Genius!

Marketing Book Released

Stephen L. Eckert, owner of Eckert Marketing and GeniusMarketing.com, released "Genius!

Marketing, How to Brand, Target, and Market Like a Genius." The new book lays out the key
principles for business owners and managers to organize and maximize their marketing from the
seven-step process from which Eckert consults.

Pittsburgh, PA, July 11, 2018 --(PR.com)-- Pittsburgh-based Marketing Consultant, Stephen L. Eckert,
owner of Eckert Marketing and GeniusMarketing.com, released "Genius! Marketing, How to Brand,
Target, and Market Like a Genius." The new book lays out the key principles for business owners and
managers to organize and maximize their marketing from the seven-step process from which Eckert
consults. Eckert consults with numerous companies throughout western Pennysylvania.

The book covers target marketing, building a brand, unique selling proposition, budgeting for marketing
(dollars, time, energy, and skills budgets), proactive marketing, and more. The book includes tools and
resources to organize and implement integrated marketing and sales planning.

“Genius! Marketing gives owners and managers the tools to stop chasing the latest idea and focus on
marketing processes that work,” said Stephen Eckert, owner of GeniusMarketing.com. “Marketing isn't
just about creative ideas, it is about developing repeatable promotions and messages that can become an
engine to drive sales.”

This is the second marketing book authored by Eckert and the third overall. The book is available on
Amazon and through GeniusMarketing.com. For more information, visit
www.geniusmarketing.com/geniusbook/

About Eckert Marketing

Eckert Marketing helps organizations get more out of their marketing by moving them from random ideas
to an action-planning approach that delivers their message to the right targets consistently and effectively
(defined as moving suspects to prospects and prospects closer to the sale). Specialties include
Executive/Owner coaching, marketing planning, marketing/sales process analysis and development, and
marketing/communications implementation management. Helping to plan and then producing effective
marketing communications including branding, advertising, web, PR, social, video and more.

Page 1/2
PR.com Press Release Distribution Terms of Use
Contact Information:
Eckert Marketing
Stephen L Eckert
412-390-0403
Contact via Email
geniusmarketing.com
@StephenLEckert

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/759018

News Image:

Page 2/2
PR.com Press Release Distribution Terms of Use