BHARATHIDASAN UNIVERISTY, TIRUCHIRAPPALLI – 24.

MASTER OF COMMERCE (M.Com.,)

SCHEME OF EXAMINATION

(For the candidates admitted from the academic year 2000-2001 onwards)

Instr Exam. Marks Total

Semester Paper No Title of the Paper Hours Hours I.A U.E
I Paper 1 Managerial Economics 8 3 25 75 100
2 Sales & Advt., Management 8 3 25 75 100
3 Corporate Laws 8 3 25 75 100
Quiz/Seminar/Workshop/Library 6 - - - -
II Paper 4 Business Finance 6 3 25 75 100
5 Quantitative Techniques for 6 3 25 75 100
Business Decision
6 Strategic Management 6 3 25 75 100
7 Entrepreneurial Development 6 3 25 75 100

III Paper 8 Computer Applications in Business 6 3 25 75 100

9 Advanced Corporate Accounting 6 3 25 75 100
10 Research Methodology 6 3 25 75 100
11 Security Analysis and Portfolio 6 - - - -
Management Quiz/Seminar/
Workshop/Library

IV Paper 12 Elective Paper – I 6 3 25 75 100

13 Elective Paper – II 6 3 25 75 100
14 Elective Paper III 6 3 25 75 100
Project Work * (Dissertation 75, 6 - - - -
Vivavoce 25) Quiz/Seminar/
Workshop/Library

LIST OF ELECTIVE PAPERS (ANY 3 PAPERS OF THE FOLLOWING TO BE SELECTED

BY THE COLLEGE)

1. Global Finance
2. Co-operative Theory and Practice
3. Income Tax Law and Practice
4. Indirect Texation
5. Industrial Legislation
6. Product Policy and Management
7. Hotel Management
 8. Tourism Management
9. International Trade and Institutions
10. Social and Ethical Perspective in Business
11. Strategic Cost Management
12. Internet and Java Programming
13. Fundamentals of E-Commerce
14. Fundamentals of Information Technology.

MANAGERIAL ECONOMICS

OBJECTIVES : To make the students understand the application of Economic

tools and logical methods to business decision.

UNIT – I : Managerial Economics – Scope and Applications – Role of

Managerial Economist – Demand Analysis and Forecasting
Methods – Demand Forecasting.

UNIT – II :Production Function – Return to Scale – Economics of size and

capacity utilization – Input –output Analysis – Break Even
Analysis – Cost – Benefit Analysis – Cost Function – Shortrun
cost, Longrun Cost – Output functions.

UNIT – III : Price Policies and Practices – Pricing under Perfect

Competition –Oligopoly and Monopoly – Pricing of Durable
products – Perishable goods –Price as a tool of competition.

UNIT – IV : Profit Management – Nature and Measurement of Profit –

Profit Policies Profit Planning and forecasting.

UNIT – V : Macro – Economics and Business – Business Cycle and

Business Policies Economic Forecasting for Business –National
Income, Saving and Investment – Theory of Income
Distribution.

BOOKS FOR REFERENCE:

1. Joel Dean, Managerial Economics

2. R.L.Varshney and K.L.Maheswari, Managerial Economics
3. V.L.Mote, Samuel, Paul and G.S.Gupta, Managerial Economics.

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M.COM. DEGREE COURSE

SEMESTER – I – PAPER 2 – SALES AND ADVERTISING AND MANAGEMENT.

REVISED SYLLABUS

UNIT – I : Sales Management – Meaning and Scope – Functions Sales

Planning – Sales Policy – Sales Organization – Sales Territories
– Sales Quota – Selling Process – Responsibilities of Sales
Manager.

UNIT – II : AIDAS Formula – Need for Salesforce – Recruitment and

Selection of Salesforce – Training of Salesmen – Qualities of a
Good Salesman.

UNIT – III : Advertising - Scope and Function – Need for Advertising

Classification – Advertisement Planning and Organization
Ethical Issues in Advertising.

UNIT – IV : Advertising Media – Role of Media – Types of Media Merits

and Demerits – Media Research – Evaluation and Effectiveness
of Advertising.

UNIT – V : The Advertising Budget – Advertising Agencies – Types Legal

Framework of Advertising – Recommendations of Sachar
Committee – Self Regulation of Advertising.

Reference Books:

1. Albert New Guard – The Field Sales Manager – Taraporewala.

2. Richard R.Still and Edward W.Gundiff – Sales Management, Prentice
Hall.
3. Ramasamy, V.S.Marketing Management, Macmillan
4. Davar, Salesmanship and Advertising.
5. Pillai and Bhagavathi, Salesmanship.

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 BHARATHIDASAN UNIVERSITY, TIRUCHIRAPPALI – 24.

M.Com., Syllabus

(For Candidates admitted from 2000-2001 onwards)

I Semester – Paper III – Corporate Laws

Unit – I :

Provisions of Companies Act 1956 relating to Company Administration –

Board of Directors – Manager Managing Director – Provisions relating to
various types of meetings and their related items.

Unit –II :

Industries (Development and Regulation) Act, 1951 object – Definitions –

Central Advisory Council – Development Council – Regulation of
Scheduled Industries – Registration and Licensing – Investigation and Take
over of Management of Industrial undertakings of Central Government –
Effect of Central Governments order – Management/Control of undertakings
owned by companies in liquidation – Power to provide relief measures –
power to exempt special cases – penalties.

UNIT – III :

Foreign Exchange Management Act, 1999 – Definitions – Regulation and

Management of Foreign Exchange – Authorised person – contravention and
penalties –adjudication and penalties – Directorate of Enforcement.

UNIT – IV :

The Essential Commodities Act, 1955 – Powers of Central Government to

Control, effect, scizure and confiscation – consumer protection Act 1986 –
Definition – Consumer Protection Council – Consumer Disputes Redressel
Agencies – District Forum – State Commission – National Commission –
The sick Industrial Companies (special provisions) Act, 1985 and Provisions
relating to BIFR – Reference – Inquiry – Schemes – Appeal.

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UNIT – V:

Water (Prevention and control of pollution) Act, 1974 Definition – functions

and powers of various Boards Compliance regarding discharges causing
pollution Penalties and offences – Air (Prevention and Control of Pollution)
Act, 1981 Definitions – Functions and powers of various Board – Duties of
occupier of specified industries to ensure adherence to standard offences by
companies.

BOOKS FOR REFERENCE:

1. Bare Act of all relevant Legislations.

2. Corporate Laws and Secretarial Practice – N.K.Kapoor Sultan Chand
and Sons, New Delhi – 2.
3. Corporate Laws and Secretarial Practice – Dr.G.K.Kapoor Premier
Book Company, New Delhi – 2.
4. Corporate Laws – Taxman Publication.
5. Economic Legislation – Law & Practice – by U.K.Chandhary - Sultan
Chand & Sons, New Delhi – 2.
6. Economic and other Legislations S.S.Gulshan and G.K.Kapoor Sultan
Chand & Sons, New Delhi – 2.
7. Chartered Secretary Magazine – January 2000 – Vol.XXX No.1
“Foreign Exchange Management Bill” (Page 75 – 85).

BHARATHIDASAN UNIVERSITY, TIRUCHIRAPPALLI – 24.

M.Com., - REVISED SYLLABUS (2000-2001 BATCH)

II SEMESTER – PAPER 4 – BUSINESS FINANCE

UNIT – I : An overview of Financial Management – Indian Financial

System – Time Value of money – Risk and Return.

UNIT – II: Valuation of Securities – Leverage – Financial Forecasting –

Working Capital Management – Overall Consideration.

UNIT – III : Cash Management – Receivables Management – Inventory

Management – Financing Current Assets.

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UNIT – IV : Basics of Capital Budgeting – Cost of Capital – Sources of
Long term of Finance – Primary Markets in India – Stock
Market –Financial Institutions.

UNIT – V : Theory of Capital Structure – Planning the Capital Structure –

Dividend Policy and Share Valuation – Practical Aspects.

Text Book:

Dr.Prasanna Chandra, Fundamentals of Financial Management (TMH)

References:

1. I.M.Pandey, Financial Management

2. Sharma & Gupta, Financial Management, Kalyani Publications.

II – Semester

M.Com., - QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS

(THEORY 20 MARKS – PROBLEMS 55 MARKS)

UNIT –I : Meaning of Quantitative Techniques: Classification of

Quantitatives Techniques and Business Decision making;
Limitations of Quantitative Techniques; Correlation analysis –
Karl Pearson Concept, Multiple Correlation, Partial Correlation,
Regression Analysis.

UNIT – II : Analysis of Time Series, Probability, Mathematical

expectations, Theoretical Distributions, Binominal, Poisson and
Normal Distribution, Statistical Decision theory, Decision Tree
Diagram, Interpretation of EMV, Expected Profits with perfect
knowledge, Conditional Opportunity Losses and the Expected
Opportunity Loss (EOL) Limitations of Decision Theory.

UNIT – III : Students Distribution Analysis, Chi – square Distribution

Analysis, Variance Analysis, Randomised Block Design, Latin
Squares Test, Business Forecasting, Sampling and Non-
sampling errors, The concept of Standard Errors.

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UNIT – IV : Meaning of Linerar Programming, Simplex method, The Dual
problem of Linear Programming, Inventory theory,
Replacement problems.

UNIT – V : Queing Theory, Transportation method, North-West corner

Rule, Vogel Approximation method, Assignment problems,
Game Theory.

References:

1. Quantitative techniques, C.R.Kothari.

2. S.C.Gupta, Statistical Methods
3. S.P.Gupta, Statistical Methods.
4. D.L.Elhance, Advanced Statistics
5. Lorine & Rulsin, Statistics for Management
6. Kantiswarup, Operation Research.
7. Handy A.Taha, Operation Research.

M.Com., - II Semester – Paper 6

STRATEGIC MANAGEMENT

UNIT – I

Strategic Management – Definition – Scope – Benefits – Risks –

Approaches – Models – Strategic change – Strategic Leadership and
Decision making.

UNIT –II

Situation Analysis – SWOT Analysis - Environmental Scanning and

Industry analysis – Forecasting – Internal Scanning - Mission – objectives –
Stakeholder Theory – Cyert and March’s Behavioural Theory – Objectives
of Non-Profit Organizations – Social Responsibility and Business Ethics.

UNIT – III

Strategy Formulation – Business Strategy – Corporate Strategy – Divertional

Strategy –Portfolio Analysis – BCG Growth /Share matrix – Strategic
choice – Development of policies – Strategic Alliances.

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UNIT – IV

Strategy Implementation – Organization for action – Staffing – Leading –

MBO –Total Quality Management – Functional Strategies – Growth
Strategies – Diversification, Acquistion and Joint Venture – Recovery –
Recession and Diverstment Strategies – Management Buyoute.

UNIT – V

Strategic Control and Evaluation – Establishing Strategic control – premise

control – Implementation control – Strategic Surveilance – Special Alert
Control – Evaluation Techniques – Managing change – Strategic issues in
Managing Technology and Innovation – Strategic Effectiveness.

Books for References :

1. Strategic Management – Strategy Formulation and Implementation –

John A.Pearce II, Richard B.Robinson Jr.(A.I.T.B.S. Publishers – J-
5,6, Krishnan Nagar, Delhi – 110 051).
2. Strategic Management – Awareness and change – John L.Thompson
(Cheapman & Hall 32 Second Main Road CIT East, Chennai – 35).
3. Strategic Management-J.David Hunger and Thomas L.Wheelen
(Addision – Wesley Longman) (Available at Higginbothoms Ltd.,
Chennai).
4. Strategic Management – Gregory G.Dess and Alex Miller.
5. Strategic Management – An Integrated Approach – W.L.Charles and
John Gareth, R.
6. Strategic Management – Concepts and Application – C.Certo and
J.Paul Peter.
7. Strategic Management – John H.Barnett and William D. (Available
at Atlantic Publishers and Distributors, 4215/1, Ansari Road, Darya
Ganj, New Delhi – 110 002).
8. International & Strategic Management – R.N.Srivastava.
9. Strategic Planning for Corporate Success – V.S.Ramaswamy and
S.Nanakumari.

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PAPER – 7 –ENTREPRENEURIAL DEVELOPMENT:

OBJECTIVE : To enable the student to know the environment for

entrepreneurial development, identify – business opportunity
and to gain knowledge in preparing project report and
appraising the same.

UNIT – I : To study the environment for entrepreneurship development,

identify business opportunity, prepare project report and appraise
project implementation and the project.

UNIT – II : The Human side of enterprise – Meaning of enterprise –

Entrepreneur, Qualities of entrepreneure – Functions of
Entrepreneurs - Types of entrepreneurs – Motives – Growth of
entrepreneurs in India.

UNIT – III : Developing entrepreneurs – concepts of entrepreneurship –

phases of EDP – Special agencies and schemes – need for
support system – identification of prospective entrepreneurs and
their development.

UNIT – IV : Identification of Business Ideas – Sources –Project selection –

project life cycle – Feasibility Analysis – techno – economic
analysis – market and demand analysis.

UNIT – V : Concept of projects –Identification – formulation – project

design – project Report – Appraisal – Financial Analysis –
profitability analysis – social cost benefit analysis – Incentive
and subsides for entrepreneurs.

Books for Recommended:

1. C.B.Gupta, N.P.Srinivasan, & Entrepreneurial Development, Sultan

Chand & Sons.
2. Vasant Desai, Dynamics of Entrepreneurial Development and
Management Himalaya Publishing House.
3. P.Saravanavel, Entrepreneurship Development Principles, Policies
and Programmer.

9
M.Com., - Computer Applications In Business – III Semester (Theory only).

UNIT – I : Fundamentals of Computers, Evolution of computing Machines

Input/Output device, Microprocessors, binary number system,
generation of chips and programming languages, Hardware and
Software operating systems (including salient features of DOS,
windows & UNIX).

UNIT – II : P C Architecture commonly used, PC software for word

processing, spreadsheet and databased applications, client/server
applications using PCs.

UNIT – IV : Management Information System, concepts of Data,

Information and knowledge, processing of data using
computers, storage and Retrieval of massive data on computers,
Document Image Management Systems (DIMS) Phrases in
Software Systems Life Cycles Decision Support Systems,
Knowledge based systems and their applications in
Management

UNIT – V : Computerisation, Prospects and problems:

Information technology for achieving competitive edge in
Business and Industry. Infrastructure requirement, selection of
Hardware and Software implementation and transition
Problems. Skills – upgradation and re-deployment of staff as a
result of computerisation.

Reference Books:

1. V.Rajaraman, Fundamentals of Computers.

2. Rajagopalan, Introduction to Computers.
3. Brook, Frederick B and Kennelts E.Iresion, Automatic Data
Processing.
4. W.Weinel and J.McKellein, A Begineers Guide to PC
5. Ruth Maran, M E DOSS 06-02-22 simplified.
6. Windows 95 simplified (I.D.G. Books, World Wide USA, Pustak
Mahal, Delhi).
7. A.Agarwal and P.Dhananjay, Mastering PC Software.
8. James A.O’Brien, Management Information Systems.

10
PAPER – IX – ADVANCED CORPORATE ACCOUNTING

UNIT – I : Valuation of Goodwill and Shares – Acquisition of Business.

UNIT –II : Amalgamation – Absorption and Reconstruction – Dissenting

Shareholders – Intercompany owings – Intercompany holdings.

UNIT – III : Holding Company Accounts – Liquidation of Companies.

UNIT – IV : Accounts of Banking Companies – Insurance Companies –

Double Accounts System – Government Accounting.

UNIT –V : Inflation Accounting – Human Resource Accounting –

International Accounting Standards –Mechanised System of
Accounting.
(Theory 30 marks; Problems 45 marks).

Books Recommended:

1. S.P.Jain & K.C.Narang – Practical Problems in Advanced

Accounting.
2. M.C.Shukla, T.C.Grewall & S.C.Gupta – Advanced Accountancy.
3. M.A. Arulanadam & K.S.Raman – Advanced Accountancy.
4. S.P.Iyengar – Advanced Accounting
5. S.P.Agarwal & P.C.Jain – Advanced Financial Accountancy : Theory
and Practice.
6. R.L.Gupta & M.Radhasamy – Advanced Accounting Vol.II, III & IV.

Paper – 10 – Research Methodology

UNIT – I – Research in Management: An Introduction – Definition,

meaning and nature – Scope and objects of Research. Types of
Research, Experimental Research – Survey Research – Case
Study methods – Ex Post Facto Research.

UNIT – II : Research Design – Defining Research Problem and Formulation

of Hypothesis – Experimental Designs.

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UNIT – III : Research Process – Steps in the process of Research, Data
Collection and Measurement: Sources of Secondary data –
Methods of Primary data collection – Questionnaire
constructing - Attitude measurement and Scales – Sampling
and Sampling Designs.

UNIT – IV : Data presentation and Analysis – Data Processing – Statistical

analysis and interpretation of Data – Testing of Hypothesis and
theory of inference – Type I & II errors – Concept of sampling
distribution – Point and Interval estimation – Tests of
significance for means, proportions, SD’s (Large samples) –
Tests of significance for means, variance for small samples (t, F
Distribution) – Analysis of variance – Non-parametric tests.

UNIT – V : Report writing and presentation –steps in Report writing –

Substance of Reports – Formats of Reports – Presentation of a
Report.

Reference:

V.P.Michael (HPH) Research Methodology in Management, Kothari, G.R.,

Research Methodology – Methods and Techniques.

III – SEMESTER – PAPER XI – SECURITY ANALYSIS AND

PORTFOLIO MANAGEMENT

UNIT – I

Nature and scope of Investment Management Investment Objectives –

Investment Media security and Non-security forms of Investment gilt edged
securities – Sources of Investment information.

UNIT – II

New Issues Market –Listing of Securities Mechanics of securities trading in

stock exchange regulations and control of stock exchanges in media OTC
Exchange of India.

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UNIT – III

Security Analysis – Approaches to Security Analysis – Technical

Fundamentals and Random Walk – Market indicatore – Dow Theory –
Efficient Market Hypothesis.

UNIT – IV

Fortfolio Analysis – Tradition Vs Modern Risk and Return – Rationale of

Diversification of Investments – Markovits theory – capital Asset Pricing
Model.

UNIT – V :

Investment companies in India – Types Mutual Fund Operations in India –

UTI – SEBI and RBI Guidelines for Mutual Funds.

Reference Books:

1. Gupta L.C. : Return of Equities – the Indian Experience (New Delhi

OXFORD).
2. Bhalla V.K. : Investment Management and Portfolio Management
(S.Chand & Co. Delhi).
3. Fisher & Jordon : Security Analysis and Portfolio Management.
4. Preeti Singh : Security Analysis (Himalaya Publishing House).
5. Avadhani V.A. : Investment and Securities Markets in India.
6. SEBI : Guidelines 1992.
7. Jack dark Francis Investment : Analysis and Management (McGraw
Hill 1990).
8. Gara.K.L : Stock Exchange in India.
9. Yasasway : Equity Investment Strategy.

ELECTIVE : GLOBAL FINANCE:

1. Financial Management in a Global Context:

Need for International finance – The finance function – The emerging

challenges – Recent changes in global financial markets – Objectives
of the firm – Risk Management and Wealth Maximisation – A frame
work of financial decisions.

13
 2. Exposure and Risk

The nature of exposure and risk – Exchange of rate and Interest rate
volatility – Foreign Exchange Exposure and risk classification of
Foreign Exchange Exposure and risk.

Exchange rates, Interest rates, Inflation rates and Exposure.

3. International Monetary System and Financial Markets :

Exchange rate regimes – The IMF – The Problem of Adjustment –

The European Monetary System – Economic and Monetary Union –
Euro Market – Overview of major markets – International equity
markets.

4. The Foreign Exchange Market – The Structure – Mechanics of

currency trading – Types of transactions and Settlement dates –
Exchange rate Quotations and Arbitrage – Short date and Broken date
Contacts, Exchange rate – regimes and the foreign exchange.

5. Forwards, Swaps and Interest Parity:

Arbitrage – Swaps and Deposit markets – Option forwards – Forward

– Forward Swaps: Swap positions – Forward Exchange rates in India.

Reference Books:

1. P.G.APTE, International Financial Management, Tata McGraw Hill

Publishing Co., New Delhi.
2. Kohn, Financial Institutions and Markets - McGraw Hill Publishing
Co., New Delhi.

14
ELECTIVE : CO-OPERATION – THEORY AND PRACTICE.

UNIT – I

Introduction – Definition – Principles and features of Co-operative

movement –Origin and Growth of Co-operative movement in India – Co-
operative Societies – Classification – Role of co-operatives in five year plans
– Committees on Co-operatives (All India Rural Credit Survey Committee,
All India Rural Credit Review Committee) – Findings and recommendations
– Banking commission reports with reference to the development of co-
operative societies.

UNIT – II

Co-operative Organization structure – Credit societies – primary, central

and apex – Regional Rural Banks – Employees credit societies, Scope,
objectives and achievement multipurpose agricultural Co-operatives – Long
term co-operative credit structure; features – Primary Land Development
Bank – State Co-operative Land Development Banks – Functions and
achievements.

UNIT – III

Non – Co-operative Credit Structure – Need and features – producers Co-

operative societies – Marketing societies – consumer Co-operatives –
Housing Societies – Industrial Co-operative Societies – Co-operative Milk
Supply Societies and Unions – Co-operative Dairying – Co-operative
Education and Training – Central and State Level Organizations.

UNIT – IV

Government and Co-operation: Role of Government in promotion and

Development of co-operatives – Features – Prosand cons-Central and State
aid to the development of co-operatives – practical problems faced by co-
operatives - Democratic management in co-operatives – the role in uplifting
the weaker sections of society.

15
UNIT – V

Co-operative movement in Germany, England, Denmark, Italy, Isral and

China – International Co-operative Alliance.

Reference Books:

Bedi, R.D., Theory and Practice of Co-operation.

Memoria, C.B., Co-operation in India and Foreign Lands
Nakkiran, S.A. Teatise on Co-operative Management
Mathur, B.S., Co-operative movement in India.
Dr.Kulandaisamy, V. Management of consumers co-operatives.

ELECTIVE : INCOME TAX LAW AND PRACTICE:

OBJECTIVE: To make the students to gain expert knowledge of both the

Principles and practice of the law relating to Income Tax in India, Expert
knowledge of legal decision are considered as outside the scope.

UNIT – I : Basic concepts: Income, Assessee, Previous year, Assessment

year, Person, Agricultural Income – Charge of Income Tax.

Residential Status and Incidence of tax liability: Individual, HUF, Firm and
Company. Income Tax exempt from tax..

UNIT – II : Salaries : Chargeability – Meaning – Allowances – Perquisites –

valuation of perquisites – profit – in –lieu of salary – provident
funds – deductions – Relief U/S 89 (1).

UNIT – III : Income from House Properties: Chargeability – Annual Value –

letout House Property – Self occupied house property –
deductions.

UNIT – IV : Income from Business or Profession: Chargeability – Income

Taxable under business or profession – Computation of profits
and gains – Deductions expressly allowed – Expenses expressly
disallowed – Expenses allowable under certain restrictions –
deemed incomes.

16
UNIT – V : Capital Gains : Chargeability – Capital asset – transfer – cost of
acquisition – Exemption - Income from other source
chargeability – Incomes specifically chargeable under the head
– other Incomes chargeable deductions. Income of other
persons included in Assessee’s total income – set off any carry
forward of losses.

(Theory 30 marks; Problems – 45 marks)

Books for References:

Government of India, Income Tax Manual

Dr.H.C.Mehrotra Income Tax Law and Practice.
Dr.Bhagawathi Prasad, Law & Practice of Income Tax India.
Dinakar Pagare, Law & Practice of Income Tax.
Lal, B.B. Income Tax Law & Practice.
Dr.Vinod K.Singhania, Taxmen’s Direct Taxed Law & Practice.

Note : 40% Theory and 60% problem in section B and Section C. Vide
Statement is made regarding the pattern of the question paper at the
end of Indirect Taxes syllabus.

ELECTIVE : INDIRECT TAXATION

OBJECTIVES:

UNIT – I :

Significance of Taxation – Basic Principles of Taxation – The ability to pay

Principles – The benefit Principles – Concept of Taxable capacity and
functional finance approach – progress and horizontal equity. Tax potential
and tax effort – Tax burden in India and its comparison with other countries
– Determinants of structure – Direct and Indirect taxes – Elasticity and
buoyancy of a tax structure – Nature of Indirect taxes and advantages and
limitations.

17
UNIT –II :

Central Excise – Excisable goods – clearance of excisable goods – Physical

Control – compounded levy scheme – Self removal procedure – Gate passed
and personal ledger accounts – Exemption from excise duty – Set off – Duty
drawback claims – provisions of assessment and recovery of duties – VAT –
and MODVAT – Systems.

UNIT – III :

Customs duty – of Restriction on import and export under the customs Act –
Basic, Ancillary and additional duties –Provisions for valuation and
clearance of goods imported and exported – Duty drawback schemes.

UNIT – IV :

Central Sales Tax Provisions – inter –State and Intra – state Sales – Sales in
the course of import and export – provisions regarding assessment. Revision
and rectification – Exemptions –Recovery and refund provisions.

UNIT – V :

The Tamil Nadu General Sales Tax – Definition of business – Dealer –

Casual trader – goods – sale – total turnover – taxable turnover –
Registration of dealer – Modes of charging Sales Tax –Purchase of
surcharge on sale tax Assessment – Organizational set up in Tamil Nadu.

Books for Reference:

Dinaker Pagere, Business Taxation

Varadharajan & Krishnamoorthy, Law of Sales Tax in Madras.
Prohit, M.C. Sales Taxation in India.
Sukumar Battacharya, Tax Law and Practice.
M.S.Lably & S.Markandaya, Tax Custome Act, 1962.
Dr.N.P.Srinicasan, Business Taxation
Hand Book on Excise Duty and Customs duty.
Taxmens Publication, Indirect Tax Laws.

18
ELECTIVE – INDUSTRIAL LEGISLATION:

OBJECTIVE: To enable the students to acquire an expert knowledge on the

fundamentals principles of industrial laws and also the
provisions of the Acts included in this programme.

UNIT – I

Objectives and Principles of Industrial Law – History of labour legislation

during the pre-Independence and post-independence period – Indian
constitution as the source of Industrial laws – I.L.O’s conventions and
recommendations and their impact on Industrial Laws.

UNIT – II
The factories Act 1948 : Objectives of the Act – Health, Safety and welfare
measures – working hours, holidays, annual leaves with wages –
Employment of women and young persons – welfare measures for women
including maternity benefits.

The Industrial Employment (Standing Orders) Act 1946: Objectives and

scope of the Act – Matters to be provided in Standing Order – Procedure for
submission and certification of standing orders – enforcement of the Act –
other provisions relating to standing orders.

UNIT – III

The Industrial Disputes Act 1947: Objectives of the Act – Authorities under
the Act for prevention and settlement of Industrial Disputes – Arbitration –
Award and settlement – Strikes and Lock-outs – Layoff, Retrenchment and
closure provisions – Unfair labour practices.

The Trade Unions Act 1926: Objectives of the Act – Registration of Trade
Unions – Rights and Duties and Liabilities of a registered Trade Union –
Amalgamation and Dissolution of Trade Unions.

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UNIT – IV

The Minimum Wages Act 1948: Objectives of the Act – Fixation and
Revision of Wages – Safeguards in payment of minimum wages –
enforcement of the Act – Penalty for offences.

The payment of wages Act 1936: Objectives and Scope of the Act – Rules
regarding Payment of the wages – Authorised and unauthorized deductions
from wages – Powers of the Inspectors – Penalty for offences.

The Payment of Bonus Act 1965: Objectives and scope of the Act –
Eligibility and disqualification for bonus – Determination of Available
surplus and allocable surplus – set of and set off rules – payment of Bonus
by new establishments – penalty for offences.

UNIT – V

The Employees State Insurance Act 1948

Objectives of the Act – E.S.I. Corporation, Standing Committee, Medical
Benefit Fund – Employees State Insurance Fund – Rules regarding
contributions – Benefits under the Act – Employees Insurance Court and its
powers.

The Provident Fund Act 1952

Objectives of the Act – Employees Provident Fund Scheme – Employees
Family Pension Scheme and Fund – Employees Deposit – Linked Insurance
Scheme and Fund – Administration of Schemes – Determination of moneys
due from employers and their recovery.

Workmen Compensation Act:

Objectives of the Act – Accidents arising out of and in the course of
employment – occupational disease – Compensation for Death, permanent
total disablement, permanent partial disablement and temporary disablement.

Books for Reference:

Malik, P.L., Industrial Law, Easterns Books Co.

Bulchandani, K.R. Industrial Law, Himalayan Publishing House.
Dr.Puri, S.K., An Introduction to Labour and Industrial Laws.

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Kothari, G.L.Labour Law and Practice in India.
Rohatgi & Chopra, Industrial Law.
N.D.Kapoor, Industrial Law.
Dr.T.N.Bhogoliwal, Economics of Labour and Social Welfare.
Saxena, Labour Problems and social Welfare.
Labour Law Journal, Madras.
ELECTIVE : PRODUCT POLICY AND MANAGEMENT

UNIT – I

Product Management – Definition – implications – potential benefits –

extent of application. Basic concepts – the role of product manager –
Confining the key tasks – Styles of product Management – Communicating
the concepts and culture.

UNIT – II

Product planning Process – Levels of Strategic Planning – Nature of product

Strategies – Opportunity Search – Basic product Market decisions – Market
share – Market Segmentation – PIMS Study – BCG Matrix – Product Life
Cycle Concept.

UNIT – III

Product Development – Generating ideas – Sources of product innovation –

Selecting the best ideas – concept testing – product testing – Test Marketing
– Relating Products to customers – Managing the Launch – Launch team –
continuous customer Feed back.

UNIT – IV

Product Managers as Marketing Managers – Evolution of product

Management, Marketing concept – Managing Marketing – Mix-product
Differentiation – Distribution decisions – Advertising and sales promotion
task – pricing options – product collaborations.

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UNIT – V

Product Managers and Finance – Product Financial objectives – Objectives

and Budgets – Product Budgets – Monthly Financial reports – Product Cost-
working Capital – Product Cash Flows – Product investment decisions –
Product Profit Planning – Break –Even-Chart – Sensitivity Analysis –
Product Management Audit.

References:

1. Richard Handscambe, The Product Management

2. Subrato Sengupta, Brand Positioning.

OPTIONAL PAPER : HOTEL MANAGEMENT.

REVISED SYLLABUS.

UNIT – I

Organization of maintenance department – Role Importance of Maintenance

Department in Hotel Industry with Emphasis on its Relationship with other
Department Organizations – Duties and Responsibilities of the Maintenance
Department.

UNIT – II

Electricity – Fundamentals of Electricity – Definition of Insulation,

conductors, current potential differences – Power and Energy and their units
and relationships.

UNIT – III

Fuels – Types of Fuels – Comparative study of Fuels used in the Catering

Industry – Calculation of amount of fuels used in the Catering Industry.

UNIT – IV

Refrigeration and Air Conditioning – Basic Principle – Boiling and Intent

Heat Compression Type Refrigeration System – Defrosting – Types of
Refrigerant Units. Conditions for Comfort.

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UNIT – V

Fire Fighting Systems – Causes of Fire and Extinguishers (Portable and

Stationery) Fire Detectors (Smoke and Temperature) Repair and
Maintenance – External and Internal wall Finishes – Different types of
Paints.

Books for References:

1. Practical Maintenance and Equipment of Hoteliers, Licenses and

Caterers – D.C.Cladwelll Bar and Rockliff, London.
2. Services and Maintenance for Hotels and Residential Establishments
Rosemary – Hurst – Heinemarx, London.
3. Managing Hospitality Engineering Systems by MichealH.Redix and
David M.Stipanerk – The Educational Institute of the American Hotel
and Hotel Association.

ELECTIVE - M.Com., - TOURISM MANAGEMENT

UNIT – I

Introduction to Tourism – Tourism – Definition and importance – Tourism

myths and problems – Tourism system – Demand for Tourism and Demand
Schedules – Socio-economic factors in Tourism.

UNIT –II

Planning for tourism – coordinated planning – the planning process –

Assessment of Demand and Supply – Establishing objectives – regional
planning considerations.

UNIT – III

Organizing – Decision making – controlling – staffing in Tourism

Organizations – Training and Development – Motivation – Leadership and
communication in Tourism Organizations.

23
UNIT –IV

The Organization of tourism – The National Tourist Organization –

functions – Organization and work of a NTO – Tourist Organization in India
– Tourist offices in India – Accommodation Management – Types of hostels
– Supplementary accommodation – classification – Registration and
categorization.

UNIT – V

Travel Agency Management – Setting up of a travel Agency – Organization

of travel individual trips – Group or organized trips – Need for legislation –
Tour operator – Groups inclusive Tour – Travel Association of India –
Universal Federation of Travel Agents Association (UFTAA).
Development of Tourism in India – Chris Cooper, John Fletcher, David
Glibert, Stephen Wanhiel.

Books:

1. Tourism Principles and Practices – Chris Cooper, John Fletcher,

David Glibert, Stephen Wanhiel.

2. Tourism Management – A Global Perspective – G.S.Batra,

A.S.Chawla Deep and Deep Publishers.

ELECTIVE : HUMAN RESOURCE MANAGEMENT

UNIT – I

Introduction to various approaches to Organizational behaviour – Hawthrone

studies, contribution of social sciences to Organizational behaviour.

UNIT – II

Individual Behaviour : Personality – perception – value attitudes and job

satisfaction – learning - motivation.

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UNIT – III

Group Behaviour: Group Dynamics – Leadership – Leadership styles –

conflict and stress – Power and Authority.

UNIT – IV

Organizational Dynamics : Communication – Management of change –

Organizational Development – size, Technology, Environment and
Organizational design – culture.

UNIT – V

Human Resources Development – Personnel Function – Manpower Planning

– Recruitment and selection, Employee remuneration, plans and policies.
Performance Appraisal – Training and Development – morale and
productivity, career planning.
SUGGESTED READING:

K.Davis, Human Behaviour at Work

Edwin, B.Flippo, Personnel Management
Monappa and Saiyadin, Personnel Management
N.N.Chatterjee, Management of Personnel in Indian Enterprises.
V.G.Kariak, Personnel Management
C.B.Mammoria – Personnel Management

M.Com., Degree Course – Paper – Elective

INTERNATIONAL TRADE AND INSTITUTIONS.

UNIT – I

Meaning of trade and International trade, scope, factor price equialisation,

Gains from International trade, Measuring the terms of trade – Comparative
cost theory, Heckaschar, Chlin approach, Evaluation.

25
UNIT – II

Balance of Trade and balance of payments – Disequilibrium – Causes,

effects, remedies and measures, Balance of payments – Recent trends in
India’s balance of payment – Trade Policy and – Tariff and quota, different
methods and types – Customs union – Economic integration – ECM –
International monopolices.

UNIT – III

Foreign exchange – PPP theory and movement of foreign exchange rates –

Foreign Exchange market – Supply and demand of foreign exchange, Fixed,
multiple and flexible rates – Exchange rate mechanism – Monetary events
since 1971 – Methods of International payments – Financing of foreign trade
– Ex – IM bank and their functions.

UNIT –IV

International monetary system – Organization, objectives of IMF, IBRD and

affiliates, their working – SDR as a foreign exchange and its mechanism,
International liquidity problem – ADB – GATT – WTO – EEC International
monetary and Trade Agreements – Capital movements and their effects –
Sterling area – Eure Currency – Petro dollar – Trade liberalization and
regional integration.

UNIT – V

Foreign exchange transaction – sales and purchase spot and forward

transactions. Nestre, vestre and Lore accounts, Rates of exchange – Selling
and buying rates and their sub-categories, Two way price, Blocked account,
non- resident account and non-resident external account – payment for
import – Foreign exchange regulation in India – Methods of exchange
control and administrative authority.

Books for Reference:

1. International Economics - HGP Sriwastava.

2. International Economics - K.R.Gupta.
3. Foreign Exchange principle
and Practice - K.K.Andley.

26
4. Foreign Exchange and financing
of foreign trade - S.K.Verghese.
5. International Economics - P.T. Ellsworth
6. International trade & payments - W.W.Samuel
7. Exchange Control - Einzio; Paul.

SOCIAL AND ETHICAL

PERSPECTIVES IN BUSINESS

UNIT – I

Business Ethics – meaning – ethical values – standards – significance, scope

and factors affecting business ethics – Principles of business ethics – rights
and obligations, positive and negative.

UNIT – II

Managerial Ethics – ethics of various Management functions like HRM,

Wage administration, decision making and pricing – ethical dilemma –
relationship between law and ethics – manager under unethical boss –
institutional loyalty.

UNIT – III

Social responsibility of business – concept, scope and need for social

responsibility towards various groups – social audit – objectives, scope and
features of social audit – social audit in India.

UNIT – IV

Local and global issued in Management – black money, poverty – ecology –

ecological crisis – causes and implication – remedies, promotion of
responsible entrepreneurship - case studies.

UNIT – V

Environmental Management – concept of sustainable development – waste

Management, waste disposal, waste treatment – environment management
system – case study.

27
Reference Books:

1. N.K.UBEROI – ENVIRONMENTAL MANAGEMENT

2. FR.K.CYRIAC – MANAGERIAL ETHICS & SOCIAL ISSUES.
3. FR.MCHRATH SJ – SOCIAL MANAGERIAL SKILLS FOR ALL.
4. DAVIS KEITH & BLOMSTROM – BUSINESS, SOCIETY AND
ENVIRONMENT

ELECTIVE – STRATEGIC COST MANAGEMENT

UNIT –I

Designing Costing System for job and Process Oriented manufacturing

environments – Cost estimation and Regression Analysis – Linear
Programming and cost volume profit Analysis –Learning curves.

UNIT –II

Cost as a Source of Competitive Advantage – Value Chain Concept – Cost

Driver Concept – Strategic Positioning Concept – Profit Variance Analysis –
Target Costing – Life Cycle Costing .

UNIT – III

Activity Based Costing – Drawbacks of Conventional Costing Systems –

Hidden Factory – Merits and Demerits of ABC – Implementation of ABC.

UNIT –IV

Cost of Quality – Understanding, Analysis and Measurement of COQ.

UNIT – V

Business Process Reengineering, Total Quality Management, Just in Time

and Flexible Manufacturing Systems as enablers of low cost strategy – Their
implications for costing systems.

28
References:

Vijay Govindarajan, Strategic Cost Management

Robert S.Kaplan and Anthony A Atkinson, Advanced Management
Accounting.

M.Com., - Elective Paper

13. Internet and Java Programming

(Theory and Practical)

UNIT – I

Internet – Overview –Internet Protocols – Internet address – Internet access

– Applications – Future of Internet and intranet related Applications. –
Basic concepts of OOP – benefits of OOP – Object Oriented applications of
OOP – Data types, variables and arrays – Programs with input, numeric
input – type conversion and casting.

UNIT – II

Operators – Arithmetic operators – Bitwise operators – Relational operators

– Relational operators – Boolean operators – Logical operators –
Assignment operators? Operators.

Control statement – Selection statements – if, switch, iteration statements –

while, do while, for, nested loops – jump statements, break, continue, return
statements.

UNIT – III

Class fundamentals – Declaring Objects – Assigning Object Reference

Variables – Introducing methods – Constructors – The this keyword –
Garbage collection – The finalize () method.

Overloading Methods – Objects as Parameters – Arguments Passing –

Returning Objects – Recursion – Access Control – Static – Final – Arrays –
Nested and Inner Classes – String Class – Command Line Arguments.

29
UNIT – IV

Inheritance Basics – Using Super – Creating a Multilevel Hierarchy – When

Constructors are called – Method Overriding – Dynamic Method Dispatch –
Using Abstract Classes – Using final with Inheritance – The Object Class.

Packages – Access Protection – Importing Packages – Interfaces.

UNIT – V

AWT classes – Windows fundamentals – Working with Frame windows –

Working with graphics – Paint Mode – Fonts – Text and Graphics – AWT
Controls – Labels – Buttons – Menus – Handling Events by Extending AWT
Components.

Applet fundamentals – Applet Class – Understanding HTML Applet Tag.

Text :

Internet and Intranet Engineering – Daniel Minoli – Tata McGraw Hill, 1999
Chapters 1.1,1.2, 1.3, 1.4,1.7,1.8,1.9.
Java – The complete Reference, Patrick Naughton & Herbert Schildt, Tata
McGraw Hill.

Reference: Programming with Java – John R Hubbard – Schuam’s Outline

Series.

Lab Exercise:
1. Simple Programs using for, while, do-while, ternary and switch.
2. Programs using Objects and Classes.
3. Programs using Inheritance.
4. Method Overloading and Method Overriding.
5. Interfaces.
6. Packages.
7. String handling methods.
8. Design of simple calculator.
9. Simple Graphics Programs like drawing line, circle, rectangle using
AWT.
10. Web page design using HTML.

30
Examination Pattern:

Theory : University Examination : 45 marks : CIA : 15 marks

Practical : University Examination : 30 marks : CIA : 10 marks.

M.Com., - Elective Paper

14. Fundamentals of E-Commerce (Theory Only).

UNIT – I

Welcome to Electronic Commerce: Electronic Commerce – Type of

Electronic Commerce Solutions – Electronic Data Interchange –Major
Projects in Electronic Communication – Electronic Payments –
Applications.

UNIT – II

Electronic Communication : Data Communication – Forms of Data

Communication – Data Transmission Techniques – Types of Communicatin
Channels –Methods of Data Transmission – Transmission Modes –
Introduction to FDM, TDM, ISDN and ATM – Definition for LAN, MAN
and WAN – An Introduction to Network Topology – Private, Value, added,
Public, Circuit Switching and Packet – Switching Networks.

UNIT – III

TCP/IP and Network Security : Introduction – Architecture of TCP/IP –

Applications of TCP/IP – Security in Introduction to internet, intranet and
extranet.

UNIT – IV

TECHNOLGIES OF ELECTRONIC COMMERCE: Introduction –

Electronic Data interchange – uses – Evolution of EDI – Benefits of EDI –
Understanding EDI Works – Introduction to EDIFACT.

EDIFACT and SOFTWARE – The PEDI Protocol – EDI and X.400 –

Business Features of EDI – EDI Administration – EDI security – security
Mechanisms.

31
UNIT –V

REENGINEERING FOR ELECTRONIC COMMERCE: An Introduction

to Enterprise Resource Planning – Evolution and Characteristics of ERP –
Features of ERP – Components of ERP – ERP Vendors – Business process
Reengineering – The future of ERP System – Information Technology plan
for ERP System.

Text Book:

1. Doing Business on the Internet E-COMMERCE, By S.Jaiswal, 1st

Edition 2000. Galgotia Publications.

Reference Book:
1. Electronic Commerce, By Gray O.Schneider James T.Perry, 1st
Edition 2000, Thomson Learning.

M.Com., - Elective Paper

15. Fundamentals of Information Technology.

(Theory Only).

UNIT – I

Introduction to Computer – Classification of Digital Computer System –

Computer Architecture –Memory Units – Auxiliary Storage Devices – Input
and Output Devices.

UNIT – II

Introduction to Computer Software –Operating System – Programming

Languages – General Software Features and trends.

UNIT –III

Database Management Systems – Data Processing – Introduction to

Database Management System – database design.

32
UNIT – IV

Introduction to Telecommunication – Networking – Communication System

– Distributed System –Internet – Intranet.

UNIT – V

Multimedia tools – Virtual Reality – E-Commerce – Data Warehousing –

Data Mining – Applications : Geographical Information System – Computer
in Business, Industry, Home, Education and Training.

Text Book:

Alexis Leon . Mathews Leon, Fundamentals of Information Technology,

Leon TECH World.

Reference:

1. Henry C.Lucas, Jr. Information Technology for Management -

McGraw Hill (Part-III).
2. Williams, Sawyer, Hutchinson, Using Information Technology -
McGraw Hill.

********

33
II SEMESTER – PAPER V

M.Com – QUANTITATIVE TECNIQUES FOR BUSINESS DECISION MAKING

(Theory 30 Marks – Problem 45 Marks)

Unit 1 : Meaning of Quantitative Techniques: Classification of

Quantitative Techniques, Role of Quantitative Techniques in
Business and Industry Quantitative Techniques and Business
Decision making; Limitations of Quantitative Techniques;
Correlation analysis – Karl Pearson Concept, Multiple
Correlation, Partial Correlation, Regression Analysis.

Unit 2 : Analysis of Time Series, Probability, mathematical

expectations, Theoretical Distributions, Binominal, Poisson and
Normal Distribution, Statistical Decision Theory, Decision Tree
Diagram, Interpretation of EMV, Expected profits with perfects
Knowledge, Conditional Opportunity Losses and the Expected
Opportunity Loss (EOL), Limitations of Decision Theory.

Unit 3 : Students Distribution Analysis, Chi-square Analysis Variance

Analysis, Randomised Block Design, Latin Squares Test,
Business Forecasting, Sampling and Non-sampling errors, The
Concept of Standard Errors.

Unit 4 : Meaning of Linear Programming – Simplex Method –

Inventory Theory.

Unit 5 : Transportation Method – Assignment Method (Theory only)

REFERENCE:

1. Quantitative techniques, C.R. Kothari

2. S.C.Gupta, Statistical Methods
3. S.P. Gupta, Statistical Methods
4. D.L. Elhance, Advanced Statistics
5. Lorine & Rulsin, Statistics for Management
6. Kantiswarup, Operation Research
7. Handy A. Taha, Operation Research

34