The on-demand

generation
digital startup trends
yesterday

yesterday
yesterday
yesterday
yesterday
yesterday
yesterday
today…
…all my trouble seems so far away
amazing apps
that make
our life easier
 welcome

The on-demand
generation
 welcome

#mager
 generation that doesn’t want to wait for anything.
The on-demand they get their entertainment, information and
knowledge truly in an on-demand format.
generation the world is at their fingers.
on-demand sharing
economy economy
 on-demand
economy

economic activity created by digital marketplaces

that fulfil consumer demand via immediate access to
and convenient provisioning of goods and services
sharing
economy
consumer
trends everything goes online

everything goes personal

everything are on the go

source: marketeers, march 2012

 RISE OF
The app store
 RISE OF
search technology
 RISE OF
mobile devices number of mobile phone users in indonesia
2012-2018
 RISE OF
mobile devices number of smartphone users in indonesia
2012-2018
featured
on-demand app
 VALUE $40 billion (as of dec 2014)

GROWTH 50k new drivers JOINED EVERY MONTH

COMMISION 20% OF EVERY FARE GOES TO UBER

266 CITIES
LOCATIONS
ACROSS 54 COUNTRIES
SUCCESS $10 billion (EXPECTED REVENUE IN 2015)

DIVERSIFICATION UBER EATS

UBER BUKA,
marketing stunts FROM UBER WITH LOVE,
UBER super CAR
https://instagram.com/p/4qO-oyIb0C/?taken-by=gojekindonesia
#gojekinaja
 APPS 400K DONWLOAD

GROWTH 10k DRIVERS

COMMISION 20% OF EVERY FARE GOES TO UBER

LOCATIONS 4 CITIES
JABODETABEK, BANDUNG, SURABAYA, BALI

DIVERSIFICATION INSTANT COURIER,

SHOPPING, GO-FOOD
Sekilas tentang HappyFresh:
Pengantaran Grocery dalam waktu 1 Jam Berbasis Aplikasi mobile

Memilih produk di aplikasi

HappyFresh dari smartphone anda –
dengan beberapa klik

BELANJA

Lakukan penilaian Personal

terhadap pelayanan shopper memilih
NILAI &
ULANGI
kami sebelum produk PILIH
melakukan berkualitas
pemesanan lagi terbaik

ANTAR

Kurir profesional kami

mengantarkan pesanan anda
satu jam berikutnya atau kapan
pun sesuai keinginan anda

Strictly private and confidential

Pengalaman terbaik pengguna smartphone dalam berbelanja online,
mulai dari memilih toko sampai memonitor pengantaran pesanan

PILIH TOKO MULAI

BERBELANJA DETAIL PRODUK PENGANTARAN &
PILIHAN ANDA Gambar produk PEMBAYARAN
Temukan toko Pilih berbagai macam
beresolusi tinggi Pilih slot waktu yang
terdekat pilihan produk dan
untuk memberikan sesuai dengan jadwal
anda dan mulai tambahkan ke dalam
pengalaman anda dan lakukan
berbelanja. keranjang belanja
layaknya berada di pembayaran.
anda.
dalam toko.
lesson for 1. be flexible
marketer 2. be responsive
from
on-demand generation 3. be personal
innovate or die
tom peters
adapt or die
money ball
thank you