LCS South

AsiaThe year
in review
 Business
Highlights
Growth

Highest Quarter in Sales:

17% $10.7M
Operating 11% in 4th Quarter
Margin Revenue

Growth Drivers

Respiratory GE-Indirect Neighboring Countries

(Bangladesh)

Engagement
Key accounts yielded high-value orders as a reward for continued
engagement with stakeholders, such as:

Rainbow Children’s Hospitals Cloudnine Manipal RML Hospital,

Lucknow Directorate General Armed Force Medical Services (DGAFMS)
Tricog HCG Hospital Telangana State Medical Services Infrastructure
Development Corporation (TSMIDC) Columbia Asia Kokilaben
Dhirubhai Ambani Hospital (KDAH) Sahyadri
 Incentive
Schemes
“Hum Saath Hain, $40M Hamare Pass Hai” Incentive Scheme
LCS division achieved a record-breaking Q4; the following individuals
were rewarded for meeting 100% of their targets.

Rafiqul Mazumder Sayari Sen Banerjee Cyrus deSouza

Shalabh Saxena Richa Agnihotri Pradeep Sharma
Vikas Tyagi Sampurna Dastidar Nisha Lalwani
Paresh Jaiswal Amit Jain Prabu Anandaraj
Omkar Chaubey Inder Wadhwa Anil Kumar
Nadeem Haque Harindra Kotian Kultaj Singh
Tanmay Banerjee Kaushal Mitta Biswajit Mitta

“9100C NXT Big Bang Launch” Incentive Scheme

A campaign launched to boost the sale of 9100 NXT and make it one of
the best NPIs ever.

The winners of this drive under the three schemes are:

Big Deal Award

Region to sell 50+ units receives $1500 per team member
Winner: South Region
Incentives awarded to: Ananda Kumar, AL Balaji, Kiran K, and
E Jayachandran

Fastest Performing Region

First region to complete the sale of 25 units wins a non-cash award of
$2000 for a team outing
Winner: South Region

LCS Sales Managers

Sales managers who complete their individual targets are rewarded
with $1000 each
Winners: Ananda Kumara, AL Balaji, Rajesh Ralegaonkar, and
Amit Kumar
 New
Launches
9100C Nxt - Launch and Digital Campaign
The 9100C Nxt is a precise, dependable, and versatile anesthesia
workstation in the affordable segment. It offers advanced features
including different ventilation modes, spirometry loops, and precise
anesthesia delivery. This helps handle a large variety of cases
including neonatal care.
Launch
The product was well-received at launch events hosted in Mumbai,
Bhubaneshwar, and other prominent cities.
Digital Campaign
The digital campaign was promoted across various 120 units of 9100C
channels, including: Nxt sold in 2017

Google Display Ads Google Search Facebook Curofy (Peer-to-peer mobile platform for doctors)

Total forms filled: SFDC lead count: SFDC opportunity count:

775 161 130

B105/125 Launch and Digital Campaign
The B105/125 comes with
improved arrhythmia detection,
data trending, and snapshots in
an up-to-date touchscreen and
fully networked patient monitor.

Launch
The product was well-received at
launch events hosted in Chennai,
Madurai, Guwahati, and other
prominent cities.
Digital Campaign

Total forms filled: SFDC lead count: SFDC opportunity count: ~373 units of B105/
157 41 21 125 sold in 2017
 Customer
Engagement
Critical Care Awareness Month – May
On the occasion of the Critical Care Awareness Month, our teams
met with Intensivists and presented them with placards to honor
their commitment towards saving lives. We spoke to top doctors and
documented their views on topics such as Myths of a Ventilator to
educate any patient/layman. These were then posted on our social
media channels to increase awareness on the critical care segment
and thereby strengthen our relation with Intensivists across the
country.

Videos: Photos:
3 with 38,340 13 with 659
impressions and clicks, likes, and
6,988 views shares
 Customer
Engagement
World Prematurity Day Campaign

GE Wave Event at Cloud 9

Objectives:
• Create strong brand association between GE and doctors – and
clinical staff – working on prematurity
• Bring focus to special needs of premature patients and equipment
required for their care
• Create a co-marketing platform and encourage engagement Dedicated section on
among key customers to help them market well to their target GEHC India website
audience

Activities:

Microsite on CME on premature Promotions on Flyers for 6 programs at top Media mentions Internal
gehealthcare.com baby care Facebook parents/clinicians NICUs for parents (6 and counting) communication
on GE Wave,
Mailers, etc
Reach:
Neonatologists Wide coverage in local Key accounts engaged:
directly engaged: media, especially in • Cloudnine
15 (8 KOLs) Pune and Bangalore •
•
Sahyadri
Rosewalk
• Manipal
• Rainbow
Digital
reach: 5,000+ 1,130
unique visitors
to webpage
 Customer
Engagement
Advanced Ventilation Workshops -
The Survive and Thrive Series

Objectives: KOLs engaged:

• Educate customers on conventional and newer modes of Dr David Tingay
ventilation, and the care to be administered to babies to survive Clinical Neonatologist and
and thrive in complicated situations Respiratory Physiologist,
• Make the concept practically appealing by showcasing clinical MCRI Australia
excellence and live demos annually
Dr Kishore Kumar
Chairman & MD,
Reach: Cloudnine Group of Hospitals

Dr Sanjay Wazir
Director- NICU,
Cloudnine Hospital Gurgaon

Dr Gopal Agarwal
Clinicians engaged: Consultant- Neonatology,

Cities covered: 3 ~200 Cloudnine Hospital Gurgaon

Dr Pradeep Suryawanshi
Head, Department of Neonatology
& Pediatrics, Sahyadri Specialty
Operations and Closures: Hospital Pune

$653k $130k Dr Preetha Joshi

Consultant- Neonatal, Pediatric
worth leads generated closed and Cardiac Intensivist, Kokilaben
Dhirubhai Ambani Hospital Mumbai

Dr Sandeep Gupta
Consultant- Neonatology,
Delhi New Born Centre
 Organization
Structure
Majety RPMs
Veeranjaneyalu APPs
(GM - Peri Op)

Kiran Yamala Konda RPMs

(GM - Critical Care) APPs

Chandan Gupta RPMs

(GM - Perniatal Care) APPs

Srinivasa Murthy RPMs

(GM - Diagnostic Cardiology) APPs

Amit Mohan Kanika Gulati

Marketing Leader
(Head, LCS & (Marketing Manager)
Digital Sales)
Ravi Chopra Akash Narang
(RGM - North) SMs
(GM - Govt. CCS)

Govt. SMs
Rajesh Muley
SMs

(RGM - West)
Anil Kumar
(GM - Sales)
Kultaj Singh
SMs

(RGM - East)
Ghanashyam Giri
(RGM - South)
Omkar Chaubey
SMs (CSO Team Lead)

SMs - Sales Manager

RPMs - Regional Product Managers
APPs - Applications Team