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1. Please list in order of priority, your most important products/services in relationship to your business’s success:
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2. What words/phrases do you consider people will be using to look for your website for each of your product/services
above? (Use 2 to 5+ keywords – use the back or attach an extra sheet of paper to list more as necessary).
3. Who are your main competitors? – List company name, web address, etc. For nonprofits, list complimentary
organizations which are supporting or likely to support you efforts. (List at least three)
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4. What is your current and overall marketing strategy (offline & online). How does your website function in this strategy:
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5. Do you incorporate any web2.0 aka social marketing/networking strategies? (Examples: Video Sites, Bookmarking,
Podcasts, Blogs/Wordpress, RSS Feeds, Social Websites– Twitter/ActiveRain/Facebook, LinkedIn)
11. With regards to your advertising budget on a whole, what is your approximate monthly budget for search engine
marketing to reach your online goals? Organic SEM: $ INSERT /mo. Additional: Pay-Per-Click*: $ INSERT
*Only enter PPC budget if we will be managing your PPC campaign.
12. Please provide any technical information that is known about your website: (web server – space & bandwidth
usage/limits, operating system, content mgmt system used, scripting languages used):
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13. What is your Unique Selling Proposition (USP); Who creates writing new content and how is it added to your site?
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14. Can you provide statistics (e.g. visitor metrics, conversion rates, profit per sale, etc.) for your website? Yes No
(We will request a copy of or access to these for a basic understanding of your current traffic patterns and analysis.)
Quick Questions To Enable Us To Perform Metrics via Your Supplied Analytics Data:
15. What traffic techniques do you currently use to drive traffic to your website?
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16. How many visitors does your website get each month? CLICK AND INSERT
17. How many sales / leads do you get per month from your website? CLICK AND INSERT
18. What Is Your Conversion Rate of Leads (#Sales / #Visitors)? CLICK AND INSERT
19. What percentage of your revenues comes from leads generated by the Internet? CLICK AND INSERT
20. How much are you currently spending each month to get your online traffic? CLICK AND INSERT
21. On average, how often does a customer buy from you? CLICK AND INSERT
22. Approximately how many current customers do you have? CLICK AND INSERT
23. Approx. how many customers have ever bought from you? CLICK AND INSERT Have their emails: Yes No
24. The three biggest business struggles you’re currently facing? CLICK AND INSERT
25. What is the most common objection you hear? CLICK AND INSERT
26. Why do customers do business with you and what is your guarantee?
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27. What has been your best advertising method, and what is that cost per lead?
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28. What do you do with leads that do NOT purchase from you? CLICK AND INSERT
Quick Yes or No Questions
29. Do you target Local Business Results on Google? Yes No
30. Are you registered with the online local business directories? Yes No
31. Do you use search engine optimization to show up for the natural search results? Yes No
32. Do you use Articles Marketing? Yes No Blogging? Yes No Online press releases? Yes No
33. Do you have access to 1-3 min. videos or are they on your site? Access Yes No On our website Yes No
34. Do you use videos on YouTube and other locations to promote your site? Yes No
36. Do you test and track you main web pages? Yes No Split test and track your PPC ads? Yes No
37. Do you use online Classified Ad Sites or Local Forums? Classified Ad Sites Yes No Local Forums Yes No
38. Do you use Audio Marketing on your site and also syndicate (RSS Feed) the audio on other popular sites? Yes No