Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018.

 WILLIAMS
ESPORTS
OVERVIEW
Williams launched its eSports team for the 2018
season. It will compete in the F1 eSports Pro Series,
but will also be active across the whole sim racing
landscape – engaging with greater audiences and
building a reputation as one of the world leading
sports brands in eSports

Williams eSports combines the best of two worlds.

From one, the prestige and legacy of an iconic
global sports team, with its hugely-engaged and
passionate fanbase. From the other, the vibrancy
and dynamism of the fast-developing world of
eSports, using innovations in the new broadcast
landscape to tap directly into a new, younger, more
aspirational audience.

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Overview 2
 COMPETITIONS

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018.
F1 ESPORTS PRO SERIES THE 2017 SERIES
OCT 9/10, OCT 30/31, NOV 13/14 TBC
GENERATED
The official eSports competition of the F1 eSports is broadcast and promoted
Formula One World Championship. by F1’s social channels (10m+), plus the
Nine of the 10 F1 teams have signed up F1 teams’ combined social fanbase of
to compete in 2018 (46m), PlayStation (8m), Xbox (5m), 6 MILLION 30 MILLION
Codemasters (800k) & Gfinity (300k) VIDEO VIEWS SOCIAL IMPRESSIONS

63,000
PARTICIPANTS

BROADCAST IN
123 COUNTRIES 1.2M MILLION
AUDIENCE

2017’S
MOST WATCHED
LIVE ESPORTS EVENT IN THE UK
Strictly private and confidential.
© Williams Grand Prix Engineering Limited 2018. Competitions 4
 FORZA RACING
CHAMPIONSHIP
SERIES 1 FINAL, JUN 16/17, SEATTLE
SERIES 2, JUL 18-AUG 30
SERIES 2 FINAL, SEP29/30, MEXICO CITY
WORLD CHAMPIONSHIP, OCT, LONDON

The official eSports competition of Forza

Motorsport, created by Turn 10 Studios and
promoted by Xbox.

Championship consists of Series 1, with a

live final in Seattle, Series 2 with a live final
in Mexico City, and culminates in a World
Championship live final in London.

Events are streamed on Forza Motorsport

(830k) and Gfinity (300k) channels, and
promoted by Xbox UK (5.1m) and Xbox
global (36m)

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Competitions 5
 GT SPORT
SEASON TBC

The official eSports competition of Gran

Turismo, owned and promoted by Sony

Events are streamed on Gran Turismo

channels (2.4m) and promoted by PlayStation
Europe (8m) and PlayStation global (59m).

The pre-season test alone generated

458k views:
IRACING
SEASON APR-OCT

The leading PC-based racing simulator

is one of the longest running sim racing
platforms, with more than 50,000 players
mostly from North America and Europe.

iRacing was one of the first to broadcast

sim racing and generates 500,000+ video
views across its two world championships
(Grand Prix and GT3) and its World Tour
endurance events.
Strictly private and confidential.
© Williams Grand Prix Engineering Limited 2018. Competitions 6
 ASSETTO CORSA
PORSCHE CARRERA E-CUP, MAY-SEP

Official eSports competition for the real life Blancpain GT series.

Also running the Porsche Carrera E-Cup series where the winner
will compete in a real Porsche Carrera Cup Italy race

RACEROOM
MAY

Official eSports competitions for real life

racing championships, including WTCC and
DTM, with live event promotion/attendance.

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Competitions 7
 APEX ONLINE RACING
SEASON APR-OCT

An eSports community using the official F1 games, organised

unofficially by game developer Codemasters. AOR is the breeding
ground of the majority of drivers who enter the F1 eSports Pro
Series, so a valuable grass roots part of our sim racing activity.

DIRT
MAY

Codemasters rally/rallycross game with a

large community. DiRT 4 World Championship
culminates in a live final at Silverstone FIA
World Rallycross event (May 27, 2018).
Winner gets a real test in a rallycross car.

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Competitions 8
 PROJECT CARS
TBC

Another platform. Details of their eSports to follow.

MOTO GP
JUL-NOV

Official eSports competition of the THE 2017 SERIES

MotoGP World Championship, open to
PlayStation, Xbox and PC. A series of
GENERATED
online challenges with live event semi
finals at Misano and Madrid, and the 15,000 2.5M
HOURS VIDEO
grand final at the Valencia MotoGP PLAYED VIEWS
season finale.
25M £40,000
Events are streamed on MotoGP YouTube REACH BMW M240I
(1.5m) and MotoGP eSports Facebook & KTM BIKE
(66k), and promoted by MotoGP PRICES
Facebook (13m), Red Bull eSports Twitter
Strictly private and confidential. (261k) and Facebook (174k)
© Williams Grand Prix Engineering Limited 2018. Competitions 9
 SCHEDULE OVERVIEW
MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER

Assetto Corsa, Porsche Carerra E-Cup

SERIES

AOR F1
DiRT World Championship
GT Sport Manufacturers & Nations Cup
iRacing GT3
MotoGP
Forza Racing Championship
F1 eSports Pro Series

GT Sport World Forza Racing F1 eSports Pro Draft Insomnia Forza Racing F1 eSports Pro F1 eSports Pro
EVENTS

Tour, Nurburgring Championship Gaming Festival, Championship Series, London Series, London
Series 1 Final, Gamepolis, Malaga Birmingham NEC Series 2 Playoff,
RaceRoom WTCR, Seattle Mexico City Forza Racing MotoGP Semi Final
Nurburgring Dublin Games Gamescom, Championship 2, Madrid
Gamergy, Madrid Summit, Dublin Cologne MotoGP Semi Final Grand Final, London
Nurburgring eSports 1, Misano MotoGP Grand
Week, Nurburgring Final, Valencia
Sim Racing Expo,
Nurburgring

Cross Border,
Denmark
Strictly private and confidential.
© Williams Grand Prix Engineering Limited 2018. Competitions 10
 TEAM ROSTERS

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018.
 TEAMS
The Williams eSports team is split into three tiers.

The primary Williams eSports team will compete

in the most prestigious competitions, broadcast to
large audiences.

The secondary Williams JIM Junior team will

serve as the grass roots feeder team, providing
a larger pool of drivers with an opportunity to
graduate to the ‘pro’ team.

The Williams eSports Academy will be the arm of

the team that engages mass audiences through
competitions offering gamers the chance to earn
a place in the Williams eSports team.

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Team Rosters 12
 ROSTERS
F1 2017/F1 2018 GT SPORT
Gamertag: Aressi191 Gamertag: Giorgio57
Name: Jani Vitsaniemi Name: Giorgio Mangano
Age: 27 Age: 20
Nationality: Finnish Nationality: Italian

Gamertag: NervoTank Gamertag: Coque_14

Name: Javier Perez Name: Jorge Lopez
Age: 23 Age: 19
Nationality: Spanish Nationality: Spanish

Gamertag: Williams_Nardy
Name: Bernardo Perez
Age: 24
Nationality: Spanish

*We will sign more Williams eSports

drivers as we finalise rosters for more
competitions during the season

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Team Rosters 13
 ENGAGEMENT

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018.
 Estimated
12M+ DIGITAL
video views/engagements

Team activity, including race streaming,

highlights packages and extra content,
will be promoted on the main Williams
social channels (2m) and dedicated
@williamsesport Twitter and Instagram
Core social reach channels. It will also be broadcast on the
(direct broadcast) channels of event organisers (27m) and
29M+ be promoted by third parties (193m)

ACCOUNTS #williamsesports generated more

than 1 million impressions within the
first week of the team’s launch

We are developing the home of Williams

eSports at www.williamsf1.com/esports

*eSports is predicted to have 38% YoY growth

Extended social reach in 2018, with sim racing one of the fastest
(promotion) growing parts of the eSports landscape
193M+
ACCOUNTS

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Engagement 15
 LIVE EVENTS *Estimated
live event attendees
Williams eSports will compete and appear at live events during the season,
giving the opportunity to engage with fans in person 500,000+
Insomnia Gaming Festival SimRacing Expo IN 2018
at the Birmingham NEC in August, annual eSports event at the Nurburgring
60,000 VISITORS IN 2017 25,000 VISITORS IN 2017
(78% increase YoY)

Nurburgring eSports Week Gamergy

held in the Boulevard at the annual eSports event in Spain
Nurburgring 24 hours 38,000 VISITORS IN 2017
250,000 VISITORS (18% increase YoY) and an online audience
of 1.1 million (216% increase YoY)

Gamescom Gamepolis
annual video game trade fair annual video game festival in Malaga in July,
in Cologne in August 40,000 VISITORS IN 2017
350,000 VISITORS IN 2017 (increasing to 60,000 capacity for 2018)

FOR EACH OF THESE EVENTS, WILLIAMS ESPORTS HAS THE

OPPORTUNITY TO FEATURE AN EXHIBITION STAND WITH
PARTNER-BRANDED ACTIVATION/COMPETITION WITH PRIZES

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Engagement 16
 COMPETITIONS
The Williams eSports Academy will run several
competitions each season to give gamers the
opportunity to go from playing at home to earning
their place on the official Williams eSports roster.

Mass audience, consumer facing activity. Potential

to use any/all games/platforms.

EXAMPLE,
We hold the ‘Become A Driver’ competition for
one gamer to earn their place on the Williams
eSports team. Partnering with Codemasters, who
host online events for anyone in the world to enter
the qualification phase from their own home. Also
partnering with GAME Belong, who host live event
qualifications in 20 GAME stores around the UK. We
invite the top 10 candidates to attend the Insomnia
Gaming Festival (60,000 attendees), where they We also offer the opportunity
will feature on stage in a final shootout to find the to work with Williams partners,
winner. The contest will be played out in front of the such as TopGolf, who can
live event audience, and also streamed live online. provide their Las Vegas facility
to host an eSports event.

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Engagement 17
 ASSET OVERVIEW

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018.
 TEAM NAMING
RIGHTS

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Asset Overview 19
 TEAMWEAR

DRIVER CAP

MARKETING TEAM KIT DRIVER TEAM KIT DRIVER GLOVES

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Asset Overview 20
 CAR LIVERY

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Asset Overview 21
 WILLIAMS ESPORTS
LOUNGE

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Asset Overview 22
 HOSPITALITY

VIP PASSES EVENT HOSPITALITY

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Asset Overview 23
 CONTENT

IN GAME BROADCAST
Naming rights to series, events, competitions, broadcast streams,
in-game track branding, loading screens, etc

CONTENT OWNERSHIP & CREATION

Branding of all Williams eSports content, naming, channel
branding, in-video branding/ads, live event streaming,
highlights packages and behind the scenes. SOCIAL MEDIA & WEBSITE BRANDING
With promotion to specific target audiences Logo, avatar, banner, channel branding, branded content
Strictly private and confidential.
© Williams Grand Prix Engineering Limited 2018. Asset Overview 24
 LIVE EVENT DRIVER & PERSONNEL
BRANDING APPEARANCES
Strictly private and confidential.
© Williams Grand Prix Engineering Limited 2018. Asset Overview 25
 PRESS RELEASE

CASE STUDY

IMAGE & VIDEO USE

Strictly private and confidential.
© Williams Grand Prix Engineering Limited 2018. Asset Overview 26
 WILLIAMS ESPORTS OFFICIAL
SUPPLIER OPPORTUNITIES

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018.
 OFFICIAL SUPPLIER
OPPORTUNITIES
Williams eSports official suppliers can provide
the following:
• Sim racing cockpit/seats
• Sim racing wheel & pedals
• PC hardware, systems, graphics cards
• Screens/gaming monitors
• Headphones/audio
• Consoles, Xbox One & PlayStation 4
• Games, hard copies and online subscriptions
• Kitting out the ‘Williams eSports Lounge’
• Tech for broadcast/live streaming
• Event hosting
• Exhibition stands
• Travel, flights, accommodation,
hire cars for events
• F&B
• Health & fitness, human performance
• Sim racing & driver coaching

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Official Supplier Opportunities 28
 THE FUTURE OF WILLIAMS ESPORTS

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018.
 BRANDS ACTIVE IN ESPORTS

THE FUTURE OF
WILLIAMS ESPORTS
There is an opportunity for Williams eSports to expand
beyond sim racing into the wider eSports industry, which
is far more commercially evolved.

HOURS PER MONTH

GAME PLAYERS
WATCHED
SOCIAL REACH PRIZE POOL

Rocket League 44m 3m 3m $1m

FIFA 12m 2m 16m $1m

CoD 28m 2m 7m $4m

DOTA 2 12m 2m 6m $32m

Overwatch 35m 17m 8m $2m

CS:GO 12m 56m 7m $10m

LoL 100m 14m 6m $5m

Fortnite 45m 84m 8m

eSports predicted
TOTALS 288m 180m 61m $55m to grow to 380m
players. hours watched
p/m.
social prize pool
fans in 2018, with
$906m revenue
Strictly private and confidential.
© Williams Grand Prix Engineering Limited 2018. The Future of Williams Esports 30
 2018 PROMOTIONAL
Can promote 'Williams eSports Official Supplier'
APPAREL
Small logo prominence on teamwear

WILLIAMS Can promote 'Williams eSports Official Partner' Medium logo prominence on teamwear

ESPORTS
Can promote 'Williams eSports Title Partner' High logo prominence on teamwear
Press release announcing partnership Title logo prominence on related teamwear

RIGHTS & Title logo prominence on all teamwear

BENEFITS
2x sets of Williams eSports teamwear/merch
5x sets of Williams eSports teamwear/merch
10x sets of Williams eSports teamwear/merch
Rights to produce Williams eSports Partner
OFFICIAL SUPPLIER teamwear

CONTENT/DIGITAL BRANDING
BRONZE PARTNER
3x image/video use Small logo prominence on sims, liveries, website,
social & content, live event stand
5x image/video use
SILVER PARTNER Medium logo prominence on sims, liveries,
Monthly image/video use
website, social & content, live event stand
Unlimited image/video use
High logo prominence on sims, liveries, website,
GOLD PARTNER
Social media content/promotion social & content, live event stand
1x digital activation/competition Title logo prominence on related sims, liveries,
SINGLE-TITLE PARTNER website, social & content, live event stand
2x digital activations/competitions
Title logo prominence on all sims, liveries,
1x piece branded content
ALL-TITLES PARTNER website, social & content, live event stand
3x pieces branded content
1x in-game branding/naming rights
Pre-roll/primary branding in all related content
2x in-game branding/naming rights
Pre-roll/primary branding in all content
Strictly private and confidential.
© Williams Grand Prix Engineering Limited 2018. Rights & Benefits 31
 2018 EVENTS/HOSPITALITY
1x live event/exhibition activation (+prize money)
KEY PERSONNEL
1x Williams eSports

WILLIAMS 2x live event/exhibition activations

(+prize money)
driver/personnel appearance
2x Williams eSports

ESPORTS 3x live event/exhibition activations

(+prize money)
driver/personnel appearances
3x Williams eSports

RIGHTS & Unlimited live event/exhibition activations

driver/personnel appearances

BENEFITS
(+prize money) 5x Williams eSports
driver/personnel appearances
1x passes to Williams eSports events
10x Williams eSports
2x passes to Williams eSports events
driver/personnel appearances
3x passes to Williams eSports events
1x Williams F1 personnel appearance
OFFICIAL SUPPLIER 5x passes to Williams eSports events
Unlimited passes to Williams eSports events
BRONZE PARTNER

SILVER PARTNER NAMING RIGHTS

Williams JIM Junior

GOLD PARTNER 1 of Williams eSports, Williams F1 eSports Team,

SINGLE-TITLE PARTNER
ALL-TITLES PARTNER
OR Williams eSports Academy
ALL of Williams eSports, Williams F1 eSports
Team, Williams eSports Academy
Williams eSports 'Become A Driver' competition

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018. Rights & Benefits 32
 THANK YOU

Strictly private and confidential.

© Williams Grand Prix Engineering Limited 2018.