Lazyroofs- Modern response to high cost of living in Indian

metropolis

As the socio-economic indicators of India improved post-independence, Indians started

migrating to metropolis and its satellite townships, thus encroaching on its already limited
resources.It took nearly 40 years (from 1971 to 2008) for India’s urban population to rise by
nearly 230 million; it will take only half that time to add the next 250 million. This rapid
urbanization is fuelled by the opportunities that metropolis provide in service sector industries,
especially in IT and ITeS sector that has grown at a rate higher than our GDP growth rate in the
past few years. These opportunities come at a cost, a heavy one. High demand on limited
resources is reflected in the exorbitant cost of living in a metropolitan area. For instance, real
estate inflation in Pune’s Aundh was over 40% Y-o-Y in 2018. This too with a lot of hidden costs
to both buyers and sellers. In this scenario, rental housing solutions like Lazyroofs have
tremendous potential to disrupt the entire real estate business.
Lazyroofs is a Pune based start-up that provides a home rental marketplace that aims at
fulfilling the demands of home-owners and tenants. Its mission is to provide furnished co-living
spaces with luxurious amenities at an affordable rate. The company intends to become
accommodation partner of all the leading IT corporates by meeting their needs of hi-tech and
luxurious accommodation. Keeping the customer’s satisfaction in mind, Lazyroofs believes in
plug and play wherein one can just walk in with a suitcase and enjoy the lazy living with
LaZyroofs.

Additional features offered by Lazyroofs:

- Zero brokerage
- Best quality and hygienic homemade food
- Hassle free legal agreements
- Free Housekeeping
- Laundry Service
- On Call Doctor
- Free Medical check-up
- Concierge Service on demand

Lazyroofs takes care of the following concerns of the stakeholders:

Owners concerns:
- Unverified tenants
- Trust deficit
- Loss of property
- Property damage
Tenants Concerns:
- Fear of Security deposit loss
- Brokerage
- Housekeeping and food
Objective:
Lazyroofs started managing 10 apartments in 2017 and has tripled the properties it manages to
more than 30 as of June 30, 2018. But these are being managed offline. It wants to digitize its
database of properties and transactions. Additionally, the company has a target of managing
100 properties by financial year 2018-19 and to reach 2000 properties by operational expansion
pan India by 2020.

Questions:
1. Identify the drivers and current trends of rental housing marketplace.
2. Analyze and benchmark the current competitors in the home rental marketplace
3. Effective positioning strategy to expand operations in metropolis and Tier-I cities
4) Give recommendations to make a home rental marketplace website and app user
friendly by
benchmarking it with competitors like Nestaway