CONSULTANT Independent Analytics and Marketing Consultant TECHNICAL Jan 2018 - Present SQL /Hive Attribution Periscope Data ProServe technical consultant for customers. Python Schema Design Technical and content marketing. JavaScript A/B Testing Woopra HTML/CSS Periscope Data Project management and product marketing for new website. Tableau AWS Services Wootric Statistics Adobe CC Ebook: Growing your CX Program from Startup to Enterprise.
INTERPERSONAL & CREATIVE
PERISCOPE DATA Senior Analyst, Content and Community Manager Communications Professional Oct 2016 - Jan 2018 Lead Analyst for Marketing. Lead Marketer for Analysts. Writing Team Player Developed lead scoring, EMRR estimation, attribution models and Community P. Management Development determined ROI for marketing efforts across all channels. Web Design Data Created the Periscope Data online and offline communities — from Visualization site construction and moderation to content development, event planning, speaking and organizing guest speakers. EDUCATION Lead writer for the Periscope Data Blog, focused on analytics and technical content. San Diego State University MS in Geography; Emphasis in Watershed Science All But Thesis Completed
INTUIT Senior Analyst San Diego State University
Oct 2014 - Oct 2016 Lead Analyst for QuickBooks Net Promoter Score BA in Geography; Emphasis in Analysis Dec 2007 Worked across teams and departments to bring a customer-cen- tric, deeply analytical approach to business decisions. A FEW ARTICLES Designed reporting and analytics connecting the user experience Building a Customer Health Score in SQL to in-product behavior, LTV, firmographics, retention and acquisi- Informed Marketing with Periscope Data tion. Net Promoter Score and Survey Analysis in SQL Python: Write a Create Table Statement and Load a CSV into Redshift Provided analytics for a variety of projects using marketing, click- 3 Ways Communication Can Help Analysts Be More Successful stream, product, financial and customer data. This includes open- How to Get Started With AWS Spectrum in Minutes ing new global markets, digital advertising and in-product discov- SQL Query Order of Execution ery. SQL Text Analysis with Donald Trump’s Tweets Using Raspberry Pis to Build Beautiful Wall-Mounted Dashboards EXELATE Marketing Analyst Dec 2012 - Oct 2014 Led the Data Insights Team within the Analytics Dept INTERESTS Responsible for data quality control and monitoring. Designed and implemented data quality metrics and automated reporting.
Created D3.js dashboards for visualizing data accuracy, scale and
DB health in real time. Python, R and SQL on a Linux.
Visualizations and backend for big data driven products, including
marketing analysis platforms for campaign measurement.
Wrote whitepapers, weekly emails and other marketing materials.