COMPANY PROFILE

JULY 2018
‘As we see it in the UAE, every step we can take to
empower women is a step in the right direction.’
Sheikh Abdullah bin Zayed
UAE Minister of Foreign Affairs and International Cooperation
Noun. Verb.
- A force present in all people - To flourish or thrive.
that empowers them to change
the world around them, effect
change on their own lives.
 A significant gender
gap exists in UAE
despite strong
30%
Government support for of senior positions in
UAE’s public sector
the growing importance are held by women

of women in the
economy.
10%
46.6%
of entrepreneurs
in UAE’s private
sector are
women
of UAE’s labor force
comprises women
of senior positions
5.5% in UAE’s private
sector are held by
women

Source: : http://www.grantthornton.ae/press/press-releases-2018/gender-balance-in-senior-leadership-roles-remains-elusive-in-the-uae
“There is no doubt that narrowing the
gender gap will require the commitment
of all sectors and a strong collaborative
approach…

…support the UAE’s objective of providing

women with equal career advancement
opportunities, which will encourage them
to take on leadership positions and
empower them to be true partners in
national development.”

Manal bint Mohammed bin Rashid Al Maktoum

President of the UAE Gender Balance Council
UAE Gender Balance Guide UAE 2017
The time for female
empowerment and
inclusion in the
workplace is now.
Gender equality in the UAE is now about
leveling the playing field and filling the gaps.

ORENDA+Bloom works with companies to

create an environment where women thrive
and to ensure female employees can and will
bridge the gap between their current reality
and their full potential.
 - March 2017, Founder Callie Dickens identifies a need in the
market for female-focused development training and qualifies
as a Springboard Development Programme Trainer.

- ORENDA+Bloom launches in October 2017.

- Initially provides The Springboard Development Programme to

private groups.
- Awarded ‘Best International Training Company’ at Women in
Business MEA Awards 2017 for delivery of The Springboard
Development course in UAE.

- Founder, Callie Dickens, receives ‘Most Inspirational Woman in

About -
Women’s Development’ at the same awards.

In April 2018, O+B begins working with corporate companies

to bring The Springboard Development Programme to more
women alongside gender balance consultancy services, in
alignment with the UAE Government Gender Balance Guide.

- In May 2018, O+B launches launches 6 new workshops

alongside a book club to introduce and build a community
aspect, making personal and professional development
accessible to more women in UAE.
What We Do – Consultancy Services + Development Tools

We provide a variety of tools, workshops, coaching and training

programs that are rooted in research and inspire by a genuine desire to
impact positive change in women’s lives:

Organizational Consultancy and Support

• Undertaken with Senior Management + HR:
- Gender Balance Assessment and Evaluations
- Frameworks and Execution Plans
- On-Going Support

Training and Development Solutions

• For All Managers:
- Gender Balance in The Private Sector; An Introduction
- Managing Diversity and Inclusiveness in a Multicultural Workforce
- Gender Equity and Balance Training for Line Managers

• For Employees:
- The Springboard Women’s Development Programme – Licensed by The Springboard Consultancy
- A 3 month, award-winning, globally successful and locally adapted programme
- Beating Impostor Syndrome: you ARE awesome
- Have Confidence, Be Assertive, Find Your Voice
- Being CEO of Your Life: Who deserves a seat at YOUR table
- Gender + Diversity = A Better Place To Work

The O+B Book Club

121 Coaching + Goal-Digging
Introducing The Springboard Women’s Development Programme

ü Springboard is the phenomenally successful, award-winning

development programme for women, created by The
Springboard Consultancy.

ü 250,000 women in over 40 countries have successfully

undertaken The Springboard Progamme - it is the only
international personal AND work development programme
specifically designed for women. The programme is frequently used by
employers as part of a solution to address
issues of gender balance, diversity and
ü The primary objective of The Springboard Programme is to inclusion of women in the workplace.
empower women to take clear, practical and realistic steps that
enables them to both give and receive more out of their lives and
careers. It also develops talent for the future
helping employers to build pipelines of
diverse talent and promote gender
ü Relaunched in the Arab World in 2005 to ensure relevancy and
equality at every step of an employees’
offer an Arabic workbook – the workbook is available in a range
of languages as well as brail and audio versions to be wholly career.
inclusive of all women.

ü The programme can be tailored by Licensed Springboard

trainers to suit the needs of specific groups of women whilst still
retaining the high quality of the global programme.
The Springboard Development Programme Timeline
The Springboard Development Programme is designed to to work as four one day workshops over a period of 3 months supported by
a preparation and briefing day with management and the target groups, a personal workbook and a follow-up progress session.

Week 1 Week 2 Week 5 Week 9 Week 13 Week 16

Workshop 1 Workshop 2 Workshop 3 Workshop 4

Briefing & Follow-Up Progress
Getting Started Knowing Yourself Assertiveness Where Do We Go
Preparation Day Session
From Here

The Springboard Programme Workbook

Research & Preparation Day: A Closer Look

Week 1 “Spectacular achievement is always preceded by unspectacular preparation.”

The Research and Preparation Day is all about getting to know the organization and stakeholders better acting as a
kick-off for a stronger, more relevant and more impactful Springboard Programme for all.

The schedule for the day typically covers the following:

• Client Briefing
- With the L&D Project Lead or team
- Topics covered may include: organizational structure, history, past and potential issues, changes ahead and the impact
on female staff, target group definition, gender balance in the organization, existing and planned training or initiatives,
employee appraisal and review approach…

• Senior Management Briefing

- Attendees can include the L&D Project Led, a HR/Talent Management senior staff member, Diversity/Inclusion/Gender
Balance Lead, Department/Group Manager

• Line Manager Discussions

- One-to-one chats with the Line Managers of the target group, 3 discussions in total

• Target Group Discussions

- These can be people already signed up as participants or employees with a similar profile
- 6-10 per discussion, 3 discussions in total
• Debriefing With Client
- A recap of the day and next steps ahead of programme start date!
 The Workshops: A Closer Look
Weeks 2- 13 “Women who invest in themselves go further.”
Workshop 1
Getting Started:
• Understand the Programme Purpose
and the Ground Rules
• Discovering The Workbook
• Guest Speaker
• Defining YOUR Programme
• Overcoming Fear
• Establishing Support and Managing
Resources
• Summary and Action Points
Workshop 2
Knowing Yourself:
• Progress Update and Reflection
• Dealing with Setbacks
• Choosing Change/Being Open
• Reframing Personal Attributes and
Internal Attitude
• Guest Speaker
• Defining Core Values
• Power and Influence
• Getting Recognised
• Priorities & Goals
• Promoting A Positive Future Self
• Steps For The Future
• Summary and Action Points
Workshop 3 Workshop 4
Assertiveness: Where Do We Go From Here:
• Progress Update and Reflection • Review Progress and Celebrate
• Goal Coaching Success
• Defining Next Steps and Goal
• Understanding Assertiveness
Coaching
• Choosing To Be Assertive
• Networking…But Not As You Know It
• Guest Speaker
• Guest Speaker
• Finding The Words
• Behind The Image
• Assertive Listening
• Promoting A Positive Image
• Body Language and Space
• Taking The Next Steps
• Real Life Application of Assertiveness
• Recap, Summary and Action Points
• The Art of Compliments
• Summary and Action Points
Follow-Up Progress Session: A Closer Look

Week 16 “The only time you should look back is to see how far you’ve come.”

The Follow-Up Progress Session is a way to create addtional ownership and accountability for the goals
each individual will set across their Springboard Programme journey.

Typically a 2.5 hour session covering the following:

• Group Catch-Up
- The whole group gathers for a mini-reunion and catch up

• Home Group Discussions

- More focused and personal discussions with the smaller home-groups that the participants will have spent
time in during the programme (and afterwards as coaching groups).
- Topics to discuss: positive change and impact following the programme, implementation of their experience
and the tangible goals that they set for themselves, next steps and feedback on their group coaching
sessions….

• Client Catch-Up
- To discuss impact, changes and powerful outcomes alongside programme evaluations.
 Outcomes That Make A Difference!
For Employers
• Demonstrates the organization’s real commitment to equal opportunities,
gender equality and diversity management by taking positive action to
improve the position of women
• Economy of scale makes it a cost-effective method of training large
numbers of women employees
• Sends a strong message to women that the organization believes in them,
increasing commitment and encouraging individuals to put more energy into
their work, take on more responsibility, out themselves forward for
opportunities and learning news skills
• Ensures that the organization is benefiting fully from the different, but
equally valuable, skills, qualities and contributions that women bring to the
workplace
• Helps to gain a competitive advantage over organizations who fail to
recognize the value of their work force
• Minimal disruption, absenteeism for training, admin and venue costs
• Programme results extend across months and years due to content covered
For Employees
• Participants able to take responsibility for their own career path and
development
• Motivates women to give more to, and get more from, their work
• Enables them to discover and develop untapped skills (also a benefit to
employers in times of organizational change)
• Develops resilience so women are able to manage change in the workplace
more positively
• Increases confidence and assertiveness – leading to more job satisfaction,
greater achievements and professional growth
• Increased networking amongst women, overcoming any sense of
isolation – particularly beneficial for women working in male dominated
areas, departments or industries
• Spurs talented women to climb the management ladder
• Improves morale, reduces absenteeism and staff turnover – improves
retention rates for women employees

• Useful for all women across all departments and roles including
management and non-management

• Good PR - helps to attract and keep the best people

Source: On-going Springboard + Corporation Research Reports
 What Others Have Said
“The Springboard programme empowers an individual to change
themselves. It motivates women to do something about the
problems they face by changing themselves and how they relate.
Made me believe that the power is within ME and not in others.”
Enthusiastic evaluations of the Springboard
Suzan Zawari
Programmes provide some fantastic data. Here is Participant
Saudi Arabia -
just a flavour of the results:

84% 83% 80% 79% “We welcome progressive programmes like Springboard that help
women fulfil their ambitions and make their aspirations a reality as
we work together for a better tomorrow.”

Kumail Al Moosawi,
Ooredoo Chief People and Corporate Affairs Officer
Of Springboard Of Springboard Of Springboard Of Springboard Oman -
women say they women say they women say they women say they are
are ‘more open to have ‘a more have ‘increased ‘better at managing
change’ since positive attitude’ confidence/self- change’ and have
attending esteem’ ‘taken on more "I would recommend this course to anybody who is lucky enough
the Springboard responsibility’ to have access to it. It has already helped me immensely with both
Programme work and personal subjects in such a short space of time.”

Jacqui Stanley
Participant
UK-

SourceOn-Going research reports, The Springboard Consultancy

Let’s talk about how
ORENDA+Bloom
can bring inclusion
and development
solutions to the
women of your
Organization
Thank You.