Documente Academic
Documente Profesional
Documente Cultură
Semester: VII
Class Roll:4
TABLE OF CONTENTS
Executive summary
CHAPTER I: INTRODUCTION
1.1 Context#
3.1 Conclusion
REFERENCES*
APPENDICES
Executive summary
Ncell is a company that provides telecommunication services to the people of Nepal.
1.1 . The purpose of this project report is to find out the marketing strategy of NCELL.
The techniques and the ideas which have been used by NCELL as well as the techniques
or strategies which should be more applicable for the company. The study will help
finding out the marketing strategy applied by NCELL. The sample size for my research
is NCELL and their staff’s .This study will use convenience sampling method with
questionnaires. An organization's strategy combines all of its marketing goals into one
comprehensive plan. A good marketing strategy should be drawn from market research
and focus on the product mix in order to achieve the maximum profit and sustain the
business. The marketing strategy is the foundation of a marketing plan. Marketing
strategy has the fundamental goal of increasing sales and achieving a
sustainable competitive advantage .
CHAPTER I
INTRODUCTION
1.1 Context
Being one of the biggest telecommunication companies of the country, what are the
marketing strategies, tools and techniques used by the company is a topic the study aims to
find out. What strategies do Ncell take in order to influence on their sales?
How and what are the plans, tools and techniques used by NCELL as a marketing
Strategy to influence on Sales?
Specific purpose:
To find out Product strategy.
To find out Price strategy.
To find out Place strategy.
To find out Promotion state
To find out segmentation
To identify the target market
To identify position of NCELL in the market.
1.4 LITERATURE REVIEW
Marketing mix is the combination of 4p’s that are product, price, promotion and
place and the marketing mix adopted by NCELL in relation to the marketing
strategy determines the overall marketing of the product and the study will
provide that account on basis of NCELL.
1.5.2 Population
The population size is the Ncell Company and their staffs.