JK TYRES

A Practical Training Report

On

“MARKETING”
Undertaken At

JK TYRE IND.

JAIPUR.. (Rajasthan)
Submitted in partial fulfillment for the award of the degree of

BACHELOR IN BUSINESS ADMINISTRATION

2008-2011
SUBMITTED TO: SUBMITTED BY:

Mr. RAMAKANT SINGH NEHA MAM

BBA DEPARTMENT

APEX INSITUTE OF MANAGEMENT & SCINCE

MANSAROVER, JAIPUR

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SUMMER TRAINING

REPORT

ON

“A STUDY OF INCREASING MARKET SHARE THROUGH

PERSONAL SELLLING”

FOR

JK TYRE & INDUSTRIES LIMITED.

Under the supervision of: Under the guidance of:

MR. PRABASH KAMISHRA MR.RAJAT

Area Manager M.B.A Faculty

Submitted by:
RAMAKANT SINGH
BBA 3rd Year

APEX INSITUTE OF MANAGEMENT & SCINCE

JAIPUR

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SUMMER TRAINING
REPORT
ON

“A STUDY OF INCREASING MARKET SHARE & PRODUCT SELLING

BY PERSONAL SELLING”

FOR

JK TYRES & INDUSTRIES LIMITED

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PREFACE

In spite of the theoretical knowledge gained through classroom study , a

person is incomplete if not subjected to practical exposure of real
corporate world .He may have to face hurdles, which will be difficult to
overcome without any first-hand experience of business . In this context,
research program has been designed to make the person aware of
Happenings of the real business world. In training period, I worked upon
the analysis of JK TYRES Fitment & DEALER SHIP SURVEY in JAIPUR
by the market survey, customer attitude, and dealer preference Through
the personal contact, interview and questionnaire .During summer
Training, I got an opportunity to apply my theoretical Knowledge and
meaningful concept to actual business condition and to Familiarize with the
marketing activities of the products . All the works done on this project
report is confined to my broad objective.

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ACKNOWLEDGEMENT:

I would like to pay my gratitude to Mr. R.K. Jagged, Sales Manager, and
Mr. Prabash Khamresa, Area Manager for his guidance and support. I am
extremely grateful and convey my deep sense of gratitude to for their
support and professional assistance because of which I have opportunity to
understand the managerial aspects and appreciate the rich professional
culture more fully.
Also I would like to thank to Mr. Rajendra Singh, Senior Sales Officer
and all the members of J.K. Tyres and Industries Ltd. for their kind support.

Finally, I am extremely thankful to the, Mr. RAJAT of my college for giving

me the opportunity to take training in an industry.

I apologies to any one I have missed.

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TABLE OF CONTENT

PART-1

 INTRODUCTION TO INDIAN
TYRE INDUSTRY.
 COMPANY PROFILE.

PART-2
 OBJECTIVE OF STUDY.
 NEED OF THE STUDY.
 LIMITATION OF THE STUDY.
 RESEARCH METHADOLOGY.

PART-3
 DATA ANALYAIA & INTERPERTATION.

PART-4
 FINDING
 SUGGESSION
 CONCLUSION