PERSONAL PARTICULARS

Name : Chua Nam Huat Samson

Gender / Age : Male / 51
Date of Birth : 20th June 1966
Nationality : Singapore Citizen
Contact Number : +65 9623 3395 / +86 138 0884 9755
Email : samson_chua@yahoo.com.sg
Marital Status : Married with one son

CAREER OBJECTIVES
 To enhance career exposure & taking up new challenge
 To maximise personal effectiveness & efficiency
 To advance & progress for both corporate & personal goals
 To formulate effective strategy from accumulated experience and attain high height

RECENT ACADEMIC RECORD

Year Institution Qualification
2012-2013 Auston Institute of Management Adv. Diploma
2013-2014 Ashford College of Management & Technology Post Graduate Dip (SBP, UK)
2014-2017 University of Sunderland, UK MBA (UoS, UK)

BRIEF PERSONAL CAREER DESCRIPTION

Started with uniform organization, a well-disciplined individual with high level of integrity. Changing
path to Engineering consultancy company and landed in automotive, was able to excel each time
despite of different fields.

Moving up from frontline sales to top management, solid foundation provide down-to-earth
comprehension that benefit corporate level of strategic approach that cover across all levels.

Regional exposure creative ability to formulate effective business model with sustainability. Proven
records in financial turnaround through highly efficient management style and participation in various
projects offers versatility and competency in achieving successful business transformation, equity
acquisition and multiple operational skill.

Good all-rounder that often well connected to all levels of both internal and external relations. Humble
and low profile, a good management team player with quality leadership.

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1) Tan Chong Subaru (Thailand) (2017)

General Manager – Based In Bangkok, Thailand

Re-deployed to Thailand by group HQ, overall responsible for Thailand Subaru distribution operations. Handle 6
branches & 21 dealer network and liaison with manufacturer for optimum support. Enhance brand image and
positioning, formulating new strategy and approach with continuous expansion plan. Execute re-structuring and
re-organisation on operations for target achievement and improved productivity.

(*Re-organise operations structure and product package offering, turning account into positive after 4 months
plus record sales height)

2) MotorImage China (2015 – 2017)

General Manager – Based In GZ, China

Overall responsible for group – China automotive operations including sales & marketing, finance, administration
and HR. Handle group dealer network (16 4S branches) at Guangdong, Guangxi & Hunan Province. Responsible
for rapport with manufacturer to maximize support level, manage branding and counter measure strategy with
P/L focus. Conduct motivation talks and ad hoc training.

(*Turnaround business operations from previous lost to RMB30 Million EBITDA during service term)

3) Millennium Automotive Pte. Ltd. (2013 – 2015)

Head of Automotive Division (Focus at South Asia Region)

Overall responsible for group automotive division. Handle distribution of Jaguar, Land Rover, Hyundai, Nissan,
SsangYong & other brands (China & India origin), provide liaison and maintain relationship with Brand Principal.
Execute strategic move on sales and marketing, oversee and ensure CI, dealership standard and smooth
administration on HR, CSM & aftersales operations.

Administer market network development and infrastructure upgrading. Formulate yearly business plan for both
internal and external. Provide strategic direction for local Managing Directors on operational matter with
directions and monitoring. Provide training for sales & marketing, administration and HR.

Business development including application for new importer / distributor appointment from China, Korea, Italy
and Germany marque, covering Bangladesh and neighbouring countries.

Appointed as Non-Executive Director for Subsidiary Companies

(*Developed and implement modern sales & operations management and improved sales volume / *Jointly
lead project team to obtain appointment of assembly operations / *New startup at Sri Lanka / *Acquisition of
German Company / *Appointment of distributor at SH)

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4) Proton Singapore Pte Ltd (2004 – 2013)

Appointed as Managing Director

Through approval from Board of Directors, appointed as Managing Director.

Set overall objectives and strategy for entire local operations. Provide regular analysis and direction, ensure
alignment and provision of adequate resources to meet the objectives. Optimum manpower utilization through
strategic planning, organising, leading and management to maximize productivity. Ensure effective management
and operating cost via financial control and risks mitigation.

Formulate standard operating procedures, lead feasibility studies for quality management and continuous
operations improvements. Create and sustain challenging work and learning environment. Ensure development
of suitable human capital for key position. Develop overall strategy for Sales & Marketing via sales planning and
setting objectives, goal strategies and measurement, analysis data and identify areas for improvement

Promoted To General Manager – Sales & Marketing (July 2010)

Promoted to GM of Sales & Marketing and also to assist in oversee general operations matters in addition to full
responsibility of entire Sales, Sales Admin & Marketing operations.

Promoted To Sales Manager (May 2005)

Demonstrated good Leadership and outstanding performance, promoted to Sales Manager to take charge of
overall Sales operations.

Joined as Sales Executive (Oct 2004)

Promote and selling of Proton cars via all sales activities

(*Record breaking on sales volume and profitability during term as Manager / *Introduction of new model /
*Plan and execute new operational structure)

5) Guan Kim Auto (2004)

Joined as Sales Manager

Business, sales & marketing operation for New Hyundai Sales as Komoco Motor Pte. Ltd. Authorised Agent.
Conduct training on product and sales

6) Advance Automobile Pte. Ltd. (2003)

Invited to join as Sales Manager (Mar 2003 – Nov 2003)

Invited to join the company as Sales Manager to run the sales operations & assist the company business
development. Formulate Sales Strategy, Marketing & promotional activities, perform market analysis &
forecasting. Liaison with Citroen Principal (& Regional office) with highly positive relationship and handle
Recruitment, Training & Coaching

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7) Kah Motor Co Sdn. Bhd. (1998 – 2003)

Promoted to Team Supervisor (2001)

Promoted to Team Supervisor, report directly to General Manager. Ensure a systematic daily showroom
operations includes planning of duty roster, implementation of flexible schedule, overseeing daily function &
logistic supports.

Invited to join as Sales Representative (1998) & Promoted to Senior Sales Executive (1998)
Appointed as Senior Sales Executive. Co-ordinate between management and sales team, lead sales team in
meeting target, oversee operations in the showroom. Handle office appointed sales (to VVIP customers) .
Promote and selling of Honda cars via all sales activities

8) Alpine Motors Pte. Ltd （1996 – 1998）

Joined as Sales Executive

First Sales Job. Starting of Automobile career. Perform full spec of automotive sales duties. Task to provide co-
ordination between Head office and dealer.

9) Campbell & Associates Pte. Ltd. (1994-1996)

Promoted to Head of Administration (1995)

Promoted to Head of Department following the department turns independent Report to Managing Director, &
directors at overseas. Responsible overall administrative activities and setup work procedure, support all
operational activities, system audit & consultancy. Site visit to ensure proper compliance.

In charge of logistic support & inventory, approve procurement & evaluation report. Conduct interviews,
recruitments, training, on-the-job coaching & orientation. Executive Members of the ISO 9002 certification
committee

Safety Officer (1995)

Appointed added portfolio as Safety Officer. Perform Safety Audits through site visits for safety compliances.
Handle Procurement of all safety related logistic, set up the safety procedure, work instruction. Attend all safety
training/seminal & generate Safety awareness in the company

Joined as Administrative Supervisor (1994)

Report to Operations Manager and oversee the administrative operations in the Admin section.

10) Singapore Police Force (1986 – 1994)

Law enforcement under ministry of home affair covering Anti-Criminal, Traffic enforcement and public relation
duty. Best trainee Award.

End of CV - Thank you for Review

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