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1.2 Mission
1.3 Objectives
To achieve a 35% return rate of customers within the first three years.
2. Timely response to customers' requests: We cannot afford to delay our clients for whatever
reason, as this will have a negative bearing on our image and reputation, including future
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business. Hence we need to be continually communicating with the client, including hotels
and lodges so as to ensure that we are constantly available to the client meeting their
expectations.
3. Solid and fruitful strategic alliances: Considering the nature of our services and our relative
infancy on the market, we realize the importance of establishing and maintaining fruitful
strategic alliances with various stakeholders, including hotels, lodges, and travel agencies,
amongst others, so as be assured of a constant flow of customers, fulfilling their needs at every
opportunity.
4. Marketing know-how: As a relatively new company on the market there will be a need to
aggressively market our business and the services we provide so as to be continuously at the
top of our prospective clients minds. This will also act as a temporary deterrent for companies
contemplating entering our market. Advertising shall be undertaken on a regular basis.
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Nilesh Maharjan(Co-Founder, Senior Vice President )
Srijan Shakya(Co-Founder, Principal Software Engineer)
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1.2 FUTURE PRODUCTS
As our product grows, we foresee the need to expand to various locations around Nepal along with
providing additional feature of bus/taxi services.
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MARKET AND CUSTOMER ANALYSIS
Tourism is the largest industry in Nepal and its largest source of foreign exchange and revenue.
The tourist industry is seen as a way to alleviate poverty and achieve greater social equity in the
country. Foreign tourists visiting Nepal in 2008 stayed in the country for an average of 11.78 days.
Tourism brings $471m a year to Nepal. Nepal once again achieved the double digit boom on
tourist arrival in the year 2017. The growth is around 29% compare to last year 2016. The total
number of tourist arrival has reached 940,218 in 2017 from 753,002 in 2016.
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2. Expanding middle class in Nepal.
3. Rapid increase of smartphones
Ghumante will mainly focus on major tourist destinations like Kathmandu Valley, Pokhara,
Chitwan, Illam, where there is continuous flow of tourists throughout the year and places like
Mustang, Rolwalling Valley, Namche Bazar since there is great flow of tourist in peak season. The
company’s target customers are international tourists, high end and upper middle class Nepalese
families, University and college students and youths between the age group of 18-30.
Customer Segments
High end and upper middle class Nepalese families
Students
Budget Travelers
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City Tour Groups
Spontaneous travelers
Hikers/trekkers
Customer Segment
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calculated by dividing the advertising cost by the number of clicks generated by an advertisement.
The basic formula is:
Pay-per-click ($) = Advertising cost ($) / Ads clicked
Since “Ghumante” is a start-up, marketing within a limited cost is necessary for its success.
Traditional marketing like media and newspapers advertisements are expensive so it will
look towards cheaper but equally effective methods as listed above.
3.5 Features
The features of the product include:
Geolocation
Navigation and maps are essential for a travel app. Among the tourists, this benchmark
jumps to 85%. So, a map is a base of our application, but if you want clients to use a map
in your app and not to switch to a different navigation app, the travel map apps have to
work offline. Here are a few useful tools that our travel application development
company might use: Google Maps SDK for iOS and Android provides the app with the
map itself.
Booking Services
This way app gives its users everything they might need for a trip with a few quick clicks.
Among the apps for international travel are very popular booking services for
accommodation. A user can find the best deals and set up notifications for price changes.
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Travel Planner
All the described tourism app features above can be used in a single app, but they have to
be presented in a structured and lean way. We give our users an opportunity to view their
trip from start to finish, from the flight to arriving at a hotel, exploring sights and going
home. So users could have an opportunity to see the whole picture of their trips.
Payment Gateway
Allowing a user to make mobile payments within our app is really important. It will help
to decrease the number of abandoned transactions and engage customers who prefer to
make the payments through online transaction/cashless that leads to a good user
experience.
3.6 Benefits
The benefits of “Ghumante” are:
Convenience of booking.
Cashless transaction.
The amount of choice and variety of types of homes and hotels.
The proposition to experience the destination more authentically.
Often cheaper than comparable sized hotel rooms and homestays.
Cashless transaction.
Rating system that allows for feedback.
Dispute resolution process through Ghumante.
Taking safety and trust seriously.
Adding an increasing amount of information/recommendations on the location.
The tourism industry is the largest industry in Nepal and is highly competitive. The list of
competitor categories are as follows:
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As we are just a service providing company, we need to have a strategic partnership with:
Financial Structure
The financial plan depends upon important assumptions such as:
No unforeseen changes in the industry such as changes due to natural calamities such as
earthquake.
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Continue development of interest in using travel website/app services.
Continued stream flow of international and domestic tourists in major touristic
destinations.
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App 1,50,000 - -
developm
ent Cost
App/Webs 40,000 50,000 60,000
ite
maintenan
ce Cost
Commissi =0.1*2444000 =0.1*3724000 =0.1*6184000
on to e-
sewa/Khal =244400 =372400 =618400
ti
Salary 1200000 1600000 2000000
Cost
Total Cost =1200000+244400+40000+15000 =1400000+372400+ =2000000+618400+
0+30000 50000 60000
Revenue Generation
Revenue from
booking
Revenue from
ads/sponsorships
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7000000
Revenue vs Cost
6000000
5000000
4000000
3000000
2000000
1000000
Revenue
Cost
From the above tables of revenue and cost, it can be estimated that within 9 months of running,
the product will cover the expenses of the whole year and then start making profit.
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