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 THE$ROLE$OF$URBAN$DESIGN
ADDING$VALUE$TO$SPACES
CONTENTS

• WHAT&IS&URBAN&
DESIGN?
• THE&BENEFITS&OF&
URBAN&DESIGN
• IMPLEMENTATION
• JEDDAH&URBAN&
DESIGN&MODEL
01 WHAT'IS'URBAN'DESIGN?
URBAN'DESIGN'IS…

Urban&Design&is&the&process&of&shaping&the&physical&setting&for&life&in&
cities,&towns&and&villages.&&It&is&the&art&of&making&places.&&It&involves&the&
design&of&buildings,&groups,of,buildings,&spaces and&landscapes,&and&
establishing,the,processes that&make&successful&development&possible.&
 01 WHAT'IS'URBAN'DESIGN?
URBAN'DESIGN'IS'NOT…

• Urban&Design&is&not&just&the&
creation&of&better3looking&façades&
for&buildings
• Nor&is&it&the&disguising&of&ugly&
buildings&with&planting&
• Neither&is&urban&design&just&the&
creation&of&faster&roads&for&cars&
that&will&have&nowhere&to&park
• And&urban&design&is&not&just&
detailing&patterns&for&pavements&
that&will&lie&deserted&…
02#BENEFITS
Good$Urban$Design$can$provide$
five$major$benefits.$It:

a. Creates$a"coherent"city
b. Creates$a"human"environment
c. Creates$opportunity
d. Creates$identity
e. Creates$value
 02#BENEFITS
URBAN#DESIGN#CREATES#A#COHERENT#CITY
• By#ensuring#that#essential#activities#are#
located#close#to#each#other#and#are#
connected#in#a#logical#way
• Activities(are(clustered(in(city(centres(
and(neighbourhood(centres,(not(
distributed(randomly(throughout(the(
city.
• By#providing#a#sufficient#intensity#of#
development#to#support#a#rich,#vibrant##urban#
life.
• By#preventing#conflicts#between#uses#and#
types#of#movement
• Example:#avoid#a#noisy#industrial#site#
alongside#a#residential#area,#or#zebra#
crossings#on#a#fast#highway
• By#tackling#effectively#the#issues#affecting#
urban#communities
• Issues#such#as#housing,#commercial#
revitalization,#the#environment,#open@
space#and#transportation.
 02#BENEFITS
URBAN#DESIGN#CREATES#A#HUMAN#ENVIRONMENT#
By#designing#street#and#public#space#at#a#human#
scale:#so#that#a#person#feels#comfortable#in#the#
city.
By#providing#access#and#links#so#that#places#are#
easy#to#get#to#and#accessible#to#all
by#car,#public#transport,#and#on#foot
By#designing#a#comfortable#pedestrian#
environment
free#from#road#accidents
free#from#crime#and#anti;social#behaviour
By#ensuring#that#the#city#works#for#diverse#ages,#
cultures#and#economic#levels
i.e.,#all#its#inhabitants:#rich#and#poor,#young#
and#old,#city;dweller#as#well#as#visitors
By#setting#quality#standards#and#adhering#to#
them.
 02#BENEFITS
URBAN#DESIGN#CREATES#OPPORTUNITY
• By#making#good#use#of#scarce#
resources:#allowing#multiple#uses#to#
share#a#single#site.#
• By#allowing#mixes#of#uses#to#support#
one#another#(public#space#provides#the#
retail#footfall#required#to#support#
commercial#uses#which#can#in#turn#
fund#the#public#space).#
• By#allowing#new#forms#of#interaction#
and#possibilities#for#new#types#of#
cultural#activity#or#business.#
• By#creating#a#flexible#framework#which#
allows#for#change#and#development#
across#time#
• i.e.,%designing%for%an%unpredictable%
future.
 02#BENEFITS
URBAN#DESIGN#CREATES#IDENTITY

• By#making#the#most#of#the#city’s#natural#
resources,#and#the#city’s#place#in#the#world
• Example:#natural#features/#industries/#
cultural#background
• By#providing#a#distinct#image#for#the#city,#
yet#also#creating#uses#and#activities#for#
everyone
 02#BENEFITS
URBAN#DESIGN#CREATES#VALUE
• By#the#direct#increase#in#land#and#
property#values#that#result#from#
proximity#to#better#designed#public#
spaces.#
• Example:)‘The)Park)Effect’)–
properties)near)a)newly)created)
park)generally)gain)25)%)in)value
• By#the#enhanced#revenues#from#
increased#tourism,#leisure#and#retail#
that#comes#that#results#from#better#
public#spaces#and#city#districts.
• By#the#increased#attractiveness#of#the#
city#as#a#place#to#expand#or#establish#
businesses.
‫ﺗﺟ‪#‬ﺑﺔ &ﻣﺎﻧﺔ ﺟ*‪ +‬ﻣﻊ &ﻟﺗﺻﻣ‪& 0/‬ﻟﺣﺿ‪3#‬‬
‫‪1430-1427‬‬
The overall responsibilities of the Planning and Development Division, as outlined in the Introduction, are to
envision, plan, guide and regulate planning and development, prior to the actual detailed design and
construction of a project
• Urban&Design&Department&
• This&is&a&specialist&department&dealing&with&all&aspects&of&urban&
design&in&the&built&environment,&from&details&of&street&furniture&to&the&
massing&of&large&high9rise&buildings.&Elements&to&be&covered&will&be&
a&function&of:&
•
– social&factors&– how&people&use&and&perceive&the&built&
environment&environmental&elements,&and&the&impacts&
associated&with&sun,&humidity,&glare,&wind,&water,&noise&etc
– the&built&form&itself&– FAR,&plot&ratios,&setbacks,&open&spaces,&
parks,&building&heights,&materials&used&etc.&&&
•
• The&responsibilities&will&include&dealing&with&developers&and&
reviewing/&advising&on&project&applications,&advising&the&
municipality&on&all&aspects&of&urban&design&related&to&public&spaces&
– particularly&streets&and&parks,&and&coordinating&with&other&
government&agencies&on&facility&development&plans.&
URBAN&DESIGN&DEPARTMENT
The$following$is$general$data$only$– more$details$are$
Staffing:
given$in$a$separate$report$on$Mega7Projects$and$
Urban$Design. •
– Manager,$Urban$Design
!Provides$design$input$and$recommendations$to$the$ – Administrative$Assistant
m@unicipality$with$regard$to$all$public$spaces,$streets$ – Senior$Urban$Designer
and$open$space.
– Architect/Urban$Designer
!Undertakes$special$studies$on$urban$design$
– Architect/Urban$Designer
elements$to$provide$leading$edge$advice$to$senior$
management. • Landscape$Architect
!Responsible$for$updating$the$Urban$Design$ • Senior'Traffic'Engineer
Guidelines$document. – Traffic'Engineer
! – CAD$Operator
!Provides$input$to$Mega7projects$department$on$ •
urban$design$issues,$particularly$regarding$the$traffic/$
• Total$staff$=$9
land$use$interface.

Products:
•Urban$Design$Guidelines
•Urban$design$master$plans$for$specific$areas
URBAN
DESIGN
‫!ﻋ‪! #!#‬ﻷ‪#‬ﻟﺔ 'ﻣﻌﺎ‪! ,++‬ﻟﺗﺻﻣ‪! /+‬ﻟﺣﺿ‪2,‬‬
‫!ﻟ‪% $#‬ﻟﻣﺑﺎﻧﻲ ‪%‬ﻟﻣ‪+‬ﺗﻔﻌﺔ‬
‫ﺗﺣﺳ‪& %$‬ﺗﻧﺳ‪) ($‬ﻟ‪)& (,+‬ﻟﺷ&)‪.,‬‬
Creating)space)for)people)will)require)an)assessment)of)balance'between)a)number)of)
competing)street)land)uses:
• Reducing)the)spatial)provision)for)on)street adjacent'parking; redistributing)parking)
locally
• Reducing)the)proximity)of)parking)to)buildings
• Adjusting)the)vehicular)traffic)capacity)of)roads)by)converting)road)lanes)to)pavements

Some)of)the)required)change)is)cultural
• Accepting)the)“park'anywhere”'culture)is)inappropriate)and)that)street)parking)has)a)cost
• A)recognition)that)there)are)many)benefits)to)creating)an)attractive)and)navigable)public)
realm

Objectives and Goals

Grand City Boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
what if:

Creating)a)true)boulevard
Hostile pedestrian environment

Some of the Existing Conditions of our streets

Lack of pedestrian pavement

Existing Conditions
Set back malls and fragmented building frontage with front parking

Existing Conditions
Lack of storm drainage provision, elevated entrances, uncontrolled signage

Existing Conditions
streets being studied
 Al Amir
Sultan Street
Al Amir Sultan Street

Continuous(footpath(?
Al Amir Sultan Street

Continuous(footpath(?(((((((Walkable(but(awkward
Al Amir Sultan Street
Al Amir Sultan Street

What%if:%%frontage%lane%becomes%pedestrian%friendly?
Sultan
Al Malik Street
Al Malik Street
Al Malik Street

Frontage)road)is)high)speed/)no)development)=)no)pedestrians
Al Malik Street

Frontage)road:))less)speed,)parallel)parking)on)both)sides,)wider)median
 Hamad Al
Jaser Street
Hamad Al Jaser Street
Hamad Al Jaser Street
Hamad Al Jaser Street
Hamad Al Jaser Street
Hamad Al Jaser Street
Hamad Al Jaser Street
Hamad Al Jaser Street
Hamad Al Jaser Street
Falasteen Road
Consider how the existing café/ restaurant functions might be enhanced;
emphasising its links with the Corniche

Al Tahliyah Street
Create an international quality public realm commensurate with its retail status
and potential

Brief
Creating space for people will require an assessment of balance between a number of competing
street land uses:
• Reducing the spatial provision for on street adjacent parking- redistributing parking locally
• Reducing the proximity of parking to buildings
• Adjusting the vehicular traffic capacity of roads by converting road lanes to pavements

Some of the required change is cultural

• Accepting the “park anywhere” culture is inappropriate and that street parking has a cost
• A recognition that there are many benefits to creating an attractive and navigable public realm

Objectives and Goals

‫ﺷﺎ‪ $#‬ﻓﻠﺳ()*‬
 Waterfront(Management(1 Planned(Projects
Falasteen(Street

66
Nojoud Mall to Debenhams

Plan of preferred option

Festival)Square
‫ﺷﺎ‪% $#‬ﻟﺗﺣﻠ*ﺔ‬
 1 2 3 4
Introduction Al Tahliyah Street Falasteen Road Microclimate
Street overview Street overview Strategy
Focal area/ Tahliyah West Gateway entrance
Focal area/ Tahliyah East Main square
Tahliyah Street gateways Corniche space
PRT system and branding
Lighting Strategy

Al Tahliyah Street 2
Street Overview
• Vision for Tahliyah Street
• Existing condition
• Strategies for repairing the street

Focal area / Tahliyah West

Focal area / Tahliyah East
Tahliyah Street gateways
PRT system and branding
Lighting strategy
 Combined regenerative impact of the two projects: creating a bigger destination

Connections)to)the)park

Synergy of uses between the park and street

City)wide)attractor More)functional)local)uses
Calm)oasis)retreat)from)shopping)street

Premiere)city)shopping)destination Mid)range)retail)and)local)centres
Busy)urban)street)scene

Al Tahliyah Street and the new NDC park

 Proposed leisure based development2 family entertainment area
High end retail2 mall based
Festival street –high end retail , malls, smaller shops, squares and attractions
General retail
Large mall and flyover area
General retail with potential local centre focussed on redevelopment areas
Local centre
General retail

Proposed Character
2 lanes each way plus maneuvering lane and parallel parking

Option 3
Beginning Roundabout Intersection Underpass Park Intersection Beginning

Gateways
Gateways
Gateways Al Tahliyah Street
Gateways Al Tahliyah Street
Gateways Al Tahliyah Street
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ILLUSTRATIVE MASTER PLAN
SI#Strictly#Confidential#and#Proprietary
‫ﺷﻛ‪ $#‬ﻟﺣﺳ( ‪$‬ﺳﺗﻣﺎﻋﻛ‪-‬‬