Documente Academic
Documente Profesional
Documente Cultură
45
The
Pathe
Policy
By E. B. DERR
E. B. DERR
howmanship consists in the unusuah Pathe occupies a somewhat unique position among
the major motion picture concerns. Pathe alone can
The unusual is necessarily rare, for when it be-
afford and find profitable such a policy. Volume is to
comes common it is common.
Pathe not so much a factor of success as is performance
Quality is a word that has come to mean “above the
of individual pictures. The position of ’Pathe among
average,” that which is special.
picture makers and distributors in this respect has as
The motion picture industry, like all other indus- well a special importance to the motion picture the-
tries, forms habits and follows routines. It is reflected atres.
in the general character of the product. “Program pic-
Pathe’s studios have been swept clear of the heri-
ture” is a by-word and phase that confesses the fact.
tages of habit in the industry, and the now existing
Pathe has thrown away routines, habits, precon-
producing organization is built for acceptance of and
ceptions and program ideas in production.
performance with ideas that are new enough to have
Pathe will make no program pictures for 1930-31.
the special qualities which showmanship demands.
Pathe is making and will make only such pictures We shall make only as many pictures as we can make
as may properly be called, sold and presented at the well and up to the best standards of entertainment.
box office as “specials.”
Pathe professes to be the specialist in special pic-
“Special” means that quality which bespeaks su-
tures, unhampered of any necessity for a “mine run”
perior entertainment value to the audience and in con-
volume line of production.
sequence value to both the exhibitor and the distrib-
Fresno, Calif.
M. Burckhalter, Des Moines, 4t.h, $5.00.
Ted Jaediker, the Big Day and Night This bands-
These accessory salesmen finished
man of the Tenth Floor. Ted is one of man heard closely bunched, with Salmeri making a
the moderns hut of the old school when Scott sing at a grammar school en-
grandstand finish to nose- out Smith.
it comes to hard work. He has mean tertainment and engaged him to
(No photo of Salmeri available.)
ideas as to how Pathe Pretties should appear as soloist with his band. Fred
—
appear on paper and elsewhere. was twelve years old. He toured
the entire state of California with
thismusical organization and, when
he was sixteen, went to Los An-
Just Over geles to complete his musical edu-
cation.
Scott studied with Signor Al-
Hardy Indian runners who have pushed back over the Gold Rush trails
are reporting to Ed Ballentine that Chinook winds are eating away the Bookers > Cashiers in the Movies
snow and that the ice is breaking up in the rivers thereby opening the way
to new territory little worked to the present time. Following is a sample of 24 sheet copy as it may appear in the near future
The tales of lessened hardships in the getting in of new supplies and TOM LARK in the DRAMA OF THE AGES, “WHY GIRLS
out-shipments of ore and pay dirt has convinced Ed that the Bookers and
Cashiers need a few more weeks in which to work over the gold and
LEAVE HOME.”
diamond fields. Touched by pleads for more time, the veteran Home Office
HANK KAUFMANN, PRIDE OF DESMOINES, in “ THE
geologist has extended the Rush for five weeks and offered some rich
SHOOTING OF MISS McGREW
All this and more may come about as the result of Treasurer Pat Scol-
bounties to the stakers of choice claims.
lard’s announcement that all of the bookers and cashiers who did not win
took new maps brought in by guides and went over -these with
Ed the Gold Rush are to be given the latest
cash prizes in the first half of
Treasurer Pat Scollard as well as assaying some of the ore in his presence.
model Pathex camera.
After a long session, Ed came forth from the conference and immediately
The old phrase “ everybody can’t win ” is thus proved to be all wet.
sent word to the Sun headquarters that the following awards would be
Mr. Scollard and Mr. Ballentine are highly appreciative of the efforts
given for new finds during the five week EXTENSION.
of all the cashiers and all the bookers during the contest and the added
BOOKERS CASHIERS prizes presented by Mr. Scollard express their sentiment better than
1st $100.00 1st ... $50.00
. . .
we can.
2nd 75.00 2nd . . . . . 30.00
3rd 50.00 3rd ... 25.00
4th
5th
30.00
25.00
4th
5th
...
...
- .
.
.
.
.
.
.
20.00
15.00
O. K., Tom
6th 20.00 6th ... . . . 10.00 Terry Ramsaye relays us a suggestion
The manner in which Tom Lark, Philadelphia, drilled his way to the made by Tommy Hogan that the Sun
carry a question and answer column re-
top after being unable, for several weeks, to make a dent in a hard vein
lating to the increasingly complex tech-
should convince the most skeptical that there’s really gold in them thar nology of the business.
hills. Lark and Quinlivan alternated at holding the drill and using the We have found from long experience
sledge. For several weeks they could hardly make an impression. At in looking over the questions and mem-
night they would mark the spot with chalk where they had been drilling ory departments of the dailies that we
all day so that they could find on the following morning the place where are stuck nine-tenths of the time on non-
they knocked off. That’s tough going. Several cave-ins nearly cut Hank technical questions. For example, when
Kaufmann off from oxygen, but Hank was in there willing to get buried so we start to state the nebular hypothesis
long as he got pay dirt. theory we get mixed up with the yardage
made last season by Caredio and we hon- We’ll give full credit to those who ask
Well, we know the boys and girls are going to deliver for Ed. Ed may
estly think that the spectrum has some- questions and full credit to those who
have put his money on a dead horse at New Orleans once, but never again. answer them.
thing to do with the Rainbow Division.
Branch Auditor Ed Helouis is checking and re-checking the final tables You can’t fool us, however, on the foot- Tommy Hogan knows something about
and next week there will be a double-header standing showing the results ball prospects of Carnegie Tech. music, cameras, sound and chorus gals.
of the Extension and also the standings last week, with winners, of the But shoot, if you will, at anything Try him.
first half of the contest. from comera work to film inspection. Let’s go. It’s everybody’s department.
. . . . . . .
. 42.9
12. Detroit 41.9
Stand- Per .
.
75.1
71.7 The WANDERERS
15. Indianapolis . . . . P. Cassell 40.3
The PIONEERS Branch Standing —Accessory Billings to
16. Denver G. Orr . 39.7
17. Pittsburgh .... J. Weyrauch 39.4
5. Portland H. L. Percy 71.0 .
6. Indianapolis ...Harry Graham . . 66.7 Quota 18. New Orleans . . C. Moldon . 39.3
7. Minneapolis . . . M. E. Montgomery. . . . . 66.6 19. Buffalo J. Rubach . 39.1
8. Los Angeles . . . J. S. Stout . . 65.9 20. Los Angeles . . . H. Calkins 38.9
W.
.
Atlanta
. . .
Portland
. . .
.
.
.
.
. W. E. Callaway
.
.
.
.
38.9
38.8 24. Cleveland Edna Tifft . 38.0
14. New York . . . R. S. Wolff . . 61.1 25. Dallas . 36.2
15. Denver F. H. Butler . 61.0 26. Minneapolis . . . B. E. Cuffel . 36.0
The BULLDOGS
. . .
.-^r.
. .
. .
. .
.
.
.
.
.
R. Mochrie
R. S. Ballantyne . . . .
.
.
.
.
59.0
58.4
1.
2.
Philadelphia
San Francisco
. .
. .
. .
.
.
. . .
J.
L. R.
Salmeri
Smith .
. 54.6
54.0
HORS DE COMBAT
22. Dallas . . . W. E. Callaway . . 58.2 3. Des Moines . . . M. Burckhalter . . 51.8 30. New York .... J. Katzoff . 33.5
23. St.Louis . . . W. E. Branson . . 57.4 4. Washington . . . M. A. Whittington . . . . 51.7 31. Chicago . 29.0
L
The HALF- WAYS The SUN DODGERS
The ADVANCE GUARD
72. L. A. La Plante . . . . C . St. Louis . . 56.0
37. J. Dickson . . . . B . . . Salt Lake City 62.6 73. D. T. McElhinney. . . .C. 55.6
2. S. R. Chapman . . . . 81.8 . D . . . Milwaukee 38. Jack Erickson . . . . . . .C. . San Francisco 62.4 74. E. H. Warren .. D 55 4
3. J.Raper .... 81.3 A . Des Moines .... 39. W. McDonald . . . . . . D . Denver 61.7 75. F, . . Cincinnati 55.4
4. W. A. Crank. . . . . . 81.2 . .C. . . . Seattle 40. J.Krause . . . .C . . . Buffalo 61.5 76. A 54.9
5. G. Lew ... .A Indianapolis .... 79.1 . . 41. Fred Strubank . . . . . . B 61.5 77. M. Meyers . . B. . . Kansas City . . . 54.7
6. N. Ehrlich .1) Pittsburgh 77.9 . 42. G. Collins . . . .A. . . Pittsburgh .... 61.1 78. E. Carroll . . ,F. 54 6
7. E. Ginzburg .... . .C. Philadelphia . 77.5 . . . . . . . 43. O. K. Bourgeois . B . .Atlanta 61.1 79. M. C. White A 53.9
8 . & B. Seattle
. A
77.4 . 44. Jack Rue . . . B . San Francisco . 61 1 80. M. Steinberg . Pittsburgh ... 53.8
9. W. S. Altland . . .... A Milwaukee 76.6 . . 45. N. Levene, Jr. . . . A. . Cincinnati 61.0 81. E. L. Dyson E Kansas City 52.9
. . . .
. .
D
.
. .
10. B. Reisman Los Angeles 76.1 . . . . . 46. E. W. Grover. . . . . . . .A. . Washington . . . 60.6 82. H. S. Laws . . .A. 52 R
11. W. C. Finter . . .
....(.’ Des Moines ... 76.0 . . 47. C. D. Wilson . . . . E . . . Boston 60.6 83. F
.
52.7
A
.
12. H. Vaughn . Portland .75.5 48. C. R. Palmer . B. . . Cincinnati ..... 60.4 84. A . . Salt Lake City 52.6
13. M. Fellerman . . . . . . C& D New York 74.7 49. S. A. Stant . D . Washington . . . 60.3 85. C. E. Cook B . Omaha
.
52.6
B
.
14. A. W. Carrick. . . B Indianapolis . . 73.9 50. J. L. Whittle . Washington . . 60.1 86. W. F. Lenehan A Charlotte
. . . . . . .
. 52.3
15. J. L. Rose . . .A . . Albany 72.3 51. A. J. Gutek .... . . . .C. . . Washington 59.9 87. E Philadelphia 51.8
. . . .
A
.
. . .
16. F. G. Ross Boston 71.5 52. H. J. Devlin B . Minneapolis . . . 59.9 88. n . Cleveland ol, 2
53. D. Heenan . B . Philadelphia . . . 59.8
54. H. F. Cohen ...c New Orleans . . 59.2
55. S. Whitehead . . . . B . . . Los Angeles . . . 59.2
.
Los Angeles
Denver
. . 63.7
63.6
67.
68.
A. D. Wayne.
Jas. Greig
. . .
. . . .
B
B
.
.
. . Pittsburgh ....
Memphis
57.6
57.5
The WEARY WILLIE
32. J. J.Felder B . New York .... 63.5 69. G. W. Ferguson . . . .A. . Buffalo 57.4
33. H. R. Callaway . D . Cincinnati ... 63.5 70. N. Furst . . . . A. . . New Haven . . . 57.3 99. T. E. Delaney . . . . . ,C. . . Chicago . 35.4
THE PATHE SUN $
The eight distinct series, each offering a type of comedy entirely dif-
ferent from any others are Checker Comedies, a brand which proved pop-
ular last season; Manhattan Comedies, a more sophisticated type of farce;
Melody Comedies, in which music will be featured; Campus Comedies,
treatingon college life; Follies Comedies, which are planned as short,
snappy revues; Rodeo Comedies, which will be Western in idea and back-
ground Rainbow Comedies, to be made entirely in color, and Whoopee
;
Vice President John C. Flinn made a hurried trip to the Coast, as you mings, Guy Voyer, Walter De Leon, J. Keirn Brennon, Betty Scott and
will remember, and he came back with completed plans and all necessary Frank Davis.
material for telling the story of next year’s comedy output. Among the song writers who are contributing numbers to the short fea-
Art Director Ted Jaediker had been reading in the Sun about the accom- turecomedies are Ted Snyder, Henry Sullivan, Mack Gordon, Abner Silver,
plishments of various members of the sales force in rides, drives, pushes, George Green and Mort Harris.
strafes, etc. Ted was yearning to get into just one of those kind of frays.
And Ted’s motto, anyway, has always been that the bigger they are the The
general studio staff includes Harvey Leavitt, studio superintendent;
Charles Sullivan, studio manager; John Rohlfs, studio executive; L. E.
harder they fall.
Clark, chief sound engineer; Carrol Clark, art director and Ted Dickson, set
Ted made over Ten Nights in a Bar Room to Ten Nights in an Art dressing and properties.
Room. His crew took as much interest in the proceedings as if some of
those two, three, and five hundred dollar prizes and He Style garments were
floating around the tenth floor. Ted even passed up the Sunday morning
services, with the fine helping hand of Maurice Freeman, European trained
THE VERDICT
staff member, came under the wire in ten days flat.
Terry Ramsaye gave the boys a new slant for a new age of showman-
PHIL REISMAN —The best sales announcement for its purpose I have
ever seen. A powerful and timely aid to every man on the sales force.
ship. John Flinn tickled the Underwood for the easy-reading and convinc-
ing sales copy. BILL RAYNOR—A Big Bertha in comedy selling. There’s nothing like
Presto —
the book was in your hands. laying it down on the line.
Here s what you have been waiting for and you got it without any ad-
vance ballyhoo. JOHN McALOON — This book will make it “Scoop” No. 2. We’ll take
another million with it.
The book needs no ballyhoo. It talks right out loud, for itself. It drew
instant praise from trade paper editors, art directors, home office and studio
officials, exhibitors and circuit buyers.
who
ED McEVOY — Congratulations all ’round to the Home Office boys
turned out the comedy announcement. It’s a sales gem.
With the backing of last season’s comedies made under the supervision
of John Flinn, comedies that upset the standards of even Sennett and Roach, HARRY LORCH —YOU PUT THE KIND OF A ONE OVER ON US
this Tiffany setting is going to help you put the rainbow Rooster on hun- THAT WE LIKE TO HAVE PUT OVER STOP NOW ITS OUR TURN
dreds of screens where the fans missed him last season. TO SURPRISE YOU.
You had the goods last year, even though you may not have had the
names. This season you have the goods and more names than the Literary HARRY GRAHAM— NEW ANNOUNCEMENT WILL HELP US
Digest. John Flinn has assembled a congress of comedians. When Mr. PLAY A SWEET TUNE ON THE BAGPIPES STOP THIS BOOK WILL
Pathe, the court jester, does his stuff, there’ll follow in each of these com- BE THE BEST SELLER OF THE YEAR.
edies a royal family of laughter.
Pathe pretties will be prettier. HERB MacINTYRE—RECEIVED ANNOUNCEMENT SHIPMENT
Get a slant on those song writers, the production staff, authors, directors,
AND IT IS MASTERPIECE FROM EVERY STANDPOINT STOP CON-
writers, the new Rodeo, Campus and Rainbow series, color, cowboys and GRATULATIONS TO EDITOR AND ARTISTS.
collegers, whoopee and rah, rah!
gay year for that barnyard rooster. The old boy won’t recognize
BILL CALLAWAY—ANNOUNCEMENT WILL BE OF IMMENSE
It’s a VALUE INHELPING SOUTH TO GO FAR OVER TOP ON QUOTA.
himself. He was a symbol of victory to the Gauls. To the showmen he’s
a symbol of gelt.
Don McEIwaine has told you how the Coast has done its stuff. This
comedy program isn’t just on paper. Six units were completed when Don
wrote last week s correspondence. The Home Office and the Sales Force
aren’t waiting out anything. Hey, hey!
IT’S IN THE AIR
6 THE PATHE SUN
Dan Roche’s HANDS ACROSS THE SEA!
Tribute to the THE HATCHET OF RIVALRY BETWEEN MARINES AND
SAILORS IS BURIED AS EX-LEATHERNECK THANKS
Unnamed Heroes U. S. NAVY FOR WONDERFUL COOPERATION!
Front page stories with screaming headlines in the newspapers chronicle the
stirring story of “how the game was won for dear old Siwash” by the brilliant back
who carried the ball through a broken field for seventy yards and a “touchdown”
in the closing seconds of the game. Readers, visualizing this dashing hero, in-
voluntarily picture him as a knight of old who dared all for his loved one. His
prowess is from the rock bound coast of Maine to the sunny shores of the
publicized
Gulf of Mexico and from Hell Gate to the Golden Gate he is a national hero. He —
is the bully boy with the glass eye —the go-getter —the real McCoy —his name is on
every tongue. And thus it is that heroes are made.
But how about the unnamed hero? How about the lad who went about his
business and paved the way? How about the lad who made it possible for this
dashing hero to “win the game for dear old Siwash?” How about the lad who knew
his job and did it? How about the lad who knew the exact spot where he could
do the most good and made it his business to be in that spot at the right time? The
Bob the Gob Lieut. Warwick
lad who was alert and made it his business to “take out” ever man who stood in the
path of the “dashing hero” during his famous seventy yard run? The lad who
was just as important a factor in the winning of the game for “dear old Siwash” Warwick,
Through the unlimited assistance and fine cooperation of E. L.
as was the dashing, smashing, crashing back who got all the glory and became a medium
Assistant to Lt. Willenbucher, the Pathe Organization, through the of Bob
hero over night. The lad whose efforts, initiative, speed, endurance and clear think-
Wolff, popuar New York BranchManager, has been successful in selling the U. S.
ing made it possible for the “hero” to make that nerve-racking, breath-taking
Navy Motion Picture Exchange, within the past few months, all available silent
seventy yard-run that won the game. How about this UNNAMED HERO? product, both shorts and features, amounting to approximately $20,000.00.
We have all read in the columns of the Pathe Sun of the fast stepping, high-
powered heroes who went out boldly and won the big Comedy Scoop their names — As an indication of showmanship, Mr. Warwick has been instrumental in recom-
have been engraved in letters wide and deep on Pathe’s Tablet of Fame. Their mending for exhibition to thousands of seamen, wholesome, educational and enter-
deeds of daring have been chronicled to the world on the pages of the Sun. We taining Pathe product, the pride of the organization.
all know them and take nothing away from them. Their glory is well-won they — Mr. Warwick’s official title, incidentally, is Chief Storekeeper and he has been
are worthy of all the praise given them; yea and more. connected with the Motion Picture Exchange since July, 1928.
But how about those UNNAMED HEROES of the big Comedy Drive? How
Through the columns of the Sun and on behalf of the loathe Organization, Bob
about those lads and lasses who went about their business and paved the way for
Wolff wishes to take this opportunity of expressing sincere thanks and grateful
these heroes? How about those bookers, booker’s assistants, cashiers, billers,
Warwick and the associates of the U. S.
appreciation to Lt. Willenbucher, Mr. E. L.
shippers, accessories managers, inspectors, phone operators, janitors, typists and
Navy Motion Picture Exchange for the wonderful cooperation and patronage they
all that vast army of UNNAMED HEROES that stepped out in rain or shine, day
have given Pathe during the many years of their exceedingly pleasant business
or night and corralled Pathe Comedy Contracts or gave the necessary interference
relations. Bob Wolff wishes to personally thank Mr. E. L. Warwick for his able
which made the salesman’s “seventy yard run” possible. How about them? Their
assistance in making Pathe Representation on the High Seas possible.
glory lies in the supreme satisfaction of a job well done of duty recognized and —
tackled with a will. These UNNAMED HEROES are the REAL heroes of Pathe’s Ifour readers didn’t know it, we’re telling ’em now that Bob was a Leatherneck
ibig Comedy Drive. Real heroes because what they did they did willingly, voluntarily and extended a mean bayonet in some of the big battles, including Paris.
and with the same high sense of loyalty and cooperation that animated the lad who
by his “team work” on the field made possible the famous “seventy yard run” which
won the game for “dear old Siwash.”
All honor to Pathe’s UNNAMED
HEROES hats off to them. Every Executive, — WESTERN AT ROXY
every salesman and every member of the Pathe organization honors our UNNAMED
—
HEROES thanks to them and enters all of their names on Pathe’s Tablet of Fame
“Ride ’Em Cowboy,” the Pathe
Western musical tabloid comedy
IT’S in
under this simple title: “THE UNNAMED HEROES.” produced by Walter Brooks, is cur-
rent at the Roxy in New York.
Thelma White and Bob Carney, the
the AIR
It’s In The AIR leads, have a supporting company of
thirty singers and dancers.
13. - J. Duffy __ _ . 85.13 13. Detroit . __ _ . Miss Gladys Cooper. _ ... .13
14. Buffalo.. ... _A. Teschemacher __ _. _ 84.77 Mrs. Nell Marsh .09
15. -E. S. W
inward _ __ __ 84.04 . R. D. Williamson __ _ .01
18. R Mortensen _.
C. ._ 82.60 _ Miss M. Carville .14
24. W. Canelli - 80.01 24. New York.. . -J. Montana ... .64
25. New York . ..Miss K. Esposito 78.75 25. Des Moines _. . ... . *Miss Rose Browder _ . . .65
31. Charlotte. . .. R. S. Beacham ... 63.80 31. Cleveland -D. B. Cowhig.. . .. .. 1.24
Tied.
THE PATHE SUN 7
this well known star and playwright under a long term contract by the stipulations Death came to Mr. Taft late Saturday Pathe on Job
of which he will figure prominently in a niternooh. The new batch of news-reels Prom the news-reels being shown' in
number of forthcoming pictures both as a Providence this week, It would appear
had arrived in Providence several hours
featured player and dialogue writer. before. News-reels can hardly he expect- that Pathe was on the Job And the oth-
ed to cover "spot” hews events as do ers were not. At the Pathe studio, pic-
Gleason’s first appearance under his new contract will be in one of the most
newspapers, ,yet the film libraries of the tures of Mr. Taft must, have- been taken
important parts in “Beyond Victory,” the dramiatic special in which practically all large news-reel firms contain pictures from the library, .p^t. together In a se-
•
of Pathe’s stars will appear. It is interesting to note that in this feature of notable events and persons which quence and held for instant distribu-
he will
can be "cut into" a current release at a tion to those theatres using the Pathe
play the buddy of Robert Armstrong, who has been so closely associated with him moment's notice. news service. Mr, Taft is seefii as jbe rode
ever since their dual success on Broadway in “Is Zat So!” “Beyond Victory” is an —
Three news-reel outfits Pathe, Hearst with Woodrow Wilson to the Inaugura-
Metrotone and Paramount—send their tion of the latter In 1913, Mr. Taft is
original story by Lynn Riggs dealing with a hitherto untold side of the Great releases to Providence first-run theatres. both seen and heard administering the
War. It will be directed by John Robertson. Only the Pathe reel, shown at the Victory oath of office to President Hoover ip
Theatre, has pictures of the former Presi- Mar.ch, 1929, and he also is seen with
Gleason has been featured in a number of Pathe pictures in the past, in addition dent. fils little granddaughter, Helen- Taft.
to being starred with his wife, Lucille Webster, in two two-reel comedies. His Mr. Taft's death was not unexpected. Manning.
It is to be supposed that the news-reel
success in “Oh, Yeah?” in which he shared stellar honors with Robert Armstrong, concerns anticipated his death Just .as
was particularly notable and no doubt it was the fan acclaim that he received all enterprising newspapers did. Weeks
ago, t when word first flashed over the
.
,
following its release that served to influence E. B. Derr to sign him to an exclusive
Pathe contract.
DONN MCELWAINE.
First in War
“I think that you have set a standard n news reel pictures of military
Help Log Rolling
;
“This is the same impression which was created on other people who
saw the pictures. The marching of the troops in the review was most
realistically shown. Neither the figures nor the cadence of the steps were
distorted as is usually the case in this class of picture.
“Big T op Champions ” is the name of the newest Grantland Rice Sportlight re-
lease.
As the name implies this interesting reel
, is filled with shots taken of circus an- Edison Is Always Right— “Always Pathe”
imals doing their stuff” From the agile monkey to the cumbersome elephant we
see in this Sportlight these intelligent beasts as they prepare for the spring opening
in the “ Big Top.”
This subject was made at Sarasota, Florida, by the Sportlight staff which is cov-
ering the southern states with the new Van Beuren Sportlight sound truck .
ing was done in Florida some weeks ago. Notice the old-fashioned reporters with
notebooks. Ten reporters can be wrong, but never the Sound News.
Scanned from the collection of
Coordinated by the
Media History Digital Library
www. mediahistoryproj ect.org