Digitizing Farms

An Introduction

A t   t h e   i n t e r s e c + o n   o f   T R A C E A B I L I T Y ,  
S U S T A I N A B I L I T Y ,   M O B I L I T Y   a n d   C L O U D
C O M P U T I N G  
!
HELLO, my name is …

Krishna Kumar
Founder & CEO

at Tech

FUN FACT: Hard Core Tech

Guy, conceptualized the product ..
Didn’t realized when I picked up
the sales @ Cropin, assuring
Cropin is loved by every user.
Trust me I don’t scare the
customers anymore ;)
 Global population will increase from 7 billion to ~9
billion in 40 years.
Food production need to be doubled Global  Arable  Land  per  Capita  is  Shrinking  and  
to meet the growing demand more  farmers  moving  out  from  Agriculture  
 

Engages 40% of world population - 500 million small farms world wide
Caters to 80% of food consumed in developing nation
Data  -­‐  Replacing  beliefs  and  biases  

Money  Ball   Twi=er   Facebook  

“When  you  replace  beliefs  

and  biases  from  baseball     “When  a  Na=on  tweets”   “When  your  wife  delivers  a  
with  data”     baby”  
   One  can  sense  the  next    
You  gain   possible  government.   You  get  discount  on  beer  J.  
a  clear  advantage..  
Cropin aspire to digitize

Agriculture
Digitize-Share-Collaborate
Our Journey so far

•  Launched  for  Agribusiness  in    April  –  2011  

•  Targeted  Large  and  Samll  Agro  companies  Involved  with  Farmers.  

 
•  Provided  Tool  to  digiNze  every  farm  &  all  farm  acNviNes  

•  Generated  enough  real-­‐Nme  data    to  provide  in  season-­‐insights  

•  Highlighted  alerts,  Farm  progress  report,  Climate  risks,  forecast  and  

Course  correcNon  
 Cropin For Agri-Businesses
500-­‐100000  
Agri-Business Manages farms with Farmers  
help of their Field Staff/Agronomist working  with  
with help of Cropin Platform Agro  
Businesses    
Field Staff/Agronomist
Manages Farmers for Agro
Businesses
The Product – Used by Agro Businesses

Cloud computing & Big Data

Gather & mine data in real
time & share

Agronomists, Field officers and farmers enabled

with mobile app. does guided farming and
shares data in real time
 A Visual & Analytical approach…

Plot  wise  Heat  map  

Predictive
Dashboard  

Risk
Management
Geo-tagged
Info

Geo-­‐tag  &  Area  

Real time & detailed report on Harvest Forecast
- Input –Activity – Weather- Alerts etc. from the
farms…
Reports  

Alerts  
 14 50+
States Crops
Amar Agro
 Some of the Agriculture Focus Tech. Companies
Providing solution to Agro-Industry & Farmers

Focus : Clould-Mobility-Data Analytics on SAAS Model

Success  Story:  AcquisiNon  of  Climate  CorporaNon  by  Monsanto  in  2013.  
                                                     AcquisiNon  of  640Lab  by  Climate  corporaNon  in  2014.    
Revenue  Model  

Revenue  Model   No  Revenue  Model   Revenue  Model  

FY14-­‐15  
FY14-­‐15   Completely  Free  Service   FY14-­‐15  
Charges  $3/acre   Future  Plans  -­‐  to  Charge   Charge  $  3  -­‐10/acre  
$7/acre  

Today Indian customer pays $1000 TO $50,000 /year for farm

management solution depending on number of acres managed
( SaaS Model )
 Market Potential- B2B
India Market

•  More than 100,000 Large and Small Agro Businesses In India

•  Total Area under cultivation in India 200 million Hectare
•  Cropin Focus on India Market for next 5 years to capture 30% of market
Share

International Market

•  More Than 1000,0000 Large and small Agro Businesses

•  Cropin will do 2-3 International Pilot this year (FY-16)
•  Already implemented a project in Nepal with Tea company
•  Some of the focus International pilot market Africa & South East Asia
 Established/Defined B2B Market
Plan to Scale it up Exponentially in FY16

Agriculture is not subset of

the economy; it is the
economy

The Next Big WHAT?

Adding 100,000 Agroprenuers and 20 million acres in next 5 years
To Create Connected Eco System
& Enable Transaction within eco-system
 Krishna  Kumar  –  CEO   Kunal  Prasad-­‐  COO   Chittaranjan  Jena-­‐  CTO  
Founder   Co-­‐Founder    
     
Education:  Instrumentation  &   Education:  Mech.  Engineer   Education:  MCA,  IT    (NIT  
Electronics  Engineering  –  M  S   (B.  Tech.,  BIT  Meshra)  and   Raourkela)  
Ramaiah  (B.  Tech.)   MBA  (  Great  Lakes)      
 &       Ex-­‐General  Electric  
GE  Management  (IMLP  Drop   Ex-­‐  Tata  Motor  (4.5  yrs)    
Out)     Role:  Solution  Architect  &  
  Role:  Sales  Manager   Management  
Ex-­‐General  Electric  (4.5  yrs)   Commercial      
  Vehicle  South   Strength-­‐  Architect  &  
Role:  Engineer  &  IMLP-­‐   Supply  Chain  Expert  (15yrs)  
Leadership  Role   Strength:  Operation  &    
  Finance     Current  Role:  Solution  
Strength:  Technology     Architect  &  Product  
  Current  Role:  Operation  &   Manager  
Current  Role:  Marketing,   Finance        
Sales,  Business  Strategy,      
Investor  Relations    
Ritu  Verma     Phanindra  Sama   Pallav  Nadhani  
Director  &  Investor   Independent  Director   Investor  (Seeders)  
Ankur  Capital   Founder-­‐RedBus   Founder-­‐FusionChart  

Raman  Ahuja     Vasudev  Avadhani  

Miguel  Granier   Head  BD-­‐  Strategy   Advisor  to  Board  
Investor   Domain  Expert   Mentor    NRSCEL-­‐  IIMB  
  Ex-­‐Head    FieldFresh   Ex-­‐VP  Tata  Advance  Material  
Invested  Development   Ex-­‐Head  Firmenich  
 Happy to Help!!
contactus@cropin.in
+91 9986079552
www.cropin.co.in