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We often compare things that are totally incomparable, and that’s why a causal
relationship becomes disrupted. For example, there is a belief that the bigger a dog is,
the angrier it becomes. But let’s agree that a dog’s size doesn’t affect its character
or behavior.
4. Rhyming phrases
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When people see rhyming slogans, they treat them as more trustworthy. These phrases
“stick” to us. That’s why companies often use such methods to make their goods and
services recognizable and their ads memorable.