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We are UBS
And this is our story
1862
Our heritage
Our bank has seen many highs and some lows since
it was ­founded in 1862. The size and international reach
of Swiss banking were significantly influenced by UBS.
Our vision
We want to create superior value for our clients, ­
shareholders and employees. And we want to stand
out as a winner in our industry: for our expertise,
­advice and execution, our contribution to society,
our work environment, and our business success.
Our strategy
Our direction is focused and clear.

We aim to be the world’s leading wealth manager and

the ­premier universal bank in Switzerland, enhanced
by an ­asset manager and investment bank which are
­world-class in their chosen areas of focus.

This powerful combination – working in partnership –

is the right model for our clients and UBS.
Our three keys
to success
Three keys help us achieve our vision and execute our ­strategy.

They determine how we work with our stakeholders and each

other, how we recruit, and how we make decisions.
Our Pillars
The foundation for everything we do.
Capital strength

We value superior capital strength. It gives us the flexibility

to address expected and unexpected events, and is
a unique competitive advantage which our clients value.
Efficiency and ­effectiveness

We spend smartly and use the best ideas from banking

and beyond to unlock the full potential of the firm.
Risk management

Successful banking is about successful risk ­management.

At all times we aim to protect the capital and reputation
of UBS.
Our Principles
What we stand for as a firm.
Client focus

We always act in the spirit of partnership with our clients’

best interests at heart.
Excellence

We strive for excellence in everything we do.

From the people we employ to the expertise,
advice and execution we provide.
Sustainable ­performance

We focus on the long-term and work to provide consistent

returns to our stakeholders.
Our Behaviors
What we stand for individually.
Integrity

We are responsible and accountable for what we say and do,

and for UBS’s reputation.

We care about our clients, our investors and our ­colleagues.

We act as role models by treating others the way we would like

to be treated.
Collaboration

We put the benefits of our clients and the

firm before our own or those of our business.

We work across the firm.

We respect and value diverse perspectives.

Challenge

We encourage ourselves and others to ­constructively

question the status quo.

We learn from past mistakes and experiences.

We speak up if we see something that does not 

exemplify our high standards.
Winning together
There’s been a lot of change at UBS in the past few years.
Be in no doubt about our determination to stick to our plans.

We have the momentum and everything we need

to make UBS a winner in our industry for the long term.
A firm that we will continue to be proud of.
We are UBS.
We, not just me:
that’s how we work
We all collaborate. We challenge each other. We
act with integrity – respecting and trusting one
another. That’s what makes partnerships with our
colleagues and clients successful and long lasting.
It’s also what sets us apart as an employer.
People. Perspectives. Personalities.

~ 60,000 135 ~  130 897 in 54 ~ 9 years

employees natio­n­ languages offices countries average tenure
alities at the firm

Global? Local? We’re both. And this is

We can all grow and succeed. where we work.

From apprentices, interns and

trainees to highly experienced
professionals and industry
35% 17% 35% 13%
leaders – everyone has a voice. Americas Europe, Switzerland Asia Pacific
Middle East
and Africa

Our employees can move forward

here, personally and professionally.
We help and support each other
to do so.

People are what make our

business successful. We value
passion and commitment.
And competitively reward
performance.

Source: All UBS Data as of December 31, 2015

The world’s leading
wealth manager
Individuals around the world look to UBS 
to provide them with the advice, ­expertise
and solutions to protect and grow their wealth.

Best Global
Private Bank
2013, 2014 and 2015

Source: Financial Times Group

Globally Americas

CHF ~ 2 trillion USD ~ 1 trillion

of invested assets; more than any other firm of invested assets

Source: Scorpio Partnership 2015

USD ~ 1 billion

1 in 2 of adjusted* pre-tax profit

billionaires
has a relationship with UBS
USD ~ 1 million
Source: UBS Data as of July 2013 in revenues per financial advisor

The most productive financial advisors

in the industry
Source: Morgan Stanley 2015 European Financials ­Conference
*See the disclaimer on the last page of this document for a
description of ­numbers described as “adjusted“.

Asia Pacific

No. 1
In 2015, UBS was named
“Best Private Bank in Asia”
for the third consecutive year
Source: Euromoney Private Banking and
Wealth Management Survey 2015
The premier ­universal
bank in Switzerland
UBS is Switzerland’s leading universal bank.
And Switzerland is the only ­country where we’re
­active in retail banking, ­corporate and ­institutional
banking, wealth management, ­asset management
and investment banking.

Best Bank
in Switzerland
2012, 2013, 2014 and 2015

Source: Euromoney Awards for Excellence

Our clients We serve

1/3 households in Switzerland

1/3 wealthy individuals in Switzerland

120k
corporate

150k
wealth management
> 90%
of the 250 largest Swiss corporates
2.5 million
private

Swiss savings UBS in Switzerland

Third > 21k 300

1/6 CHF saved is managed by UBS biggest private employees branches
employer

Source: All UBS Data as of December 2015

A world-class
asset manager
We draw on the breadth and depth of our 
capabilities and our global reach to turn
­challenges into opportunities. ­Together with
our clients, we find the ­solutions they need.

At Asset Management we take a ­connected

­approach.

Index Manager
of the Year
Source: Professional Pensions Investment Awards (PPIA) 2015
Invested assets “Your global investment challenges a­ nswered”

CHF Our client promise is based on four elements:

635 billion Investment excel­lence and best ideas

Making connections across markets

By region
A holistic ­perspective
Switzerland 34% Americas 24%
EMEA 22% Asia Pacific 20% Solutions-based thinking

Diversified across asset classes We are

Equities 33%
Fixed income 23% a leading fund house in Europe
Multi-asset 19%
Money market 9%
Global real estate 8% the largest mutual fund manager
Hedge fund businesses 6% in Switzerland
Infrastructure &
Private equity 2%
one of the largest fund of hedge
Source: All UBS Asset Management Data as funds and real estate investment
of 30 September 2015 managers in the world

present in 24 countries
worldwide

Source: Morningstar / Swiss Fund Data Swiss Promoters Report

(as of 30 September 2015)
An investment bank
like no other
Centered around a shared vision, ­culture
and strategy.

Our focused and client-centric offering helps

us to be a leader in the areas we choose to
­compete.

IFR Bank
of the Year
Source: International Financing Review 2015
UBS Investment Bank has created a new standard for the industry

Our Built around each and every

invest- one of us, ­focused on value
ment bank for clients

Recurrent high risk-adjusted*

Premium valuation returns and superior growth

Leadership in areas Focused, differentiated

we choose to compete offering

Integrity, excellence, determination One team with shared culture,

to win and working together as one vision and strategy

*See the disclaimer on the last page of this document for a description of numbers described as “adjusted”.
Corporate Center is the
engine room of UBS
The Corporate Center works across ­every part of
UBS providing and m ­ anaging support and control
functions for the business divisions and the Group
in such areas as risk management and control,
­compliance, finance, legal, marketing and commu­
nications, funding, capital and balance sheet
­management, management of foreign currency
­earnings, human ­resources, information tech-
nology, ­operations, real estate and service ­centers.
Who
Corporate Center employees
41%
44
of all UBS
work in countries on ­employees are ­Corporate
6 continents ­Center employees

For the firm

@ 28.7  mio
Corporate Center manages
traffic volume of Giga

80 mio
Byte (28.7 Peta Byte)
e-mails data ­storage volume. Enough
a month or ~ 1,340 e-mails to store 8.3 trillion songs.
per employee

Every month Corporate Center processes

~ 3.5 ~ 12,000 ~ 200,000 ~ 50,000

million mortgage transactions Exchange-Traded Over-The-Counter
settlements for UBS Switzerland ­Derivatives (ETD) trades (OTC) trades

Source: All UBS Data as of July 2015

UBS and Society
is a unique cross-divisional platform designed
to harness and enhance the powerful ­combination
of our firm’s global capabilities, our activities
in ­sustainable investing, ­philanthropy, our environ­
mental and social policies, and our community
­interaction.
> 21%
More than 21% of invested
assets allocated according to
­sustainability criteria
103,500 hours
In 2014, 12,428 employees
spent 103,500 hours volun­
teering, equaling 11 years
and almost 10 months for
societal projects
Source: All UBS Data as of December 2015
+ CHF 218 million
UBS Optimus Foundation
received more than CHF
218 million in ­philanthro­pic
donations as of 2014
100%
UBS is committed to sourcing
100% of its electricity from
renewable sources by 2020,
reducing its greenhouse gas
footprint by 75% compared
with 2004 levels
Disclaimer: This document has been prepared by UBS Group AG and/or a subsidiary and/or an affiliate thereof (“UBS”).

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­ ade ­on ­the ­basis ­of ­this ­document.­ Please refer ­to ­UBS’s ­third-quarter ­2015 report ­and ­its ­annual ­report ­on
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