios SOTERIADES University of South Africa, South Africa
Neil TOWERS University of Gloucestershire, UK
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SCIENTIFIC COMMITTEE
Maria Dolorez ALVAREZ Bogazici University, Turkey
Zacharoula
Aristotle University of Thessaloniki, Greece
ANDREOPOULOU
Helena Maria Baptista ALVES University of Beira Interior, Portugal
Andreas ANDRONIKIDIS University of Macedonia, Greece
Hera ANTONOPOULOU Technological Educational Institute of Western Greece, Greece
Pinelopi ATHANASOPOULOU University of the Peloponnese, Greece
Alexander Technological Educational Institute of Thessaloniki,
Spyros AVDIMIOTIS
Greece
George AVLONITIS Athens University of Economics and Business, Greece
Bill BAI University of Nevada, USA
Dimitrios BELIAS University of Thessaly, Greece
Fotini BELLOU University of Macedonia, Greece
Christina BOUTSOUKI Aristotle University of Thessaloniki, Greece
Alexander BREM University of Southern Denmark, Denmark
Dimitrios BUHALIS Bournemouth University, UK
Paul CHAO Eastern Michigan University, USA
Giacomo Del CHIAPPA University of Sassari, Italy
Evangelos CHRISTOU
Greece
Dubravka SINCIC CORIC University of Zagreb, Croatia
Sergios DIMITRIADIS Athens University of Economics and Business, Greece
Manuela EPURE Spiru Haret University, Romania
Leticia ESTEVEZ National University of Avellaneda, Argentina
Nathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV), France
Anestis FOTIADIS Zayed University, United Arab Emirates
Apostolos GIOVANIS Technological Educational Institute of Athens, Greece
Roman GLOWACKI University of Warsaw, Poland
Kristina HEINONEN Hanken School of Economics, Finland
Nikos KAKKOS Technological Educational Institute of Thessaly, Greece
Valentini KALARGYROU University of New Hampshire, USA
Nikos KALOGERAS Wageningen University, Netherlands
Irene KAMENIDOU Eastern Macedonia and Thrace Institute of Technology, Greece
Hristo KATRANDJIEV University of National and World Economy, Bulgaria
Lea PREVEL-KATSANIS Concordia University, Canada
Androniki KAVOURA Technological Educational Institute of Athens, Greece
Oliver KAYAS Manchester Metropolitan University, UK
Elena KOSTADINOVA University of National and World Economy, Bulgaria
Maximiliano E. KORSTANJE University of Palermo Argentina, Argentina
Technological Educational Institute of Central Macedonia,
Iordanis KOTZAIVAZOGLOU
Greece
Technological Educational Institute of Western Macedonia,
Georgios LAPPAS
Greece
Carol Y. LU Chung Yuan Christian University, Taiwan
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Spyros MAMALIS Eastern Macedonia and Thrace Institute of Technology, Greece

Elisavet Argyro MANOLI Loughborough University, UK
Paraskevi MENTZELOU
Greece
Giannis MITROPOULOS Technological Educational Institute of Western Greece, Greece
Galina MLADENOVA University of National and World Economy, Bulgaria
Christos NIKOLAIDIS University of Macedonia, Greece
Ourania NOTTA
Greece
Durdana OZRETIC-DOSEN University of Zagreb, Croatia
Angelos PANTOUVAKIS University of Piraeus, Greece
Ioannis PAPADOPOULOS Technological Educational Institute of Thessaly, Greece
Eugenia PAPAIOANNOU
Greece
Andrea PAYARO University of Padua, Italy
Susie PRYOR Creighton University, USA
Chatura RANAWEERA Wilfrid Laurier University, Canada
Mukesh RANGA Kanpur University, India
Ilias SANTOURIDIS Technological Educational Institute of Thessaly, Greece
Christos SARMANIOTIS
Greece
Marina SHERESHEVA Lomonosov Moscow State University, Russia
Marianna SIGALA University of South Australia, Australia
George SIOMKOS Athens University of Economics and Business, Greece
Constantinos J. STEFANOU
Greece
Emmanouil STIAKAKIS University of Macedonia, Greece
Peter STOKES University of Chester, UK
Dindayal SWAIN International Management Institute, India
Kostas THEODORIDIS Manchester Metropolitan University, UK
Irene TILIKIDOU
Greece
Harry TIMMERMANS University of Technology Eindhoven, Netherlands
Ana TKALAC VERCIC University of Zagreb, Croatia
Petros TOMARAS Technological Educational Institute of Athens, Greece
Luiz TRIGO University of Sao Paulo, Brazil
Panagiotis TRIVELLAS Technological Educational Institute of Central Greece, Greece
George TSEKOUROPOULOS Aristotle University of Thessaloniki, Greece
Rodoula TSIOTSOU University of Macedonia, Greece
George TSOURVAKAS Aristotle University of Thessaloniki, Greece
Demetrios VAKRATSAS McGill University, Canada
Alfonso VARGAS SANCHEZ Huelva University, Spain
Christos VASILIADIS University of Macedonia, Greece
Cleopatra VELOUTSOU University of Glasgow, Scotland
Eric VIARDOT EADA University, Spain
Maro VLACHOPOULOU University of Macedonia, Greece
Aspasia VLAHVEI Technological Educational Institute of Western Macedonia,
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Greece
Adam VRECHOPOULOS Athens University of Economics and Business, Greece
Demetris VRONTIS University of Nicosia, Cyprus
Eugenia WICKENS Northern University of Malaysia, Malaysia
Gillian WRIGHT Manchester Metropolitan University, UK
Sergey YABLONSKY St. Petersburg State University, Russia
Prodromos YANNAS Technological Educational Institute of Piraeus, Greece
Anna ZARKADA Athens University of Economics and Business, Greece
Yorgos ZOTOS Cyprus University of Technology, Cyprus
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PROGRAMME OVERVIEW
WEDNESDAY, June 27th
8:30-10:00 Registration and Welcome Coffee
10:00-10:30 Opening Ceremony
10:30-12:00 Parallel Sessions
12:00-12:15 Coffee Break
13:45-14:45 Lunch
19:30 Social Event
THURSDAY, June 28th
9:00-9:30 Coffee
12:45-13:30 Keynote Speech
13:30-15:00 Lunch
15:00-16:00 Special Interest Group
21:00 Gala Dinner
FRIDAY, June 29th
9:30-10:00 Coffee
10:00-10:45 Meet the Editors
14:00-15:00 Lunch
15:00-15:30 Closing Ceremony and Best Paper Award
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CONFERENCE PROGRAMME
WEDNESDAY, 27 JUNE 2018

830 – 1000 Registration – Welcome coffee
1000– 1030 Opening ceremony

Professor Gillian Wright, ICCMI 2018 co-Chair
Professor Christos Sarmaniotis, ICCMI 2018 co-Chair
Professor Georgios Avlonitis, President of the Greek Marketing Academy
1030– 1200 Session 1.1A (Room A): Consumer Behaviour

Chair: Tilikidou I., Alexander Technological Educational Institute of
Men’s consumption of skincare articulated as a form of Looking-Glass Capital
Byrne A., Manchester Metropolitan University, UK
Milestone K., Manchester Metropolitan University, UK
Miles S., Manchester Metropolitan University, UK
Does Consumer Ethnocentrism affect loyalty strategies of Domestic Brands?
Niros M., University of Piraeus, Greece
Pollalis Y., University of Piraeus, Greece
Niros A., Athens University of Economics and Business, Greece
Consumers’ Decision to Boycott Unethical Products
Delistavrou A., Alexander Technological Educational Institute of Thessaloniki, Greece
Tilikidou I., Alexander Technological Educational Institute of Thessaloniki, Greece
Katrandjiev H., University of National and World Economy, Bulgaria
Ethical consumption: similarities and differences across different geographical
places
Delistavrou A., Alexander Technological Educational Institute of Thessaloniki, Greece
Katrandjiev H., University of National and World Economy, Bulgaria
Sadeh H., Hebron University, Palestine
1030– 1200 Session 1.1B (Room B): Branding

Chair: Avlonitis G., Athens University of Economics and Business,
Greece
Is the promise of nation branding sustainable?
Al Abdulrazak R., University of East London, UK
Brand personality and brand attitudes: what is the role of product categories?
Oklevik O., Western Norway University for Applied Science, Norway
The Link Between Nation Brand Equity And Nation Competitiveness
Psimouli M., The American College of Greece, Greece
Avlonitis G., Athens University of Economics and Business, Greece
Lionakis K., Athens University of Economics and Business, Greece
Disentangling the psychological effects of luxury fashion brands on social capital
and WOM
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Chang S.-W., Middlesex University, UK

Loukides G., King’s College London, UK
Mantegazza F., Aurifil SRL, Italy
1030– 1200 Session 1.1C (Room C): Social, Environmental and Societal Marketing
Chair: Wright G., Manchester Metropolitan University, UK
Economic Analysis of Minimizing Environmental Cost Caused by Outdoor
Advertising
Kopsidas O., School of Economics & Business, Cyprus
Hadjixenophontos A., School of Economics & Business, Cyprus
Anastasiou A., University of Peloponnese, Greece
Virtual reality: An empathy machine or the Emperor’s new clothes?
Plank M., University of East London, UK.
Green Marketing Information System for the Civil Engineering Industry
Mentzelou P., Alexander Technological Educational Institute of Thessaloniki, Greece
Athanasiadis K., Independent Researcher, Greece
Identifying determinants of mobile surveys adoption in market research industry
using the technological-organizational-environmental (TOE) framework
Pacheco-Bernal C., Universitat Oberta de Catalunya, Spain
1200– 1215 Coffee Break
1215– 1345 Session 1.2A (Room A): Marketing and Social Media
Chair: Assimakopoulos C., Alexander Technological Educational
Factors affecting engagement and reactions of posts in Greek Facebook brand
pages
Antoniadis I., Western Macedonia University of Applied Sciences, Greece
Paltsoglou S., Western Macedonia University of Applied Sciences, Greece
Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki,
Greece
Facebook and politics: How the Greek members of the parliament are using their
Facebook page as a public relations tool
Kotzaivazoglou I., Technological Educational Institute of Central Macedonia, Greece
Greece
Pavlidou A., University of Macedonia, Greece
Where Old Meets the New at beyond the Glass: An analysis of the effect of
internet and social media on consumers’ purchase intentions for luxury wine
brands
Efe A., University of Westminster, UK
Mai L.-W., University of Westminster, UK
MacDonald Morah E., University of Westminster, UK
Digital Marketing: Study the Mailchimp application
Bantis A., Alexander Technological Educational Institute of Thessaloniki, Greece
Bregasi B., Alexander Technological Educational Institute of Thessaloniki, Greece
Triantafyllou P., Technological Educational Institute of Thessaloniki, Greece
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1215– 1345 Session 1.2B (Room B): Marketing Strategy

Chair: Chung J., Sogang University, Korea
Marketing metrics from a strategic perspective
Siomkos G., Athens University of Economics and Business, Greece
Tsioumas V., Athens University of Economics and Business, Greece
Product development capabilities-based export channel selection and export
performance
He X., Durham University, UK
Is Sustainability Market Orientation, a replacement to Market Orientation?
Abdul-Hamid I. K., University of Ghana, Ghana
Hinson R. E., University of Ghana, Ghana
Mahmoud M. A., University of Ghana, Ghana
Tweneboah-Koduah E. Y., University of Ghana, Ghana
Naming Strategies as a Tool for Communication: Application to Movie Titles
Chung J., Sogang University, Korea
1215– 1345 Session 1.2C (Room C): Services Marketing

Chair: Odonkor E., American University of Paris, France
Examining the influences of service quality and corporate image on students’
loyalty of boarding schools in the UK: A study of Chinese students
Chang S.-W., Middlesex University, UK
Loukides G., King’s College London, UK
Lee L. P., Independent Researcher,UK
Consumer Acceptance of Proximity-Based Location Services in Omnichannel
Retailing: Exploring Implications for Mobile Channels & Store Atmosphere
Lazaris C., Athens University of Economics and Business, Greece
Vrechopoulos A., Athens University of Economics and Business, Greece
Doukidis G., Athens University of Economics and Business, Greece
Silent clients: divergent nature of animal health services
Pyatt A., Harper Adams University, UK
Wright G., Manchester Metropolitan University, UK
Walley K., Harper Adams University, UK
Bleach E.,Harper Adams University, UK
The contribution of self-efficacy and employee satisfaction as part of internal
marketing in school quality: the case of primary education
Skapinaki A., University of the Aegean, Greece
Salamoura M., University of the Aegean, Greece
1345– 1445 Lunch
1445–1615 Session 1.3A (Room A): Destination Branding

Chair: Fotiadis A., Zayed University, Abu Dhabi, United Arab Emirates
Strategies for crisis preparedness of tourism destinations: the case of Kos
earthquake
Giannopoulou F., BCA College, Greece
Giannopoulos A., BCA College, Greece
Effecting Factors on Overall Satisfaction: The Moderating Role of Destination
Brand Value
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Seyyedi P., Allameh Tabataba’i University, Iran

Image Perception of Abu Dhabi Tourism Destination
Almenhali S., Zayed University , Abu Dhabi, United Arab Emirates
Omar S., Zayed University , Abu Dhabi, United Arab Emirates
Abu Dhabi destination image and revisiting intention: the case of Indian tourists
Al Mazrouei D., Zayed University , Abu Dhabi, United Arab Emirates
Alhaatemi S., Zayed University , Abu Dhabi, United Arab Emirates
Mohamad A., Zayed University , Abu Dhabi, United Arab Emirates
1445–1615 Session 1.3B (Room B): Consumer Behaviour

Chair: Sarmaniotis C., Alexander Technological Educational Institute of
The Relationship between Defense Mechanisms and Decision process:
Moderation emotional intelligence stimulus
Buathong T., Mahasarakham University, Thailand
Investigating online consumer behaviour in the fashion market: a qualitative
study of consumers and digital experts in Greece
Ketikidi E., University of Sheffield, UK
Customer Loyalty Determinants in Retail Banking
Sheresheva M. Y., Lomonosov Moscow State University, Russia
Polukhina A. N., Volga State University of Technology, Russia
Data-driven marketing and loyalty programs: The stance of super market
customers
Stalidis G., Alexander Technological Educational Institute of Thessaloniki, Greece
Kardaras D., Athens University of Economics and Business, Greece
Barbounaki S., Merchant Marine Academy of Aspropyrgos, Greece
1615–1630 Coffee Break
1630–1800 Session 1.4A (Room A): Tourism Marketing and Management

Chair: Christou E., Alexander Technological Educational Institute of
Big data analysis in Tourism and Hospitality: a mapping literature review
Fouskas K., University of Macedonia, Greece
Misirlis N., University of Macedonia, Greece
Karanatsiou D., Aristotle University of Thessaloniki, Greece
Vlachopoulou M., University of Macedonia, Greece
Destination Strategy, Development and Marketing of Alternative Tourism.
Focused on Gastronomy and Rural Tourism Case Study of Jerte
Kiriakou E., St.Clement University of Bitola, former Yugoslav Republic of Macedonia
Palisidis G., Harokopio University, Greece
Avdimiotis S., Alexander Technological Educational Institute of Thessaloniki, Greece
Dimtsis A., Municipality of Edessa, Greece
Exploring the adoption of social media as distribution channels in the hospitality
industry
Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Drones and Marketing of Tourism Destinations
10
Simeli I., University of Macedonia
1630–1800 Session 1.4B (Room B): Hospitality Marketing and Management

Chair: Sheresheva M. Y., Lomonosov Moscow State University, Russia
Hotel Reservations and Digital Consumer Motives
Tsogas M., University of Piraeus, Greece
Chatzopoulou E., University of Piraeus, Greece
Karamaria L., University of Piraeus, Greece
The necessity of applying business process reengineering models to Greek hotel
business. A theoretical approach
Belias D., Technological Educational Institute of Thessaly, Greece
Rosidis I., University of the Aegean, Greece
Velissariou E., Technological Educational Institute of Thessaly, Greece
Papailias S., Hellenic Quality Assurance and Accreditation Agency (HQA), Greece
Tsiotas D., University of Thessaly, Greece
Varsanis K., National and Kapodistrian University of Athens, Greece
Web reviews as a key index of total quality management in the hotel industry
Belias D., Technological Educational Institute of Thessaly, Greece
Rosidis I., University of the Aegean, Greece
Velissariou E., Technological Educational Institute of Thessaly, Greece
Papailias S., Hellenic Quality Assurance and Accreditation Agency (HQA), Greece
Sdrolias L., Technological Educational Institute of Thessaly, Greece
Varsanis K., National and Kapodistrian University of Athens., Greece
Marketing Issues of Sustainable Tourism Development in Russian Regions
Sheresheva M. Y., Lomonosov Moscow State University, Russia
Polukhina A. N., Volga State University of Technology, Russia
1930 Social Event Guided Tour by a certified guide of the Anafiotika and
Plaka historical neighbourhoods of Athens (in English).
THURSDAY, 28 JUNE 2018

900– 930 Coffee

Chair: Mitropoulos I., Technological Educational Institute of Western
Greece, Greece
Reshaping customer loyalty through mobile marketing
Veljanoska I., American College Skopje, former Yugoslav Republic of Macedonia
Petrovska I., American College Skopje, former Yugoslav Republic of Macedonia
Apps, Snaps And Fashion Chats: How Augmented Reality Transforms the Way
Fashion Marketing Works
Le K., University of East London, UK
E-Tourism and Online Reservation Systems in Electronic Business
Papadopoulos D., Technological Educational Institute of Western Greece, Greece
Gkintoni E., University of Crete, Greece
Halkiopoulos C., Technological Educational Institute of Western Greece, Greece
11
Antonopoulou H., Technological Educational Institute of Western Greece, Greece

3D Printing Systems and their Impact in e-Business from a Computational View
Anagnostou P., University of Sofia, Bulgaria
930– 1100 Session 2.1B (Room B): Marketing Communications

Chair: Dias J. A., Instituto Universitário de Lisboa, Portugal
Product Placement versus Advertising - an Empirical Study about their Impact on
Website Traffic
Dias J. A., Instituto Universitário de Lisboa, Portugal
Dias J. G., Instituto Universitário de Lisboa, Portugal
Information behaviours of consumers – models, determinants and changes
Rogala A., Poznan University of Economics and Business, Poland
Determinants of the effectiveness of marketing communications with a mature
consumer
Jerzyk E., Poznan University of Economics and Business, Poland
Nestorowicz R., Poznan University of Economics and Business, Poland
Marketing communications’ trends on the organic food market in Poland
Nestorowicz R., Poznan University of Economics and Business, Poland
Pilarczyk B., Poznan University of Economics and Business, Poland
930– 1100 Session 2.1C (Room C): Branding- Services Marketing

Chair: Katarachia A., Western Macedonia University of Applied
Sciences, Greece
Antecedents of corporate sustainability in a multicultural society and the
globalized economy
Zarkada A., Athens University of Economics and Business, Greece
Tzoumaka E., The American College of Greece, Greece
Niros M., University of Piraeus, Greece
Brand equity in the wine industry: the case of estate wines in Greece
Katarachia A., Western Macedonia University of Applied Sciences, Greece
Exploring the effects of service branding on brand relationship quality and brand
performance: Evidence from the mobile telecommunications industry
Giovanis A., University of West Attica, Greece
Athanasopoulou P., University of Peloponnese, Greece
Kavoura A., University of West Attica, Greece
Studying the Service Quality of the ATEI Library
Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece
Gounas A., Alexander Technological Educational Institute of Thessaloniki, Greece

Chair: Vrana V., Technological Education Institute of Central
Macedonia, Greece
12
Exploring employees' satisfaction and commitment in Greek systemic banks

Pitoska E., Western Macedonia University of Applied Sciences, Greece
Simara D., Western Macedonia University of Applied Sciences, Greece
Kargidis T., Alexander Technological Educational Institute of Thessaloniki, Greece
Where should I go to eat? Factors affecting consumers’ choice
Ekmetsoglou T., Technological Education Institute of Central Macedonia, Greece
Karavasilis G., Technological Education Institute of Central Macedonia, Greece
Vrana V., Technological Education Institute of Central Macedonia, Greece
Kehris E., Technological Education Institute of Central Macedonia, Greece
Azaria A., Technological Education Institute of Central Macedonia, Greece
Hollywood action films and Arab stereotype in the perspective of the Arab and
non-Arab
Aljneibi S., Zayed University , Abu Dhabi, United Arab Emirates
Albreiki E., Zayed University , Abu Dhabi, United Arab Emirates
Understanding students’ decision making factors regarding postgraduate studies
during the economic crisis
Chatzigeorgiou C., Alexander Technological Educational Institute of Thessaloniki,
Greece
1115– 1245 Session 2.2B (Room B): Supply Chain Management

Chair: Towers N., University of Gloucestershire, UK
Digital Lean Thinking - Excellent Value Creation Processes from Company to
Customer at Times of the Digital Transformation
Tsipoulanidis A., Berlin School of Economics and Law (BSEL), Germany
Assessing Economic and Administrative Performance of Retailing Firms with
Network Data Envelopment Analysis
Mitropoulos P., Technological Educational Institute of Western Greece, Greece
Mitropoulos I., Technological Educational Institute of Western Greece, Greece
Beyond the dyad: Coordinating geographically dispersed supply networks with
directed sourcing
Abushaikha I., German-Jordanian University, Jordan
Towers N., University of Gloucestershire, UK
Caldwell N., Heriot-Watt University, UK
1115– 1245 Session 2.2C (Room C): Marketing SMEs

Chair: Plakoyiannaki E., University of Leeds, UK
Small and Medium sized enterprises in the age of Memoranda
Corporate Social Responsibility (CSR) in Greek Small and Medium-sized
Enterprises (SMEs) and Higher Educational Institutions (HEIs)
Giannakis K., Western Macedonia University of Applied Sciences, Greece
Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach
across Managers and Advisers
Stoian C., University of Brunel, UK
Dimitratos P., University of Glasgow, UK
13
Plakoyiannaki E., University of Leeds, UK

A case study on adoption of marketing communication channels in Greek family
businesses
Vlachakis S., University of Vaasa, Finland
Siakas K. V., Alexander Technological Educational Institute of Thessaloniki, Greece
Naaranoja M., University of Vaasa, Finland
Chatzipoulidis A., Alexander Technological Educational Institute of Thessaloniki, Greece
1245– 1330 Keynote Speaker

Professor Adamantios Diamantopoulos, Chair of International
Marketing at the University of Vienna, Austria
"How Country Stereotypes Impact Consumer Behavior: Activation, Nature and
Consequences"
1330– 1500 Lunch
1500– 1600 Special Interest Group

“the Youth Employment Initiative as an employer branding accelerator”
Chair: Valentini Kalargyrou, Associate Professor at University of New
Hampshire, USA
Dimitra Alexiou - Talent Acquisition Specialist Nestle Hellas
Polyxeni Kiouri - HR Director Nestle Hellas
1615– 1745 Special Session 2.3A (Room A): e–Technology and Marketing for
Sustainable Development and Tourism
Chairs: Andreopoulou Z., Aristotle University of Thessaloniki, Greece
Quaranta G., University of Basilicata, Italy
Quality Evaluation for Non – Wood Forest Products Business Websites in Internet
Kalfagianni A., Aristotle University of Thessaloniki, Greece
Andreopoulou Z., Aristotle University of Thessaloniki, Greece
Innovation for rural development: Connecting food producers and consumers on
a social marketplace
Salvia R., University of Basilicata, Italy
Andreopoulou Z., Aristotle University of Thessaloniki,Greece
Quaranta G., University of Basilicata, Italy
Food, web and neuromarketing in a well-being sustainability approach
Misso R., University of Naples Parthenope, Italy
Varlese M., University of Naples Parthenope, Italy
Koliouska C. Aristotle University of Thessaloniki, Greece
Inviting Overseas Entrepreneurs to Greece for B2Β Tourism Marketing Purposes:
The case of Chinese Hair Salon Owners Event
Gkarane S., University of Macedonia, Greece
Vasiliadis Y., Aristotle University of Thessaloniki, Greece
14
Vassiliadis C., University of Macedonia, Greece

The use of Internet Marketing by Greek Furniture SMEs
Papadopoulos I., Technological Educational Institute of Thessaly, Greece
Platogianni E., Technological Educational Institute of Thessaly, Greece
Trigkas M., Aristotle University of Thessaloniki, Greece
Karagouni G., Technological Educational Institute of Thessaly, Greece
1615– 1745 Session 2.3B (Room B): General

Chair: Mamalis S., Eastern Macedonia and Thrace Institute of
Technology, Greece
Looking inside the black box: connected students and university decisions
Hall A., Manchester Metropolitan University, UK
Research on the impact of a wellness program: the effectiveness on work-related
stress
Spanoudi V., Alexander Technological Educational Institute of Thessaloniki, Greece
Garoufallou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Siatri R., Alexander Technological Educational Institute of Thessaloniki, Greece
Zafeiriou G., Alexander Technological Educational Institute of Thessaloniki, Greece
Antonopoulou S., American Farm School of Thessaloniki, Greece
A comparative analysis of wellness models and tools
Spanoudi V., Alexander Technological Educational Institute of Thessaloniki, Greece
Garoufallou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Siatri R., Alexander Technological Educational Institute of Thessaloniki, Greece
Zafeiriou G., Alexander Technological Educational Institute of Thessaloniki, Greece
Antonopoulou S., American Farm School of Thessaloniki, Greece
Desired destination image attributes as perceived by the Generation Y cohort
Mamalis S., Eastern Macedonia and Thrace Institute of Technology, Greece
2100 Gala Dinner: THE TAVERN «DIAVLOS» Andrianou 1,Thiseio, Athens,diavlosathens.gr
FRIDAY, 29 JUNE 2018

0930–1000 Coffee
1000–1045 Meet the Editors

Wright G., Manchester Metropolitan University, UK
Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece
Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Towers N., University of Gloucestershire, UK
Plakoyiannaki E., University of Leeds, UK
1045–1215 Session 3.1A (Room A): Social, Environmental and Societal Marketing-
Marketing and Social Media
Chair: Kalargyrou V., University of New Hampshire, USA
How Does Conformity Affect Sustainability in Environmentally and Socially
Sustainable Products?
15
Pujari D., McMaster University, Canada

Tajvarpour M.H., McMaster University, Canada
Political Marketing in Audio Visual Services & Social Media: The beginning-
Obama Phenomenon
Gkounas A., Alexander Technological Educational Institute of Thessaloniki, Greece
The Effect Of Social Media Celebrities On Young Females Beauty Aspects
Al Khalil F. A., Zayed University , Abu Dhabi, United Arab Emirates
Al Qadi M. A., Zayed University , Abu Dhabi, United Arab Emirates
Al Hashmi R. I., Zayed University , Abu Dhabi, United Arab Emirates
Viral Marketing: Sharing content in Social media and the impact of message
quality and trust
Tsekouropoulos G., Alexander Technological Educational Institute of Thessaloniki,
Greece
Theocharis D., Independent Researcher, Greece
1045–1215 Session 3.1B (Room B): General

Chair: Hall A., Manchester Metropolitan University, UK
The interrelationships between supplier selection criteria and satisfaction
Pantouvakis A., University of Piraeus, Greece
Karakasnaki M., University of Piraeus, Greece
Enhancing Sport Marketing Experience for Spectators: Constraints & Motivators
of Sport Attendance
Koronios K., University of Peloponnese, Greece
Dimitropoulos P., University of Peloponnese, Greece
Kriemadis A., University of Peloponnese, Greece
Gatsis G., University of Peloponnese, Greece
Papadopoulos A., University of Peloponnese, Greece
An Automated System for Tourist Destinations
Anagnostou P., University of Sofia, Bulgaria
A Computational Approach of Consumer Decision Making Process Emotional
Intelligence and Their Effects on E-Marketing
Gkintoni E., University of Crete, Greece
1045–1215 Session 3.1C (Room C): Consumer Behaviour

Chair: Wright G., Manchester Metropolitan University, UK
The mediating role of the OTC advertising on patients’ buying behaviour
Papadaki E., University of Patras, Greece
Vasileiou K., Technological Educational Institute of Western Greece, Greece
Merchandising impact on consumer impulsive buying behaviour for
parapharmaceutical products
Konstantopoulos H., University of Patras, Greece
Vasileiou K., Technological Educational Institute of Western Greece, Greece
16
How important CSR is for consumers in supermarket selection

Kourgiantakis M., Technological Educational Institute of Crete, Greece
Kataki M., Technological Educational Institute of Crete, Greece
Apostolakis A., Technological Educational Institute of Crete, Greece
Dimou I., Technological Educational Institute of Crete, Greece
Exploring food consumer motivations during the economic crisis
Tzimas D., University of Nicosia, Cyprus
Karipidis P., Alexander Technological Educational Institute of Thessaloniki, Greece
Kontogeorgos A., University of Patras, Greece
1215–1230 Coffee Break
1230– 1400 Session 3.2A (Room A): Services Marketing – Marketing Strategy
Chair: Pilarczyk B., Poznan University of Economics and Business,
Poland
Looking into service quality, visitors' satisfaction and future behavior: the case of
the Archaeological and the Science Center and Technology Museums of
Thessaloniki
Daskalaki V., Aristotle University of Thessaloniki, Greece
Voutsa M., Aristotle University of Thessaloniki, Greece
Boutsouki C., Aristotle University of Thessaloniki, Greece
Hatzithomas L., University of Macedonia, Greece
Frame of an Information System for Strategic Management
Application of an Automated System in Strategic Planning
The growth of nature based tourism: Investigation of the locals’ views in the
Northern Pindos National Park (Valia Kalda)
Tampakis S., Democritus University of Thrace, Greece
Andrea V., Democritus University of Thrace, Greece
Karanikola P., Democritus University of Thrace, Greece
Giottis S., Democritus University of Thrace, Greece
1230– 1400 Session 3.2B (Room B): Customer Relationship Management

Chair: Sarmaniotis C., Alexander Technological Educational Institute of
Risk considerations in CRM from a cloud perspective
Chatzipoulidis A., Alexander Technological Educational Institute of Thessaloniki, Greece
Tsiakis T., Alexander Technological Educational Institute of Thessaloniki, Greece
Gounas A., Alexander Technological Educational Institute of Thessaloniki, Greece
Value co-creation in B2B customer solutions: An Arabian perspective
Hamadneh S., Heriot Watt University, UK
Caldwell N., Heriot Watt University, UK
17
Ghadge A., Heriot Watt University, UK

The use of social media and CRM by public hospitals: evidence from Greece
Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Nanos I., Alexander Technological Educational Institute of Thessaloniki, Greece
Factors moderating guest’s satisfaction over Mediterranean countries
Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece
Greece
Kostoglou I., Alexander Technological Educational Institute of Thessaloniki, Greece
Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece
1400– 1500 Lunch
1500– 1530 Closing Ceremony and Best Paper Award
18

ICCMI 2018 Conference Programme

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ICCMI 2018 Conference Programme

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6th International Conference on Contemporary Marketing Issues

Athens, Greece, 27- 29 June 2018

ADVISORY SCIENTIFIC BOARD

Costas ASSIMAKOPOULOS Alexander Technological Educational Institute of

Spyros MAMALIS Eastern Macedonia and Thrace Institute of Technology, Greece

WEDNESDAY, 27 JUNE 2018

1000– 1030 Opening ceremony

1030– 1200 Session 1.1A (Room A): Consumer Behaviour

1030– 1200 Session 1.1B (Room B): Branding

Chang S.-W., Middlesex University, UK

1200– 1215 Coffee Break

1215– 1345 Session 1.2B (Room B): Marketing Strategy

1215– 1345 Session 1.2C (Room C): Services Marketing

1345– 1445 Lunch

1445–1615 Session 1.3A (Room A): Destination Branding

Seyyedi P., Allameh Tabataba’i University, Iran

1445–1615 Session 1.3B (Room B): Consumer Behaviour

1615–1630 Coffee Break

1630–1800 Session 1.4A (Room A): Tourism Marketing and Management

Simeli I., University of Macedonia

1630–1800 Session 1.4B (Room B): Hospitality Marketing and Management

THURSDAY, 28 JUNE 2018

930– 1100 Session 2.1A (Room A): Consumer Behaviour

Antonopoulou H., Technological Educational Institute of Western Greece, Greece

930– 1100 Session 2.1B (Room B): Marketing Communications

930– 1100 Session 2.1C (Room C): Branding- Services Marketing

1100– 1115 Coffee Break

1115– 1245 Session 2.2A (Room A): Consumer Behaviour

Exploring employees' satisfaction and commitment in Greek systemic banks

1115– 1245 Session 2.2B (Room B): Supply Chain Management

1115– 1245 Session 2.2C (Room C): Marketing SMEs

Plakoyiannaki E., University of Leeds, UK

1245– 1330 Keynote Speaker

1330– 1500 Lunch

1500– 1600 Special Interest Group

1600– 1615 Coffee Break

Vassiliadis C., University of Macedonia, Greece

1615– 1745 Session 2.3B (Room B): General

2100 Gala Dinner: THE TAVERN «DIAVLOS» Andrianou 1,Thiseio, Athens,diavlosathens.gr

FRIDAY, 29 JUNE 2018

1000–1045 Meet the Editors

Pujari D., McMaster University, Canada

1045–1215 Session 3.1B (Room B): General

1045–1215 Session 3.1C (Room C): Consumer Behaviour

How important CSR is for consumers in supermarket selection

1215–1230 Coffee Break

1230– 1400 Session 3.2B (Room B): Customer Relationship Management

Ghadge A., Heriot Watt University, UK

1400– 1500 Lunch

1500– 1530 Closing Ceremony and Best Paper Award

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