DANISH SHARMA | PARTH DHINGRA | SAFAL TAYAGI |SAMIK MAHOTRA |

INTRODUCTION
Zoomcar is a self-drive car rental
company, founded in February 2013 in
Bangalore, India.
Provides freedom of mobility to many
Indians who may find wholesale car
purchase unaffordable or need more
flexible services.
Over 100 employees, the company
currently has operations across six
cities, with more than 1,600 cars and
250 pick-up points

ZoomCar today has over 1,500 members

and the utilization rate has of 55-65 %
on weekdays and 90-95% on weekends
 Problem Identification
• Management decision problem:
• Stiff competition from other brands like
Myles & Micar
• Customer retention & Creating brand loyalty
as it’s a low-involvement industry
• Threat of substitutes like Uber & Ola
• Small target group and older generation will
not prefer driving.

• Marketing research problem:

• To decide where the pick/drop points should
be situated.
• To find out the preference of vehicles by the
customer i.e., Sedan or hatchback or SUVs.
• To find out the use of vehicles depending on
customer’s destination i.e., outstation,
shopping, etc.
 FINDINGS
• The respondent age varied from 18 to 61+ Years.
Majority of the respondents would opt for self-driven cars
for leisure trips or weekend getaways.
On the contrary, respondents would also opt for Ola &
Uber cabs for daily routine trips.

Age Preferential of Car

Distribution rental Services
 FINDINGS
• Zoomcar is the preferred choice of the respondents in comparison to
its competitors Voler, Revv & CarzOnRent
• The main difficulty faced by the consumer is in the pick-up process,
door-step delivery & quality of the car.
• Since the main reason for renting a car is the leisure trips or
weekend getaways, the most popular cars for these type of trips is
either
Choice hatchback Rating
cars for smaller group
for using Self- forSUVs
and Zoomcars on thegroup.
for large
driven Cars following parameters
 SWOT ANALYSIS
S • Zoomcar keeps itself updated with
the latest market trends and
provides environment friendly
transportation solutions
• Customer friendly and provides
high rate of accessibility to the
customer.
• Allows a more convenient, easier
and less costly way to reach a
location
• Prices are lower compared to other
car rental services.
O • Inconvenience caused to consumers
due to long waiting periods. This
area can be exploited.
• Rising fuel prices can compel the
customers to use car rental service,
instead of buying new cars.
• Electric cars and CNG based cars
can be used, which will prove to be
cheaper and hence, it will help to
increase the profit margins
• They can set up their service in
W • These type of business model
can’t be predicted.
• The company has to make new
huge investments; each time it
tries to enter a new market.
T • Can face a loss in future as more
companies can come up with
better offerings
• Google cars will soon replace the
car rental service industry
• As new markets are joining the
business, there are more threats
like scandals and frauds
• Problems with local authorities
can lead to fights and
consequently the reputation of
 Current Organizational Goal
• The goal is to become the most trusted,
efficient and flexible self-drive car rental
platform in India.
• The overall customer experience is one
of the key verticals of their technology
infrastructure and they are looking at
strengthening it further to offer a
superior experience to their customers.
• By 2018, the company anticipates
having a fleet of more than 25,000 cars
running around 25 or more cities
 DISTRIBUTION
STRATEGIES
“Making the process of renting a car as hassle-free an experience as driving your own car”

• Smooth booking process.

• Entire booking process takes place online. No forms to fill.

• Cars are made available in

 Malls
 Real estates
 Metro parking
 Private garages

• For further convenience Zoomcar has introduced pick and drop facility.

• Zoomcar Associate Program (ZAP)

• Zoomcar has unveiled door-step services for users earlier this year
• They are going to be specializing primarily on the mobile, that's the intent
• The service will incur a cost premium of Rs300
• It is anticipated that the bookings will rise by around 10% with the launch of this
service
Assumptions
1. All calculation for hatchbacks have been done
2. All calculation for SUV have been done for Mahindra XUV 500
3. Cost of service and maintenance is half yearly cost and it is assumed that the cars are serv
once in 6 months
4. No. of cars and frequency of trips are assumed as it is purely dependent on availability of t
5. Ex - Showroom has been considered for car price but in actual the automobile companies off
prices to Zoomcar
6. Parking Space Price is assumed to be constant for every location
7. For break even calculation, the total ownership cost and parking space cost is assumed to i
@ 5% p.a.
“Life Is A Journey Not A Destination”

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