Name:_______________________________________________

Good day! The researchers are undertaking a comprehensive survey of students for the
assessments on the marketability of vegetable cupcakes also known as “veggie cupcakes”. The
researchers considers your cooperation in this matter to be very valuable. Kindly answer the
following questions as honestly as possible. Thank you in advance.

RESPONDENT’S INFORMATION
Please encircle the letter that corresponds to your answer.

1.) Sex
A. Female
B. Male

2.) Age
A. 16-17 B. 18-19 C. 20-21 D. 22-23

3.) Year level

A. 1st Year B. 2nd Year C. 3rd Year D. 4th Year

4.) Course
A. Accountancy
B. Economics & Public Policy
C. Entrepreneurship
D. Financial Management
E. Human Resource Development
F. Operations Management
G. Legal Management
H. Marketing Management
I. Psychology
J. Human Biology

I. PRODUCT DEVELOPMENT
Please respond by putting a checkmark in the appropriate box.

STATEMENT: Strongly Agree Neutral Disagree Strongly

agree Disagree

1.) Vegetable cupcakes are

unique and innovative.

2.) The materials/ingredients use

in making a vegetable
 cupcake is easy to find and
easy to prepare.
3.) Vegetable cupcakes are
healthier than other flavoured
cupcakes.
4.) There should be a variety for
vegetable-flavoured
cupcakes.

5.) The place where the

cupcakes are being made
should be clean and the
tools/machineries needed
should have undergone
disinfection.

II. CONSUMER BEHAVIOR

Please respond by putting a checkmark in the appropriate box.
STATEMENT: Always Often Sometimes Rarely Never

1.) How frequent do you buy and

eat cupcakes?
2.) Are you very particular about
brand name?
3.) Do you get attracted by the
products advertisement?
4.) Do you avail
promotions/promos?
5.) Are you very particular of the
price of a product?

III. MARKET ACCEPTABILITY

Please respond by putting a checkmark in the appropriate box.

Question YES NO
1.) Are you fond of eating cupcakes??
2.) Do you eat vegetables?
3.) Are you interested in the concept of vegetable
cupcakes?
4.) Are you willing to try a vegetable cupcake?
5.) Are you willing to give up a sweet-flavoured
cupcake for a vegetable-flavoured cupcake?