PGP-BABI

Post Graduate Program in

Business Analytics & Business Intelligence

Critical SUCCESS FACTOR for Business

GAME CHANGER for your Career
HOTTEST JOB OF THE 21st CENTURY

Job Postings The 2020 global estimate calls for

for Analytics 2.7 million job postings
for analytics and data science roles

Around
50% of data scientists & business
analysts have a master’s degree

By 2020, India will face a

demand-supply gap of

2,00,000 ANALYTICS
data analytics professionals 28.8% CAGR
IT
Indian Analytics Industry 8.6% CAGR
is growing rapidly at at 28.8% CAGR
as compared to the IT sector which is
growing at 8.6% annually

*Sources: PWC, IBM, Kaggle.

 DEAN’S
MESSAGE
Great Lakes Institute of Management is
delighted to offer a one year Blended Program
(Classroom and Online) for working executives
to help them build managerial competencies in
the emerging critical area of Business Analytics
and Business Intelligence. This program blends
Academic Elegance with Business Relevance
and paves the way for decision making in the
midst of “big data” that bewilders business
managers by its sheer size and complexity.
This program embraces a variety of techniques
that can be used by companies to make
effective strategic decisions apart from
significantly improving performance in key
dimensions.
The art of modeling a business problem, then
finding the solution using analytics, and finally
successfully implementing the solution are the
hallmarks of this program.
Padma Shri
Dr. Bala V. Balachandran
J L Kellogg Distinguished
Professor (Emeritus in
Service) of Accounting and
Information Management,
Northwestern University,
Illinois, USA
Founder & Dean, Great Lakes
Institute of Management
“It is becoming imperative for
businesses to draw insights and
tangible actions from data. Business
Analytics and Business Intelligence
are indispensable for today’s
managers and business leaders.”
The candidates pursuing this program can
expect to gain an overview of business
foundation and a comprehensive knowledge of
analytical techniques, with an applied industry
orientation designed for professionals interested
in a career in analytics.
Exhaustive coverage, Hands-on application,
Multi-domain industry exposure are the features
that make the Great Lakes’ Business Analytics
program your gateway to a successful analytics
career.
PROGRAM
BENEFITS

India's No. 1 Analytics Program

Great Lakes is one of the premier business schools in the country and
has been ranked within the top ten in the country by Outlook,
Business Today and Business India.

This program has been ranked No.1 by Analytics India Magazine and
No. 2 by Analytics Vidhya.

International Collaboration
The program is internationally recognized and is a dual certificate
program. The participants will get certification from Stuart School of
Business, IIT Chicago and also Great Lakes Institute of Management.

Industry Relevant Curriculum

The curriculum combines Academic Elegance and Business Relevance
to facilitate the participants learn basics of management, followed by
analytical techniques and weaves them with applications for data
based decision making.

Blended Learning
The program creates a blended learning environment that causes
minimal disruption to work schedule. The classroom sessions are
followed up by online learning that keep your learning continuous,
self-paced and cumulative.

Hands On Exposure
An integral part of the learning experience is the use of Analytics tools
wherein the candidates get hands-on exposure to R, Tableau, SAS
(online) and Python (online).

Corporate Partners
The program is designed, delivered and endorsed by leading
analytical, technology and consulting organizations. Our corporate
partners are involved in curriculum design, facilitating projects,
industry lectures and also suggesting pedagogical improvements.
 PROGRAM
PEDAGOGY

Classroom Learning
The program consists of 240 hours of classroom sessions delivered by Great
Lakes faculty and industry professionals from the field of analytics. This
ensures that the program imbibes Great Lakes’ academic elegance and
Industry’s Business relevance, thereby providing the candidates with a
remarkable learning experience.

Online - Learning Management System

All candidates have access to the online LMS that hosts content (classroom
recordings, discussion forums, assignments, reading material) and live
webinars to enable the candidates continue their learning during off campus.
The LMS provides an innovative learning environment that encourages
collaborative approach between the candidates thus paving the way for
maximizing learning effectiveness.

Experiential Learning
This program is designed to transform candidates to business-ready analytics
professionals through hands-on experiential learning on relevant tools. This is
achieved through an experiential learning format wherein participants
practise exercises and assignments on software packages such as R, Tableau,
SAS (online) and Python (online).

Industry Perspective Lectures

This is an important component of the program that complements and
substantiates the learning with an applied orientation. The participants get
the opportunity to listen to eminent speakers from leading analytics
companies and assimilate the best practices discussed by them in their
lectures.

Capstone Project
All candidates would be pursuing an application oriented capstone project in
the field of Business Analytics. The project shall be mentored and evaluated
by faculty from Great Lakes or Industry. The project will be presented to the
faculty board as part of the requirement for successful completion of the
program.

Program Format
This program has about 440 hours of learning comprising 240 hours of
classroom learning and 200 hours of online/ off classroom. The calendar is
designed such that most classes are conducted on weekends and public
holidays, thereby causing minimal disruption to work schedule.
 PROGRAM ANALYTICS TECHNIQUES
CURRICULUM
Advanced Statistics
Analysis of Variance
Regression Analysis
Dimension Reduction Techniques

FOUNDATIONS
Data Mining
Introduction to Analytics Introduction to Supervised and
Unsupervised learning
Introduction to Business Analytics
Clustering
R for Data Science
Decision Trees
Introduction to R and R Studio
Random Forest
Dealing with Data using R
Neural Networks
Visualization using R

Statistical Methods
for Decision Making Predictive Modeling
Multiple Linear Regression(MLR) for
Descriptive Statistics Predictive Analytics
Introduction to Probability Logistic Regression
Probability Distributions Linear Discriminant Analysis
Hypothesis testing and estimation
Goodness of Fit

Time Series Forecasting

Marketing & CRM
Introduction to Time Series
Core concepts of marketing
Correlation
Customer Life Time Value
Forecasting
Marketing metrics for CRM
Autoregressive(AR) models
Stationarity
Regression Methods
Business Finance Moving Average Models
Fundamentals of Finance Autoregressive Moving Average(ARMA)
models
Working Capital Management
Autoregressive Integrated Moving
Capital Budgeting
Average(ARIMA) models
Capital Structure
Case Studies
*This is an indicative course list and may be revised from time to time.
Machine Learning
Handling Unstructured data
Machine learning Algorithms
Bias Variance trade-off
Handling unbalanced data
Boosting
Model Validation
DOMAIN EXPOSURE
Marketing and
Retail Analytics
Marketing and Retail Terminologies: Review
Customer Analytics
KNIME
Retail Dashboards
Customer Churn
Association Rules Mining
Finance and
Risk Analytics
Why Credit Risk-Using a market case study
Comparison of Credit Risk Models
Overview of Probability of Default (PD)
Modeling
PD Models , types of models, Steps to
make a good model
Market Risk
Value at Risk- using stock case study
VISUALIZATION AND INSIGHTS
Introduction to Data Visualization
Introduction to Tableau
Basic charts and dashboard
Descriptive Statistics, Dimensions and
Measures
Visual analytics: Storytelling through data
Optimization Techniques
Linear programming
Goal Programming
Integer Programming
Mixed integer programming
Distribution and Network Models
Web and Social
Media Analytics
Web Analytics: Understanding the metrics
Basic & Advanced Web Metrics
Google Analytics: Demo & Hands on
Campaign Analytics
Text Mining
Supply Chain and
Logistics Analytics
Introduction to Supply Chain
Dealing with Demand uncertainty
Designing Optimal Strategy using Case Study
Inventory Control & Management
Inventory classification
Inventory Modeling
Costs Involved in Inventory
Economic Order Quantity
Forecasting
Advanced Forecasting Methods
Examples & Case Studies
Dashboard design & principles
Advanced design components/ principles :
Enhancing the power of dashboards
Special chart types
Case Study: Hands on using Tableau
Integrate Tableau with Google Sheets
 Tools and More
R | Tableau | SAS (Online) | Python (Online) | Hackathons

Experiential Learning
Capstone Project | Case Studies | Assignments

A distinguishing feature of the pedagogy is the invaluable insights and exposure that participants
get from leading practitioners and senior industry executives. Organizations from which experts
have contributed to our lectures, projects and case studies include:
 CAPSTONE
PROJECTS

6 Personal insurance digital assistant

Domain: Insurance
Techniques Used: NLP (Natural Language
Processing), Vector Space Model, Latent

1 Developing best prediction model Semantic Analysis

of credit default for a retail bank

7
Domain: Banking
Techniques Used: Linear Discriminant Prediction of user’s mood using
Analysis, Logistic Regression, Neural smartphone data
Network, Boosting, Random Forest, CART Domain: Healthcare
Techniques Used: Logistic Regression,
Random Tree, ADA Boost, Random Forest,

2 Market basket analysis for consumer

durables
Domain: Retail
KSVM

8
Techniques Used: Market Basket Analysis, Customer engagement and brand
Brand Loyalty Analysis perception of Indian ecommerce -
A social media approach

3 Tapping social media exchanges on Domain: Supply Chain

Techniques Used: Text Mining, Kmeans
Twitter- A case study of the 2015
Clustering, Regression Trees, XGBoost,
Chennai floods
Neural Network
Domain: Web & Social Media
Techniques Used: Topic Modeling using

9
Latent Dirichlet Allocation. K-Means & Start-up insights through data
Hierarchical Clustering
analysis
Domain: Entrepreneurship/ Start Ups

4 Developing a demand forecasting Techniques Used: Univariate and Bivariate

model for optimizing supply chain Analysis, Multinomial Logistic Regression,
Random Forest
Domain: Supply Chain
Techniques Used: Text Mining, Kmeans
Clustering, Regression Trees, XGBoost,
Neural Network
10 Actionable insights for improving
sales of a consumer durables
retailer using POS data analytics

5 Vendor invoicing grief project

Domain: Finance & Accounts
Techniques Used: Conditional Inference
Domain: Retail
Techniques Used: Market Basket Analysis,
RFM (Recency-Frequency- Monetary)
Tree, Logistic Regression, CART and Analysis, Time Series Forecasting
Random Forest

*This is an indicative list and mentions only some of the projects pursued by PGP-BABI candidates. Please note that the list of the projects may
vary from batch to batch.
 FACULTY

Dr. Bappaditya Mukhopadhyay Dr. P. K. Viswanathan

Co-Director, Gurgaon Co-Director, Chennai
Professor - Analytics & Statistics, Great Lakes Professor - Analytics & Operations, Great Lakes
Ph.D (Indian Statistical Institute) Ph.D (Madras University), MBA (FMS Delhi)

Dr. Mudit Kulshreshtha

Professor - Analytics, Great Lakes Dr. R. L. Shankar
Ph.D (IGIDR, Advanced Research Institute Professor - Finance, Great Lakes
of Reserve Bank of India) Ph.D ( EDHEC, Singapore), MS (Carnegie Mellon
University, Pittsburg), B.Tech (IIT, Madras)
Dr. Ahindra Chakrabarti
Professor - Finance, Great Lakes
Dr. Srabashi Basu
Ph.D (University of Burdwan)
Professor - Analytics & Quantitative Methods,
Great Lakes
Dr. Sridhar Telidevara Ph.D (Penn State University,USA), MSc
Associate Professor - Statistics & Statistics (University of Calcutta)
Business Analytics, Great Lakes
Ph.D (State University, New York),
MA (State University, New York) Dr. Umashankar Venkatesh
Professor - Marketing, Great Lakes
Ph.D (Vikram University),
Dr. Jones Mathew
MBA (Banaras Hindu University)
Professor - Marketing, Great Lakes
Ph.D (Indian Institute of Foreign Trade),
MBA (BIT-Mesra, Ranchi)
Prof. Shanthi Srikant
Adjunct Faculty, Great Lakes
Prof. Rajesh Jakhotia MBA (Faculty of Management Studies, Delhi)
Adjunct Faculty, Great Lakes
SMP (IIM, Calcutta)
Prof. Raghavshyam Ramamurthy
Prof. Snehamoy Mukherjee Adjunct Faculty, Great Lakes
Adjunct Faculty, Great Lakes (Martin J. Whitman School of Management)
MSc - Mathematics and Scientific Computing
(IIT, Kanpur)
 INDUSTRY
GUESTS

Mr. Lakshmi Narayanan Dr. Satish Raghavendran

Vice Chairman Vice President
Cognizant Technology Solutions Pvt. Ltd Deloitte

Mr. Abhinav Kumar Mr. Rajarajan TR

AVP, Decision Analytics
Principal Data Scientist
EXL
Accenture

Mr. Muthu Ramanujam

Head, Retail Bank Finance Analytics Mr. Manish Gupta
HSBC Senior Applied Scientist
Microsoft

Mr. Sundar Varadarajan

Senior Vice President & Practice Head, Mr. Eron Kar
Bi & Analytics Director & Head, Analytics Coe
Hexaware Technologies Unisys

Mr. Manu Chandra

Co-Founder & Director Mr. V Shekhar Avasthy
FN Mathlogic Consulting Services Pvt. Ltd Chief Data Scientist & Principal Consultant
Facts N Data

Mr. Suresh Krishnaswamy

Director, Analytics Dr. Vinay M R
Cognizant Business Consulting Practice Lead Data Scientist
Infosys
Mr. Sanjoy Roy Choudhury
Vice President
Evalueserve
Mr. Anshuman Gupta, PhD
Director, Data Science
Pitney Bowes
Mr. Titir Pal
Director, Research & Analytics
Absolutdata

......................................................................................

“
The Structure of the PGP-BABI program is very interesting, in
which learning happens both inside and outside the classroom.

- Mr. Lakshmi Narayan

Vice Chairman, Cognizant Technology Solutions
 The PGP-BABI class consists of professionals
MEET THE across various industries, with a wide range

CLASS of experience across roles in technology,

consulting, analytics and marketing.

Education Background Diversity

50% B.E./B.Tech

MBA/PGDM/PGDBM/
25% PGDBA

15% B.Com/BBA/BSc

8% M.Sc/MS

2% M.E./M.Tech

Industry Diversity Experience Distribution

1%
14% 42%
35 35
1% 30
3% 25 23

3% IT & Technology (%) 20 16

BFSI 13 13
Consulting, Research & Analytics
15
Automobile & Manufacturing
10% Telecomm
10

Pharmaceutical/ Healthcare 5
12% 14%
Power & Energy
Others 0 2-5 5-8 8-12 12-15 15+
Media
(years)

The PGP-BABI class comes from some of the leading organizations. Some of their current
employees include:
“
STUDENTS’
SPEAK

“The choice of Great Learning program over several others was a simple decision as this program
allowed a blend of practical industry exposure and real life capstone project interspersed with
domain knowledge through eminent faculty members and industry guests alike. Moreover,
assignment led assessment approach and a very robust LMS provided was thoroughly a
rewarding experience.”

- Amit Madan
Country Manager
Trans Technology India

“PGP-BABI is a very targeted and focused course for professionals wanting to breakthrough in
the analytics domain. The course is well structured with respect to content and is backed by
great faculty and thus providing a solid platform to foray into the analytics domain.”

- Karan Seghal
Associate Vice President
Copal Partners

“I finally chose GL, being a blend of industry expertise and highly experienced teaching faculty.
It’s a reputed brand in the management space with a focus on practical and tie-ups with many
analytical firms. I did a compact yet quite powerful one-year course in Data Analytics. Of course,
placement assistance during and after course completion helped many candidates.”

- Vilas Wakale
Independent Consultant
Ministry of Home Affairs (Analytics Project)

“Capstone project during the program was a great learning experience and helped me
immensely during my statistical modeling projects.”
- Vishranth
Senior Business Analyst
Fractal Analytics
 ADMISSION
DETAILS Eligibility
Applicants should have Bachelor’s Degree in
any discipline with a minimum of 50% aggregate
marks in graduation or equivalent and a
minimum of two years full-time post
qualification work experience.

Preference will be given to candidates with

Engineering, Mathematics, Statistics, and
Economics background. For applicants with
exceptional qualification and/or industry
experience, a relaxation in the minimum
eligibility criteria may be considered.
Program Fees

CHENNAI GURGAON BENGALURU HYDERABAD MUMBAI PUNE CHANDIGARH

Program Fees `3,95,000 + GST

Learning
Fees Inclusions Material
Lunch Tuition Fee LMS Access

Process

1 2 3

The faculty panel will review
all the applications and
shortlist candidates based
on their profiles.
The shortlisted candidates will The admissions will be
then be going through an conducted on a rolling basis and
automated telephonic interview the admission process shall be
round which will then be closed once the requisite number
reviewed by a faculty panel. of candidates have taken
admission into the program.
 PROGRAM
PARTNERS

Great Lakes is India’s leading business school with campuses in Chennai and Gurgaon.
Led by exceptional faculty and steered by an outstanding advisory council, Great Lakes
is ranked amongst India's top 10 business schools and is ranked as the best in the country
when it comes to learning analytics. Learning Analytics from Great Lakes ensures you
get the industry credibility and acceptance as you look to build your career.

Stuart School of Business at IIT Chicago is one the leading business schools in US and is
ranked within the top business schools globally by Financial Times and Princeton Review.
The executive programs at Stuart School of Business and Illinois Institute of Technology
(IIT Chicago) are ranked amongst the best in the country. The focus of executive
education at Stuart School of Business, IIT Chicago has always been multi-disciplinary
and at the convergence of disruptive business trends with emerging technology.

Great Learning’s mission is to make professionals proficient and future-ready. Its

programs always focus on the next frontier of growth in industry and currently straddle
across Analytics, Data Science, Big Data, Machine Learning, Artificial Intelligence, Cloud
Computing and more. Great Learning uses technology, high-quality content, and
industry collaboration to deliver an immersive learning experience that helps candidates
learn, apply, and demonstrate their competencies. All programs are offered in
collaboration with leading global universities and are taken by thousands of
professionals every year to secure and grow their careers.
 07.06.2018, Ver. 2

Bengaluru Chennai Mumbai

Gurgaon Hyderabad Pune Chandigarh

big data
bigger opportunity
build a career in Analytics

PGP-BABI Contact
+91 87506 48238 pgpbabi@greatlearning.in