Specializing in both multimedia communications and

the written word, I uphold a successful track record in

delivering effective, creative and strategic
communications on a global scale.

Writing/content Native English Creative

-AP and Oxford style
Strategic
Corporate communications CMS
-Drupal, HubSpot, Wordpress Compassionate

Multimedia: video/graphic design Digital marketing Collaborative

- campaignmonitor, moz, surveymonkey
Fast-paced multitasker
Multimedia
Public relations - Adobe creative suite, Final Cut Pro

Management
People management -Harvard ManageMentor certificate, Bachelor of Arts
Certified Life Coach University of Sydney

Planning and budgeting Analytics Triple major: Media & Communications,

-Google Analytics, Pivot tables Art History and Cultural Studies
 Most of my roles have been globally based and for a
worldwide audience. My work has reached millions of people
in 60+ countries.

Corporate Communications

Content marketing
PR / Localized expertise

Australia Germany Laos Philippines Taiwan

Bangladesh Guatemala Malaysia Portugal Thailand
Belgium India Mauritius Saudi Arabia Turkey
Brazil Israel Morocco Singapore UAE
China Italy Mexico South Africa UK
Egypt Japan Myanmar Spain USA
France Kenya Netherlands Sri Lanka Vietnam
Hong Kong Korea Pakistan Switzerland
Strategized and executed several content marketing campaigns for a variety of sectors and
different brands - and assessed their effectiveness through data analysis.

Creative content produced for multiple channels including, but not limited to:

Print
eDMs/newsletters

Website
Multimedia

Copywriting
Social media

Editorials
Interactive
 Crafted
hundreds of
editorial
articles for B2C
and B2B
audiences.

“Editorials add
human-interest
to subject
matters and are
able to provide
in-depth
detail to readers
in an easy to
understand
format.”
Worked collaboratively with cross-functional teams to develop and evolve UX/UI through
writing, SEO best practices and content audits for a number of websites.

“The primary
purpose of
websites is to
deliver valuable
content to their
audiences. The
best UX/UI is
intuitive and
can be navigated
effortlessly.”
Created copy for numerous campaigns and “Effective
copywriting
e-commerce websites, which included
is an art. You
writing imaginative content, product titles have to be
and descriptions. concise yet
memorable .”
 .......... Girls’ Day Out ..........
When you need some feel-good vibes, it’s time to get together with the girls for some unbridled fun!
Choose these playful perfumes to bring out your giggly, girly side.

Gucci Bamboo
1 Clean notes of green leaves, fresh lily and orange blossom are like a blank slate, waiting to be filled in with
rambunctious conversations with your gal pals.
Hugo Boss The Scent For Her
2 Sunday brunch with your squad is incomplete without mimosas, and this citrusy-floral fragrance is
reminiscent of this classy champagne cocktail.
Christian Dior Miss Dior Absolutely Blooming
3 Tart yet sweet raspberry and pomegranate with zesty blackcurrant frosting will urge you to spill the tea in
your next dine and dish session with the girls.
4 Jo Malone Nectarine Blossom & Honey Cologne
The relaxing floral-green notes and uplifting juicy tangerine make this light and crisp cologne perfect for
spa day Saturdays with your special ladies.

.......... Date Night Glam ..........

The connection between scent and seduction is no secret. Pique their interest with your feminine mystique and
let these sensuous and scintillating statement scents work their magic.

1 Giorgio Armani Si
When sparks are flying around, you’ll need an equally electric scent to match. This bewitching concoction
of rose, musk and wood is a modern day love potion.
2 Narciso Rodriguez L’Absolu For Her
Blooming notes of tuberose and jasmine assemble into a fragrant bouquet to amp up your pheromones.
It’s the perfect pick me up before your dates picks you up.

3 Atelier Cologne Oud Saphir Cologne

Confidence is one of the most alluring qualities a woman can possess. Boost yours with bold notes of birch
and leather which will linger on till the late hours.
4 Tom Ford Velvet Orchid Lumiere
You won’t need to order an extra round of cocktails when you have this blend of rum, vanilla and honey.
This fun and flirty fragrance will fire up any rendezvous.

.......... Office Chic ..........

Bring your poised and professional self to the table with these empowering, not overpowering perfumes. Your
colleagues will also find the whiff of your clean colognes a refreshing change from morning coffee breath.
Byredo Mojave Ghost
Whether it’s a presentation or a play for a promotion, sometimes you need to get noticed in the workplace.
This powdery perfume features rare notes of sapodilla and ambrette to help you stand out and shine.
Bottega Veneta EDP
Are appraisals on the agenda? Power up with this strong yet elegant scent featuring oakmoss and bergamot
that will influence and inspire great ideas.
Hermes Twilly D’Hermes
The bright zing of ginger keeps you peppy and productive, while earthy sandalwood keeps negativity at
bay. If there ever was a winning combo for optimism and energy, this is it.
Penhaligon’s Juniper Sling
If you’re a serial snooze-button offender, this is an alarm clock that’ll actually work. Juniper berries and black
pepper provide an invigorating kick that mellows into a cool cardamom just in time for that 9am meeting.
 Created interactive social media
campaigns to engage and grow
followers on different social media
channels such as Facebook, Twitter,
LinkedIn, Pinterest and Instagram. Also
produced reports to measure and analyse
performance and evolve practices.

“Social media is a cost-effective engagement

tool , and an opportunity to turn your
customers into your promoters.”
Brought content to life in out-of-the-box ways by producing items with
interesting designs and formats for events and campaigns.

“Content is not
just two-
dimensional , it
can also be
something you
can touch and
feel .”

Christmas campaign: created

a gingerbread replica of a
Manchester project which was
engaging for clients,
developers and employees.

Created a
novelty boarding
pass for the
winners of a
giveaway campaign
- much to their
amusement!
Event decoration
An expert in corporate communications for large-scale organizations with developed practices
as well as SMEs with more grass root level needs.

My expertise includes, but is not limited to:

C-suite communications Employee engagement

Corporate brand management Managing communities on intranets

Speechwriting Corporate annual reports

Stakeholder management Coordinating conferences and town halls

CSR
 “Employees are the
Brought colleagues together globally across organizations through internal best brand
communications campaigns and promoted company values and initiatives. ambassadors for a
company.
Empowered ,
engaged employees
ensures the
business is in
safe hands.”

IP GLOBAL STARTER PACK:

Designed to give new colleagues a warm welcome by introducing IP Global’s brand, vision and values in an engaging format.
THE LF CHOP RELAY VIDEO:
A transantlantic journey of the Li & Fung logo or ‘chop’ to showcase our global and diverse network of people in 40+ markets as ‘one family’.
Developed external and internal corporate social responsibility and
sustainability strategies.

“Companies
that
participate in
a higher
purpose
engage its
people , clients
and
stakeholders
in a
meaningful
way and make
a positive
impact to
their business
and
community.”
Managed PR and advertising both in-house and through agencies for product
marketing and brand awareness. Ensured maximum exposure through campaigns that
are fully integrated across multimedia, print, broadcast and online.

Formulating integrated PR campaigns Handling media enquiries

Advertising Events/sponsorships

Media monitoring Crisis communications

Building relationships with the media Managing KOLS and bloggers

 “Creative without strategy is called art.
Creative with strategy is called advertising.”
FastTalk_CONCIERGE_ad_297x210.pdf 1 5/21/18 11:37 AM

Published in Concierge magazine - South Africa

MAKING PROPERTY
INVESTMENT SIMPLE

CM

MY

CY

CMY

Property investment can be as simple as any other asset class

when you know the fundamentals that drive it.

email info@ipglobal-ltd.com or scan the QR

code to sign up for this free email tutorial.
IP Global investment fundamentals

IPG Real Estate Limited | +27 (0) 21 286 1476

Published in Bloomberg BusinessWeek Asia Unit 7, Ibis House, 15 Oxbow Crescent, The Estuaries, Century City, Cape Town, 7441, South Africa
CAMPAIGN: GLOBAL REAL ESTATE OUTLOOK
Overview: Released internal research about the global property markets IP Global is planning to invest in to build brand awareness among
key stakeholders and position IP Global as a research-focused property investment firm.

DIRECT MARKETING PRESS COVERAGE EVENTS

23 pieces of coverage in the UK, US, UAE, South
Website article, edms, internal/client
Africa, Singapore, Mauritius and Hong Kong
engagement events and social media.
including The Times, broadcast on Arabian
Business, Property Wire and Luxury Magazine.
Industry events featuring the Global Real
Estate Outlook in London, Switzerland, Nairobi,
Mauritius, Cape Town, Johannesburg, China,
Singapore, Malaysia and Hong Kong.
CAMPAIGN: WOMEN IN INVESTMENT
Overview: More women than ever want to invest and this campaign was a great opportunity to position IP Global as a thought leader and
as an exceptional women-friendly property investment firm. We performed a public poll with YouGov to provide insights about gender and
investment, and were able to diversify IP Global’s media exposure beyond property pages and into lifestyle features.

DIRECT MARKETING PRESS COVERAGE EVENTS

Five pieces of coverage in the UK, Hong Kong Women in Investment seminars featuring an
Website article, infographics, edms, and and UAE including the Financial Times, The all-female panel of senior executives,
social media. National Dubai and South China Morning Post. investment experts and seasoned property
investors in Dubai, Hong Kong and London.