Ron Holst

106 Rancho Drive, Unit B • San Jose, CA 95111 • Phone: (650) 703-2950 • E-Mail: RonnyHolst@aol.com
http://www.linkedin.com/in/ronholst

Objective
Seeking a marketing position with an organization where demonstrated skills in marketing, administration, and
sales can be used to increase profitability and growth. Thrive in high-pressure, deadline-driven environments.

Core Strengths
• Manage Multiple Projects Simultaneously
• Manage Vendors
• Manage Website Changes
• Salesforce CRM – Implementation and training
• Creating and Executing Email Campaigns (Emma, Constant Contact, Predictive Response)
• SEO/SEM Techniques
• Social Media Implementation (LinkedIn, Facebook, Twitter)
• Tradeshow and Event Management
• Excellent Presentation Skills
• Client Relationship Building
• Results Orientated
• Excellent Communication Skills
• High Ethical Standards

Experience
Marketing Manager 10/2009 – 1/2010
Regency General Contractors, Milpitas, CA (Laid off because of downsizing)
• Manage vendors for marketing and trade show projects
• Informed Operations of what changes are needed for the website
• Manage multiple projects pertaining to marketing, events, and sales functions simultaneously
• Implemented Salesforce CRM to monitor and nurture leads and sales cycle
• Train sales team to use Salesforce and lead nurturing practices
• Recommend changes to website to improve Google rating using SEO techniques for organic search
• Create key words for use with PPC campaigns including customized landing pages
• Manage and attend trade shows and association meetings
• Create content and manage company information on social media Facebook, LinkedIn, Twitter
• Organize and manage relationships with vendors
• Research industry issues and needs to build marketing campaigns
• Organize events and budget for client retention events
• Part of design team to create thank you cards and survey forms for new clients
• Manage collateral

Marketing Manager Lead Generation 12/2007 – 12/2008

TradeBeam, San Mateo, CA (Laid off because of downsizing)
• Project manager for email campaigns, trade shows, marketing events, and CRM implementation
• Managed all updates to company website
• Vendor relations for marketing collateral, web development, and marketing events
• Create campaigns and all auto response forms in Salesforce for all email campaigns
• Salesforce administrator, design and manage processes in Salesforce.com including workflow, templates,
and contacts
• Worked with web development team to optimize our website by using SEO techniques to improve organic
search resulting in an increased amount of unique visitors
• Worked with web developers to link landing pages to Email campaigns and SEM PPC campaigns to
Salesforce functionality

1
 • Create a Call to Action for all web pages
• Monitored and reported statistics from email campaigns including hits, click through, and bounces
• Developed and distributed marketing campaigns focused on restricted party screening and importer
security filing and additional carrier requirements
• Created process for entire cycle of all email campaigns dealing with global trade management
• Created new customized email template design increasing response rate by 75%
• Responsible for creating messaging pertaining to GTM offers for email campaigns
• Designed and implemented all landing and thank you pages
• Organized, planned, established, and implemented best practices for maintaining client and leads database
• Execution of new booth design and video presentations specific to global trade management increasing
traffic to booth resulting in a 50% increase of sales leads per tradeshow
• Primary operations manager responsible for planning, supporting, and all aspects for all Global Trade
Management and Supply Chain Logistics tradeshow services for 6 to 10 conferences annually
• Hire and schedule contractors, coordinate exhibitor orders, monitor orders, track costs, trouble shoot issues
on site, and staffing for event services

Marketing Consultant 03/2007 – 07/2007

Marketing Coordinator 05/2006 – 11/2006
Curon Medical, Fremont, CA (Laid off because of downsizing)
• Project manager for trade shows, physician training, labs, marketing collateral, and sales materials
• Vendor relations for all marketing materials and functions
• Liaison with web development for all changes and additions to website
• Designed, managed, and implemented, CRM database and life cycle process for sales leads
• Created and implemented lead tracking report to increase sales pipeline resulting in increased
appointments for sales people
• Educate and provide counsel on event and exhibit marketing best practices for planning, execution, and
measurement
• Introduced new owners to the tradeshow line up and training events Curon Medical traditionally attended
• Attended tradeshow with executive staff implementing presentations and demonstrations to effectively
acquire sales leads
• Coordination and negotiation with outside vendors as needed
• Advised best approach to reintroduce products into the industry
• Inventoried all products and accessories
• Responsible for the planning, coordination, execution, and overall management of tradeshows
• Served as on site manager during all events, handled incidents and activities as they occurred
• Interfaced with vendors and channel partners on marketing issues including: trade shows and equipment
demonstrations
• Coordinated events to demonstrate products for salespeople, physicians, & distributors
• Trained and directed event and sales staff for demonstrating products and qualifying leads
• Created web pages for accessing marketing collateral and event registration
• Created marketing collateral for physicians, patients, & distributors

Direct Marketing Specialist 08/2002 – 02/2006

Tyco Thermal Controls, Redwood City, CA
• Project manager for all projects within Direct Marketing
• Entered and followed up all sales leads from tradeshows and various marketing campaigns using ACT
CRM software
• Supervised building and teardown of booth while attending tradeshows
• Worked with outsourced design firm to create direct mail & print ads
• Gathered and purchased photos for direct mail, magazine, and on line campaigns
• Coordinated with outside advertising agency to create direct mail and print ads
• Created and distributed weekly, monthly and quarterly sales lead reports
• 3 ½ years as the team lead for the direct marketing department
• Increased call volume by more then 50%
• Developed reports indicating call frequency by-product for each call-center member
• Trained new representatives on product features & descriptions

2
 • Received two Spot Awards for extraordinary effort in direct marketing

Education
• Master of Business Administration, Keller Graduate School, Fremont, CA
• Bachelor of Science, Technical Management, Magna Cum Laude, DeVry University, Fremont, CA