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Assignment 3
Constructivist Lesson Plan: Logo Exploration and Design in a Secondary Digital Media Class
Jonathan Nilson
95651148
ETEC 530-65B
Diane Janes
ASSIGNMENT 3 - CONSTRUCTIVIST LESSON PLAN: LOGO EXPLORATION AND DESIGN 2
Part A – Statement
This lesson is intended for a secondary school digital media class, ranging from grade 9 upwards, falling
under British Columbia’s applied designs, skills and technologies (ADST) curriculum. It takes place within
the greater context of a unit introducing graphic design principles and the creation of common design
objects. The focus of this specific lesson is a brief exploration of the logo as a design object, including its
ubiquity in society, its links to the broader concepts of symbolism, the elements it can consist of, and
how one creates an effective example. The lesson generally adopts a project based model, as described
by Kokotsaki, Menzies and Wiggins (2016) with the primary question or problem consisting of “What
would an effective logo for our school consist of?”, followed by an opportunity to create said logo as a
learning artefact. The lesson concludes with an opportunity to share the artefact and reflect on the
learning that has taken place via a digital portfolio.
Situated within an ongoing unit, the lesson takes advantage of previously acquired learning experiences
and large-scale scaffolding to support student success and maintain focus on the specific learning
objectives. As such students will have already explored and developed knowledge of basic design
theory, including typography, colour theory and element composition. Further, students will have had
the opportunity for an initial investigation into the contextual nature of symbolism, and how different
cultures and social groups may view various design elements such as colours and particular shapes.
Finally, previous design experiences will have provided students with the skills and competencies
necessary to utilize design software such as Adobe Photoshop and Illustrator.
The lesson itself consist of three primary sections or activities, reflecting a need for students to
personally define what a logo is, plan the creation of an effective logo for the school, and execute said
creation. The first activity consists of a group mind-mapping session where students identify and share
their existing knowledge around logos, followed by a comparison to a common definition, permitting
the syntheses of a new common understanding of the term. The second section focuses on paired web-
research, with the students utilizing the inquiry question, the shared results from the brainstorm, and
their experiences as members of the school community to guide them in identifying potential imagery
and design ideas that would speak to the context of the school. The research and identified ideas will
from the basis of a design proposal which will be shared with the teacher and receive formal feedback.
The final activity will be the actual development of the logo, with students individually utilizing the
digital tools of their choice to execute their design plan. Opportunities will be provided throughout this
activity for students to receive formative feedback from both the teacher and their peers. Completed
designs will then be uploaded to digital portfolios for further comments and a final reflection/self-
assessment on the part of the student.
The lesson takes place in an environment where digital portfolio use and regular reflections have been
established, and reflections on learning provide the primary basis for assessment. Students are also
familiar with the regular occurrence of brainstorming/mind-mapping activities and the use of digital
tools, such as personal smart phones and class based iPads, to document the process and results. The
classroom itself is a computer lab with access to graphic design software. However, there is also open
space available for seating to be rearranged to facilitate group discussions.
ASSIGNMENT 3 - CONSTRUCTIVIST LESSON PLAN: LOGO EXPLORATION AND DESIGN 3
This lesson attempts to approach the concept of knowledge in manner that acknowledges the validity of
both epistemological theories and constructivist concepts. Working first from the constructivist
perspective, this lesson treats knowledge as the product of learners seeking to find meaning through the
continual reorganization of information acquired through learning experiences, and avoids what von
Glasersfeld (2013) describes as the “…widespread notion that conceptual knowledge can be transferred
from teacher to student by means of words.” Further, by identifying and exploring their existing,
personal concepts of logos during the initial mind-map activity, students are given the opportunity to
have their own personal contexts, or what Ruitenberg (2012) describes as their “ways of knowing”
validated. This also acknowledges the potential relativist nature of students’ existing knowledge due to
being what Swoyer (2003) describes as “culturally and historically situated creatures”.
However, this lesson also recognizes that knowledge, from an epistemological perspective, can be
viewed as externally acquired, objective, justified, empirical truths, as outlined by Pritchard (2014).
There are generally accepted facts and commonly agreed upon definitions regarding logos, and these
must be acknowledged in some part by students, less the personal understandings they develop fall too
far outside conventional meanings. To facilitate this, students are provided a common definition of a
logo near the end of the mind-map activity to compare to the meanings they have developed and
modify them if necessary.
So (2002) states that “Constructivist theories of cognitive development emphasize the active role of
learners in building their own understanding of reality”. With this in mind, the lesson places the learners
at the centre of all the activities, with an emphasis on active, personalized knowledge development
through questioning, discussing, investigating, constructing and sharing versus the passive receiving of
facts and information. In an acknowledgment of the value of collaboration from a social constructivist
standpoint, Kokotsaki, Menzies and Wiggins (2016) state that students “…achieve their goals through
social interactions and the sharing of knowledge and information”. Two out of the three activities
therefore involve students working directly with others, while the third makes provisions for peer
feedback. Based on the research of Kwon and Cifuentes (2009) regarding the benefits of technology
enabled collaboration, students are also encouraged to utilize both personal and classroom devices to
record discussions and facilitate documentation.
Fosnot (2013) states that “…teachers need to become facilitators, provocateurs, and questioners. They
must turn classrooms into workshops and structure discussions around big ideas and efficient
strategies.” Based on this definition, the teacher’s function in this lesson is to provide the necessary
supports for students to engage in collaborative dialogue, inquiry based research, and the creation of
artefacts that represent their understanding and learning. These supports include facilitating student
discussions in both the initial mind-mapping session and subsequent pair research, prompting students
to “confront new possibilities and generate new questions” (Forman, 2013) as they expand their original
concepts to include ideas from fellow students and other sources, and providing continual feedback to
overcome obstacles and correct misconceptions in what So (2013) describes as “active interaction
between teachers and learners.”
ASSIGNMENT 3 - CONSTRUCTIVIST LESSON PLAN: LOGO EXPLORATION AND DESIGN 4
Assessment for this lesson is based upon the changes in students’ knowledge and understanding of the
concept of logos and their effective creation. The initial mind-map activity is intended to provide
students the opportunity to identify and articulate their existing knowledge on the subject at hand,
preparing the way for disequilibrium. Subsequent pair research and the following solo design process
provide the additional information necessary for what Fosnot & Perry (2013) describes as “…the undoing
and reorganizing of earlier conceptions” as students seek to either assimilate or accommodate what
they have experienced and understood. Fosnot & Perry (2013) further states that “Reflective
abstraction is the driving force of learning”, supporting the inclusion of a reflection opportunity once the
final learning artefact has been submitted. This reflection will function as a self-assessment where
students express how their understanding has developed through the learning process, with the mind-
map activity and submission of the learning artefact bookending the experience.
Class Set-Up Lesson will take place in a computer lab, with the
necessary software to execute the design of logos.
However, there is space to rearrange seating for both
class-wide discussions and small-group collaboration.
Prior to the students arriving, the room is organized
with all the chairs arranged into small groups of 4 or
less, to facilitate conversation.
Paired Researching Working in pairs students will return to their Teacher maintains
& Ideating computer work stations and begin to: “active interaction” (So,
(30 minutes) o Research (15 min): Using the line of inquiry 2002) with students
ideas, students will explore existing school throughout the research
logos, and consider based upon their mind and ideating process,
map criteria what about them is suitable or but also provides
not suitable for their own school. documented written
o Ideate (15 min): Based upon research and feedback to help later
existing design requirements (such as school reflections and continue
colours, mascots and existing icons), students to prompt exploration
outline an idea and develop a design plan for
a logo, including font options, specific colour
hues and interpretations of graphics. The
design plan can be in either text or sketch
form, but must be digitally documented.
Students submit the design plan for formal, but non-
summative assessment.
Implementing Students utilize a graphics program to implement Teacher interaction and
Design Plan their design plan and create their logo. feedback is continued.
(30 minutes) Halfway through the design process, students are The inclusion of peer
invited to formally observe and comment upon each suggestions maintains
other’s designs. ”Post-it” are left at each station for the collaborative
ASSIGNMENT 3 - CONSTRUCTIVIST LESSON PLAN: LOGO EXPLORATION AND DESIGN 7
References
Forman, G. (2013). The project approach in Reggio Emilia. In C.T. Fosnot (Ed.), Constructivism: theory,
perspectives, and practice (Kindle Edition). Retrieved from: Amazon.com
Fosnot, C. T. (2013). Constructivism revisited: implications and reflections. In C.T. Fosnot (Ed.),
Constructivism: theory, perspectives, and practice (Kindle Edition). Retrieved from: Amazon.com
Fosnot, C. T., & Perry, R.S. (2013). Constructivism: a psychological theory of learning. In C.T. Fosnot (Ed.),
Constructivism: theory, perspectives, and practice (Kindle Edition). Retrieved from: Amazon.com
ASSIGNMENT 3 - CONSTRUCTIVIST LESSON PLAN: LOGO EXPLORATION AND DESIGN 8
Kokotsaki, D., Menzies, V., & Wiggins, A. (2016). Project-based learning: a review of the literature.
Improving Schools, 19(3), 267–277. DOI: 10.1177/1365480216659733
Kwon, S.Y. and Cifuentes, L. (2009, February). The comparative effect of individually-constructed vs.
collaboratively-constructed computer-based concept maps. Computers & Education, 52, 365-375.
DOI:10.1016/j.compedu.2008.09.012.
Pritchard, D. (2014). What is this thing called knowledge? 3rd Edition; Routledge.
Ruitenberg, C. W. (2012). Epistemology as trope: uses and effects of claims about “ways of knowing”. In
C.W. Ruitenberg & D.C. Phillips (Eds.), Education, culture and epistemological diversity: mapping a
disptted Terrain (101-119). Springer. Retrieved from: http://resolve.library.ubc.ca/cgi-
bin/catsearch?bid=5824478
So, W. WM. (2002). Constructivist teaching in primary science. Asia-Pacific forum on science learning
and teaching, 3(1), Article 1. Retrieved from:
http://www.ied.edu.hk/apfslt/v3_issue1/sowm/index.htm#contents
Swoyer, C. (2014). Relativism. In E.N. Zalta (ed.), Stanford Encyclopedia of Philosophy Archive, Spring
2014 Edition. Retrieved from: https://plato.stanford.edu/archives/spr2014/entries/relativism/
Von Glasersfeld, E. (2013). Introduction: aspects of constructivism. In C.T. Fosnot (Ed.), Constructivism:
theory, perspectives, and practice (Kindle Edition). Retrieved from: Amazon.com