Aniket Kaushik

BUSN 6812 – Business Intelligence & Analytics 001

Summer 2018 BI Project Assignment
Professor: Jahangir Karimi

BI Project Assignment

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Aniket Kaushik
BUSN 6812 – Business Intelligence & Analytics 001
Summer 2018 BI Project Assignment
Professor: Jahangir Karimi

Contents
Executive Summary....................................................................................................................................... 3
Data Wrangling Script ................................................................................................................................... 3
Performance data from each location .......................................................................................................... 4
NYC Public Health External Data ................................................................................................................... 7
Strengths/weaknesses of Micro Strategy BI Tools........................................................................................ 8
Recommendations ........................................................................................................................................ 8

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Aniket Kaushik
BUSN 6812 – Business Intelligence & Analytics 001
Summer 2018 BI Project Assignment
Professor: Jahangir Karimi

Executive Summary

Below is a presentation-ready dashboard that will show

 KPI’s that show performance data from each location

 External data from NYC board of health

Data Wrangling Script

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Aniket Kaushik
BUSN 6812 – Business Intelligence & Analytics 001
Summer 2018 BI Project Assignment
Professor: Jahangir Karimi

Performance data from each location

Plotting of the daily revenue shows consistency; especially considering the same day of the
week, i.e. revenue for each Monday were similar.

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Aniket Kaushik
BUSN 6812 – Business Intelligence & Analytics 001
Summer 2018 BI Project Assignment
Professor: Jahangir Karimi

The exception was the lower Manhattan location where in beginning of February the revenue
started to decrease.

The heat map shows the average order count by the average revenue for each location based
on the day of the week for the specified time period. The lower Manhattan location has the
lowest order count and least amount of revenue; indicated by red and light red.

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Aniket Kaushik
BUSN 6812 – Business Intelligence & Analytics 001
Summer 2018 BI Project Assignment
Professor: Jahangir Karimi

Next looking at the correlation between order and item counts, we can see confirmation that
the lower Manhattan location is clustered at the lower rate than the other two locations. The
overall trend line is about a 45 degree. The upper West Side location trends significantly higher
than the lower Manhattan location.

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Aniket Kaushik
BUSN 6812 – Business Intelligence & Analytics 001
Summer 2018 BI Project Assignment
Professor: Jahangir Karimi

NYC Public Health External Data

The NYC health inspections data set has the scores for each business. The score is indicative of
the number of health code infractions for the location. The lower the score the lower amount
of infractions. Lower scores are indicated by green; higher scores are indicated by red. The map
above shows the average score by zip code. It will allow us to compare the Blazin Burgers
locations against the average score for their location zip code.

Looking at each locations Revenue and Health Inspection score, we can see an inverse
relationship. As the Lower Manhattan’s health inspection score increased, performing worse,
the daily revenue decreased. It is in alignment with what was shown in first two visualizations.
Lastly looking at the average scores by Borough and Cuisine Type; we can investigate how
Blazin Burgers is performing against similar cuisines.

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Aniket Kaushik
BUSN 6812 – Business Intelligence & Analytics 001
Summer 2018 BI Project Assignment
Professor: Jahangir Karimi

Strengths/weaknesses of Micro Strategy BI Tools

MicroStrategy relies upon the breadth of its applications, the consistency of its repository-
driven data handling processes, and its versatile relational database tools. A software
development kit allows for customization and compatibility. There is also the ability to handle
large and diverse data assets and provide enterprise-level handling and analysis.
At the same time, this platform can require more expertise in terms of formatting and
displaying results. There is generally a bigger need to work with the interface tools to craft
something that’s transparent and easily digestible. That means MicroStrategy may be less
useful for some kinds of tasks that are more aimed at pushing easily aggregated data points
than really digging into a full field of enterprise data.

Recommendations
As I have mentioned already in my analysis that the decreasing revenue for Blazing burgers is
basically because of the health inspection scores increased which means there are more
number of health code infractions by the restaurant which in turn decreased the performance
and decreased the revenue. Blazin Burger should keep check on health code infractions to
improve their score and sales.

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